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Smart Hair Brush Market

Smart Hair Brush Market By End-Use (Salons & Spas, Hotels & Resorts, Residential), Sales Channel (Supermarkets/ Hypermarkets, Specialty Outlets, Multi-Brand Stores, Beauty Specialist Stores, E-Retailers) & Region - Forecast 2022-2032

Market Insights on Smart Hair Brush covering sales outlook, demand forecast & up-to-date key trends

Smart Hair Brush Market Overview

The smart hair brush market is projected to register a CAGR of 5.8% during the forecast period, up from US$ 257 Mn in 2021 to reach a valuation of US$ 477.8 Mn by 2032.

The smart hair brush market is anticipated to show promising growth prospects during the forecast period as a result of growing competition. New competitors are offering a variety of options at reasonable pricing to fulfil the demand for smart hair brush, making them more accessible to customers in the global smart hair brush market.

The internet of things (IoT) has brought wireless technology to a variety of devices, opening up a market for personal care firms to produce smart goods. Consumers are increasingly using smart gadgets to understand how modern technology can improve their daily experience and help them feel more connected.

Today's connected consumers may self-diagnose personal care issues using mobile applications and gadgets, a recent trend in the sales of smart hair brush

Report Attribute


Estimated Base Year Value (2021)

US$ 257 Million

Expected Market Value (2022)

US$ 272 Million

Anticipated Forecast Value (2032)

US$ 477.8 Million

Projected Growth Rate (2022-2032)

5.8 % CAGR

Sales of smart hair brush are expected to rise significantly. In addition to this, sales of smart hair brush are rising accounting for US$ 340.6 Mn by 2026. Increasing sales of smart hair brush  are also projected to contribute to the growth of the smart hair brush market share.

A smart hair brush is a wirelessly linked device that analyses the user's hair type and other hair-related data, such as hair quality and brushing pattern, and then offers hair care products based on the results. This cutting-edge technology has the ability to significantly affect customer purchasing habits when it comes to hair care products.

Manufacturers in the smart hair brush market get a big platform from which to serve the whole demand for smart hair brush. The worldwide smart hair brush market is seeing increased competition. With growing competition, new competitors are offering a variety of options at reasonable pricing, fulfilling the demand for smart hair brush more accessible to customers. 

L'Oréal S.A. and Withings are some of the leading participants in the smart hair brush market.

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What are the Key Drivers of the Smart Hair Brush Market Share?

The beauty business is being revolutionised by connected devices, with numerous companies in the personal care market looking for new methods to combine personal care with smart technology to bring the salon experience home. 

Consumer desire for premium products, changing consumer trends and buying behaviour are providing tremendous potential for smart devices in hair and skin care applications, and these are the drivers driving the sales of smart hair brush market in the near future. 

Other factors driving the demand for smart hair brush market during the projected period include the rising popularity of personal grooming, changing lifestyles, per capita expenditure on personal care goods, and a quickly developing hair care market. 

However, the low adoption rate and sales of smart hair brush due to high prices and the availability of various hair brushes at inexpensive prices without sensors or applications may stifle the worldwide demand for smart hair brush market growth.

One of the key aspects of the sales of smart hair brush market in the near future is the low competition caused by the limited number of competitors in the market, which has created a significant opportunity for new demand for smart hair brush companies to enter the market.

Which is the Leading Region in the Smart Hair Brush Market?

During the projected period, the sales of smart hair brush are expected to rise at a substantial rate in all regions. North America, Europe, Latin America, East Asia, South Asia, Oceania, the Middle East and Africa are the seven primary regions that make up the smart hair brush market.

Because of high per capita expenditure, consumer awareness of personal hygiene, and high demand for luxury goods, North America is likely to lead the demand for smart hair brush market, followed by Europe.

Due to high potential clients and numerous firms joining the market with strategic partnerships with local competitors, the smart hair brush market in South Asia and East Asia is predicted to grow at a solid CAGR over the forecast period. In the next years, MEA is projected to present a compelling potential in the sales of smart hair brush market.

Sneha Verghese
Principal Consultant
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Who are the Key Players in the Smart Hair Brush Market?

L'Oréal S.A. and Withings are some of the leading participants in the smart hair brush market.

Recent Developments of the Smart Hair Brush Market:

  • At the 2017 Consumer Electronics Show (CES), Kerastase and Withings Company unveiled the world's first smart hair brush, the 'Kerastase Hair Coach,' to give customers a data-driven solution to enhance hair care.
  • Companies collaborated with L'Oréal's research and advanced technology incubator to create the breakthrough smart hair brush. Advanced sensors, a unique product design, and signal processing algorithms are used in the smart hair brush to monitor and grade hair quality while in use.

Report Scope

Report Attribute


Growth rate

CAGR of 5.8% from 2022 to 2032

Base year for estimation


Historical data

2015 - 2020

Forecast period

2022 - 2032

Quantitative units

Revenue in USD billion, volume in kilotons, and CAGR from 2022 to 2032

Report coverage

Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis

Segments covered

End-user, sales channel, region

Regional scope

North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia and New Zealand

Country scope

U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; Russia; Belgium; Poland; Czech Republic; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; Iran; South Africa

Key companies profiled

L'Oréal S.A. and Withings

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Global Smart Hair Brush: Market Segmentation

On The Basis Of End-User:

  • Salons & Spas
  • Hotels & Resorts
  • Residential
  • Others

On The Basis Of The Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Outlets
  • Multi-Brand Stores
  • Beauty Specialist Stores
  • E-Retailers
  • Others

By Region:

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil)
  • Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Frequently Asked Questions

The smart hair brush market is predicted to register a CAGR of 5.8% during the forecast period.

Key players holding substantial smart hair brush market share include L'Oréal S.A. and Withings and many more.

As per the analysis, the smart hair brush market share is likely to be US$ 240.6 Mn by 2026.

Demand for smart hair brush is likely to rise due to consumer demand for premium products, shifting consumer trends and buying habits are pushing the sales of smart hair brush in the near future.

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Sneha Verghese
Principal Consultant
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Smart Hair Brush Market