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Pumpkin Spice Products Market Snapshot (2023 to 2033)

The global Pumpkin Spice Products market is expected to witness a market value of US$ 1.1 Billion in 2023 and is expected to accumulate a market value of US$ 2.4 Billion by registering a CAGR of 8.2% in the forecast period 2023 to 2033. The Pumpkin Spice Products market registered a CAGR of 4.1% in the historical period 2018 to 2022. Factors such as the increasing consumer demand for seasonal and limited-time flavors, as well as the growing popularity of natural and healthy products, are expected to boost market growth over the analysis period.

As per Future Market Insights - a market research and competitive intelligence provider, the global market value for Pumpkin Spice Products has flourished. One of the major factors that are expected to accelerate market growth includes the increasing consumer interest in healthy and natural products. Pumpkin spice products, which are often made with natural ingredients such as pumpkin, cinnamon, and nutmeg, fit this trend perfectly. These ingredients are also known for their health benefits, such as anti-inflammatory properties and blood sugar regulation, making pumpkin spice products a healthier alternative to traditional sweet treats.

In addition, the popularity of pumpkin spice products is fueled by seasonal and holiday trends. As the fall season approaches, consumers are drawn to the warmth and comfort of pumpkin spice products, which can be found in everything from coffee and tea to baked goods and candles. This trend is further amplified during the holiday season when pumpkin spice products are often used in holiday recipes and decorations. This, in turn, is anticipated to fuel market growth.

Another factor accelerating the growth of the Pumpkin Spice Products Market includes the increasing availability of these products. With the rise of e-commerce, it is easier than ever for consumers to find and purchase pumpkin spice products online. In addition, many retailers now offer pumpkin spice products year-round, expanding their availability beyond the fall and holiday seasons.

The market growth is also benefiting from innovation in product development. Companies are constantly coming up with new and unique ways to incorporate pumpkin spice flavor into their products, such as pumpkin spice protein bars and pumpkin spice yogurt. This innovation keeps the market fresh and exciting and helps to maintain consumer interest.

Furthermore, the market is also being driven by social media. As consumers share their love for pumpkin spice products on social media platforms, such as Instagram and Pinterest, they are helping to spread awareness of these products and increase demand. This trend is expected to continue, as social media continues to be a powerful tool for consumer engagement and brand building.

On the regional end, the Pumpkin Spice Products market in North America is expected to account for the maximum share during the analysis period. One of the major factors driving regional market growth is the increasing consumer demand for seasonal flavors and natural products.

Moreover, social media is another factor that is likely to propel the market growth in the coming time. As consumers share their love of pumpkin spice products on platforms such as Instagram and Pinterest, they are helping to create buzz and drive demand for these products.

On the other hand, the Pumpkin Spice Products Market in Europe is witnessing significant growth in recent years. The major factors that are contributing to the growth of the Pumpkin Spice Products market in Europe include the increasing consumer demand for seasonal and limited-time flavors, as well as the popularity of natural and healthy products.

Recent developments in technology, mergers, acquisitions and partnerships within the companies involved in the designing of Pumpkin Spice Products are expected to create lucrative opportunities for market growth over the analysis period.

For instance, in August 2021, Starbucks released their Pumpkin Spice Latte (PSL) earlier than ever before, to meet growing consumer demand for seasonal flavors.

Subsequently, in 2021, McCormick & Company, a leading spice, and flavoring company, launched a new line of pumpkin spice products, including pumpkin pie spice and pumpkin spice extract.

Moreover, in the same year, Nestle launched a new line of pumpkin spice-flavored coffee creamers under their Coffee Mate brand.

Data Points Key Statistics
Expected Market Value in 2023 US$ 1.1 Billion
Projected Market Value in 2033 US$ 2.4 Billion
Growth Rate (2023 to 2033) 8.2% CAGR

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Pumpkin Spice Products Market Overview

The global sales of pumpkin spice products are expected to witness progressive growth over the forecast period. There is persistent rising demand for pumpkin spice products that grew in food & beverages globally which is likely to boost the pumpkin spice products market in the assessment period.

Pumpkin spice is made of cinnamon, nutmeg, allspice, ginger, and ground cloves. Pumpkin spice earned the name because it was used in different foods and beverages that contained pumpkins.

Later spice manufacturers market pumpkin spices that are readily available in powder in the market. Pumpkin spice can be found in anything from sweet desserts to beverage cereal. It is available in powder form and also comes in syrups. Over time it is used in numerous popular recipes. 

Demand for Pumpkin Spice Products

The healthy benefits of pumpkin spice make consumers use it in numerous recipes. Cinnamon has cell-protecting antioxidants and unmistakable warmth. Cinnamon also helps diabetics and controls blood sugar. Ginger has minerals like iron, potassium, and zinc. It helps relieve digestive problems.

These health benefits are the key factors for the growing demand for pumpkin spice products. Pumpkin and its warming spices are associated with holiday baking, comfort, and Thanksgiving. It is the ultimate comfort food. Purchasing pumpkin spice products when you’re going out is an affordable luxury.

These pumpkin spice products can be affordable to middle-class people. The affordable and availability of pumpkin spice products are the key factors that drive the demand for pumpkin spice products.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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The USA and Canada Pumpkin Spice Products Market

The USA is one of the key markets for pumpkin spice products worldwide. The USA pumpkin spice products market is to notice a prominent growth rate during the assessment period 2021 to 2031. 

The pumpkin spice latte is Starbucks’ most popular seasonal beverage of all time. Pumpkin spice latter has morphed from a beverage into a lifestyle product.

The other companies also launched pumpkin spice later due to consumer demand. The demand for pumpkin spice latter is growing in the United States.

Pumpkin spice products are most talked about among our fans on social media. Pumpkin spice latter is growing steadily phase in the United States.

Every year new type of pumpkin spice products is available in the market and growing in every product category. Every year it's expanding and getting bigger.

Europe Demand Outlook for Pumpkin Spice Products Market

Pumpkin spice is available in pumpkin spice syrup. These syrups are used in alcoholic cocktails in European countries. Pumpkin spice syrup is in short supply throughout Europe.

Heavily spiced fell out of vogue in Europe. European trends in French cooking move towards subtle flavors like nutmeg, ginger, and all spices. As these three spices are available in the pumpkin spice. The demand for pumpkin spice products in Europe is at a prominent growth rate during the assessment period 2021 to 2031. 

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Pumpkin Spice Products Market: Key Players

Some key manufacturers functioning in business in the pumpkin spice products market include

  • Starbucks
  • Mc Cormick
  • Great Value
  • Glade
  • Dukin
  • Entenmanns
  • Freshness Guaranteed
  • Cheerios
  • Green Mountain Coffee and many others.

The report is a compilation of first-hand information, qualitative and quantitative assessments by industry analysts, and inputs from industry experts and industry participants across the value chain.

The report provides an in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Pumpkin Spice Products Market: Market Segmentation

Based on Form:

  • Powder
  • Blend

Based on Application:

  • Creamers
  • Seasonings
  • Frozen Deserts
  • Candles

Based on Distribution Channel:

  • Supermarket/Hypermarkets
  • Convenience Stores
  • Departmental Stores
  • Online Retail Stores
  • Others

Based on the Region:

  • North America
  • The USA and Canada
  • Latin America
  • Mexico, Brazil, Peru, Chile, and others
  • Western Europe
  • Germany, the United Kingdom, France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg
  • Eastern Europe
  • Poland and Russia
  • Asia Pacific
  • China, India, Japan, ASEAN, Australia, and New Zealand
  • The Middle East and Africa
  • GCC, Southern Africa, and North Africa

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