Sachet Packaging - Increasing the Affordability, for Untapped Markets
Products packed in small-sized packages have long been marketed as a strategy to boost trials before the actual market launch. Over the years, small packs or sachets have emerged as a convenient packaging format, and a number of industries are innovating their sachet packaging strategies. In addition to enabling access to quality products in small amounts that would otherwise be unaffordable to a sizeable consumer population. These miniaturized packs are further becoming an important delivery device to reach untapped markets, especially low-income countries, where consumers are reluctant to buy expensive products in large-sized packs. As most brands are looking forward to incorporate sustainable initiatives in their business developments, recyclable raw materials for sachet packaging remain a key area of interest.
Sachet Packaging Market - Key Research Findings
- The global sachet packaging market size estimated in 2019 - ~US$ 8 Bn
- The sachet packaging market is expected to witness a CAGR of ~6% during the forecast period of 2019-2027.
- The rising trend of single serve/unit dose packaging among consumers for products such as shampoo, oil, tea, coffee, sauces, and mouth fresheners, is expected to drive the growth of the market of sachet packaging.
- Collectively, Asia Pacific and North America are expected to account for more than 60% revenue share in the sachet packaging industry, by the end of 2027.
- Demand for sachet packaging from the personal care & cosmetics industry is expected to propel the growth of the sachet packaging market in the United States, China, and India.
- The personal care and cosmetics industry is expected to be the most lucrative end-use market for sachet packaging, followed by the pharmaceutical industry.
- Packaging of shampoos and conditioners is a prominent application of single-use sachets, owing to price-sensitive consumers in the developing regions.
Key Factors Shaping the Sachet Packaging Market
Plastic, the Most-Preferred Material in the Sachet Packaging Market
Despite the intolerance for plastic use, plastic is a widespread material type used for sachet packaging, due to its high acceptance among manufacturers. Usually, PET is used to provide strength by acting as a barrier. The layer being printable, also plays a key role in brand advertising and promotion, making it the most preferred material choice for sachet manufacturers. Polyethylene is anticipated to be the most used material for sachets owing to its lightweight and high tensile strength as compared to other plastic materials.
Affordability of Sachets Attracting Low-Income Communities
Sachet packaging is very much affordable to manufacturers and consumers as compared to traditional packaging. The developments in sachet packaging machines and materials are creating lucrative opportunities for end users to adopt sachet packaging for their products and to attract low-income communities.
Product Sampling and Promotional Uses Boosting Demand
Sachets are considered to be highly cost-effective solutions for sampling and promotional purposes. During product launches, various brands make small quantities of the product (usually 3 ml – 5ml) and pack them in sachets for consumer trials. Consumers can try the product and then move on to larger pack sizes for bulk usage. As a result of this, sachets find more penetration in markets as the ideal packaging solution for product sampling. These can be used for sampling of condiments, sauces, seasonings, shampoo, and other healthcare & beauty products.
Manufacturers Eyeing Emerging Economies
Nearly 70% of the world’s population makes less than US$ 10 per day. Therefore, brands across the globe see it fit to reduce pack size and quantity to successfully penetrate the markets across all income categories. Provided below are a few examples:-
- In Egypt, there is growth in the need to be economical.
Nearly 20% of Egypt’s population lives below the poverty line, thereby resulting in reduced consumer spending capacity. As a result, more and more consumers are opting for smaller pack sizes as opposed to larger quantities. Retailers have been quick to capitalize on this trend by adopting sachet packaging strategies, with the personal care sector outdoing other sectors in terms of sachet sales.
- In India, Hindustan Unilever Limited (HUL) trains local women as rural sales agents.
By the end of 2015, India had close to 70,000 rural sales agents across over 165,000 Indian villages selling Unilever products to villagers. Unilever replicated the process in India’s neighbouring countries with modifications to suit the needs of the locals.
- Students in India have recently developed an eco-friendly biodegradable option to conventional sachets.
To curb landfill problems, which arise due to the excessive use of sachets, a new biodegradable sachet has been developed by students of IIT Madras, India. The layers of the new sachet include a cellophane layer, a layer of starch, and polyvinyl alcohol. The new sachet is as light as BOPP bags and once commercialized, promises proper waste disposal.
Sachet Packaging Market Structure Analysis
- Amcor Plc, Sealed Air Corporation, and Constantia Flexibles Group GmbH are the leading manufacturers of sachet packaging worldwide.
- In 2018, expansion and merger strategy was adopted by key players to expand their business and product portfolio.
- Product developments and new product launches in collaboration with personal care and cosmetics industry players are trending in North America and Asia Pacific markets.
- Increased adoption of sachet packaging by end users in Brazil, China, India, and Mexico is creating beneficial opportunity for sachet packaging manufacturers.
Sachet Packaging Market - Aligning with ‘Buying Less, More Often’ Trend
While the rising consumer demand for convenience and ‘on-the-go’ compatibility of products has been triggering driving the ‘miniaturization’ trend in packaging, the sachet packaging format has significantly remained confined to food, and cosmetic & personal care products. The growing inclination of healthcare industry towards unit dosage packaging is however being touted as a promising opportunity to increase the application scope. With a growing sense of individualism, consumers are moving away from bulk purchasing at weekly shops, thereby creating high demand for sachet packaging. In addition to reducing the overall price of products, sachet packaging allows consumers to purchase in limited quantities to suit their needs. However, growing availability of alternative packaging solutions, such as stick packs or pouches, which are relatively inexpensive, is compelling manufacturers to implement innovative differentiating strategies.
Companies Prefer ‘Sachet Marketing’ for Micro-selling in Mega-economies
Small packs have been heralded as universally convenient, and are increasingly becoming popular for virtually any application. In an attempt to cater to the evolving demands of modern consumers, FMCG manufacturers are leveraging the growing popularity of ‘functional’ sachet packaging, which is emerging as one of the biggest trends in industry. Reduced pack-size has further enabled these brands to penetrate diverse income categories and gain expanded consumer base. A trend of small size packaging is gradually masking the traditional buy in bulk tendency, particularly in low-income countries of Asia Pacific and Middle East & Africa, will remain a key sales booster for sachet packaging market.
* This data is only a representation. Actual data may vary and will be available in report.
The Broader Perspective
Sachets have garnered significant traction over large-size packs that are more prone to spillage and thus, are relatively inconvenient. While scrutiny on the industry-wide use of plastic for packaging continues to influence growth strategies of manufacturers, they are shifting to other, non-plastic, recyclable raw materials, such as aluminum foil. As consumers are becoming more attuned to sustainability, prompting several end-use industries to reduce the use of single-use plastics for packaging, market stakeholders are inclining towards environmentally sound alternatives. The launch of seaweed sachets, which are completely biodegradable in water and soil, points to a new breakthrough development in the sachet packaging market.
Plastic remains highly preferred
Adoption of aluminum foil to grow significantly
1 ml-10 ml remains preferred size
11 ml-20 ml witnessing increasing adoption
VFFS remains sought-after
Preference for HFFS picks pace
Adoption in personal care & cosmetics to grow
Industrial sector to generate high demand
How Growth will Unfold
A transition from traditional packaging to sachet packaging has created several potential business opportunities for market vendors. As small-sized packs of quality products continue to gather popularity in developing countries, market consolidation in these countries is likely to be a key strategy for higher sales opportunities. In addition to expanding their product portfolio for personal care & cosmetics industry, market players are tapping into opportunities in pharmaceuticals industry – which profit from sachet packages, as unit dose packaging allows for accurate dosage and thereby reduces product waste.
* This data is only a representation. Actual data may vary and will be available in report.Click Here To Know How The Growth Will Unfold
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Sachet Packaging - ‘On-the-Go’ Convenience
A recent market study published by FMI on the sachet packaging market includes global industry analysis 2014-2018 & opportunity assessment 2019-2027, and delivers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historic as well as current growth parameters of the sachet packaging market, the growth prospects of the market are obtained with maximum precision.
Sachet Packaging Market Taxonomy
The global sachet packaging market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to the reader.
By Material Type
- Aluminum Foil
By Pack Size
- 1 ml - 10 ml
- 11 ml - 20 ml
- 21 ml - 30 ml
- Above 30 ml
By Packaging Machinery
- Vertical Form-fill-seal Machines (VFFS)
- Horizontal Form-fill-seal Machines (VFFS)
- Sauces & Jams
- Spice & Condiments
- Tea & Coffee
- Personal Care & Cosmetics
- Shampoo & Conditioners
- Face packs & Gel
- Hair Oil
- Sealants & Adhesives
- Lubricants & Solvents
- Other Applications
- North America
- Latin America
- Asia Pacific (APAC)
- Middle East & Africa (MEA)
The report initiates with the executive summary of the sachet packaging market, which includes a summary of key findings and statistics of the market. It also includes the demand & supply-side trends pertaining to the sachet packaging market.
Readers can find the definition and a detailed taxonomy of the Sachet Packaging market in this chapter, which will help them understand the basic information about the sachet packaging market. Along with this, comprehensive information pertaining to sachet packaging and their properties are provided in this section. This section also highlights the inclusions and exclusions, which helps the reader understand the scope of the sachet packaging market report.
This chapter explains the key macro-economic factors that are expected to influence the growth of the sachet packaging market over the forecast period. Along with macroeconomic factors, this section also highlights the opportunity analysis for the sachet packaging market. This chapter also highlights the key market dynamics of the sachet packaging market, which include the drivers and restraints. Moreover, readers will understand the key trends followed by the leading manufacturers in the sachet packaging market. This section also covers Porter’s analysis, as well as the PESTLE analysis for the global sachet packaging market.
This section explains the global market value analysis and forecast for the sachet packaging market between the forecast periods of 2019-2027. This chapter includes a detailed analysis of the historical Sachet Packaging market, along with an opportunity analysis of the future. Readers can also find the absolute $ opportunity for the current year (2019), and an incremental $ opportunity for the forecast period (2019–2027). Along with this, pricing analysis of the Sachet Packaging market at the regional level has been provided in this section. This section also explains the global market volume analysis and forecast for the sachet packaging market between the forecast periods of 2019-2027.
Based on the pack size, the Sachet Packaging market is segmented into 1 ml - 10 ml, 11 ml - 20 ml, 21 ml - 30 ml and above 30 ml. In this chapter, readers can find information about the key trends and developments in the sachet packaging market and market attractiveness analysis based on the pack size.
This chapter provides details about the sachet packaging market based on the material type, and has been classified into plastic, paper aluminum foil, and others. In this chapter, readers can understand the market attractive analysis based on the application. Plastic Material is further segmented into polyethylene, polypropylene, PET, polyamide, and others.
This chapter provides details about the sachet packaging market based on the packaging machinery, and has been classified into vertical form-fill-seal machines and horizontal form-fill-seal machines.
This chapter provides details about the sachet packaging market based on the application, and has been classified into food, personal care & cosmetics, pharmaceuticals, industrial, tobacco and other applications. The food segment is further segmented into sauces & jams, spice & condiments, tea & coffee, and others. The personal care & cosmetics segment is further segmented into shampoo & conditioners, face packs & gel and hair oil. The industrial segment is further segmented into sealants & adhesives and lubricants & solvents.
This chapter explains how the Sachet Packaging market will grow across various geographic regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa (MEA).
This chapter includes a detailed analysis of the growth of the North America sachet packaging market, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find the pricing analysis, regional trends, and market growth based on the application and countries in North America.
This chapter provides the growth scenario of the sachet packaging market in Latin American countries such as Brazil, Mexico, Argentina and the Rest of Latin America. Along with this, assessment of the market across target segments has been provided.
Important growth prospects of the sachet packaging market based on its end users in several countries such as Germany, the U.K., France, Spain, Italy, Russia, BENELUX, Nordics and the Rest of Europe are included in this chapter.
In this chapter, India and China countries are the prominent countries in the Asia Pacific region that are the prime subjects of assessment to obtain the growth prospects of the Asia Pacific Sachet Packaging market. Readers can find detailed information about the growth parameters of the Asia Pacific Sachet Packaging market during the forecast period of 2019-2027.
This chapter provides information about how the sachet packaging market will grow in major countries in the MEA region such as GCC Countries, South Africa, Turkey, and the Rest of MEA, during the forecast period of 2019-2027.
In this chapter, readers can find detailed information about the tier analysis and market concentration of key players in the Sachet Packaging market, along with their market presence analysis by region and product portfolio.
In this chapter, readers can find a comprehensive list of all the prominent stakeholders in the sachet packaging market, along with a detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Amcor Plc, Constantia Flexibles Group GmbH, Uflex Ltd., Sealed Air Corporation, Glenroy Inc., Mondi Plc, Huhtamaki Oyj, Clondalkin Group Holdings B.V., ProAmpac LLC, Paharpur 3P, Printpack Inc., Sharp Packaging Services, Lindopharm GmbH, DeVe-Pack, RCP Ranstadt GmbH, AE Adams (Henfield) Ltd., American Packaging Corporation, Transcontinental Inc., Schur Flexibles Group and among others.
This chapter includes a list of acronyms and assumptions that provides a base to the information and statistics included in the sachet packaging market report.
This chapter help readers understand the research methodology followed to obtain various conclusions as well as important qualitative and quantitative information about the sachet packaging market.
How the research was conducted?
- C - Level Executives
- Marketing Directors
- Product Managers
- Business Development Officers
- Production Managers
- Procurement Heads
- Sales Executives
- Raw Material Suppliers
- Industry Experts
- End Users
- Current market dynamics and challenges
- Yesteryear trends
- Market characteristics
- Market performance and growth quadrants
- Competition structure and market structure
- Strategic growth initiatives
- Near-term and long-term market growth prospects
- Market segment splits and authenticity
- Opinions on market projections and validity of assumptions
- Industry Publications
- Packaging Europe
- Packaging Strategies
- Packaging News
- Packaging World
- Industry Associations
- Flexible Packaging Association
- Flexible Packaging Europe
- American Plastics Council (APC)
- World Packaging Organization
- Company Press Releases
- Annual Reports and Investor Presentations
- Research Papers
- Government Websites and Publications
- Trade Websites
Primary Interview Splits