The global PVC packing straps market was valued at around US$ 134 million in 2022. In the current year 2023, the net worth of total PVC packing straps to be sold globally could be around US$ 139.8 million. The global market is projected to expand at a CAGR of 4.3% from 2023 to 2033 and reach a valuation of US$ 213 million by 2033.
PVC packing straps are used for holding, stabilizing, and combining various products or materials. These are lightweight, versatile, durable, and affordable packing materials. Further, they are also inexpensive, as compared to other strapping materials, and can be used for a long period due to their good strength and high resistance power.
PVC packing straps are manufactured in a wide range of thicknesses as per the requirements of various end-use industries. As per FMI, straps with a thickness of 0.76 mm to 1 mm were immensely popular in 2022 and they created an absolute dollar opportunity worth US$ 34.2 million in the same year.
The global market has been dominated by East and South Asia in terms of region. Due to the growing economy, various industries like e-commerce and electronics are on the roll, which is set to further result in increasing demand for PVC packing straps.
Demand for packing straps is significantly increasing in the Middle East and Africa as the region is focusing on developing its food & beverage and electronics industries. Also, the easy availability of raw materials required to manufacture such straps might enable the region to grow in the assessment period.
The market has witnessed a positive outlook in North America and Europe. Surging demand from the building & construction and chemicals industries is anticipated to drive the PVC packing straps market in these regions.
Report Attributes or Data Points | Details |
---|---|
Global PVC Packing Straps Market Valuation in 2022 | US$ 134 million |
Estimated Global Market Share in 2023 | US$ 139.8 million |
Forecasted Global Market Size by 2033 | US$ 213 million |
Projected Global Market Growth Rate from 2023 to 2033 | 4.3% CAGR |
Historical Market Growth Rate from 2018 to 2022 | 3.8% CAGR |
Collective Value Share of 3 Top Performing Countries in 2022 | 35 to 37% |
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The global PVC packing straps market witnessed growth at a CAGR of 3.8% during the historical period from 2018 to 2022. Demand for these straps is likely to surge in the logistics industry with an urgent need to pack goods well to prevent damage.
Expansion of the e-commerce industry and the increasing shift of retailers toward cross-platforming are anticipated to aid growth. It is not enough to have a single website as consumers purchase goods on social media, product sites, and retailer sites. It is thus making e-commerce firms inclined toward establishing a cross-platform presence.
The advent of subscriptions providing one-day delivery features might require quick and damage-free shipping. PVC packing straps are therefore used in industrial transport and logistics purposes due to their benefits such as durability, affordability, and lightweight nature. Due to the aforementioned factors, the market is expected to expand at 4.3 % CAGR during the forecast period from 2023 to 2033.
Significant Expansion of the E-commerce Industry
Easy accessibility and increasing preference for online shopping are the key factors for the growth of the e-commerce industry. In addition, the growing use of the internet has led to the rise of e-commerce platforms.
In this industry, goods need to be delivered quickly and packed properly to prevent external damage. Also, the increasing transportation of goods owing to the development of the e-commerce sector is set to create growth opportunities for PVC packing strap manufacturers.
In April 2022, for instance, India launched an open network for digital commerce (ONDC) as the government is striving to end the dominance of USA-based companies such as Walmart and Amazon in the significantly growing e-commerce sector.
The new platform might enable sellers and buyers to transact and connect online. Thus, the development of similar tools to expand trade and online retailing is going to drive the market.
High Demand for Plastics in China to Drive Sales of Polyester Packing Straps
According to the data provided by Plastic Europe, in 2020, China ranked first with 32% distribution of global plastic production. Also, it was the top trade partner of the EU27 plastic industry. In addition, packaging was the leading end-use market of plastics with a 40.5% market share. Thus, FMI estimates that China’s PVC packing straps market is set to exhibit growth at a CAGR of 5.7% due to the high demand for plastics.
Need for Plastic Production Equipment in the United States to Boost Demand for Packaging Strapping
FMI states that the United States PVC packing straps market is estimated to be valued at around US$ 27.0 million in 2023 and is predicted to reach US$ 40.5 million by the end of 2033. As per the data published by Plastics Industry Association, plastic equipment shipment increased in the third quarter in North America and plastic production rose to 4.2% from the previous year.
The shipping value of shipments reached US$ 333.8 million in quarter three. Further, rising demand for plastic-producing machinery and increased production are augmenting sales in the United States.
By thickness, the 0.76 mm to 1 mm segment is estimated to capture an exponential growth of 1.6x, as compared to current sales, and is likely to showcase a CAGR of 4.6% over the forecast period, finds FMI. Packing straps with 0.76 mm to 1 mm thickness are considered to be the ideal size and the preferred choice of end-use industries. Due to its good strength, it has generated the highest share in the global market.
Category | By Thickness |
---|---|
Top Segment | 0.76 mm to 1 mm |
Market Share in Percentage | 37% |
Category | By End Use Industry |
---|---|
Top Segment | E-commerce |
Market Share in Percentage | 19.4% |
Based on the end-use industry, the e-commerce segment is likely to expand at a CAGR of 5.5% over the forecast period. As per FMI, the segment held a share of nearly 19.4% in 2022. Transportation and packaging of goods in the e-commerce industry require the assistance of packing straps.
Customers are no longer confined to 100 physical stores in a mall or even a single store. They can get access to any store they want with several brands offering online shopping options at discounted rates. It could further push the growth of the e-commerce industry and drive the global market.
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The global PVC packing straps market is highly fragmented with the presence of several key players. Furthermore, manufacturers are adopting various marketing tactics, including mergers & acquisitions, expansions, collaborations, and product innovations to compete against their rivals.
Leading organizations are also launching unique products to expand their market presence among customers worldwide. Additionally, they are striving to develop new high-quality PVC packing straps to gain a competitive advantage.
Recent Industry Developments in the Market
Teufelberger Stralsund GmbH, Cyklop International, and FROMM Group to Pave the Way for Sustainable Packing Straps
Attributes | Details |
---|---|
Estimated Market Size (2023) | US$ 139.8 million |
Projected Market Valuation (2033) | US$ 213 million |
Value-based CAGR (2023 to 2033) | 4.3% |
Historical Data Available For | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Market Analysis | Value in US$ million and Volume in Tons |
Segments Covered | Thickness, End-use Industry, Region |
Regions Covered | North America; Latin America; Europe; East Asia; South Asia; The Middle East and Africa; Oceania |
Key Countries Covered | The United States of America, Canada, Mexico, Brazil, Germany, The United Kingdom, France, Italy, Russia, China, Japan, India, GCC countries, Australia |
Key Companies Profiled | Teufelberger Stralsund GmbH; Cyklop International; FROMM Group; Auto Strap India; CONSENT L.L.C; DuBose Strapping Inc.; LINDER GmbH; PAC Strapping Products Inc.; Crown Holdings Inc.; Polychem Corporation; Mosca GmbH |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
The global PVC packaging straps market share is estimated to make a revenue of US$ 139.8 million in 2023.
The sales of PVC packaging straps in top 3 countries was more than 35% in 2022.
The sales of PVC packaging straps in China made up for almost 32% of the global demand.
The demand for PVC packaging straps is expected to drive the market at a 4.3% CAGR until 2033.
Rapid proliferation of ecommerce platform is poised to drive with a CAGR of 5.5.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Thickness 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Thickness, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Thickness, 2023 to 2033 5.3.1. Below 0.5mm 5.3.2. 0.5mm-0.75mm 5.3.3. 0.76mm-1mm 5.3.4. Above 1mm 5.4. Y-o-Y Growth Trend Analysis By Thickness, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Thickness, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-use Industry 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End-use Industry, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End-use Industry, 2023 to 2033 6.3.1. Food & Beverage 6.3.2. Pharmaceuticals 6.3.3. Electrical & Electronics 6.3.4. Automotive 6.3.5. Building & Construction 6.3.6. E-commerce 6.3.7. Chemicals & Fertilizers 6.4. Y-o-Y Growth Trend Analysis By End-use Industry, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By End-use Industry, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. USA. 8.2.1.2. Canada 8.2.2. By Thickness 8.2.3. By End-use Industry 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Thickness 8.3.3. By End-use Industry 8.4. Key Takeaways 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Thickness 9.2.3. By End-use Industry 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Thickness 9.3.3. By End-use Industry 9.4. Key Takeaways 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. United Kingdom. 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Thickness 10.2.3. By End-use Industry 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Thickness 10.3.3. By End-use Industry 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Thickness 11.2.3. By End-use Industry 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Thickness 11.3.3. By End-use Industry 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Thickness 12.2.3. By End-use Industry 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Thickness 12.3.3. By End-use Industry 12.4. Key Takeaways 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Thickness 13.2.3. By End-use Industry 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Thickness 13.3.3. By End-use Industry 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Thickness 14.2.3. By End-use Industry 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Thickness 14.3.3. By End-use Industry 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA. 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Thickness 15.1.2.2. By End-use Industry 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Thickness 15.2.2.2. By End-use Industry 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Thickness 15.3.2.2. By End-use Industry 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Thickness 15.4.2.2. By End-use Industry 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Thickness 15.5.2.2. By End-use Industry 15.6. United Kingdom. 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Thickness 15.6.2.2. By End-use Industry 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Thickness 15.7.2.2. By End-use Industry 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Thickness 15.8.2.2. By End-use Industry 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Thickness 15.9.2.2. By End-use Industry 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Thickness 15.10.2.2. By End-use Industry 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Thickness 15.11.2.2. By End-use Industry 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Thickness 15.12.2.2. By End-use Industry 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Thickness 15.13.2.2. By End-use Industry 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Thickness 15.14.2.2. By End-use Industry 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Thickness 15.15.2.2. By End-use Industry 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Thickness 15.16.2.2. By End-use Industry 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Thickness 15.17.2.2. By End-use Industry 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Thickness 15.18.2.2. By End-use Industry 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Thickness 15.19.2.2. By End-use Industry 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Thickness 15.20.2.2. By End-use Industry 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2022 15.21.2.1. By Thickness 15.21.2.2. By End-use Industry 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2022 15.22.2.1. By Thickness 15.22.2.2. By End-use Industry 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2022 15.23.2.1. By Thickness 15.23.2.2. By End-use Industry 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Thickness 16.3.3. By End-use Industry 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Teufelberger Stralsund GmbH 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Cyklop International 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. FROMM Group 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Auto Strap India 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. CONSENT L.L.C 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. DuBose Strapping Inc. 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. LINDER GmbH 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. PAC Strapping Products Inc. 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Crown Holdings Inc. 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Polychem Corporation 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 17.1.11. Mosca GmbH 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.11.5.2. Product Strategy 17.1.11.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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