Snow clad mountains are the most preferred places by tourists all over the world. Adventure loving tourists are attracted to snow and mountains for many reasons such as the clean air and climate, beautiful scenery, varied topography, simple lifestyles, and local traditions. Many undeveloped mountain regions across the globe are being developed by local governments and organisations to create more employment and business opportunities for the native people. The climate in mountainous regions is generally rough, therefore natural risks are high. The agricultural activities are also very limited or negligible in mountainous regions. The only important source available at such places is the prevalence of fresh water. Hence, the availability of steep mountains and snow is often used as a resource for adventure tourism.
Snow & Mountain Tourism: Drivers and Restraints
The snow and mountain tourism sector accounts for around 15%-20% of the total tourism industry in the world. The snow covered mountains that offer winter sports and a place for spiritual renewal are becoming an attractive place for tourists to find an escape from the rapidly urbanising and stressful world. The varied topography, cultural landscape, clean and cool air, and the scenic beauty of mountains are becoming popular among the young tourists. In addition to this, there are some inherent challenges and dangers in snow and mountain tourism that fascinate some adventure tourists; and particularly some of the snow covered mountain areas are well-known for adventure sports. Also, some of the mountain areas have special natural qualities that make them an ideal place for wellness tourism. The concept of eco-tourism has also made a great impact on the snow and mountain tourism segment by giving origin to unique accommodation structures like country houses and farm holidays on mountains. Various hospitality providers have started focussing on landscape protection and natural beauty while providing tourism services in mountainous areas, which is attracting a large number of eco-tourists.
The local government and travel operators are also promoting the snow and mountain tourism segment in order to capitalise on the growing popularity of this sector among global travellers. They are focussing on diversification of recreational activities and services to attract more tourists towards snow and mountain tourism. Various chains of resorts and hotel operators have started focussing on the expansion of their projects in snow clad and mountainous areas.
However, snow and mountain tourism involves several activities that can adversely affect the environment and ecosystem of the land. Most of these impacts are linked with various activities such as the construction of roads, airports, hotels, resorts, shops, and restaurants.
Snow & Mountain Tourism: Key Regions
The Western Europe region is one of the largest region in the snow and mountain tourism segment. The countries such as Austria, Italy, Switzerland, Sweden, Finland and Germany are some of the most famous countries in the Western Europe region that attract tourists from the whole world for snow and mountain tourism. The U.S. in North America has many attractive places for snow and mountain tourism and is home to one of the largest ski resorts in the world. Further, countries in the Asia Pacific such as China, India, North Korea, Japan and New Zealand also have a huge range of snow covered mountains that attract tourists from all over the world. The world famous Mount Everest is one of the most important tourist destinations for mountaineers in this region.
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Snow And Mountain Tourism Sector Overview And Outlook
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