The global Revenue Operations (RevOps) Platform Market size totaled USD 3,652.3 million in 2023. The market is expected to reach USD 18,062.6 million by the end of 2033.
The market currently represents about 5% of the total customer relationship management market. RevOps refers to the means of maximizing revenue potential for a business by aligning sales, marketing, and customer success teams into a unified revenue-generation engine.
A B2B organization's revenue operations department works to maximize revenue potential by streamlining and coordinating front- and back-end operations for sales, marketing, and post-sales. It is in charge of all the revenue-generating teams within an organization's software, systems, procedures, and data.
The revenue operations platform primarily includes features such as contact & activity capture, sales forecasting, sales analytics, AI-powered analytics & insights, revenue reporting & intelligence, pipeline & revenue dashboard, account health dashboard, automated CRM updates, data aggregation from third-party platforms, and integration with third-party platforms such as CRM, marketing automation, and sales enablement platforms among others.
It also uses transparency and execution rigor to generate predictable income across marketing, sales, renewals, and expansion. Functions of revenue operations include providing insights across the entire revenue team, enhancing process efficiency, fostering revenue predictability, and achieving revenue growth.
| Attributes | Key Statistics |
|---|---|
| RevOps Platform Market Estimated Size (2023E) | USD 3,652.3 million |
| Projected Market Valuation (2033F) | USD 18,062.6 million |
| Value-based CAGR (2023 to 2033) | 17.3% |
| Collective Value Share: Top 5 Vendors | Around 35% |
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The global RevOps platform market is estimated to grow at 17.3% CAGR between 2023 and 2033, as compared to the 15.2% CAGR exhibited during the historical period of 2018 to 2022. Growth is attributed to the rising adoption of new platform software and services with surging demand for streamlined sales business processes.
In terms of marketing, organizations are more agile when using the revenue operations method to identify the channels and campaigns that would best fill the top of the sales funnel and help to get rid of investments that are not yielding the desired results.
Over the past few years, the platform has grown in prominence as businesses, especially cloud SaaS vendors, have battled to cut back on marketing automation & sales technology duplication and control expenditures. The ability of these platforms to align an organization’s go-to-market teams for boosting revenue growth would also push the global market.
Urgent Need for GTM Strategy Expense Reduction
Data-driven collaboration, coupled with predictable business growth are expected to drive the global RevOps platform market. Boosting predictable income is the primary objective of the revenue operations platform, which entails closed agreements for sales, pipeline expansion for marketing, and net dollar retention for post-sales.
With the increasing implementation of revenue platforms, there has been a rise in sales productivity, increasing internal customer satisfaction, and a considerable reduction in go-to-market (GTM) strategy expenses. Owing to the above-mentioned factors, the market is expected to showcase steady growth over the forecast period.
Key RevOps Firms in the USA Are Launching Cutting-edge Solutions
The USA is expected to account for nearly 62% of the North America RevOps platform market share through 2032. Vendors in the USA are mainly focusing on offering advanced solutions for cloud-based revenue operations software solutions.
Growth in the country can also be attributed to the presence of several established key players offering advanced revenue operations platform solutions and services. Moreover, the USA happens to be the most rapidly changing and competitive market across the globe. Besides, it is anticipated to adopt new technologies at a faster pace, as compared to other countries in the world.
In July 2022, for instance, Syncari, a California-based data automation platform provider, launched Syncari Insights and CSV sync capabilities, new business momentum, and key industry awards. It would enable customers to activate, analyze, and align hundreds of millions of records, as well as allow them to power tens of thousands of RevOps automation. Such new product developments would bode well for the USA market.
RevOps Teams in the United Kingdom Are Striving to Ensure Operational Effectiveness
According to FMI, the United Kingdom is estimated to record an incremental opportunity of USD 3,421.7 million during the forecast period. The country is set to remain at the forefront in Europe with rapid technological enhancement and significant investments in research & development activities. Companies present in the United Kingdom are also adopting revenue operations platform solutions in order to ensure operational effectiveness and improved sales efficiency.
In August 2022, Think RevOps, a global revenue operations consultancy headquartered in London, announced that its state-of-the-art operating model is currently helping companies optimize and align their revenue engines to propel potential growth as much as possible. The emergence of various other companies in the country would help the market to grow in the next decade.
RevOps Tools Providers in Japan Are Raising Funds to Broaden Their Presence
Sales revenue in Japan is estimated to grow at an impressive rate of around 21.1% CAGR between 2023 and 2033. In Japan, BFSI and IT sectors are growing rapidly, thereby leading to the surging adoption of revenue operations platform solutions and services in the country. Moreover, increasing spending on IT across small and large enterprises in Japan is driving the market.
For instance, in February 2022, TANAAKK K.K. raised USD 2 Million in a Series A round from Musashi Seimitsu Industry Co., Ltd. Musashi invested in the former to convert its business model to cloud and data-driven Essential Company from traditional automotive parts manufacturers. It would also be able to expand its portfolios with access to TANAAKK’s HITSERIES DevOps and RevOps.
Companies Developing RevOps Tools & Platforms to Gain Traction
The RevOps platform segment is expected to hold the largest share of the global market. The segment is predicted to create an absolute dollar opportunity of USD 7,068.9 Million by the end of 2033. Growing demand for such platforms is directly proportional to the surging adoption levels of revenue operations platform/software among large organizations. The services segment, on the other hand, is expected to grow at a higher CAGR of 18.6% over the forecast period.
SMEs to Use Innovative RevOps Salesforce to Simplify Operations
The small and medium-sized enterprises (SMEs) segment is expected to grow at a CAGR of 19.4% during the forecast period. SMEs are adopting RevOps platform solutions and services in order to cope with growing digitization and the rising trend of customer lifecycle management.
The large enterprise segment, on the other hand, is set to grow at a CAGR of 16% over the forecast period and record an incremental opportunity of USD 7,601.9 Million by 2033. Early-stage companies can easily use Google Sheets and Excel for small-scale operations, but reputable firms would need billing intelligence to support their actions.
BFSI Industry to Prefer RevOps Agencies for Deploying New Solutions
The BFSI industry held the largest share of the global revenue operations platform market in 2023. The segment is estimated to record an incremental opportunity of USD 3,248.0 Million till 2033.
The use of revenue operations by businesses in the financial services industry is particularly advantageous. This is due to several factors such as increased rivalry from emerging FinTech companies and growing demand for greater efficiency.
It is essential to adopt the most successful revenue-enhancing methods in a competitive marketplace. Moreover, for every part of an organization in financial services, real-time data collection and analysis are crucial. This can be accomplished with maximum efficiency by using the RevOps approach.
Revenue operations software solutions are increasingly being adopted in IT & telecom organizations to manage and create centralized collaboration. The IT & telecom segment is expected to grow at the highest CAGR and record an incremental opportunity of USD 3,964.4 Million till 2033.
Businesses present in the RevOps platform market are concentrating on a large number of strategies to increase their Research and Development expenditures in order to support emerging technologies. Also, to provide better service to their consumers and lower the churn rate, many businesses are nowadays acquiring and forming partnerships with other firms.
Some of the leading companies are expected to modify their revenue-generating methods and look for ways to shorten the sales cycle, boost win rates, and upsell or keep existing accounts in light of the growing competition for various services and products. RevOps is the ideal solution to use in digital transformation projects as it fills many of the common gaps that teams in charge of sales, marketing, and account often encounter.
For instance:
Go Nimbly is betting big on the upcoming RevOps revolution as various surveys suggest that 75% of the world’s leading companies will adopt RevOps model by 2025. RevOps as a service, similar to software as a service (SaaS) is one of the key focus areas of Go Nimbly as it offers end users a wide range of subscription options to choose from.
The company provides three levels of services to its clients, which include early stage, scale-up, and enterprise. It is targeting both small and medium enterprises, as well as big companies to gain a strong foothold in this emerging service delivery model.
While the company is open to outside funding, it has expanded on its own in its initial stages. In 2020, Go Nimbly was making USD 10 Million in terms of annual revenues. It also raised nearly USD 350,000 in its latest funding round.
Openprise is another RevOps automation company that is focusing on automating all go-to-market processes from a no-code platform. It wants to ensure that end users with little technical or coding knowledge can use its platform easily.
To boost the confidence of end users and present its solutions in a reliable way, the company is participating in hackathons and annual conferences. It is also investing in market research surveys to highlight numerous problems faced by today’s marketing and sales teams in generating enough business for an organization. With a focus on automation, the company is encouraging the use of automation so that many manual and redundant tasks can be done in an easy way.
Clari, on the other hand, is building its RevOps model through a combination of conversational intelligence, as many businesses have embraced conversational marketing in the last couple of years. It uses artificial intelligence (AI) to automate each data point in an organization, right from emails to outbound marketing conversations.
The company has a strong perception among investors and in January 2022, it raised USD 225 Million. Further, in June 2022, Clari acquired Wingman and announced its revenue collaboration and governance.
Recent Developments
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 3,652.3 million |
| Projected Market Valuation (2033) | USD 18,062.6 million |
| Value-based CAGR (2023 to 2033) | 17.3% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (USD million) |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia & Pacific; and the Middle East & Africa |
| Key Countries Covered | USA, Canada, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Malaysia, Indonesia, Singapore, Australia & New Zealand, GCC Countries, Turkey, North Africa, and South Africa |
| Key Segments Covered | The solution, Enterprise Size, Industry, and Region |
| Key Companies Profiled | Go Nimbly; Openprise Inc.; Clari Inc.; People.ai Inc.; Outreach.io; LeanData Inc.; Full cast; RightRev; Humanlinker; Sales panel; Revenue.io |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global demand may generate USD 3,652.3 million in revenue in 2023.
The adoption of RevOps platform is poised to witness a 17.3% CAGR through 2033.
The platforms segment creates an absolute dollar opportunity of USD 7,068.9 million by 2033.
The country could retain its top position with 62% of North America’s market share.
Japan is currently the most lucrative market that could exhibit a 21.1% CAGR through 2033.
RevOps Platform Market
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