Whey Basic Proteinp Isolates Market

Notable developments in the competitive landscape of whey basic protein isolates market include: 

• In April 2019, North Bay based XP Labs launched new ISO XP Strawberry flavored New Zealand grass fed whey protein isolate in two as well as five-pound sizes variants.
• In March 2019, INFINIT Nutrition launched a one of its kind café-style product named COLD BREW Performance Coffee, as the latest addition to their line of superior protein and recovery formulas. COLD BREW is blended with a high-class whey basic protein isolate, and is a certified grass-fed, non-GMO, rBST and synthetic hormone free.
• In April 2018, Kaged Muscle introduced a straightforward protein formula named MicroPure Whey Protein Isolate. This newly launched product is powered by high-quality whey protein isolate.
• In February 2018, Glanbia Nutritionals extended its protein powder capabilities with the launch of BevEdge Whey Protein A-220W. This new protein is a pre-acidified whey protein isolate that enables citrus- and berry-flavored protein drink mixes. 

Whey Basic Protein Isolates Market Dynamics

Accelerating Dairy Sector and Increasing Health Consciousness Driving Whey Basic Protein Isolates Market

The ever-evolving trends in wellness and health arena are primary drivers of the whey basic protein isolates market. Whey protein is increasingly gaining traction as dietary supplements, owing to its highly versatile nature and numerous applications as an ingredient in sports nutrition applications. This has further pushed the consumer preference for whey basic protein isolates. Furthermore, deadline-driven work culture and hectic lifestyles have made whey basic protein isolates popular. Additionally, the numerous health benefits and the performance-boosting nature of whey protein are auguring well for whey basic protein isolates market. Wide applications of whey basic protein isolates in infant formulae, snacks, dairy and bakery products and confectionaries, is another key factor triggering their demand. Moreover, whey basic protein isolates are also witnessing adoption as a supplement and alternative solution to milk among lactose intolerant individuals to enhance athletic performance, and increase glutathione in HIV patients. 

EFSA Deems Whey Basic Protein Isolates Safe for Extended Use in Infant Formula & Supplements, Spurs Sales

Novel Foods and Food Allergens, the European Food and Safety Authority’s panel on nutrition has concluded whey basic protein isolates safe under new proposed conditions of use. With the EFSA deeming whey basic protein isolates safe for extended use in infant formula as well as supplements, this ingredient is likely to gain increased traction in the forthcoming years. 

Growing Number of Gyms and Fitness Centers Creating Growth Opportunities for Stakeholders

Growing health awareness coupled with upward health conscious consumers, in tandem with increasing number of fitness centers and gyms are some of the key factors driving growth in whey basic protein isolates market. Furthermore nearly all consumer groups, including, bodybuilders, athletes, and recreational users, health clubs and fitness centers act as distribution centers for various whey protein supplements. With the health clubs increasing rapidly in number, lucrative opportunities are likely to emerge for whey basic protein isolates’ manufacturers. 

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain of the global whey basic protein isolates market. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with whey basic protein isolates market attractiveness as per segments. The report also maps the qualitative impact of various factors on whey basic protein isolates market segments and geographies.