Teeth Whitening Pens Market Share, Trends & Forecast to 2033

Q: How was the Global Teeth Whitening Pens Market’s Historical Performance?

The market registered a 3.7% CAGR from 2018 to 2022. Read Report

Teeth Whitening Pens Market Snapshot

The global teeth whitening pens market is expected to enjoy a valuation of US$ 501.5 Million by the end of the year 2022, and further expand at a CAGR rate of 4.8% to reach a valuation of US$ 830.9 Million by the year 2033. According to a recent study by Future Market Insights, slow whitening segment held 68.6% of the global market share in 2022.

Market Outlook:

Data Points	Market Insights
Market Value 2022	US$ 501.5 Million
Market Value 2023	US$ 522.3 Million
Market Value 2033	US$ 830.9 Million
CAGR 2023 to 2033	4.8%
Market Share of Top 5 Countries	50.5%
Key Market Players	Procter & Gamble, Colgate - Palmolive Company, Koninklijke Phillips N.V., SmileDirectClub Inc., BleachBright, White Glo, Whiter Image, Dr. Fresh LLC, Tarte Cosmetics, Cavex Holland BV, Spotlight Oral Care, Lumineux Health, Perfora, Moon Oral Care, GO SMILE, Auraglow, Smilebriter, Keeko, Beaming White, LLC., and Mr. Bright Smile

Teeth whitening pens are a type of cosmetic treatment that uses a pen-like applicator to apply a bleaching solution directly onto the surface of the teeth to brighten the color of the teeth. The bleaching chemical commonly utilized in teeth whitening pens are hydrogen peroxide or carbamide peroxide, which works to eliminate stains and discoloration on the surface of the teeth.

Teeth whitening pens are marketed as an efficient solution for teeth whitening at home or while on the go because they are made to be compact and portable to use. They are lightweight and small, making them perfect for touch-ups during the day or for travel.

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Sales Analysis of Teeth Whitening Pens Market from 2017 to 2022 Vs Market Outlook for 2023 to 2033

The market value for teeth whitening pen was approximately 7.3% of the overall US$ 6.9 Billion of the global teeth whitening market in 2022.

The sale of teeth whitening pen expanded at a CAGR of 3.7% from 2017 to 2022, due to the increasing demand for at-home teeth whitening solutions.

Teeth whitening pens offer an affordable and effective solution for consumers who want to improve the appearance of their teeth. With more disposable income, consumers are willing to spend on these products to achieve a brighter, whiter smile. This trend is especially evident among Millennials and Gen Z, who are placing an increasing emphasis on personal care and appearance.

Teeth whitening pens are considered a safe and convenient way to achieve a whiter smile without the need for expensive dental procedures. This has made whitening pens more attractive to a wider range of consumers, regardless of their income level.

Another factor contributing to the increasing demand for teeth-whitening pens is the rise of social media and the importance of appearance in today's society. Many people feel that having a bright, white smile is essential for social and professional success, and a teeth whitening pen can help them achieve this look.

The availability of a wide range of teeth whitening pens, including over-the-counter options, has made it easier for people to access these products and incorporate them into their daily oral hygiene routine.

The growing awareness of teeth whitening pens among the general population is likely to increase sales of such products and devices by driving demand, creating opportunities for innovation, and creating a more regular market for dental professionals.

As more people become aware of the benefits of teeth whitening, they are likely to seek out these products and devices to improve the appearance of their teeth. This increased demand can drive sales for both over-the-counter and professional teeth whitening products.
The growing awareness of teeth-whitening pens can also create opportunities for dental professionals. As more people seek out teeth whitening treatments, dentists and dental hygienists can offer these services as part of their practice, increasing revenue and customer satisfaction.
Thus, owing to such factors, the global teeth whitening pens market is expected to grow at a CAGR of 4.8% during the forecast period.

What are the Key Opportunities for the Teeth Whitening Pen Manufacturers?

Expanding into emerging markets increases the potential customer base for manufacturers. As more people in these markets become aware of teeth whitening products, there is likely to be an increase in demand for teeth whitening pens, which can drive sales and revenue growth.

Entering new markets often requires manufacturers to adapt their products to meet the needs and preferences of local consumers. This can lead to new product innovations, such as new flavors, packaging, or formulations that are more appealing to consumers in these markets.

Innovative products are often unique and offer features that are not currently available on the market. This can create a buzz among consumers and generate interest in the product category, leading to increased sales and demand.

By offering innovative products, companies can differentiate themselves from competitors and stand out in a crowded market. This can lead to increased market share and revenue growth.

Expanding e-commerce channels can be a smart strategy for manufacturers in the teeth whitening pens market to increase their reach, attract new customers, and drive sales growth.

E-commerce channels allow manufacturers to reach a wider audience beyond their physical retail locations. This can increase the potential customer base and drive sales growth.
E-commerce channels offer convenience to consumers, allowing them to shop from anywhere at any time. This can attract more customers to the market.

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What are the Factors Restraining the Demand for the Teeth Whitening Pens?

The availability of alternatives can constrain the adoption of teeth whitening pens in teeth whitening procedures in a few ways. Some consumers may prefer other teeth whitening options, such as professional teeth whitening treatments or over-the-counter whitening kits, over teeth whitening pens. This could be due to factors such as perceived effectiveness, speed of results, or ease of use.

Economic factors such as economic recession, changes in manufacturing costs, and insurance coverage could potentially restrict the utilization of teeth whitening pens by impacting consumer demand and affordability.

During times of economic recession or financial hardship, consumers may prioritize essential expenses over non-essential ones. Teeth whitening pens, as a cosmetic product, may be considered a non-essential expense and may be less likely to be purchased during times of economic hardship.

Legal and regulatory barriers could potentially limit the growth of the market in certain ways. One potential barrier is regulatory requirements for teeth whitening products, which could include restrictions on the ingredients used, labeling requirements, and safety testing requirements. Compliance with these regulations can be costly and time-consuming, which could limit the number of companies that are able to enter the market or increase the cost of producing teeth-whitening pens.

Country-wise Insights

What Makes the USA a Large Market for Teeth Whitening Pen?

In 2022, the U.S. held a dominant share of in the North American market and contributed around US$ 138.4 Million in 2022.

The U.S. is a large market for teeth whitening pens due to several factors, including a culture that places a high value on physical appearance and cosmetic treatments. Also, there is a growing demand for at-home teeth whitening products that are convenient and affordable, which has contributed to the popularity of teeth whitening pens. Another factor influencing the market is the widespread availability of teeth whitening pens in retail stores and online platforms have made them easily accessible to consumers.

What Makes China a Highly Lucrative Market for Teeth Whitening Pen?

China holds nearly 8.4% market share in the global teeth whitening pens market in 2022, and is projected to display growth at a CAGR of 6.6% during the forecasted period.

China is a highly lucrative market for teeth whitening pens due to its large population, increasing disposable income, and growing interest in oral health and hygiene. Additionally, there is a strong cultural emphasis on physical appearance in China, which has contributed to the popularity of cosmetic dental treatments. The rise of e-commerce platforms in China has also made it easier for consumers to access and purchase teeth whitening pens online.

What Factors Are Driving the German Market for Teeth Whitening Pens?

Germany accounted for a market value share of around 4.3% in 2022, in the global teeth whitening pens market.

The German market for teeth whitening pens is driven by factors such as the country's increasing focus on dental hygiene, highly aware population, which creates greater demands for cosmetic dental treatments. The availability of teeth whitening pens in retail stores and online platforms has also catered with the consumer’s demands. Additionally, the German market is known for its high standards of product quality and safety, which has led to the development of high-quality teeth whitening products that appeal to consumers.

Category-wise Insights

Why Carbamide Peroxide based Pens are the Leading Teeth Whitening Solution?

Carbamide peroxide based pens dominated the bleach type segment by holding the major chunk of the segment at about 60.5% by the end of 2022. Carbamide peroxide based pens are a leading teeth whitening solution because they are effective at removing stains and discoloration, while being safe for home use. The teeth whitening pens market continues to grow due to the rising demand for affordable and convenient at-home teeth whitening solutions.

Which segment of Whitening Pace is Aiding the Global Market to Propel?

The slow whitening segment held a revenue share of around 68.6% in 2022 globally.

Slow whitening teeth whitening pens are often preferred over on-the-go whitening pens because they tend to produce more noticeable results. Slow whitening pens are typically used for several days or weeks, and the results gradually become more apparent over time. In contrast, on-the-go whitening pens are designed for quick touch-ups and may not be as effective for long-term whitening. Additionally, slow whitening pens may be more affordable than on-the-go pens, which makes them a popular choice for at-home teeth whitening.

Which Sub-Segment of Sensitivity Type is Benefiting the Growth of the Global Market?

General teeth whitening segment held the highest market share of 59.2% in 2022 and is expected to grow at a CAGR of 4.1% in the projected period. Teeth whitening pens are generally utilized for general teeth whitening over sensitive teeth whitening because they contain a lower concentration of bleaching agents that are less likely to cause tooth sensitivity. Additionally, many consumers prefer the convenience and affordability of general teeth whitening pens, which has contributed to their widespread use.

Which Distribution Channel is Benefiting the Global Market?

Dental clinics held a market share of around 28.6% in 2022 globally. Dental clinics often market and sell teeth whitening pens as a complementary service to their patients during routine appointments or as a take-home product. Also, dental clinics are able to provide professional guidance and recommendations to their patients, which is a valuable advantage in marketing teeth whitening pens.

Competitive Landscape

In the teeth whitening pens market, the key players are adopting different strategies to raise their sales and gain revenue. To meet the demand of the consumers and expand, these firms are making technological advancements for new product launches. Apart from that, the manufacturers are making distribution agreements and acquiring companies to reach a larger consumer base.

A few of these strategies undertaken by the market players in the teeth whitening pens market are:

In December 2021, P&G acquired OULA, a cosmetic product manufacturing company.
In January 2022, Colgate-Palmolive partnered with 3Shape to deliver an innovative, personalized tooth whitening experience with the 3Shape Unite platform.

Similarly, recent developments related to the companies manufacturing the teeth whitening pens have been tracked by the team at Future Market Insights, which are available in the full report

Report Scope as Per Teeth Whitening Pens Industry Analysis

Attribute	Details
Forecast Period	2023 to 2033
Historical Data Available for	2017 to 2022
Market Analysis	US$ Million for Value
Key Regions Covered	North America, Latin America, East Asia, South Asia & Pacific, Western Europe, Eastern Europe, Central Asia, Russia & Belarus, Balkan & Baltic Countries, Middle East and Africa (MEA)
Key Countries Covered	USA, Canada, Brazil, Mexico, Argentina, China, Japan, South Korea, India, Indonesia, Thailand, Philippines, Malaysia, Vietnam, Australia & New Zealand, Germany, France, Spain, Italy, BENELUX, Nordic Countries, UK, Poland, Hungary, Romania, Czech Republic, Russia, Belarus, GCC Countries, Northern Africa, South Africa, Israel
Key Market Segments Covered	Bleach Type, Whitening Pace, Sensitivity Type, Distribution Channel, and Region
Key Companies Profiled	Procter & Gamble Colgate - Palmolive Company Koninkiljke Phillips N.V. SmileDirectClub Inc. BleachBright White Glo Whiter Image Dr. Fresh LLC Tarte Cosmetics Cavex Holland BV Spotlight Oral Care Lumineux Health Perfora Moon Oral Care GO SMILE Auraglow Smilebriter Keeko Beaming White, LLC. Mr. Bright Smile
Pricing	Available upon Request

Frequently Asked Questions

How Big is the Teeth Whitening Pens Market by the End of 2023?

The global industry is likely to reach US$ 522.3 million by the end of 2023.

Who are the Key Teeth Whitening Pens Industry players?

Procter & Gamble, Colgate - Palmolive Company, and Koninklijke Phillips N.V., are the key industry players.

Which will be the Key Segment by Bleach Type in the Teeth Whitening Pens Industry?

The carbamide peroxide based pens segment is estimated to lead industry through 2033.

How was the Global Teeth Whitening Pens Market’s Historical Performance?

The market registered a 3.7% CAGR from 2018 to 2022.

What is the Expected CAGR of China’s Teeth Whitening Pens Market?

China is expected to thrive at a CAGR of 6.6% CAGR through 2033.

Table of Content

1. Executive Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply-Side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
2.3. Inclusions and Exclusions
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Development/Innovation Trends
4. Value-Added Insights
4.1. Product Alternatives Assessment
4.1.1. Toothpaste
4.1.2. Strips
4.1.3. Floss
4.1.4. LED System
4.1.5. Powder
4.1.6. Kits
4.1.7. Trays
4.2. Product Adoption / Usage Analysis
4.3. Regulatory Landscape, By Country
4.4. Technology Advancements
4.5. Value Chain Analysis
4.6. PESTLE Analysis, By Region
4.7. Porter’s Analysis
5. Market Background
5.1. Macro-Economic Factors
5.1.1. Global GDP Growth Outlook
5.1.2. Global Healthcare Expenditure Outlook
5.1.3. Global Life Expectancy Outlook
5.1.4. Global Teeth Whitening Market Overview
5.2. Forecast Factors - Relevance & Impact
5.2.1. Per-Capita Spend on Teeth Whitening
5.2.2. Mean Disposable Household Income
5.2.3. Prevalence of Poor Oral Hygiene
5.2.4. Percentage of Population consuming Tobacco, Coffee & Cigarette opting for Teeth Whitening Services
5.2.5. Percentage of the Population using Teeth Whitening For Cosmetic Dentistry treatments
5.2.6. Product Adoption/Usage Rate
5.2.7. Growing Dental Aesthetics Product Awareness and Demand in emerging markets
5.2.8. Growing R&D by marketers
5.2.9. New Product Launches
5.2.10. Cost of Product
5.3. Market Dynamics
5.3.1. Drivers
5.3.2. Restraints
5.3.3. Opportunity Analysis
6. COVID-19 Crisis - Impact Assessment
6.1. COVID-19 and Impact Analysis
6.1.1. By Bleach Type
6.1.2. By Whitening Pace
6.1.3. By Sensitivity Type
6.1.4. By Distribution Channel
6.1.5. By Region
6.2. 2021 Market Scenario
7. Global Market Demand Volume (‘000 Units) Analysis 2017 to 2022 and Forecast, 2023 to 2033
7.1. Historical Market Volume (‘000 Units) Analysis, 2017 to 2022
7.2. Current and Future Market Volume (‘000 Units) Projections, 2023 to 2033
7.2.1. Y-o-Y Growth Trend Analysis
8. Global Market - Pricing Analysis
8.1. Global Average Pricing Analysis Benchmark
8.2. Regional Average Pricing Analysis Benchmark
8.3. Pricing Assumptions
9. Global Market Demand Value or Size (US$ Million) Analysis 2017 to 2022 and Forecast, 2023 to 2033
9.1. Historical Market Value (US$ Million) Analysis, 2017 to 2022
9.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033
9.2.1. Y-o-Y Growth Trend Analysis
9.2.2. Absolute $ Opportunity Analysis
10. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Bleach Type
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Million) Volume (‘000 Units) Analysis By Bleach Type, 2017 to 2022
10.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast By Bleach Type, 2023 to 2033
10.3.1. Hydrogen Peroxide-based Pens
10.3.2. Carbamide Peroxide-based Pens
10.4. Market Attractiveness Analysis By Bleach Type
11. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Whitening Pace
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Million) Analysis By Whitening Pace, 2017 to 2022
11.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Whitening Pace, 2023 to 2033
11.3.1. On-the-Go Whitening
11.3.2. Slow Whitening
11.4. Market Attractiveness Analysis By Whitening Pace
12. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sensitivity Type
12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Million) Analysis By Sensitivity Type, 2017 to 2022
12.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Sensitivity Type, 2023 to 2033
12.3.1. Sensitive Teeth Whitening
12.3.2. General Teeth Whitening
12.4. Market Attractiveness Analysis By Sensitivity Type
13. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Distribution Channel
13.1. Introduction / Key Findings
13.2. Historical Market Size (US$ Million) Analysis By Distribution Channel, 2017 to 2022
13.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Distribution Channel, 2023 to 2033
13.3.1. Hospitals
13.3.2. Dental Clinics
13.3.3. Hypermarkets/Supermarkets
13.3.4. Retail Pharmacy Sales
13.3.5. e-Commerce
13.3.5.1. Manufacturers' Websites
13.3.5.2. Aggregator's Websites
13.4. Market Attractiveness Analysis By Distribution Channel
14. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region
14.1. Introduction
14.2. Historical Market Size (US$ Million) & Volume (‘000 Units) Trend Analysis By Region, 2017 to 2022
14.3. Current and Future Market Size (US$ Million) & Volume (‘000 Units) Analysis and Forecast by Region, 2023 to 2033
14.3.1. North America
14.3.2. Latin America
14.3.3. East Asia
14.3.4. South Asia & Pacific
14.3.5. Western Europe
14.3.6. Eastern Europe
14.3.7. Central Asia
14.3.8. Russia & Belarus
14.3.9. Balkan & Baltic Countries
14.3.10. Middle East & Africa
14.4. Market Attractiveness Analysis By Region
15. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033
15.1. Introduction
15.2. Historical Market Size (US$ Million) and Volume (‘000 Units) Trend Analysis by Market Taxonomy, 2017 to 2022
15.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033
15.3.1. By Country
15.3.1.1. United States of America
15.3.1.2. Canada
15.3.2. By Bleach Type
15.3.3. By Whitening Pace
15.3.4. By Sensitivity Type
15.3.5. By Distribution Channel
15.4. Market Attractiveness Analysis
15.4.1. By Country
15.4.2. By Bleach Type
15.4.3. By Whitening Pace
15.4.4. By Sensitivity Type
15.4.5. By Distribution Channel
15.5. Market Trends
15.6. Key Market Participants - Intensity Mapping
15.7. Drivers and Restraints - Impact Analysis
15.8. Country-Level Analysis & Forecast
15.8.1. United States of America Market Analysis
15.8.1.1. Introduction
15.8.1.2. Market Analysis and Forecast by Market Taxonomy
15.8.1.2.1. By Bleach Type
15.8.1.2.2. By Whitening Pace
15.8.1.2.3. By Sensitivity Type
15.8.1.2.4. By Distribution Channel
15.8.2. Canada Market Analysis
15.8.2.1. Introduction
15.8.2.2. Market Analysis and Forecast by Market Taxonomy
15.8.2.2.1. By Bleach Type
15.8.2.2.2. By Whitening Pace
15.8.2.2.3. By Sensitivity Type
15.8.2.2.4. By Distribution Channel
16. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033
16.1. Introduction
16.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022
16.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033
16.3.1. By Country
16.3.1.1. Brazil
16.3.1.2. Mexico
16.3.1.3. Argentina
16.3.1.4. Rest of Latin America
16.3.2. By Bleach Type
16.3.3. By Whitening Pace
16.3.4. By Sensitivity Type
16.3.5. By Distribution Channel
16.4. Market Attractiveness Analysis
16.4.1. By Bleach Type
16.4.2. By Whitening Pace
16.4.3. By Sensitivity Type
16.4.4. By Distribution Channel
16.5. Market Trends
16.6. Key Market Participants - Intensity Mapping
16.7. Drivers and Restraints - Impact Analysis
16.8. Country-Level Analysis & Forecast
16.8.1. Brazil Market Analysis
16.8.1.1. Introduction
16.8.1.2. Market Analysis and Forecast by Market Taxonomy
16.8.1.2.1. By Bleach Type
16.8.1.2.2. By Whitening Pace
16.8.1.2.3. By Sensitivity Type
16.8.1.2.4. By Distribution Channel
16.8.2. Mexico Market Analysis
16.8.2.1. Introduction
16.8.2.2. Market Analysis and Forecast by Market Taxonomy
16.8.2.2.1. By Bleach Type
16.8.2.2.2. By Whitening Pace
16.8.2.2.3. By Sensitivity Type
16.8.2.2.4. By Distribution Channel
16.8.3. Argentina Market Analysis
16.8.3.1. Introduction
16.8.3.2. Market Analysis and Forecast by Market Taxonomy
16.8.3.2.1. By Bleach Type
16.8.3.2.2. By Whitening Pace
16.8.3.2.3. By Sensitivity Type
16.8.3.2.4. By Distribution Channel
17. East Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033
17.1. Introduction
17.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022
17.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033
17.3.1. By Country
17.3.1.1. China
17.3.1.2. Japan
17.3.1.3. South Korea
17.3.2. By Bleach Type
17.3.3. By Whitening Pace
17.3.4. By Sensitivity Type
17.3.5. By Distribution Channel
17.4. Market Attractiveness Analysis
17.4.1. By Bleach Type
17.4.2. By Whitening Pace
17.4.3. By Sensitivity Type
17.4.4. By Distribution Channel
17.5. Market Trends
17.6. Key Market Participants - Intensity Mapping
17.7. Drivers and Restraints - Impact Analysis
17.8. Country-Level Analysis & Forecast
17.8.1. China Market Analysis
17.8.1.1. Introduction
17.8.1.2. Market Analysis and Forecast by Market Taxonomy
17.8.1.2.1. By Bleach Type
17.8.1.2.2. By Whitening Pace
17.8.1.2.3. By Sensitivity Type
17.8.1.2.4. By Distribution Channel
17.8.2. Japan Market Analysis
17.8.2.1. Introduction
17.8.2.2. Market Analysis and Forecast by Market Taxonomy
17.8.2.2.1. By Bleach Type
17.8.2.2.2. By Whitening Pace
17.8.2.2.3. By Sensitivity Type
17.8.2.2.4. By Distribution Channel
17.8.3. South Korea Market Analysis
17.8.3.1. Introduction
17.8.3.2. Market Analysis and Forecast by Market Taxonomy
17.8.3.2.1. By Bleach Type
17.8.3.2.2. By Whitening Pace
17.8.3.2.3. By Sensitivity Type
17.8.3.2.4. By Distribution Channel
18. South Asia & Pacific Market Analysis 2017 to 2022 and Forecast 2023 to 2033
18.1. Introduction
18.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022
18.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033
18.3.1. By Country
18.3.1.1. India
18.3.1.2. Indonesia
18.3.1.3. Thailand
18.3.1.4. Philippines
18.3.1.5. Malaysia
18.3.1.6. Vietnam
18.3.1.7. Rest of ASEAN
18.3.1.8. Australia & New Zealand
18.3.2. By Bleach Type
18.3.3. By Whitening Pace
18.3.4. By Sensitivity Type
18.3.5. By Distribution Channel
18.4. Market Attractiveness Analysis
18.4.1. By Bleach Type
18.4.2. By Whitening Pace
18.4.3. By Sensitivity Type
18.4.4. By Distribution Channel
18.5. Market Trends
18.6. Key Market Participants - Intensity Mapping
18.7. Drivers and Restraints - Impact Analysis
18.8. Country-Level Analysis & Forecast
18.8.1. India Market Analysis
18.8.1.1. Introduction
18.8.1.2. Market Analysis and Forecast by Market Taxonomy
18.8.1.2.1. By Bleach Type
18.8.1.2.2. By Whitening Pace
18.8.1.2.3. By Sensitivity Type
18.8.1.2.4. By Distribution Channel
18.8.2. Indonesia Market Analysis
18.8.2.1. Introduction
18.8.2.2. Market Analysis and Forecast by Market Taxonomy
18.8.2.2.1. By Bleach Type
18.8.2.2.2. By Whitening Pace
18.8.2.2.3. By Sensitivity Type
18.8.2.2.4. By Distribution Channel
18.8.3. Thailand Market Analysis
18.8.3.1. Introduction
18.8.3.2. Market Analysis and Forecast by Market Taxonomy
18.8.3.2.1. By Bleach Type
18.8.3.2.2. By Whitening Pace
18.8.3.2.3. By Sensitivity Type
18.8.3.2.4. By Distribution Channel
18.8.4. Philippines Market Analysis
18.8.4.1. Introduction
18.8.4.2. Market Analysis and Forecast by Market Taxonomy
18.8.4.2.1. By Bleach Type
18.8.4.2.2. By Whitening Pace
18.8.4.2.3. By Sensitivity Type
18.8.4.2.4. By Distribution Channel
18.8.5. Malaysia Market Analysis
18.8.5.1. Introduction
18.8.5.2. Market Analysis and Forecast by Market Taxonomy
18.8.5.2.1. By Bleach Type
18.8.5.2.2. By Whitening Pace
18.8.5.2.3. By Sensitivity Type
18.8.5.2.4. By Distribution Channel
18.8.6. Vietnam Market Analysis
18.8.6.1. Introduction
18.8.6.2. Market Analysis and Forecast by Market Taxonomy
18.8.6.2.1. By Bleach Type
18.8.6.2.2. By Whitening Pace
18.8.6.2.3. By Sensitivity Type
18.8.6.2.4. By Distribution Channel
18.8.7. Australia & New Zealand Market Analysis
18.8.7.1. Introduction
18.8.7.2. Market Analysis and Forecast by Market Taxonomy
18.8.7.2.1. By Bleach Type
18.8.7.2.2. By Whitening Pace
18.8.7.2.3. By Sensitivity Type
18.8.7.2.4. By Distribution Channel
19. Western Europe Market 2017 to 2022 and Forecast 2023 to 2033
19.1. Introduction
19.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022
19.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033
19.3.1. By Country
19.3.1.1. Germany
19.3.1.2. France
19.3.1.3. Spain
19.3.1.4. Italy
19.3.1.5. BENELUX
19.3.1.6. Nordics
19.3.1.7. United Kingdom
19.3.2. By Bleach Type
19.3.3. By Whitening Pace
19.3.4. By Sensitivity Type
19.3.5. By Distribution Channel
19.4. Market Attractiveness Analysis
19.4.1. By Country
19.4.2. By Bleach Type
19.4.3. By Whitening Pace
19.4.4. By Sensitivity Type
19.4.5. By Distribution Channel
19.5. Market Trends
19.6. Key Market Participants - Intensity Mapping
19.7. Drivers and Restraints - Impact Analysis
19.8. Country-Level Analysis & Forecast
19.8.1. Germany Market Analysis
19.8.1.1. Introduction
19.8.1.2. Market Analysis and Forecast by Market Taxonomy
19.8.1.2.1. By Bleach Type
19.8.1.2.2. By Whitening Pace
19.8.1.2.3. By Sensitivity Type
19.8.1.2.4. By Distribution Channel
19.8.2. France Market Analysis
19.8.2.1. Introduction
19.8.2.2. Market Analysis and Forecast by Market Taxonomy
19.8.2.2.1. By Bleach Type
19.8.2.2.2. By Whitening Pace
19.8.2.2.3. By Sensitivity Type
19.8.2.2.4. By Distribution Channel
19.8.3. Spain Market Analysis
19.8.3.1. Introduction
19.8.3.2. Market Analysis and Forecast by Market Taxonomy
19.8.3.2.1. By Bleach Type
19.8.3.2.2. By Whitening Pace
19.8.3.2.3. By Sensitivity Type
19.8.3.2.4. By Distribution Channel
19.8.4. Italy Market Analysis
19.8.4.1. Introduction
19.8.4.2. Market Analysis and Forecast by Market Taxonomy
19.8.4.2.1. By Bleach Type
19.8.4.2.2. By Whitening Pace
19.8.4.2.3. By Sensitivity Type
19.8.4.2.4. By Distribution Channel
19.8.5. BENELUX Market Analysis
19.8.5.1. Introduction
19.8.5.2. Market Analysis and Forecast by Market Taxonomy
19.8.5.2.1. By Bleach Type
19.8.5.2.2. By Whitening Pace
19.8.5.2.3. By Sensitivity Type
19.8.5.2.4. By Distribution Channel
19.8.6. Nordic Countries Market Analysis
19.8.6.1. Introduction
19.8.6.2. Market Analysis and Forecast by Market Taxonomy
19.8.6.2.1. By Bleach Type
19.8.6.2.2. By Whitening Pace
19.8.6.2.3. By Sensitivity Type
19.8.6.2.4. By Distribution Channel
19.8.7. United Kingdom Market Analysis
19.8.7.1. Introduction
19.8.7.2. Market Analysis and Forecast by Market Taxonomy
19.8.7.2.1. By Bleach Type
19.8.7.2.2. By Whitening Pace
19.8.7.2.3. By Sensitivity Type
19.8.7.2.4. By Distribution Channel
20. Eastern Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033
20.1. Introduction
20.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022
20.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033
20.3.1. By Country
20.3.1.1. Poland
20.3.1.2. Hungary
20.3.1.3. Romania
20.3.1.4. Czech Republic
20.3.1.5. Others
20.3.2. By Bleach Type
20.3.3. By Whitening Pace
20.3.4. By Sensitivity Type
20.3.5. By Distribution Channel
20.4. Market Attractiveness Analysis
20.4.1. By Country
20.4.2. By Bleach Type
20.4.3. By Whitening Pace
20.4.4. By Sensitivity Type
20.4.5. By Distribution Channel
20.5. Market Trends
20.6. Key Market Participants - Intensity Mapping
20.7. Drivers and Restraints - Impact Analysis
20.8. Country-Level Analysis & Forecast
20.8.1. Poland Market Analysis
20.8.1.1. Introduction
20.8.1.2. Market Analysis and Forecast by Market Taxonomy
20.8.1.2.1. By Bleach Type
20.8.1.2.2. By Whitening Pace
20.8.1.2.3. By Sensitivity Type
20.8.1.2.4. By Distribution Channel
20.8.2. Hungary Market Analysis
20.8.2.1. Introduction
20.8.2.2. Market Analysis and Forecast by Market Taxonomy
20.8.2.2.1. By Bleach Type
20.8.2.2.2. By Whitening Pace
20.8.2.2.3. By Sensitivity Type
20.8.2.2.4. By Distribution Channel
20.8.3. Romania Market Analysis
20.8.3.1. Introduction
20.8.3.2. Market Analysis and Forecast by Market Taxonomy
20.8.3.2.1. By Bleach Type
20.8.3.2.2. By Whitening Pace
20.8.3.2.3. By Sensitivity Type
20.8.3.2.4. By Distribution Channel
20.8.4. Czech Republic Market Analysis
20.8.4.1. Introduction
20.8.4.2. Market Analysis and Forecast by Market Taxonomy
20.8.4.2.1. By Bleach Type
20.8.4.2.2. By Whitening Pace
20.8.4.2.3. By Sensitivity Type
20.8.4.2.4. By Distribution Channel
21. Central Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033
21.1. Introduction
21.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022
21.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033
21.3.1. By Bleach Type
21.3.2. By Whitening Pace
21.3.3. By Sensitivity Type
21.3.4. By Distribution Channel
21.4. Market Attractiveness Analysis
21.4.1. By Bleach Type
21.4.2. By Whitening Pace
21.4.3. By Sensitivity Type
21.4.4. By Distribution Channel
21.5. Market Trends
21.6. Key Market Participants - Intensity Mapping
21.7. Drivers and Restraints - Impact Analysis
22. Russia & Belarus Market Analysis 2017 to 2022 and Forecast 2023 to 2033
22.1. Introduction
22.2. Historical Market Size (US$ Million) Trend Volume (‘000 Units) Analysis By Market Taxonomy, 2017 to 2022
22.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033
22.3.1. By Bleach Type
22.3.2. By Whitening Pace
22.3.3. By Sensitivity Type
22.3.4. By Distribution Channel
22.4. Market Attractiveness Analysis
22.4.1. By Bleach Type
22.4.2. By Whitening Pace
22.4.3. By Sensitivity Type
22.4.4. By Distribution Channel
22.5. Market Trends
22.6. Key Market Participants - Intensity Mapping
22.7. Drivers and Restraints - Impact Analysis
23. Balkan & Baltic Countries Market Analysis 2017 to 2022 and Forecast 2023 to 2033
23.1. Introduction
23.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022
23.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033
23.3.1. By Bleach Type
23.3.2. By Whitening Pace
23.3.3. By Sensitivity Type
23.3.4. By Distribution Channel
23.4. Market Attractiveness Analysis
23.4.1. By Bleach Type
23.4.2. By Whitening Pace
23.4.3. By Sensitivity Type
23.4.4. By Distribution Channel
23.5. Market Trends
23.6. Key Market Participants - Intensity Mapping
23.7. Drivers and Restraints - Impact Analysis
24. Middle East & Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033
24.1. Introduction
24.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022
24.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033
24.3.1. By Country
24.3.1.1. GCC Countries
24.3.1.2. Kingdom of Saudi Arabia
24.3.1.3. Türkiye
24.3.1.4. Northern Africa
24.3.1.5. South Africa
24.3.1.6. Israel
24.3.2. By Bleach Type
24.3.3. By Whitening Pace
24.3.4. By Sensitivity Type
24.3.5. By Distribution Channel
24.4. Market Attractiveness Analysis
24.4.1. By Country
24.4.2. By Bleach Type
24.4.3. By Whitening Pace
24.4.4. By Sensitivity Type
24.4.5. By Distribution Channel
24.5. Market Trends
24.6. Key Market Participants - Intensity Mapping
24.7. Drivers and Restraints - Impact Analysis
24.8. Country-Level Analysis & Forecast
24.8.1. GCC Countries Market Analysis
24.8.1.1. Introduction
24.8.1.2. Market Analysis and Forecast by Market Taxonomy
24.8.1.2.1. By Bleach Type
24.8.1.2.2. By Whitening Pace
24.8.1.2.3. By Sensitivity Type
24.8.1.2.4. By Distribution Channel
24.8.2. Kingdom of Saudi Arabia Market Analysis
24.8.2.1. Introduction
24.8.2.2. Market Analysis and Forecast by Market Taxonomy
24.8.2.2.1. By Bleach Type
24.8.2.2.2. By Whitening Pace
24.8.2.2.3. By Sensitivity Type
24.8.2.2.4. By Distribution Channel
24.8.3. Türkiye Market Analysis
24.8.3.1. Introduction
24.8.3.2. Market Analysis and Forecast by Market Taxonomy
24.8.3.2.1. By Bleach Type
24.8.3.2.2. By Whitening Pace
24.8.3.2.3. By Sensitivity Type
24.8.3.2.4. By Distribution Channel
24.8.4. Northern Africa Market Analysis
24.8.4.1. Introduction
24.8.4.2. Market Analysis and Forecast by Market Taxonomy
24.8.4.2.1. By Bleach Type
24.8.4.2.2. By Whitening Pace
24.8.4.2.3. By Sensitivity Type
24.8.4.2.4. By Distribution Channel
24.8.5. South Africa Market Analysis
24.8.5.1. Introduction
24.8.5.2. Market Analysis and Forecast by Market Taxonomy
24.8.5.2.1. By Bleach Type
24.8.5.2.2. By Whitening Pace
24.8.5.2.3. By Sensitivity Type
24.8.5.2.4. By Distribution Channel
24.8.6. Israel Market Analysis
24.8.6.1. Introduction
24.8.6.2. Market Analysis and Forecast by Market Taxonomy
24.8.6.2.1. By Bleach Type
24.8.6.2.2. By Whitening Pace
24.8.6.2.3. By Sensitivity Type
24.8.6.2.4. By Distribution Channel
25. Market Structure Analysis
25.1. Market Analysis by Tier of Companies
25.2. Market Share Analysis of Top Players (%)
25.3. Market Presence Analysis
25.3.1. By Regional Footprint of Players
25.3.2. Product Footprint of Players
25.3.3. Channel Footprint of Players
26. Competition Analysis
26.1. Competition Dashboard
26.2. Competition Benchmarking
26.3. Competition Deep Dive
26.3.1. Procter & Gamble
26.3.1.1. Overview
26.3.1.2. Product Portfolio
26.3.1.3. Key Financials
26.3.1.4. SWOT Analysis
26.3.1.5. Key Developments
26.3.1.6. Sales Footprint
26.3.1.7. Strategy Overview
26.3.1.7.1. Marketing Strategy
26.3.1.7.2. Product Strategy
26.3.1.7.3. Channel Strategy
26.3.2. Colgate - Palmolive Company
26.3.2.1. Overview
26.3.2.2. Product Portfolio
26.3.2.3. Key Financials
26.3.2.4. SWOT Analysis
26.3.2.5. Key Developments
26.3.2.6. Sales Footprint
26.3.2.7. Strategy Overview
26.3.2.7.1. Marketing Strategy
26.3.2.7.2. Product Strategy
26.3.2.7.3. Channel Strategy
26.3.3. Koninklijke Phillips N.V.
26.3.3.1. Overview
26.3.3.2. Product Portfolio
26.3.3.3. Key Financials
26.3.3.4. SWOT Analysis
26.3.3.5. Key Developments
26.3.3.6. Sales Footprint
26.3.3.7. Strategy Overview
26.3.3.7.1. Marketing Strategy
26.3.3.7.2. Product Strategy
26.3.3.7.3. Channel Strategy
26.3.4. SmileDirectClub Inc.
26.3.4.1. Overview
26.3.4.2. Product Portfolio
26.3.4.3. Key Financials
26.3.4.4. SWOT Analysis
26.3.4.5. Key Developments
26.3.4.6. Sales Footprint
26.3.4.7. Strategy Overview
26.3.4.7.1. Marketing Strategy
26.3.4.7.2. Product Strategy
26.3.4.7.3. Channel Strategy
26.3.5. BleachBright
26.3.5.1. Overview
26.3.5.2. Product Portfolio
26.3.5.3. Key Financials
26.3.5.4. SWOT Analysis
26.3.5.5. Key Developments
26.3.5.6. Sales Footprint
26.3.5.7. Strategy Overview
26.3.5.7.1. Marketing Strategy
26.3.5.7.2. Product Strategy
26.3.5.7.3. Channel Strategy
26.3.6. White Glo
26.3.6.1. Overview
26.3.6.2. Product Portfolio
26.3.6.3. Key Financials
26.3.6.4. SWOT Analysis
26.3.6.5. Key Developments
26.3.6.6. Sales Footprint
26.3.6.7. Strategy Overview
26.3.6.7.1. Marketing Strategy
26.3.6.7.2. Product Strategy
26.3.6.7.3. Channel Strategy
26.3.7. Whiter Image
26.3.7.1. Overview
26.3.7.2. Product Portfolio
26.3.7.3. Key Financials
26.3.7.4. SWOT Analysis
26.3.7.5. Key Developments
26.3.7.6. Sales Footprint
26.3.7.7. Strategy Overview
26.3.7.7.1. Marketing Strategy
26.3.7.7.2. Product Strategy
26.3.7.7.3. Channel Strategy
26.3.8. Dr. Fresh LLC
26.3.8.1. Overview
26.3.8.2. Product Portfolio
26.3.8.3. Key Financials
26.3.8.4. SWOT Analysis
26.3.8.5. Key Developments
26.3.8.6. Sales Footprint
26.3.8.7. Strategy Overview
26.3.8.7.1. Marketing Strategy
26.3.8.7.2. Product Strategy
26.3.8.7.3. Channel Strategy
26.3.9. Tarte Cosmetics
26.3.9.1. Overview
26.3.9.2. Product Portfolio
26.3.9.3. Key Financials
26.3.9.4. SWOT Analysis
26.3.9.5. Key Developments
26.3.9.6. Sales Footprint
26.3.9.7. Strategy Overview
26.3.9.7.1. Marketing Strategy
26.3.9.7.2. Product Strategy
26.3.9.7.3. Channel Strategy
26.3.10. Cavex Hollland BV
26.3.10.1. Overview
26.3.10.2. Product Portfolio
26.3.10.3. Key Financials
26.3.10.4. SWOT Analysis
26.3.10.5. Key Developments
26.3.10.6. Sales Footprint
26.3.10.7. Strategy Overview
26.3.10.7.1. Marketing Strategy
26.3.10.7.2. Product Strategy
26.3.10.7.3. Channel Strategy
26.3.11. Spotlight Oral Care
26.3.11.1. Overview
26.3.11.2. Product Portfolio
26.3.11.3. Key Financials
26.3.11.4. SWOT Analysis
26.3.11.5. Key Developments
26.3.11.6. Sales Footprint
26.3.11.7. Strategy Overview
26.3.11.7.1. Marketing Strategy
26.3.11.7.2. Product Strategy
26.3.11.7.3. Channel Strategy
26.3.12. Lumineux Health
26.3.12.1. Overview
26.3.12.2. Product Portfolio
26.3.12.3. Key Financials
26.3.12.4. SWOT Analysis
26.3.12.5. Key Developments
26.3.12.6. Sales Footprint
26.3.12.7. Strategy Overview
26.3.12.7.1. Marketing Strategy
26.3.12.7.2. Product Strategy
26.3.12.7.3. Channel Strategy
26.3.13. Perfora
26.3.13.1. Overview
26.3.13.2. Product Portfolio
26.3.13.3. Key Financials
26.3.13.4. SWOT Analysis
26.3.13.5. Key Developments
26.3.13.6. Sales Footprint
26.3.13.7. Strategy Overview
26.3.13.7.1. Marketing Strategy
26.3.13.7.2. Product Strategy
26.3.13.7.3. Channel Strategy
26.3.14. Moon Oral Care
26.3.14.1. Overview
26.3.14.2. Product Portfolio
26.3.14.3. Key Financials
26.3.14.4. SWOT Analysis
26.3.14.5. Key Developments
26.3.14.6. Sales Footprint
26.3.14.7. Strategy Overview
26.3.14.7.1. Marketing Strategy
26.3.14.7.2. Product Strategy
26.3.14.7.3. Channel Strategy
26.3.15. GO SMILE
26.3.15.1. Overview
26.3.15.2. Product Portfolio
26.3.15.3. Key Financials
26.3.15.4. SWOT Analysis
26.3.15.5. Key Developments
26.3.15.6. Sales Footprint
26.3.15.7. Strategy Overview
26.3.15.7.1. Marketing Strategy
26.3.15.7.2. Product Strategy
26.3.15.7.3. Channel Strategy
26.3.16. Auraglow
26.3.16.1. Overview
26.3.16.2. Product Portfolio
26.3.16.3. Key Financials
26.3.16.4. SWOT Analysis
26.3.16.5. Key Developments
26.3.16.6. Sales Footprint
26.3.16.7. Strategy Overview
26.3.16.7.1. Marketing Strategy
26.3.16.7.2. Product Strategy
26.3.16.7.3. Channel Strategy
26.3.17. Smilebriter
26.3.17.1. Overview
26.3.17.2. Product Portfolio
26.3.17.3. Key Financials
26.3.17.4. SWOT Analysis
26.3.17.5. Key Developments
26.3.17.6. Sales Footprint
26.3.17.7. Strategy Overview
26.3.17.7.1. Marketing Strategy
26.3.17.7.2. Product Strategy
26.3.17.7.3. Channel Strategy
26.3.18. Keeko
26.3.18.1. Overview
26.3.18.2. Product Portfolio
26.3.18.3. Key Financials
26.3.18.4. SWOT Analysis
26.3.18.5. Key Developments
26.3.18.6. Sales Footprint
26.3.18.7. Strategy Overview
26.3.18.7.1. Marketing Strategy
26.3.18.7.2. Product Strategy
26.3.18.7.3. Channel Strategy
26.3.19. Beaming White, LLC.
26.3.19.1. Overview
26.3.19.2. Product Portfolio
26.3.19.3. Key Financials
26.3.19.4. SWOT Analysis
26.3.19.5. Key Developments
26.3.19.6. Sales Footprint
26.3.19.7. Strategy Overview
26.3.19.7.1. Marketing Strategy
26.3.19.7.2. Product Strategy
26.3.19.7.3. Channel Strategy
26.3.20. Mr. Bright Smile
26.3.20.1. Overview
26.3.20.2. Product Portfolio
26.3.20.3. Key Financials
26.3.20.4. SWOT Analysis
26.3.20.5. Key Developments
26.3.20.6. Sales Footprint
26.3.20.7. Strategy Overview
26.3.20.7.1. Marketing Strategy
26.3.20.7.2. Product Strategy
26.3.20.7.3. Channel Strategy
27. Assumptions and Acronyms Used
28. Research Methodology

Teeth Whitening Pens Market

Teeth Whitening Pens Market Analysis by Hydrogen and Carbamide Peroxide based Pens through 2033