Packing Tape Industry Analysis in Europe

Europe Packing Tape Industry Outlook from 2024 to 2034

Europe packing tape industry is valued at USD 12.6 billion in 2024 and is on a trajectory to achieve USD 16.5 billion by 2034. Sales revenue of the packing tape industry in Europe is projected to expand at a CAGR of 2.7% between the forecast period 2024 and 2034.

The revenue generated by packing tape in 2023 was USD 12.3 billion and is anticipated to exhibit Y-o-Y growth of 2.4% in 2023. The manufacturing sector is one of the prominent users of packing tape which has resulted in gaining near to 50% share in terms of value by 2024.

Pressure-sensitive tape (PST) is expected to gain an incremental opportunity of around USD 1.3 billion during the forecast period. Rising penetration of e-commerce and online shopping facilitating convenience is surging the demand for pressure-sensitive tapes. Pressure-sensitive tapes eliminate the need for liquid adhesives and heat to apply, ensuring immediate bonding which is spurring its sales.

Hot melt adhesive is anticipated to reach USD 3.8 billion by 2034, with a CAGR of 2.6% during the forecast period. This hotmelt adhesive offers superior bonding and fast setting time, which secures the surface and speeds up the packaging process, improving efficiency.

Carton sealing tape is predicted to gain 23% of value share by 2034. The rise in online shopping, increase in parcel shipments, increasing trade, and expanding logistics operations due to globalization are pushing the adoption of carton sealing tape.

Increasing demand for home delivery services driven by the expansion of eCommerce is pushing the sales of packing tape in Europe. Companies are offering a variety of tapes, such as gummed, printed, and label protection tapes, to meet the different needs of customers.

The packing tape industry in Europe is projected to rise during 2024 and 2034, generating an incremental growth opportunity of USD 4.1 billion and expanding 1.3 times the valuation during the forecast period.

Europe Packing Tape Industry Forecast

Attributes	Key Insights
Historical Europe Packing Tape Revenue (2023)	USD 12.4 billion
Estimated Europe Packing Tape Industry Size (2024E)	USD 12.7 billion
Projected Europe Packing Tape Demand Outlook (2034F)	USD 16.6 billion
Value-based CAGR (2024 to 2034)	2.7%

Key Industry Highlights

Rise in Europe’s Manufacturing Industry Driving the Packing Tape Industry

Europe's manufacturing sector is expected to reach USD 8 billion by 2034, with a CAGR of 3.2% during the same period. Increasing output from the manufacturing industry in Europe, boosting the volume of products. This growth is likely to increase the application of packaging tapes, bundling tapes, sealing tapes, and others that protect the goods while shipping.

Most goods and shipments in the manufacturing industry are bulk which boosts the demand for filament tapes. These tapes are significantly used in bundling, palletizing, and packaging of heavy goods.

Filament tapes are reinforced with fiberglass that provides exceptional strength for bundling and palletizing loaded or irregularly shaped items. The requirement for high-quality tapes that can sustain the different environmental changes is increasing the adoption of advanced packaging solutions for enhancing the efficiency and quality of production.

Technological Advancement in Quality & Machinery Used For Packaging Fueling the Growth of the Industry

Advancement in technology is a boon for packing tape as it enhances the material quality and manufacturing processes. Advanced adhesive formulations and coating technologies have increased the durability, strength, and efficiency of packaging tapes, which allows them to securely adhere to various surfaces, ensuring product safety in any challenging environmental conditions.

The incorporation of advanced coating improves the bonding and adhesion in different environmental conditions like high humidity and extreme temperatures.

The modern coating also possesses functional properties such as colour-changing and tamper-evident coatings that help in identifying product originality. Along with this, UV-resistant and antistatic tapes are also available that are specifically used in the protection of electronic goods.

The coating is being innovated with biodegradable and water-based materials that are safe for the environment. Sustainable coating minimizes the harmful effects of toxic chemicals and attracts sustainable customers.

Further adoption of automated machinery and various tools enhances the production processes aiming for high productivity and is expected to fuel the packing tape sector in Europe.

For instance, in January 2024, Tekpak, a manufacturer of packing tape, recently launched its latest innovation, bundle tape, a solution in the packing tape field that helps accelerate the product packaging process.

2019 to 2023 Europe Packing Tape Sales Analysis Compared to Demand Forecasts for 2024 to 2034

Europe's packing tape industry recorded a CAGR of 1.2% during the historic period with a revenue of USD 12.3 billion in 2023 increased from USD 11.7 billion in 2019.

The European Commission implemented various new regulations and initiatives like the European Green Deal, boosting key strategies such as the ‘Chemical Strategy for Sustainability’ and the ‘Circular Economy Action Plan.’ These initiatives are increasing pressure on producers to increase sustainability in the overall value chain.

Manufacturers in Europe are shifting towards green packaging to meet sustainability goals and increasing their investment in biodegradable, recyclable packing tape.

Manufacturers have been offering customization in products tailored to the specific needs of different industries or customers. Offering options for custom sizes, colors, branding, or printing messages that can appeal to businesses looking to enhance their branding and packaging aesthetics.

Businesses are using custom printed tapes for enhancing brand exposure and impressions which also serve as mini billboards for company logos.

Advancements in technologies in the packaging process are increasing productivity. This shift towards automation not only streamlines packaging workflows but also drives new opportunities for specialized tapes that can withstand high-speed application and maintain secure seals.

Increasing demand from logistics and shipping is pushing the sales of packing tape for sealing and securing the goods. Packaging tapes are essential for goods in transit to reduce damage and maintain product quality. These factors are likely to push the demand for packing tape in Europe in the upcoming driven by increasing logistics operations.

Comparative Industry Overview

The tables below offer a comprehensive evaluation of three interrelated sectors, namely, the global tapes industry and the global corrosion protection tapes industry. It dissects the distinctive characteristics of each sector, encompassing their respective CAGRs while also delving into the pivotal factors that exert influence on their growth trajectories.

Global Tapes Industry Assessment:

The expansion of the global tapes industry is driven by growth registered in the building and construction industry due to the exponential consumption of masking tapes. Tapes have emerged as a novel strategy that tries to reduce the environmental impact of standard packaging materials while also contributing to sustainability efforts.

Attributes	Description
Related Industry	Global Tapes Industry
CAGR (2024 to 2034)	4.9%
Growth Factor	Increasing use of adhesive tapes in pacing and sealing applications
Opportunity	Escalating demand for tapes in the Electronics and automotive industry

Global Corrosion Protection Tape Industry Assessment:

The continued innovation in advanced materials and adhesive technologies is influencing the growth, enhancing the performance and longevity of corrosion protective tape. The rapid industrialization and infrastructure development in developing economies are creating lucrative opportunities for growth, especially in particular regions like Asia Pacific and Latin America.

Attributes	Description
Related Industry	Global Corrosion Protection Tape Industry
CAGR (2024 to 2034)	4.1%
Growth Factor	Increasing awareness about infrastructure longevity and maintenance
Opportunity	Increasing attention to infrastructure upgrades and maintenance missions

Country-Wise Insights

The section below covers the future forecast for the Europe packing tape industry in terms of countries in Europe. Germany and the United Kingdom are set to exhibit high packing tape consumption, recording 1.6% and 1.4% growth rates, respectively, through 2034.

Countries	CAGR 2024 to 2034
Germany	1.6%
Italy	3%
France	2.2%
United Kingdom	1.4%
Spain	3.9%

Demand for Packing Tape in Germany to Witness Moderate Expansion

With the growth in online sales of various consumer goods such the clothing, shoes, food & drinks, consumer electronics, healthcare products, and others. The demand for efficient and reliable packaging from customers is expected to increase in the demand for packing tape.

Packing tapes not only secures product safety but also offers a wide variety of applications for identifying tampering and unauthorized access during transit.

Further growing adoption of automation into packing processes is anticipated to fuel the sales of packing tape. Germany's packing tape sector is expected to reach a valuation of USD 3,313 million by 2034, with a CAGR of 1.6% during the forecast period.

Rising Construction Business in the United Kingdom to Boost the Sales of Packing Tape

The growth in the United Kingdom’s construction sector is poised to boost the sales of packing tape, which fulfills various demands raised by the construction industry, such as the masking tapes used for construction for the areas where it is continuously exposed to different weathers which may cause wear and tear of the materials work as the protective barrier.

Further growth in building and construction activities propels the demand for various tapes, including electrical construction tape, safety tape, duct tape, window-glazing tape, and others. The packing tape industry in the United Kingdom is anticipated to be valued at USD 1,579 million by 2024.

Category-Wise Insights

The section contains information about the leading segments in the industry. In terms of product type, the pressure sensitive tapes are anticipated to account for a share of 35.7% by 2024.

Pressure Sensitive Tape (PST) is Notably Favoured by the Manufacturers

Product Type	Pressure Sensitive Tape
Value Share (2024)	35.7%

Pressure-sensitive tapes, due to their property of being non-sensitive make it a better option for medium or long-term applications such as temporary outdoor cover seams and repairs, seams and repairs of all reinforced materials, and greenhouse film repairs and seams.

Easy to apply features and the cost compared to traditional tapes are two prime factors behind the gaining popularity of pressure sensitive tapes. The pressure-sensitive tapes are anticipated to gain an incremental opportunity worth USD 1.3 billion and are predicted to expand at 1.3x the total value.

Hot Melt Adhesives are Expected to Dominate the Packing Tape Industry in Europe

Adhesives	Hot Melt Adhesives
Value Share (2024)	40.7%

Hot melt adhesives are thermally stable, which ensures lower charring and reduces the blockages in nozzles, benefitting the manufacturers by optimizing productivity. In addition to this, the properties of hot melt adhesives, such as versatility, low cost, and resistance to water and moisture, make these hot melt adhesives ideal choices for varied applications.

The hot melt adhesives segment is expected to grow at a CAGR of 2.6% during the forecast period and is anticipated to reach USD 5,168.5 million by 2024. Natural rubber adhesives are poised to gain around 25% share in 2024. This indicates the preference for hot melt adhesives over other forms by companies.

Competition Outlook

Established companies in Europe’s packing tape industry are concentrating on developing sustainable solutions and innovations. Prominent companies such as 3M, Tesa SE, and Avery Dennison hold dominance in the industry with extensive product portfolios and strong brand recognition.

Apart from these giants, many other small and medium-sized companies (SMEs) are also coming up with innovative strategies that are aimed at targeting specific areas and clients.

These SMEs are especially flexible, constantly incorporating advanced technologies into their production to provide niche offerings that address particular sectors’ demands, for instance, high-performance tapes for industries or biodegradable ones for eco-minded shoppers.

To strengthen their resources, renowned players are also seeking to expand their production facilities and focus on collaboration and acquisition strategy.

Industry Updates

• In March 2024, Ahlstrom announced the expansion of its production capacity up to 30,000 tons per year of creped base paper used for masking tape.
• In November 2023, Saint–Gobain, to enhance the automotive assembly, the company introduced a new tape technology, which is the Norbond Z2000 acrylic tape series.
• In April 2023, Tesa SE, developed a new adhesive tape tesa L-tape 869x that gets activated by light.

Key Players of Packing Tape Industry

• 3M Company
• Saint-Gobain
• Berry Global, Inc.
• Mativ Holdings (Scapa Industrial)
• Tesa SE
• Nitto Denko Corporation
• Intertape Polymer Group Inc.
• Shurtape Technologies LLC
• VIBAC S.p.A
• Macfarlane Group UK Ltd
• Atlas Tape
• PPM Industries S.p.A,
• FABO s.p.a.
• SICAD Group (Eurocel Tape Solutions)
• Advance Tapes International Ltd.
• RAJAPACK Ltd
• Cintas Adhesive Ubis S.A.
• Eurobond Adhesives Ltd
• TAPEXEU s.r.o.
• Magri Adhesives
• Monta Klebebandwerk GmbH
• HPX Tapes
• NAR Tapes
• Vytvorila spolecnost Avito s.r.o.
• Prismatape UK Ltd
• PrintSimple

Key Segments of Industry Report

By Product Type:

As per product type, the industry has been categorized into pressure sensitive tape (PST), masking tape, duct tape, filament tape, double-sided tape, and other tapes.

By Adhesive:

This segment is further categorized into water-based acrylic adhesive, hot melt adhesive, and natural rubber adhesive.

By Application:

The application segment is subdivided into carton sealing, office tape, tamper tape, bundling, protection & decoration, bonding & repairing, thermal, and other general use.

By End Use:

Different end uses include manufacturing, logistics & shipping, building & construction, and other DIY activities. Manufacturing is subdivided into pharmaceuticals & medical devices, food & beverages packaging, cosmetics & personal care, homecare & toiletries, electrical & electronics, automotive parts packaging, and others which comprises toys, sports & recreation, etc.

By Country:

Industry analysis has been carried out in key countries such as Germany, France, Spain, Italy, United Kingdom, Russia, Austria, Switzerland, Poland, Hungary, Greece, Portugal, and Rest of Europe.

Frequently Asked Questions

What is the future of Europe packing tape industry?

The Europe packing tape industry expanded at a CAGR of 2.7% during 2024 to 2034.

What was the worth of the Europe packing tape industry in 2023?

The worth of the Europe packing tape industry in 2023 was USD 12.4 billion.

What will the worth of the packing tape industry in Europe by 2034?

The Europe packing tape industry is anticipated to reach USD 16.6 billion by 2034.

Which region showcases the highest CAGR during the forecast period?

Portugal is set to record a CAGR of 5.6% in the assessment period.

Who are the key manufacturers of packing tape in Europe?

3M Company, Saint-Global, and Berry Global, Inc.