Survival Tools Market

2020 Analysis and Review: Survival Tools Market by Product – Shovels, Ropes, Compasses, et al for 2020 - 2030


As natural disasters are on rise, having plans and survival tools in place during potential natural or manmade disasters have become imperative for consumers. Recent estimates by Our World Data show that natural disasters result in around 60, 000 every year, worldwide.

The same report further states that disasters were responsible for 0.1% mortalities over last decade, and this number was variable, ranging from 0.01% to 0.4%. In addition, swathes of people across the globe visit national parks and go for hiking activities, however, many of them go missing, or are severely injured.

These trends and numbers are echoing the need to have survival tools to prep up 

First Aid Kits as Critical Survivor Tools

First aid kits are rapidly gaining traction as critical component in survival kits. According to the WHO, falls are second major cause of accidental and unintentional injury mortalities worldwide. In addition, 37.3 million cases of falls are reported every year that need medical attention.

MMoving ahead, road accidents result in nearly 1.35 million mortalities every year and 20-50 million people (on an average) get disabled or injured, according to the WHO. These incidents are triggering the need for first aid kits, which will see double-digit adoption rate through 2030.

The Digital Ecosystem

While the COVID-19 pandemic has put severe dent on global economic structure, the e-commerce industry, on the flip side, has seen huge growth amid the pandemic.

Moreover, recent estimates state that retail e-commerce sales will reach US$ 4.13 trillion in 2020. With the e-commerce sector making leaps and bounds across the world, survival tools market players must stay updated with recent e-commerce stats and keep pace with ongoing trends in the industry

Region-wise Analysis

North America Survival Tools Market

As per a survey, while about 4 million Americans classify themselves as survivalists or preppers, members of general public are gradually identifying the necessity of survival tools. Moreover, Vox states that about 60% of total population in the US lack emergency plan in place.

Various established companies in North America have recognized this evolving need, and as such, preparing for disasters has become multimillion-dollar industry. Going forward, various delta force operators in the US are organizing crash courses in survival gear.

These broad factors are propelling survival tools market in North America. While the market in the USA has reached saturation, manufacturers are tapping white spaces in Canada.

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Europe Survival Tools Market

Europe follows North America in terms of value share in global survival tools market. The European Commission spends heavily on disaster relief campaigns and emergency and first aid kits.

Over last 5 years, 65% of EU-funded humanitarian projects incorporated disaster preparedness components, states the European Union (EU).

In a bid to support such works, the EU allocates €50 Mn (on average) of its yearly humanitarian expenditure to specific preparedness actions. Moving ahead, opinel knives are conventional survival tool in bushcraft circles and have been gaining huge traction in Europe.

While the UK and Germany collectively account for around 40% share of survival tools market revenue in Europe, France is reflecting potential growth avenues.

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Asia Pacific Survival Tools Market

Survival tools markets both in East and South Asia will register double-digit growth over following decade. The defense sector in India will acquire multi-purpose survival kits for foot soldiers as part of its infantry modernization plan.

All these kits must be equipped with components such as wire cutter, can opener, and drop point blade. Further, in Thailand, majority of people enter wilderness with traditional Thai jungle knife that can also be used as hatchet.

While markets in China and Japan will surpass US$ 100 Mn revenue during latter half of forecast period, India will remain the sole market to represent double-digit CAGR.

Category-wise Insights


Pocket tools have risen in prevalence over recent past as consumers are showing more interest in ways to improve everyday carry (EDC) and stay prepared for any sort of task.  Accounting for about a quarter of overall market revenue, pocket tools will remain preferred survivor tool, and the trend will grow at tremendous CAGR over decade ahead.

Ropes, especially derived from paracord, are also gaining traction as survival tool for outdoor or survival and wilderness situations. However, they will fade in coming years as they are cost-intensive. Furthermore, first aid kits will generate nearly half-a-billion revenue by 2030.


Market players continue to leverage stainless steel for developing survivor tools owing to its umpteen durability, corrosion resistance, and low maintenance attributes. As such, products made from stainless steel generally have good resale value despite their usage for long period of time.

Although stainless steel is slightly expensive, its benefits outweigh the disadvantage. About 5 out of every 10 consumers prefer purchasing survival tools. While stainless steel will remain preferable material choice among manufacturers, aluminum, wood, and plastic will fade over forecast period.  


Consumers continue to leverage survival tools in hiking activities. FMI reveals that adoption of survival tools in hiking activities will generate around US$ 600 Mn by 2030.

On the other hand, camping activities will emerge as key application area of survival tools in coming years. Condor Ferries suggests that about 14% of people in the US go for camping activities every year. In addition, campsites in the UK are seeing surge in late bookings amid the COVID-19 pandemic.  

Sales Channel

At present, market players are targeting multi-brand stores for sales of survival tools. However, FMI study states that sales via wholesalers/distributors and specialty stores will outpace that in multi-brand stores, towards the of projection period.

Moving ahead, the COVID-19 pandemic has triggered shut downs of conventional brick-and-mortar stores in a bid to avoid further contagion. This has influenced survival tool manufacturers to turn to online channels for revenue generation.   

Competitive Intelligence

Players in global survival tools market are in stiff competition with each other, given rising number of new entrants as well as evolving customer expectations. In order to maintain their market competiveness, manufacturers of survival tools are focusing on conspicuous investments in innovation and diversification. Case in point,

Coleman has created Rugged 5-IN-1 Survival Kit Blow that is equipped with whistle in case the individual is lost on the trail or require medical help and signaling mirror that show present location of user to rescue crews. The compass helps consumers find their path, and the 10-feet polyester rope is beneficial for myriads of purposes. In addition, water-proof matchbox with an in-built match striker ensures campfire for warmth and light.

Survive Outdoors Longer has rolled out Emergency Blanket and two-person Survival Blanket that are derived from vacuum-metalized polyethylene (PE) that is waterproof, wind-resistant, and exceptionally packable. These blankets reflect 99% of body heat back to consumers and weigh 2-5 ounces, keeping fans dry and warm in the stands.

Endless Adventure Store has developed Revolutionary Anti-Theft Backpack that comes with 12 avant-garde features such as secret compartments and hidden zippers that help keep belongings safe during adventurous activities. In addition, the backpack is water-resistant, slash-proof, and contains external USB chargers.  

In addition to these, some other key players in survival tools market include

  • Tender Corporation
  • Fiskars Group
  • Survival Light Products Inc.
  • Full Windsor Company
  • SOG Specialty Knives and Tools Inc.
  • Wild and Wolf Inc.
  • Ultimate Survival Technologies
  • Johnson and Johnson International Inc.
  • Honeywell International, Inc.
  • Leatherman Tool Group, Inc.
  • Frasers Group
  • L.L.Bean Inc.
  • Unchartered Supply Company
  • Sharpal Inc.

The list is only indicative – full list of survival tools market key players is available upon request.

Survival Tools Market Report: Scope



Forecast Period


Historical Data Available for


Market Analysis

USD Million for value

Key Regions Covered

North America, Latin America, Europe. South Asia, East Asia, Oceania and Middle East & Africa (MEA)

Key Countries Covered

US, Canada, Brazil, Mexico, Germany, UK, France, Italy, Spain, BENELUX, China, Japan, South Korea, India, ASEAN, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, Israel, South Africa

Key Segments Covered

Product Type, Material Type, Application, Sales Channel, and Region

Key Companies Profiled

Tender Corporation, Fiskars Group, Coleman Company, Survival Light Products Inc, Full Windsor Company, SOG Specialty Knives and Tools, Inc.,Wild and Wolf, Inc., Ultimate Survival Technologies, Johnson and Johnson International, Inc., Honeywell International, Inc., Leatherman Tool Group, Inc., Frasers Group, L.L.Bean Inc., Unchartered Supply Company, Sharpal Inc. (only indicative list)


Report Coverage

Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives


Customization & Pricing

Available upon Request

Key Questions Answered by the Report

  • What is the survival tools market size?

    The global survival tools market size will value around US$ 2 Bn in 2030. The growth rate for survival tools market will be 7.4 % CAGR during 2020-2030.

  • Which is the largest market for survival tools?

    North America represents the largest market for survival tools, globally, followed by Europe, owing to surging government spending on disaster relief campaigns.

  • Which are the top companies in global survival tools market?

    Tender Corporation, Fiskars Group, Coleman Company, Survival Light Products Inc., and Full Windsor Company, are among the key players in survival tools market.

  • For which applications are survival tools available?

    Companies generally offer survival tools for various applications including, hiking activities, hunting and fishing, camping activities, and other wilderness activities. While adoption in hiking activities is currently high, usage in camping activities will gain pace in coming years.

  • What are the uses of survival tools?

    Survival tools offer basic shelter against unfavorable elements, help users keep warm, fulfil basic health and first aid requirements, provide water and food, signal to rescuers, and help in finding return route.

  • Which distribution channel is highly lucrative for survival tool manufacturers?

    Market players are reaping substantial revenues from multi-brand stores. That said, they are also exploring new revenue lines in online wholesalers/distributors and specialty stores.

Enquiry before Buying

  • Is this research conducted by Future Market Insights?

    Yes, the survival tools market research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst

  • What research methodology is followed by FMI?

    FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions. Request detailed methodology

  • Who are the respondents for primary research?

    FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request. 

  • Is a sample of this report available for evaluation?

    Yes, you can Request a sample and it will be sent to you through an email.

  • How can I buy this report?

    FMI provides a secure online payment system to buy report seamlessly. You can buy the report securely and safely.

Key Segments


  • Shovels
  • Ropes
  • Compasses
  • Pocket Tools
  • Hatchets
  • First Aid Kits
  • Others


  • Stainless Steel
  • Aluminium
  • Wood
  • Plastic
  • Others


  • Hiking Activities
  • Hunting and Fishing
  • Camping Activities
  • Other Wilderness Activities  

Sales Channel

  • Supermarkets/Hypermarkets
  • Multi-Brand Stores
  • Online Retailers
  • Direct Sales
  • Specialty Stores
  • Other Sales Channel

Regional Outlook

  • North America (US, and Canada)
  • Latin America (Brazil, and Mexico)
  • Europe (Germany, UK, Russia, France, and Italy)
  • South Asia (India, Indonesia, Thailand, and Malaysia)
  • East Asia (China, Japan, and South Korea)
  • Oceania (Australia and New Zealand)
  • Middle East & Africa (MEA) (Turkey, GCC Countries, and South Africa)

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Survival Tools Market