The global demineralised whey powder ingredient market is estimated to be valued at nearly US$ 491 Mn by 2017 end, and is projected to reach nearly US$ 805 Mn by the end of 2027, registering a CAGR of 5.1% over the forecast period.
Increasing demand from dairy-deficit regions driving whey imports
Milk, as a source of adequate nutrition, fat, protein, calcium and minerals, is considered an essential commodity in almost all parts of the world. In sharp contrast to its demand, milk is not uniformly produced across the globe, leaving a large number of countries with a dairy deficit. This deficit in turn leads to high imports of dairy products, including whey, from regions such as Australia, New Zealand, the U.S. and Europe. The impact of this deficit and the volume of imports are particularly high in various emerging economies such as China, Indonesia, Mexico and Russia. China is the largest importer of dairy products currently, and imported over 347,000 tonnes of whole milk powder in 2015.
Increasing demand for healthy alternatives as opposed to infant food formulas with synthetic ingredients
Growth of the global infant food formulation market is primarily driven by increasing health-related concerns and changing mind-set of modern-day consumers to switch to alternative healthy options. An increasing number of infants are being prescribed customised infant formulas as a means to address various deficiencies and also to ensure adequate intake of necessary nutrition that includes carbohydrates and proteins. As a result, a number of key players offering infant formula are exploring techniques to develop infant products with minimal mineral content in the market. For instance, Agrana Starch offers both conventional and organic ingredients for infant nutrition that do not contain any preservatives, artificial flavourings, colourants and gluten.
Weak distribution network hampering the growth of demineralised whey powder ingredient market
Developing countries such as India, China, Brazil and others, have weak distribution networks for demineralised whey ingredient products. Manufacturers use selective modes of distribution such as online selling, speciality outlets and others, in order to reach out to consumers. Demineralised whey ingredient products are relatively more expensive than conventional ready-to-eat breakfast products, dietary supplements and dairy products. This is a major factor expected to negatively impact market growth during the forecast period.
Global Demineralised Whey Powder Ingredient Market Attractiveness Analysis, by Application
The Infant Food segment by application is expected to register a relatively high CAGR during the forecast period. The Bakery and Confectionary segment is expected to register a CAGR of 4.3% in terms of value over the forecast period. In 2016, the Infant Food segment was valued at US$ 183.4 Mn and is expected to register a CAGR of 6.4% over the forecast period to reach US$ 367.3 Mn by the end of 2027.
Demineralised whey powder ingredients are used as a raw material in dairy products and in bakery goods
Demineralised whey powder is increasingly being used in various dairy products owing to the presence of high amounts of proteins, mineral salts as well as lactose. For instance, Alpavit has introduced Demin50, which is an important ingredient in the production of a wide range of foodstuffs, particularly sweets and pastry products, by the reduction of the salt content and its resulting excellent sensor profile. Demineralised whey powder is being increasingly used in various bakery products that are high in protein content in order to make the otherwise high-carb food healthier. For example, Lactalis Ingredients, which is a major dairy-based firm in France, manufactures whey powder developed for use in high-protein low-calorie products such as cakes and sweets.
Increasing use of demineralised whey powder ingredients in sports nutrition and diet foods
Demineralised whey has high bioavailability and absorption characteristics that are extensively beneficial in post-exercise recovery and for muscle building. As a result, demand for applications in sports nutrition and slimming food products has been witnessing significant increase of late. Emergence of sports nutrition and increasing demand for functional foods for weight management and slimming are other major factors driving revenue growth of the global demineralised whey powder ingredient market currently.
The report ‘Demineralised Whey Powder Ingredient Market: Global Industry Analysis and Opportunity Assessment, 2017–2027’, is a comprehensive take on the demineralised whey powder ingredient market that elaborates on the various types of demineralised whey powder ingredients based on their product type and application. Manufacturers are launching variants of demineralised whey powder ingredients in order to cater to the evolving needs of customers related to various health concerns and increasing demand for healthy, tasty and fresh ready-to-eat foods. Companies are focussing on enhancing their production capacity and are innovating rapidly to offer products that are high in nutrients, offer balanced tastes and remain fresh for longer periods. Manufacturers are also innovating in terms of food packaging.
The first part of the report covers the market introduction of the demineralised whey powder ingredient market. The second part contains the global demineralised whey powder ingredient market analysis by product type, by application and by region. The third part contains the regional analysis of the demineralised whey powder ingredient market with the regions being selected as per the market taxonomy. The last part of the report consists of the competition landscape, which features important players operating in the global demineralised whey powder ingredient market and contains important information about these companies.
In the introduction, pertinent market numbers of the most lucrative region and segment have been covered. This section also contains the executive summary, which is valuable for the report audience to have a cursory glance at this vast market. Besides the executive summary, the introduction section also contains a detailed pricing analysis of the global demineralised whey powder ingredient market by region. The global demineralised whey powder ingredient market value chain analysis is also given, which states the value chain model of this market.
The second part of the report contains the global demineralised whey powder ingredient market analysis by product type, by application and by region. This section of the report presents important metrics such as BPS analysis, year-on-year growth rates, absolute dollar opportunity and market attractiveness index. The third part of the report contains a region wise analysis and forecast of the global demineralised whey powder ingredient market. This section of the report depicts the regional market dynamics of the global demineralised whey powder ingredient market and highlights the drivers that encourage the growth of this market and the restraints that hamper the growth of this market. Besides the drivers and restraints, the various opportunities and trends in the global demineralised whey powder ingredient market are also discussed.
The last part of the report contains the competitive landscape of the demineralised whey powder ingredient market. This part comprises information on the leading companies operating in the global demineralised whey powder ingredient market. This competition landscape gives a dashboard view of the key companies operating in the global demineralised whey powder ingredient market along with their important information and broad strategy adopted to stay as leaders in the global Demineralised whey powder ingredient market. Each of the leading companies is also profiled individually and important information about the company such as company details, company description and product portfolio along with key developments concerning the company and strategic analysis is presented.
Overall market size has been analysed through historical data, primary responses, and public domain data. Revenue of companies in the demineralised whey powder ingredient market has been benchmarked to ascertain the market size for the base year. Macroeconomic indicators such as GDP and industry growth have been considered to forecast the market size over the forecast period. The historical growth trend of end-use industries, market participants’ performance, as well as the present macro-economic outlook has been taken into consideration for estimating the overall market trend forecast. This data is then validated using the triangulation method and is extensively scrutinised using advanced tools to garner quantitative and qualitative insights into the global demineralised whey powder ingredient market.
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