Ready to Drink Shake Market Value to Surpass US$ 16 Bn in 2028
The global ready-to-drink shakes market is estimated to be valued at ~US$ 9 Bn in 2019. The ready-to-drink shakes market is anticipated to grow at a CAGR of ~6% during the forecast period of 2019-2028. The FMI study reveals that the market will grow at a steady pace during 2019 - 2028.
KEY RESEARCH FINDINGS
- Worldwide sales of ready to drink shake totaled US$ 9 Bn in 2019, with annual growth estimated at a 6% rate in 2020.
- While production and supply drop due to COVID-19, a sudden rise in sales in line with panic buying practices may prevent a steep decline in market revenue.
- Chocolate remains highly preferred flavor, accounting for over 1/3rd of the total sales value.
- Market players are capitalizing on exotic vanilla and fruit flavors for product differentiation and competitive advantage.
- Increasing spending on food offering convenience and taste remains a key growth catalyzer of the market.
- Conventional ready to drink shakes continue to experience higher sales.
- Manufacturers are tapping into opportunities in organic space to fulfill newer demands.
- Sales through modern trade channels and convenience stores account for significant revenue share.
- A major portion of the business is likely to move online during the COVID-19 pandemic.
KEY FACTORS SHAPING READY TO DRINK SHAKE MARKET
Convenience and On-the-go Consumption Trend
With a sprung in number of time-poor consumers, a greater share of food budgets has been going towards convenience foods or the ones prepared outside. This, in turn, is contributing to the demand for ready to drink shake. In addition, consumers with high disposable income are willing to spend on quality food, thereby compelling market players to explore potential opportunities in natural or organic ingredients, strong nutritional profile, and clean label spheres.
Gradual Shift in Consumer Preferences
Today, a growing number of consumers are paying more attention to the impact of their food choices. High prevalence of lifestyle diseases such as obesity and diabetes along with greater tech-enabled knowledge sharing is providing consumers with the tools to seek out information about the food they consume. Manufacturers are thus hard pressed to be agile and responsive to rapidly changing consumer preferences to maintain a strategic position in the market.
Panic Buying and Stockpiling Triggered by COVID-19 Fears
In the initial stage of COVID-19 pandemic, fears over lengthy quarantines and social distancing requirements have influenced panic buying and stockpiling practices among consumers, thereby potentially raising the sales of ready to drink shake and leaving the shelves empty. While an unprecedented spike in sales is contributing to the market growth, the ripple effects of factory closures, manufacturing and supply chain disruptions, and logistical delays are showing fragility in access to ready to drink shake, causing product shortages.
READY TO DRINK SHAKE MARKET STRUCTURE ANALYSIS
- The ready to drink shake market is characterized by a handful of global and regional players.
- Product innovation and new launches remain crucial focus areas of these market players.
- Capitalization on omni-channels and social medial platforms for product awareness will be a key to gaining competitive edge.
- Inorganic growth strategies including R&D investments and M&A activities are also adopted by leading market players.
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Report Metric |
Details |
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Base year considered |
2019 |
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Actual estimates/Historical data |
2014 – 2018 |
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Forecast period |
2019 – 2028 |
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Market Value in 2019 |
US$ 9 Bn |
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Segments covered |
Nature, Packaging, Flavor, Distribution Channel |
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Regions covered |
North America, Latin America, Europe, APEJ, Japan, and MEA |
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Key Players |
Nestlé S.A, Atkin Nutritionals Inc., Bolthouse Farms, Inc., The Coca-Cola Company, Monster beverage Co., Starbucks Corporation, Arla Foods amba, The J.M Smucker Company, Lotte Chilsung Beverage Co., and PepsiCo Inc. |
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Growth Drivers |
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Most Preferred Chocolate Flavour Accounts for About 36% Share
Chocolate is the most preferred flavour of the ready-to-drink shakes in the global market, followed by vanilla and other flavours. Exotic flavours such as vanilla and fruit flavours are returning to the market and vanilla flavoured ready-to-drink shakes are anticipated to have high growth rate over the forecast period.
Ready-to-drink shakes are available in the market in various flavours and without the need to go through the process of mixing. Manufacturers of ready-to-drink shakes are incorporating various novel and exotic flavours in their portfolio to drive sales. Chocolate, banana, vanilla, peaches, cream, and caramel are some of the popular flavours of ready-to-drink shakes in the market.
Increasing Consumption of Healthy Products Rises in North America
North America, followed by Europe, are prominent shareholders in the consumption of the global ready-to-drink shakes market. Most of the North American and European countries are highly prone to chronic diseases such as, obesity, diabetes, high cholesterol, and heart diseases. This is one cause for the increasing demand for the healthy and nutritious products and subsequently major share of these countries in the global market of the ready-to-drink shakes.
Developed Markets Offer Impressive Growth Opportunities
Currently a majority of the key market players are located in the North America and Europe, which enabled them easy access to consumers of ready-to-drink shakes. Simultaneously, these ready-to-drink shakes are marketed as the premium products in the developed markets. Considering the high demand for the premium products in the developed economies, ready-to-drink shakes market is likely to gain momentum in these economies.
The Middle East and Africa, followed by Asia Pacific Excluding Japan, is expected to exhibit high growth rate in the ready-to-drink shakes market among other regions. Expanding gym culture and trend for health and wellness in the developing countries of these regions is positively affecting the gym accessories along with the protein-packed food and beverage products. Increasing middle class population and increasing awareness about the premium products are collectively driving the market growth in the respective regions.
Conventional holds leading revenue share
Organic to showcase noteworthy CAGR
Bottles to see high demand
Demand for cans on rise
How Growth will Unfold
While the global food and beverage industry is witnessing high demand for fortified food products and dietary supplements, protein remains the common ingredient among the healthy products and nutrition-packed products. The health halo surrounding the protein and respective amino acids resulting into positive outlook for the protein-packed products. Likewise, ready-to-drink shakes consumption is driven by the increasing demand for the protein products.
Many new innovative and nutritious food products have entered in the market setting the new trends in the global market. RTD beverages are also seen gaining the traction from various class and age groups in the global market. Ready-to-drink shakes popularity among the consumers is increasing due to the easiness in the consumption and handling of the product around.
* This data is only a representation. Actual data may vary and will be available in report.
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Overview
Ready To Drink Shake Market: Global Industry Analysis 2014-2018 & Opportunity Assessment 2019-2028
A recent market study published by Future Market Insights on the ready to drink shake market offers global industry analysis for 2014-2018 & opportunity assessment for 2019-2028. The study offers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical, as well as current growth parameters, the growth prospects of the market are obtained with maximum precision.
Ready to Drink Shake Market Taxonomy
The global ready to drink shake market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers.
Nature
- Organic
- Conventional
Packaging Type
- Bottles
- Tetra Packs/ Carton
- Cans
Flavour
- Chocolate
- Banana
- Strawberry
- Vanilla
- Others
Distribution Channel
- Supermarket/Hypermarket
- Online Retail
- Specialty Stores
- Convenience Stores
- Other Retail Formats
Region
- North America
- Latin America
- Europe
- APEJ
- Japan
- Middle East & Africa
What's Included
The executive summary of the ready to drink shake market includes the market country analysis, proprietary wheel of fortune, demand-side and supply-side trends, opportunity assessment, and recommendations on the global ready to drink shake market.
Readers can find the detailed segmentation and definition of the ready to drink shake market in this chapter, which will help them understand basic information about the ready to drink shake market. This section also highlights the inclusions and exclusions, which help the reader understand the scope of the ready to drink shake market report.
The associated industry assessment of the ready to drink shake market is carried out in this section. The macroeconomic factors affecting growth of the ready to drink shake market are provided in this section and the impact of these macroeconomic indicators on the ready to drink shake market is analyzed. The processing overview and technological advancements in the ready to drink shake market is also provided.
Profit margins at each level of the ready to drink shake market are analyzed and readers can find detailed information on top importers and exporters as well as the value chain of the market.
The drivers and restraints impacting the growth of the ready to drink shake market are explained in this chapter. Opportunities and ongoing trends in the ready to drink shake market are also comprehensively discussed.
This chapter includes detailed analysis of the historical ready to drink shake market (2014-2018), along with an opportunity analysis for the forecast period (2019-2028). Readers can also find the absolute $ opportunity for the current year (2019 - 2020) and incremental opportunity for the forecast period (2019-2028). This chapter provides details about the ready to drink shake market on the basis of segments. In this chapter, readers can understand market attractive analysis for all segments. This chapter explains how the ready to drink shake market is anticipated to grow across North America, Latin America, Europe, Asia Pacific Excluding Japan, Japan and the Middle East and Africa.
This chapter includes a detailed analysis of the growth of the ready to drink shake market in the North America region, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find regional trends, regulations, and market growth based on application and countries in the North America region.
Readers can find detailed information about several factors, such as the pricing analysis and regional trends, which are impacting growth of the ready to drink shake market in the Latin America region. This chapter also includes growth prospects of the Ready to drink shake market in leading LATAM countries such as Brazil, Mexico, Peru, Argentina, and the Rest of Latin America.
Important growth prospects of the ready to drink shake market based on its end user in several countries such as EU-4, U.K., BENELUX, NORDIC, Russia, Poland and Rest of Western Europe are included in this chapter.
This chapter includes a detailed analysis of the growth of the ready to drink shake market in East Asia region including the important growth prospects of the Ready to drink shake in several countries such as China, India, South Korea, ASEAN and Rest of APEJ are included in this chapter.
This chapter offers insights into how the ready to drink shake market is expected to grow in Japan, along with different segments of the market during the forecast period of 2019-2028.
This chapter offers insights into how the ready to drink shake market is expected to grow in major countries in the MEA region such as GCC Countries, Turkey, North Africa, South Africa, and the Rest of MEA, during the forecast period 2019-2028.
In this chapter, readers can find detailed information about tier analysis and market concentration of the key players in the ready to drink shake market along with their market presence analysis by region and product portfolio.
In this chapter, readers can find a comprehensive list of leading manufacturers in the ready to drink shake market, along with detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Nestlé S.A, Starbucks Corporation, PepsiCo Inc., Monster beverage Co., Lotte Chilsung Beverage Co., The Coca-Cola Company, The J.M Smucker Company, Bolthouse Farms, Inc., Arla Foods amba, Atkin Nutritionals Inc. among others.
This chapter includes a list of acronyms and assumptions that provide a base to the information and statistics included in the ready to drink shake report.
This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, on the ready to drink shake market.
How the research was conducted?
Primary Research
- C - Level Executives
- Marketing Directors
- Sales Heads
- Production Managers
- Distributors Heads
- Sales Executives
- Product Manufacturers
- Distributors
- Traders
- Industry Experts
- End Users
- Current Market Dynamics and Challenges
- Market Characteristics
- Market Performance and Growth Quadrants
- Competition Structure and Market Structure
- Strategic Growth Initiatives
- Near-term and Long-term Market Growth Prospects
- Market Segment Splits and Authenticity
- Opinions on Market Projections and Validity Of Assumptions
Secondary Research
- Industry Publications
- Industrial Week
- Industrial Product Review
- Industrial Magazine
- Industry Associations
- Company Press Releases
- Annual Reports and Investor Presentations
- Research Papers
- Government Websites and Publications
- Trade Websites
Primary Interview Splits
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