The global teeth whitening pens market is expected to enjoy a valuation of US$ 501.5 Million by the end of the year 2022, and further expand at a CAGR rate of 4.8% to reach a valuation of US$ 830.9 Million by the year 2033. According to a recent study by Future Market Insights, slow whitening segment held 68.6% of the global market share in 2022.
Market Outlook:
Data Points | Market Insights |
---|---|
Market Value 2022 | US$ 501.5 Million |
Market Value 2023 | US$ 522.3 Million |
Market Value 2033 | US$ 830.9 Million |
CAGR 2023 to 2033 | 4.8% |
Market Share of Top 5 Countries | 50.5% |
Key Market Players | Procter & Gamble, Colgate - Palmolive Company, Koninklijke Phillips N.V., SmileDirectClub Inc., BleachBright, White Glo, Whiter Image, Dr. Fresh LLC, Tarte Cosmetics, Cavex Holland BV, Spotlight Oral Care, Lumineux Health, Perfora, Moon Oral Care, GO SMILE, Auraglow, Smilebriter, Keeko, Beaming White, LLC., and Mr. Bright Smile |
Teeth whitening pens are a type of cosmetic treatment that uses a pen-like applicator to apply a bleaching solution directly onto the surface of the teeth to brighten the color of the teeth. The bleaching chemical commonly utilized in teeth whitening pens are hydrogen peroxide or carbamide peroxide, which works to eliminate stains and discoloration on the surface of the teeth.
Teeth whitening pens are marketed as an efficient solution for teeth whitening at home or while on the go because they are made to be compact and portable to use. They are lightweight and small, making them perfect for touch-ups during the day or for travel.
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The market value for teeth whitening pen was approximately 7.3% of the overall US$ 6.9 Billion of the global teeth whitening market in 2022.
The sale of teeth whitening pen expanded at a CAGR of 3.7% from 2017 to 2022, due to the increasing demand for at-home teeth whitening solutions.
Teeth whitening pens offer an affordable and effective solution for consumers who want to improve the appearance of their teeth. With more disposable income, consumers are willing to spend on these products to achieve a brighter, whiter smile. This trend is especially evident among Millennials and Gen Z, who are placing an increasing emphasis on personal care and appearance.
Another factor contributing to the increasing demand for teeth-whitening pens is the rise of social media and the importance of appearance in today's society. Many people feel that having a bright, white smile is essential for social and professional success, and a teeth whitening pen can help them achieve this look.
The growing awareness of teeth whitening pens among the general population is likely to increase sales of such products and devices by driving demand, creating opportunities for innovation, and creating a more regular market for dental professionals.
Expanding into emerging markets increases the potential customer base for manufacturers. As more people in these markets become aware of teeth whitening products, there is likely to be an increase in demand for teeth whitening pens, which can drive sales and revenue growth.
Innovative products are often unique and offer features that are not currently available on the market. This can create a buzz among consumers and generate interest in the product category, leading to increased sales and demand.
Expanding e-commerce channels can be a smart strategy for manufacturers in the teeth whitening pens market to increase their reach, attract new customers, and drive sales growth.
The availability of alternatives can constrain the adoption of teeth whitening pens in teeth whitening procedures in a few ways. Some consumers may prefer other teeth whitening options, such as professional teeth whitening treatments or over-the-counter whitening kits, over teeth whitening pens. This could be due to factors such as perceived effectiveness, speed of results, or ease of use.
Economic factors such as economic recession, changes in manufacturing costs, and insurance coverage could potentially restrict the utilization of teeth whitening pens by impacting consumer demand and affordability.
Legal and regulatory barriers could potentially limit the growth of the market in certain ways. One potential barrier is regulatory requirements for teeth whitening products, which could include restrictions on the ingredients used, labeling requirements, and safety testing requirements. Compliance with these regulations can be costly and time-consuming, which could limit the number of companies that are able to enter the market or increase the cost of producing teeth-whitening pens.
In 2022, the U.S. held a dominant share of in the North American market and contributed around US$ 138.4 Million in 2022.
The U.S. is a large market for teeth whitening pens due to several factors, including a culture that places a high value on physical appearance and cosmetic treatments. Also, there is a growing demand for at-home teeth whitening products that are convenient and affordable, which has contributed to the popularity of teeth whitening pens. Another factor influencing the market is the widespread availability of teeth whitening pens in retail stores and online platforms have made them easily accessible to consumers.
China holds nearly 8.4% market share in the global teeth whitening pens market in 2022, and is projected to display growth at a CAGR of 6.6% during the forecasted period.
China is a highly lucrative market for teeth whitening pens due to its large population, increasing disposable income, and growing interest in oral health and hygiene. Additionally, there is a strong cultural emphasis on physical appearance in China, which has contributed to the popularity of cosmetic dental treatments. The rise of e-commerce platforms in China has also made it easier for consumers to access and purchase teeth whitening pens online.
Germany accounted for a market value share of around 4.3% in 2022, in the global teeth whitening pens market.
The German market for teeth whitening pens is driven by factors such as the country's increasing focus on dental hygiene, highly aware population, which creates greater demands for cosmetic dental treatments. The availability of teeth whitening pens in retail stores and online platforms has also catered with the consumer’s demands. Additionally, the German market is known for its high standards of product quality and safety, which has led to the development of high-quality teeth whitening products that appeal to consumers.
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Carbamide peroxide based pens dominated the bleach type segment by holding the major chunk of the segment at about 60.5% by the end of 2022. Carbamide peroxide based pens are a leading teeth whitening solution because they are effective at removing stains and discoloration, while being safe for home use. The teeth whitening pens market continues to grow due to the rising demand for affordable and convenient at-home teeth whitening solutions.
The slow whitening segment held a revenue share of around 68.6% in 2022 globally.
Slow whitening teeth whitening pens are often preferred over on-the-go whitening pens because they tend to produce more noticeable results. Slow whitening pens are typically used for several days or weeks, and the results gradually become more apparent over time. In contrast, on-the-go whitening pens are designed for quick touch-ups and may not be as effective for long-term whitening. Additionally, slow whitening pens may be more affordable than on-the-go pens, which makes them a popular choice for at-home teeth whitening.
General teeth whitening segment held the highest market share of 59.2% in 2022 and is expected to grow at a CAGR of 4.1% in the projected period. Teeth whitening pens are generally utilized for general teeth whitening over sensitive teeth whitening because they contain a lower concentration of bleaching agents that are less likely to cause tooth sensitivity. Additionally, many consumers prefer the convenience and affordability of general teeth whitening pens, which has contributed to their widespread use.
Dental clinics held a market share of around 28.6% in 2022 globally. Dental clinics often market and sell teeth whitening pens as a complementary service to their patients during routine appointments or as a take-home product. Also, dental clinics are able to provide professional guidance and recommendations to their patients, which is a valuable advantage in marketing teeth whitening pens.
In the teeth whitening pens market, the key players are adopting different strategies to raise their sales and gain revenue. To meet the demand of the consumers and expand, these firms are making technological advancements for new product launches. Apart from that, the manufacturers are making distribution agreements and acquiring companies to reach a larger consumer base.
A few of these strategies undertaken by the market players in the teeth whitening pens market are:
Similarly, recent developments related to the companies manufacturing the teeth whitening pens have been tracked by the team at Future Market Insights, which are available in the full report
Attribute | Details |
---|---|
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2017 to 2022 |
Market Analysis | US$ Million for Value |
Key Regions Covered | North America, Latin America, East Asia, South Asia & Pacific, Western Europe, Eastern Europe, Central Asia, Russia & Belarus, Balkan & Baltic Countries, Middle East and Africa (MEA) |
Key Countries Covered | USA, Canada, Brazil, Mexico, Argentina, China, Japan, South Korea, India, Indonesia, Thailand, Philippines, Malaysia, Vietnam, Australia & New Zealand, Germany, France, Spain, Italy, BENELUX, Nordic Countries, UK, Poland, Hungary, Romania, Czech Republic, Russia, Belarus, GCC Countries, Northern Africa, South Africa, Israel |
Key Market Segments Covered | Bleach Type, Whitening Pace, Sensitivity Type, Distribution Channel, and Region |
Key Companies Profiled |
|
Pricing | Available upon Request |
The global industry is likely to reach US$ 522.3 million by the end of 2023.
Procter & Gamble, Colgate - Palmolive Company, and Koninklijke Phillips N.V., are the key industry players.
The carbamide peroxide based pens segment is estimated to lead industry through 2033.
The market registered a 3.7% CAGR from 2018 to 2022.
China is expected to thrive at a CAGR of 6.6% CAGR through 2033.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand Side Trends 1.3. Supply-Side Trends 1.4. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 2.3. Inclusions and Exclusions 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.2. Development/Innovation Trends 4. Value-Added Insights 4.1. Product Alternatives Assessment 4.1.1. Toothpaste 4.1.2. Strips 4.1.3. Floss 4.1.4. LED System 4.1.5. Powder 4.1.6. Kits 4.1.7. Trays 4.2. Product Adoption / Usage Analysis 4.3. Regulatory Landscape, By Country 4.4. Technology Advancements 4.5. Value Chain Analysis 4.6. PESTLE Analysis, By Region 4.7. Porter’s Analysis 5. Market Background 5.1. Macro-Economic Factors 5.1.1. Global GDP Growth Outlook 5.1.2. Global Healthcare Expenditure Outlook 5.1.3. Global Life Expectancy Outlook 5.1.4. Global Teeth Whitening Market Overview 5.2. Forecast Factors - Relevance & Impact 5.2.1. Per-Capita Spend on Teeth Whitening 5.2.2. Mean Disposable Household Income 5.2.3. Prevalence of Poor Oral Hygiene 5.2.4. Percentage of Population consuming Tobacco, Coffee & Cigarette opting for Teeth Whitening Services 5.2.5. Percentage of the Population using Teeth Whitening For Cosmetic Dentistry treatments 5.2.6. Product Adoption/Usage Rate 5.2.7. Growing Dental Aesthetics Product Awareness and Demand in emerging markets 5.2.8. Growing R&D by marketers 5.2.9. New Product Launches 5.2.10. Cost of Product 5.3. Market Dynamics 5.3.1. Drivers 5.3.2. Restraints 5.3.3. Opportunity Analysis 6. COVID-19 Crisis - Impact Assessment 6.1. COVID-19 and Impact Analysis 6.1.1. By Bleach Type 6.1.2. By Whitening Pace 6.1.3. By Sensitivity Type 6.1.4. By Distribution Channel 6.1.5. By Region 6.2. 2021 Market Scenario 7. Global Market Demand Volume (‘000 Units) Analysis 2017 to 2022 and Forecast, 2023 to 2033 7.1. Historical Market Volume (‘000 Units) Analysis, 2017 to 2022 7.2. Current and Future Market Volume (‘000 Units) Projections, 2023 to 2033 7.2.1. Y-o-Y Growth Trend Analysis 8. Global Market - Pricing Analysis 8.1. Global Average Pricing Analysis Benchmark 8.2. Regional Average Pricing Analysis Benchmark 8.3. Pricing Assumptions 9. Global Market Demand Value or Size (US$ Million) Analysis 2017 to 2022 and Forecast, 2023 to 2033 9.1. Historical Market Value (US$ Million) Analysis, 2017 to 2022 9.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033 9.2.1. Y-o-Y Growth Trend Analysis 9.2.2. Absolute $ Opportunity Analysis 10. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Bleach Type 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Million) Volume (‘000 Units) Analysis By Bleach Type, 2017 to 2022 10.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast By Bleach Type, 2023 to 2033 10.3.1. Hydrogen Peroxide-based Pens 10.3.2. Carbamide Peroxide-based Pens 10.4. Market Attractiveness Analysis By Bleach Type 11. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Whitening Pace 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ Million) Analysis By Whitening Pace, 2017 to 2022 11.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Whitening Pace, 2023 to 2033 11.3.1. On-the-Go Whitening 11.3.2. Slow Whitening 11.4. Market Attractiveness Analysis By Whitening Pace 12. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sensitivity Type 12.1. Introduction / Key Findings 12.2. Historical Market Size (US$ Million) Analysis By Sensitivity Type, 2017 to 2022 12.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Sensitivity Type, 2023 to 2033 12.3.1. Sensitive Teeth Whitening 12.3.2. General Teeth Whitening 12.4. Market Attractiveness Analysis By Sensitivity Type 13. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Distribution Channel 13.1. Introduction / Key Findings 13.2. Historical Market Size (US$ Million) Analysis By Distribution Channel, 2017 to 2022 13.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Distribution Channel, 2023 to 2033 13.3.1. Hospitals 13.3.2. Dental Clinics 13.3.3. Hypermarkets/Supermarkets 13.3.4. Retail Pharmacy Sales 13.3.5. e-Commerce 13.3.5.1. Manufacturers' Websites 13.3.5.2. Aggregator's Websites 13.4. Market Attractiveness Analysis By Distribution Channel 14. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region 14.1. Introduction 14.2. Historical Market Size (US$ Million) & Volume (‘000 Units) Trend Analysis By Region, 2017 to 2022 14.3. Current and Future Market Size (US$ Million) & Volume (‘000 Units) Analysis and Forecast by Region, 2023 to 2033 14.3.1. North America 14.3.2. Latin America 14.3.3. East Asia 14.3.4. South Asia & Pacific 14.3.5. Western Europe 14.3.6. Eastern Europe 14.3.7. Central Asia 14.3.8. Russia & Belarus 14.3.9. Balkan & Baltic Countries 14.3.10. Middle East & Africa 14.4. Market Attractiveness Analysis By Region 15. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033 15.1. Introduction 15.2. Historical Market Size (US$ Million) and Volume (‘000 Units) Trend Analysis by Market Taxonomy, 2017 to 2022 15.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033 15.3.1. By Country 15.3.1.1. United States of America 15.3.1.2. Canada 15.3.2. By Bleach Type 15.3.3. By Whitening Pace 15.3.4. By Sensitivity Type 15.3.5. By Distribution Channel 15.4. Market Attractiveness Analysis 15.4.1. By Country 15.4.2. By Bleach Type 15.4.3. By Whitening Pace 15.4.4. By Sensitivity Type 15.4.5. By Distribution Channel 15.5. Market Trends 15.6. Key Market Participants - Intensity Mapping 15.7. Drivers and Restraints - Impact Analysis 15.8. Country-Level Analysis & Forecast 15.8.1. United States of America Market Analysis 15.8.1.1. Introduction 15.8.1.2. Market Analysis and Forecast by Market Taxonomy 15.8.1.2.1. By Bleach Type 15.8.1.2.2. By Whitening Pace 15.8.1.2.3. By Sensitivity Type 15.8.1.2.4. By Distribution Channel 15.8.2. Canada Market Analysis 15.8.2.1. Introduction 15.8.2.2. Market Analysis and Forecast by Market Taxonomy 15.8.2.2.1. By Bleach Type 15.8.2.2.2. By Whitening Pace 15.8.2.2.3. By Sensitivity Type 15.8.2.2.4. By Distribution Channel 16. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033 16.1. Introduction 16.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022 16.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033 16.3.1. By Country 16.3.1.1. Brazil 16.3.1.2. Mexico 16.3.1.3. Argentina 16.3.1.4. Rest of Latin America 16.3.2. By Bleach Type 16.3.3. By Whitening Pace 16.3.4. By Sensitivity Type 16.3.5. By Distribution Channel 16.4. Market Attractiveness Analysis 16.4.1. By Bleach Type 16.4.2. By Whitening Pace 16.4.3. By Sensitivity Type 16.4.4. By Distribution Channel 16.5. Market Trends 16.6. Key Market Participants - Intensity Mapping 16.7. Drivers and Restraints - Impact Analysis 16.8. Country-Level Analysis & Forecast 16.8.1. Brazil Market Analysis 16.8.1.1. Introduction 16.8.1.2. Market Analysis and Forecast by Market Taxonomy 16.8.1.2.1. By Bleach Type 16.8.1.2.2. By Whitening Pace 16.8.1.2.3. By Sensitivity Type 16.8.1.2.4. By Distribution Channel 16.8.2. Mexico Market Analysis 16.8.2.1. Introduction 16.8.2.2. Market Analysis and Forecast by Market Taxonomy 16.8.2.2.1. By Bleach Type 16.8.2.2.2. By Whitening Pace 16.8.2.2.3. By Sensitivity Type 16.8.2.2.4. By Distribution Channel 16.8.3. Argentina Market Analysis 16.8.3.1. Introduction 16.8.3.2. Market Analysis and Forecast by Market Taxonomy 16.8.3.2.1. By Bleach Type 16.8.3.2.2. By Whitening Pace 16.8.3.2.3. By Sensitivity Type 16.8.3.2.4. By Distribution Channel 17. East Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033 17.1. Introduction 17.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022 17.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033 17.3.1. By Country 17.3.1.1. China 17.3.1.2. Japan 17.3.1.3. South Korea 17.3.2. By Bleach Type 17.3.3. By Whitening Pace 17.3.4. By Sensitivity Type 17.3.5. By Distribution Channel 17.4. Market Attractiveness Analysis 17.4.1. By Bleach Type 17.4.2. By Whitening Pace 17.4.3. By Sensitivity Type 17.4.4. By Distribution Channel 17.5. Market Trends 17.6. Key Market Participants - Intensity Mapping 17.7. Drivers and Restraints - Impact Analysis 17.8. Country-Level Analysis & Forecast 17.8.1. China Market Analysis 17.8.1.1. Introduction 17.8.1.2. Market Analysis and Forecast by Market Taxonomy 17.8.1.2.1. By Bleach Type 17.8.1.2.2. By Whitening Pace 17.8.1.2.3. By Sensitivity Type 17.8.1.2.4. By Distribution Channel 17.8.2. Japan Market Analysis 17.8.2.1. Introduction 17.8.2.2. Market Analysis and Forecast by Market Taxonomy 17.8.2.2.1. By Bleach Type 17.8.2.2.2. By Whitening Pace 17.8.2.2.3. By Sensitivity Type 17.8.2.2.4. By Distribution Channel 17.8.3. South Korea Market Analysis 17.8.3.1. Introduction 17.8.3.2. Market Analysis and Forecast by Market Taxonomy 17.8.3.2.1. By Bleach Type 17.8.3.2.2. By Whitening Pace 17.8.3.2.3. By Sensitivity Type 17.8.3.2.4. By Distribution Channel 18. South Asia & Pacific Market Analysis 2017 to 2022 and Forecast 2023 to 2033 18.1. Introduction 18.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022 18.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033 18.3.1. By Country 18.3.1.1. India 18.3.1.2. Indonesia 18.3.1.3. Thailand 18.3.1.4. Philippines 18.3.1.5. Malaysia 18.3.1.6. Vietnam 18.3.1.7. Rest of ASEAN 18.3.1.8. Australia & New Zealand 18.3.2. By Bleach Type 18.3.3. By Whitening Pace 18.3.4. By Sensitivity Type 18.3.5. By Distribution Channel 18.4. Market Attractiveness Analysis 18.4.1. By Bleach Type 18.4.2. By Whitening Pace 18.4.3. By Sensitivity Type 18.4.4. By Distribution Channel 18.5. Market Trends 18.6. Key Market Participants - Intensity Mapping 18.7. Drivers and Restraints - Impact Analysis 18.8. Country-Level Analysis & Forecast 18.8.1. India Market Analysis 18.8.1.1. Introduction 18.8.1.2. Market Analysis and Forecast by Market Taxonomy 18.8.1.2.1. By Bleach Type 18.8.1.2.2. By Whitening Pace 18.8.1.2.3. By Sensitivity Type 18.8.1.2.4. By Distribution Channel 18.8.2. Indonesia Market Analysis 18.8.2.1. Introduction 18.8.2.2. Market Analysis and Forecast by Market Taxonomy 18.8.2.2.1. By Bleach Type 18.8.2.2.2. By Whitening Pace 18.8.2.2.3. By Sensitivity Type 18.8.2.2.4. By Distribution Channel 18.8.3. Thailand Market Analysis 18.8.3.1. Introduction 18.8.3.2. Market Analysis and Forecast by Market Taxonomy 18.8.3.2.1. By Bleach Type 18.8.3.2.2. By Whitening Pace 18.8.3.2.3. By Sensitivity Type 18.8.3.2.4. By Distribution Channel 18.8.4. Philippines Market Analysis 18.8.4.1. Introduction 18.8.4.2. Market Analysis and Forecast by Market Taxonomy 18.8.4.2.1. By Bleach Type 18.8.4.2.2. By Whitening Pace 18.8.4.2.3. By Sensitivity Type 18.8.4.2.4. By Distribution Channel 18.8.5. Malaysia Market Analysis 18.8.5.1. Introduction 18.8.5.2. Market Analysis and Forecast by Market Taxonomy 18.8.5.2.1. By Bleach Type 18.8.5.2.2. By Whitening Pace 18.8.5.2.3. By Sensitivity Type 18.8.5.2.4. By Distribution Channel 18.8.6. Vietnam Market Analysis 18.8.6.1. Introduction 18.8.6.2. Market Analysis and Forecast by Market Taxonomy 18.8.6.2.1. By Bleach Type 18.8.6.2.2. By Whitening Pace 18.8.6.2.3. By Sensitivity Type 18.8.6.2.4. By Distribution Channel 18.8.7. Australia & New Zealand Market Analysis 18.8.7.1. Introduction 18.8.7.2. Market Analysis and Forecast by Market Taxonomy 18.8.7.2.1. By Bleach Type 18.8.7.2.2. By Whitening Pace 18.8.7.2.3. By Sensitivity Type 18.8.7.2.4. By Distribution Channel 19. Western Europe Market 2017 to 2022 and Forecast 2023 to 2033 19.1. Introduction 19.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022 19.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033 19.3.1. By Country 19.3.1.1. Germany 19.3.1.2. France 19.3.1.3. Spain 19.3.1.4. Italy 19.3.1.5. BENELUX 19.3.1.6. Nordics 19.3.1.7. United Kingdom 19.3.2. By Bleach Type 19.3.3. By Whitening Pace 19.3.4. By Sensitivity Type 19.3.5. By Distribution Channel 19.4. Market Attractiveness Analysis 19.4.1. By Country 19.4.2. By Bleach Type 19.4.3. By Whitening Pace 19.4.4. By Sensitivity Type 19.4.5. By Distribution Channel 19.5. Market Trends 19.6. Key Market Participants - Intensity Mapping 19.7. Drivers and Restraints - Impact Analysis 19.8. Country-Level Analysis & Forecast 19.8.1. Germany Market Analysis 19.8.1.1. Introduction 19.8.1.2. Market Analysis and Forecast by Market Taxonomy 19.8.1.2.1. By Bleach Type 19.8.1.2.2. By Whitening Pace 19.8.1.2.3. By Sensitivity Type 19.8.1.2.4. By Distribution Channel 19.8.2. France Market Analysis 19.8.2.1. Introduction 19.8.2.2. Market Analysis and Forecast by Market Taxonomy 19.8.2.2.1. By Bleach Type 19.8.2.2.2. By Whitening Pace 19.8.2.2.3. By Sensitivity Type 19.8.2.2.4. By Distribution Channel 19.8.3. Spain Market Analysis 19.8.3.1. Introduction 19.8.3.2. Market Analysis and Forecast by Market Taxonomy 19.8.3.2.1. By Bleach Type 19.8.3.2.2. By Whitening Pace 19.8.3.2.3. By Sensitivity Type 19.8.3.2.4. By Distribution Channel 19.8.4. Italy Market Analysis 19.8.4.1. Introduction 19.8.4.2. Market Analysis and Forecast by Market Taxonomy 19.8.4.2.1. By Bleach Type 19.8.4.2.2. By Whitening Pace 19.8.4.2.3. By Sensitivity Type 19.8.4.2.4. By Distribution Channel 19.8.5. BENELUX Market Analysis 19.8.5.1. Introduction 19.8.5.2. Market Analysis and Forecast by Market Taxonomy 19.8.5.2.1. By Bleach Type 19.8.5.2.2. By Whitening Pace 19.8.5.2.3. By Sensitivity Type 19.8.5.2.4. By Distribution Channel 19.8.6. Nordic Countries Market Analysis 19.8.6.1. Introduction 19.8.6.2. Market Analysis and Forecast by Market Taxonomy 19.8.6.2.1. By Bleach Type 19.8.6.2.2. By Whitening Pace 19.8.6.2.3. By Sensitivity Type 19.8.6.2.4. By Distribution Channel 19.8.7. United Kingdom Market Analysis 19.8.7.1. Introduction 19.8.7.2. Market Analysis and Forecast by Market Taxonomy 19.8.7.2.1. By Bleach Type 19.8.7.2.2. By Whitening Pace 19.8.7.2.3. By Sensitivity Type 19.8.7.2.4. By Distribution Channel 20. Eastern Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033 20.1. Introduction 20.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022 20.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033 20.3.1. By Country 20.3.1.1. Poland 20.3.1.2. Hungary 20.3.1.3. Romania 20.3.1.4. Czech Republic 20.3.1.5. Others 20.3.2. By Bleach Type 20.3.3. By Whitening Pace 20.3.4. By Sensitivity Type 20.3.5. By Distribution Channel 20.4. Market Attractiveness Analysis 20.4.1. By Country 20.4.2. By Bleach Type 20.4.3. By Whitening Pace 20.4.4. By Sensitivity Type 20.4.5. By Distribution Channel 20.5. Market Trends 20.6. Key Market Participants - Intensity Mapping 20.7. Drivers and Restraints - Impact Analysis 20.8. Country-Level Analysis & Forecast 20.8.1. Poland Market Analysis 20.8.1.1. Introduction 20.8.1.2. Market Analysis and Forecast by Market Taxonomy 20.8.1.2.1. By Bleach Type 20.8.1.2.2. By Whitening Pace 20.8.1.2.3. By Sensitivity Type 20.8.1.2.4. By Distribution Channel 20.8.2. Hungary Market Analysis 20.8.2.1. Introduction 20.8.2.2. Market Analysis and Forecast by Market Taxonomy 20.8.2.2.1. By Bleach Type 20.8.2.2.2. By Whitening Pace 20.8.2.2.3. By Sensitivity Type 20.8.2.2.4. By Distribution Channel 20.8.3. Romania Market Analysis 20.8.3.1. Introduction 20.8.3.2. Market Analysis and Forecast by Market Taxonomy 20.8.3.2.1. By Bleach Type 20.8.3.2.2. By Whitening Pace 20.8.3.2.3. By Sensitivity Type 20.8.3.2.4. By Distribution Channel 20.8.4. Czech Republic Market Analysis 20.8.4.1. Introduction 20.8.4.2. Market Analysis and Forecast by Market Taxonomy 20.8.4.2.1. By Bleach Type 20.8.4.2.2. By Whitening Pace 20.8.4.2.3. By Sensitivity Type 20.8.4.2.4. By Distribution Channel 21. Central Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033 21.1. Introduction 21.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022 21.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033 21.3.1. By Bleach Type 21.3.2. By Whitening Pace 21.3.3. By Sensitivity Type 21.3.4. By Distribution Channel 21.4. Market Attractiveness Analysis 21.4.1. By Bleach Type 21.4.2. By Whitening Pace 21.4.3. By Sensitivity Type 21.4.4. By Distribution Channel 21.5. Market Trends 21.6. Key Market Participants - Intensity Mapping 21.7. Drivers and Restraints - Impact Analysis 22. Russia & Belarus Market Analysis 2017 to 2022 and Forecast 2023 to 2033 22.1. Introduction 22.2. Historical Market Size (US$ Million) Trend Volume (‘000 Units) Analysis By Market Taxonomy, 2017 to 2022 22.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033 22.3.1. By Bleach Type 22.3.2. By Whitening Pace 22.3.3. By Sensitivity Type 22.3.4. By Distribution Channel 22.4. Market Attractiveness Analysis 22.4.1. By Bleach Type 22.4.2. By Whitening Pace 22.4.3. By Sensitivity Type 22.4.4. By Distribution Channel 22.5. Market Trends 22.6. Key Market Participants - Intensity Mapping 22.7. Drivers and Restraints - Impact Analysis 23. Balkan & Baltic Countries Market Analysis 2017 to 2022 and Forecast 2023 to 2033 23.1. Introduction 23.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022 23.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033 23.3.1. By Bleach Type 23.3.2. By Whitening Pace 23.3.3. By Sensitivity Type 23.3.4. By Distribution Channel 23.4. Market Attractiveness Analysis 23.4.1. By Bleach Type 23.4.2. By Whitening Pace 23.4.3. By Sensitivity Type 23.4.4. By Distribution Channel 23.5. Market Trends 23.6. Key Market Participants - Intensity Mapping 23.7. Drivers and Restraints - Impact Analysis 24. Middle East & Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033 24.1. Introduction 24.2. Historical Market Size (US$ Million) Volume (‘000 Units) Trend Analysis By Market Taxonomy, 2017 to 2022 24.3. Current and Future Market Size (US$ Million) Volume (‘000 Units) Analysis and Forecast by Market Taxonomy, 2023 to 2033 24.3.1. By Country 24.3.1.1. GCC Countries 24.3.1.2. Kingdom of Saudi Arabia 24.3.1.3. Türkiye 24.3.1.4. Northern Africa 24.3.1.5. South Africa 24.3.1.6. Israel 24.3.2. By Bleach Type 24.3.3. By Whitening Pace 24.3.4. By Sensitivity Type 24.3.5. By Distribution Channel 24.4. Market Attractiveness Analysis 24.4.1. By Country 24.4.2. By Bleach Type 24.4.3. By Whitening Pace 24.4.4. By Sensitivity Type 24.4.5. By Distribution Channel 24.5. Market Trends 24.6. Key Market Participants - Intensity Mapping 24.7. Drivers and Restraints - Impact Analysis 24.8. Country-Level Analysis & Forecast 24.8.1. GCC Countries Market Analysis 24.8.1.1. Introduction 24.8.1.2. Market Analysis and Forecast by Market Taxonomy 24.8.1.2.1. By Bleach Type 24.8.1.2.2. By Whitening Pace 24.8.1.2.3. By Sensitivity Type 24.8.1.2.4. By Distribution Channel 24.8.2. Kingdom of Saudi Arabia Market Analysis 24.8.2.1. Introduction 24.8.2.2. Market Analysis and Forecast by Market Taxonomy 24.8.2.2.1. By Bleach Type 24.8.2.2.2. By Whitening Pace 24.8.2.2.3. By Sensitivity Type 24.8.2.2.4. By Distribution Channel 24.8.3. Türkiye Market Analysis 24.8.3.1. Introduction 24.8.3.2. Market Analysis and Forecast by Market Taxonomy 24.8.3.2.1. By Bleach Type 24.8.3.2.2. By Whitening Pace 24.8.3.2.3. By Sensitivity Type 24.8.3.2.4. By Distribution Channel 24.8.4. Northern Africa Market Analysis 24.8.4.1. Introduction 24.8.4.2. Market Analysis and Forecast by Market Taxonomy 24.8.4.2.1. By Bleach Type 24.8.4.2.2. By Whitening Pace 24.8.4.2.3. By Sensitivity Type 24.8.4.2.4. By Distribution Channel 24.8.5. South Africa Market Analysis 24.8.5.1. Introduction 24.8.5.2. Market Analysis and Forecast by Market Taxonomy 24.8.5.2.1. By Bleach Type 24.8.5.2.2. By Whitening Pace 24.8.5.2.3. By Sensitivity Type 24.8.5.2.4. By Distribution Channel 24.8.6. Israel Market Analysis 24.8.6.1. Introduction 24.8.6.2. Market Analysis and Forecast by Market Taxonomy 24.8.6.2.1. By Bleach Type 24.8.6.2.2. By Whitening Pace 24.8.6.2.3. By Sensitivity Type 24.8.6.2.4. By Distribution Channel 25. Market Structure Analysis 25.1. Market Analysis by Tier of Companies 25.2. Market Share Analysis of Top Players (%) 25.3. Market Presence Analysis 25.3.1. By Regional Footprint of Players 25.3.2. Product Footprint of Players 25.3.3. Channel Footprint of Players 26. Competition Analysis 26.1. Competition Dashboard 26.2. Competition Benchmarking 26.3. Competition Deep Dive 26.3.1. Procter & Gamble 26.3.1.1. Overview 26.3.1.2. Product Portfolio 26.3.1.3. Key Financials 26.3.1.4. SWOT Analysis 26.3.1.5. Key Developments 26.3.1.6. Sales Footprint 26.3.1.7. Strategy Overview 26.3.1.7.1. Marketing Strategy 26.3.1.7.2. Product Strategy 26.3.1.7.3. Channel Strategy 26.3.2. Colgate - Palmolive Company 26.3.2.1. Overview 26.3.2.2. Product Portfolio 26.3.2.3. Key Financials 26.3.2.4. SWOT Analysis 26.3.2.5. Key Developments 26.3.2.6. Sales Footprint 26.3.2.7. Strategy Overview 26.3.2.7.1. Marketing Strategy 26.3.2.7.2. Product Strategy 26.3.2.7.3. Channel Strategy 26.3.3. Koninklijke Phillips N.V. 26.3.3.1. Overview 26.3.3.2. Product Portfolio 26.3.3.3. Key Financials 26.3.3.4. SWOT Analysis 26.3.3.5. Key Developments 26.3.3.6. Sales Footprint 26.3.3.7. Strategy Overview 26.3.3.7.1. Marketing Strategy 26.3.3.7.2. Product Strategy 26.3.3.7.3. Channel Strategy 26.3.4. SmileDirectClub Inc. 26.3.4.1. Overview 26.3.4.2. Product Portfolio 26.3.4.3. Key Financials 26.3.4.4. SWOT Analysis 26.3.4.5. Key Developments 26.3.4.6. Sales Footprint 26.3.4.7. Strategy Overview 26.3.4.7.1. Marketing Strategy 26.3.4.7.2. Product Strategy 26.3.4.7.3. Channel Strategy 26.3.5. BleachBright 26.3.5.1. Overview 26.3.5.2. Product Portfolio 26.3.5.3. Key Financials 26.3.5.4. SWOT Analysis 26.3.5.5. Key Developments 26.3.5.6. Sales Footprint 26.3.5.7. Strategy Overview 26.3.5.7.1. Marketing Strategy 26.3.5.7.2. Product Strategy 26.3.5.7.3. Channel Strategy 26.3.6. White Glo 26.3.6.1. Overview 26.3.6.2. Product Portfolio 26.3.6.3. Key Financials 26.3.6.4. SWOT Analysis 26.3.6.5. Key Developments 26.3.6.6. Sales Footprint 26.3.6.7. Strategy Overview 26.3.6.7.1. Marketing Strategy 26.3.6.7.2. Product Strategy 26.3.6.7.3. Channel Strategy 26.3.7. Whiter Image 26.3.7.1. Overview 26.3.7.2. Product Portfolio 26.3.7.3. Key Financials 26.3.7.4. SWOT Analysis 26.3.7.5. Key Developments 26.3.7.6. Sales Footprint 26.3.7.7. Strategy Overview 26.3.7.7.1. Marketing Strategy 26.3.7.7.2. Product Strategy 26.3.7.7.3. Channel Strategy 26.3.8. Dr. Fresh LLC 26.3.8.1. Overview 26.3.8.2. Product Portfolio 26.3.8.3. Key Financials 26.3.8.4. SWOT Analysis 26.3.8.5. Key Developments 26.3.8.6. Sales Footprint 26.3.8.7. Strategy Overview 26.3.8.7.1. Marketing Strategy 26.3.8.7.2. Product Strategy 26.3.8.7.3. Channel Strategy 26.3.9. Tarte Cosmetics 26.3.9.1. Overview 26.3.9.2. Product Portfolio 26.3.9.3. Key Financials 26.3.9.4. SWOT Analysis 26.3.9.5. Key Developments 26.3.9.6. Sales Footprint 26.3.9.7. Strategy Overview 26.3.9.7.1. Marketing Strategy 26.3.9.7.2. Product Strategy 26.3.9.7.3. Channel Strategy 26.3.10. Cavex Hollland BV 26.3.10.1. Overview 26.3.10.2. Product Portfolio 26.3.10.3. Key Financials 26.3.10.4. SWOT Analysis 26.3.10.5. Key Developments 26.3.10.6. Sales Footprint 26.3.10.7. Strategy Overview 26.3.10.7.1. Marketing Strategy 26.3.10.7.2. Product Strategy 26.3.10.7.3. Channel Strategy 26.3.11. Spotlight Oral Care 26.3.11.1. Overview 26.3.11.2. Product Portfolio 26.3.11.3. Key Financials 26.3.11.4. SWOT Analysis 26.3.11.5. Key Developments 26.3.11.6. Sales Footprint 26.3.11.7. Strategy Overview 26.3.11.7.1. Marketing Strategy 26.3.11.7.2. Product Strategy 26.3.11.7.3. Channel Strategy 26.3.12. Lumineux Health 26.3.12.1. Overview 26.3.12.2. Product Portfolio 26.3.12.3. Key Financials 26.3.12.4. SWOT Analysis 26.3.12.5. Key Developments 26.3.12.6. Sales Footprint 26.3.12.7. Strategy Overview 26.3.12.7.1. Marketing Strategy 26.3.12.7.2. Product Strategy 26.3.12.7.3. Channel Strategy 26.3.13. Perfora 26.3.13.1. Overview 26.3.13.2. Product Portfolio 26.3.13.3. Key Financials 26.3.13.4. SWOT Analysis 26.3.13.5. Key Developments 26.3.13.6. Sales Footprint 26.3.13.7. Strategy Overview 26.3.13.7.1. Marketing Strategy 26.3.13.7.2. Product Strategy 26.3.13.7.3. Channel Strategy 26.3.14. Moon Oral Care 26.3.14.1. Overview 26.3.14.2. Product Portfolio 26.3.14.3. Key Financials 26.3.14.4. SWOT Analysis 26.3.14.5. Key Developments 26.3.14.6. Sales Footprint 26.3.14.7. Strategy Overview 26.3.14.7.1. Marketing Strategy 26.3.14.7.2. Product Strategy 26.3.14.7.3. Channel Strategy 26.3.15. GO SMILE 26.3.15.1. Overview 26.3.15.2. Product Portfolio 26.3.15.3. Key Financials 26.3.15.4. SWOT Analysis 26.3.15.5. Key Developments 26.3.15.6. Sales Footprint 26.3.15.7. Strategy Overview 26.3.15.7.1. Marketing Strategy 26.3.15.7.2. Product Strategy 26.3.15.7.3. Channel Strategy 26.3.16. Auraglow 26.3.16.1. Overview 26.3.16.2. Product Portfolio 26.3.16.3. Key Financials 26.3.16.4. SWOT Analysis 26.3.16.5. Key Developments 26.3.16.6. Sales Footprint 26.3.16.7. Strategy Overview 26.3.16.7.1. Marketing Strategy 26.3.16.7.2. Product Strategy 26.3.16.7.3. Channel Strategy 26.3.17. Smilebriter 26.3.17.1. Overview 26.3.17.2. Product Portfolio 26.3.17.3. Key Financials 26.3.17.4. SWOT Analysis 26.3.17.5. Key Developments 26.3.17.6. Sales Footprint 26.3.17.7. Strategy Overview 26.3.17.7.1. Marketing Strategy 26.3.17.7.2. Product Strategy 26.3.17.7.3. Channel Strategy 26.3.18. Keeko 26.3.18.1. Overview 26.3.18.2. Product Portfolio 26.3.18.3. Key Financials 26.3.18.4. SWOT Analysis 26.3.18.5. Key Developments 26.3.18.6. Sales Footprint 26.3.18.7. Strategy Overview 26.3.18.7.1. Marketing Strategy 26.3.18.7.2. Product Strategy 26.3.18.7.3. Channel Strategy 26.3.19. Beaming White, LLC. 26.3.19.1. Overview 26.3.19.2. Product Portfolio 26.3.19.3. Key Financials 26.3.19.4. SWOT Analysis 26.3.19.5. Key Developments 26.3.19.6. Sales Footprint 26.3.19.7. Strategy Overview 26.3.19.7.1. Marketing Strategy 26.3.19.7.2. Product Strategy 26.3.19.7.3. Channel Strategy 26.3.20. Mr. Bright Smile 26.3.20.1. Overview 26.3.20.2. Product Portfolio 26.3.20.3. Key Financials 26.3.20.4. SWOT Analysis 26.3.20.5. Key Developments 26.3.20.6. Sales Footprint 26.3.20.7. Strategy Overview 26.3.20.7.1. Marketing Strategy 26.3.20.7.2. Product Strategy 26.3.20.7.3. Channel Strategy 27. Assumptions and Acronyms Used 28. Research Methodology
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