The concentrated whey market is estimated to secure a valuation of US$15.3 Billion in 2023 and is estimated to rise to US$ 27.9 Billion by 2033. The market is anticipated at a CAGR of 6.2% during the forecast period. the factor accelerating the demand for concentrated whey is as follows-
The growing health concern worldwide is expected to generate promising growth opportunities for the concentrated whey market during the forecast period. The growing incidences of obesity and awareness about healthcare along with increasing spending on different food supplements and protein bars are expected to spur the growth of the concentrated whey market over the forecast period.
The increased application of concentrated whey in dairy, confectionary, and bakery products is driving the growth of the concentrated whey market. Moreover, with the increasing consumption of sports nutrition, the demand for concentrated whey has increased. The increasing purchasing power and growing acceptance of healthy diets are fuelling market expansion.
North America dominates the global concentrated whey market. The growth of the market in the region is ascribed to the increased prevalence of lifestyle-related diseases and increased cases of obesity. The demand for concentrated whey is expected to increase owing to the increased demand from the nutritional sector.
Europe is expected to grow significantly over the forecast period owing to the growing preference for health supplements in countries like United Kingdom, and Germany
Asia Pacific is expected to expand at a significant growth rate in the concentrated whey market owing to the growing awareness among the consumer regarding healthy lifestyles and increased demand for functional food.
The global players in the concentrated whey market include Agropur Inc, Arla Foods, Glanbia Plc, Hilmar Cheese Company, Milk Specialities Global, Kerry Group Plc, Carbery, Leprino Foods Company, Lactalis group, and Grand Cheese Company among others.
The market players in the concentrated market are growing their businesses by emphasizing innovations in technology and adopting approaches to make products healthier and beneficial for consumers. Mergers, acquisitions, collaboration, and partnerships are among the key strategies adopted by leading market players to gain a competitive edge in the market. Also, the market players are investing in promotional activities to spread awareness reading the health benefits associated with whey protein.
For instance, in September 2022- Hilmar cheese company opened a state of art cheese and whey protein processing plant in Dodge City, Kansas.
The future of the concentrated whey market looks promising with the increased popularity of concentrated whey in food products with the rising global population and change in dietary habits. Also, the rapid growth of e-commerce and numerous malls, convenience stores, and departmental stores are contributing to the expansion of the concentrated whey market. The start-ups operating in the concentrated whey market are coming up with very innovative product launches.
For instance, founded in 2021 - Dyet Nutrition leading supplier of nutritional supplements launch a new product portfolio comprising whey concentrate in vanilla and chocolate flavor with high-quality supplements for bodybuilders and athletes.
| Data Point | Key statistics |
|---|---|
| Expected Market value in 2023 | US$ 15.3 Billion |
| Projected Market Value in 2033 | US$ 27.9 Billion |
| Growth Rate (2023 to 2033) | CAGR of 6.2% |
Whey protein are the derivatives of milk when milk is fermented and processed to form yogurt or cheese the remaining liquid is called whey. When these liquid whey is collected as an by-product of yogurt or cheese after several processing step concentrated whey protein is produces.
Whey protein are used as an common ingredient in dietary supplement, as it consists of several fast digesting proteins. The extraction of concentrated whey protein is different than isolated whey protein, when processed, 80% of content is made up of the slower-digesting casein proteins & remaining 20% of the protein in milk is whey.
Concentrated whey protein contain has more carbs with lower protein content depends on concentration of fat per serving. Concentrated whey protein are rich source of fibre as it containing all of the essential amino acids.
Concentrated whey protein build and helps in preventing age-related muscle loss, improved body appearance and as well as improving strength, lower blood pressure, help to treat type 2 diabetes, reduce inflammation and enhancing antioxidant diseases.
Concentrated whey help to meet daily protein intake goal and can be effective choice for lactose intolerance. These beneficial factors are anticipated to boost the growth of Concentrated Whey market over the forecast period.
The nutritional industry manufacturers are more focusing on innovations on concentrated whey protein in terms of flavours, texture and proper balance of concentration of vitamins and minerals. The nutritional industry particularly sports nutrition, clinical and medical nutrition are driving the development in the global concentrated whey protein market especially in developing countries.
Concentrated whey protein as an ingredient used in wide range if application possibilities. In addition it has also useful and find its application in formulations, dairy products, confectionaries and bakery products boosting the demand globally for concentrated whey protein market.
Various economic application and easy in digestibility this has expand the market of concentrated whey protein in food & beverages industry. Rising consumption of dietetics nutritional product especially sports has increase the demand staggeringly. Concentrated whey protein is cost effect compare to isolate whey protein an effective alternative to caramel owing to its great flavors, designed to increase lean gains and protein intake.
In the recent past, the sports drinks industry has experienced a high rate of growth in its awareness and availability.
Increasing application of concentrated whey in personnel care industry is driving the growth. Product such as whey protein shampoo, anti-hair fall and forehead mask, anti-wrinkle whey protein patches are gaing tremendous popularity of products in the concentrated whey market.
Concentrated whey protein possesses the properties of anti-hypertensive and antibacterial, due to such properties it has huge demand in food industry for preparing cereals, dairy products, snacks & cereals items. Furthermore, concentrated whey protein comparatively to other dairy products has higher shelf life. As whey protein is generally available in powder state, it is easily portable.
The rising global [population and change in dietary habits the food industry is experiencing an robust growth this is driving the global concentrated whey market. Demand increase due to a increasing popularity of sports and fitness activities among millennial.
Some of the key players operating their business in the global Concentrated Whey market are
In recent years, manufacturer of concentrated whey are taking up various strategic initiatives steps such as merger and acquisition to gain larger market share in the whey protein market. Furthermore, due to consumer awareness about dietary supplements and clean label products, concentrated whey protein has gaining more popularity as it is cost effective compared to isolated whey protein.
Concentrated whey protein is low in lactose, high-quality, highly bio-available, and fast-digesting thus consumer desire for healthy results to maintain it for lifelong also boosting the demand for concentrated whey protein market.
According to the FDA, egg, milk, soy and meat proteins, modified starches and hydrocolloids gums may also be used as a substitute for other protein ingredients for use in or on manufactured foods labelled organic. Manufactures are taking an keen interest to develop an innovative product of concentrated whey protein. Concentrated Whey appears to be an obvious choice for supplement manufacturers.
The concentrated whey market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size.
The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the concentrated whey market, including but not limited to: regional markets, grade, and application.
The concentrated whey market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Concentrated Whey market report projects the attractiveness of each major segment over the forecast period.
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