The teeth whitening market size is expected to reach an estimate of USD 7,204 million in 2024. Demand for teeth whitening products is expected to increase at a CAGR of 4.10% through 2034.
To cater to various types of customers and their dental requirements, companies in this sector have come up with personalizable solutions that are unique to customers’ preferences; they are also seeking to accommodate a wide range of consumer markets, including different age groups. The industry is expected to cross USD 10,766.7 million by 2034.
Attributes | Details |
---|---|
Teeth Whitening Market Value for 2024 | USD 7,204 million |
Teeth Whitening Market Value for 2034 | USD 10,766.7 million |
Teeth Whitening Market Forecast CAGR for 2024 to 2034 | 4.10% |
Dental aesthetics are increasingly being focused on as an aspect of beauty, with patients seeking dental treatments that enhance their attractiveness. This demand has been propelled by social media, celebrity endorsements and a desire for whiter teeth. There is therefore need to brighten teeth at home or by any other methods.
Over the counter products such as toothpaste, whitening strips, and even pens which aid in the process of bleaching have been used to facilitate easier access to these processes. Consequently, affordable tightening solutions make domestic options viable for all people hence promoting growth in teeth whitening market.
With a growing preference for natural and organic products in the oral care sector, there is increasing demand for eco-friendly and chemical-free teeth whitening options. Consumers are drawn to whitening products formulated with natural ingredients like activated charcoal, coconut oil, and baking soda, which offer gentler alternatives to traditional whitening agents. As sustainability and wellness become paramount, natural teeth whitening solutions gain traction in the market.
The rise of dental tourism in emerging markets, driven by lower treatment costs, advanced dental facilities, and quality care, has made teeth whitening procedures more accessible and affordable to a global audience. Patients seeking cost-effective dental treatments, including professional whitening services, are drawn to popular dental tourism destinations, boosting the demand for teeth whitening treatments worldwide.
This section provides detailed insights into specific segments in the teeth whitening industry.
By Product | Teeth Whitening Devices |
---|---|
Market Share in 2024 | 40% |
The teeth whitening devices to capture a dominant share of 40% in 2024.
Leading Distribution Channel | Retail Sales |
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Market Share in 2024 | 59% |
The retail sector is expected to secure a significant share of 59% in 2024, showcasing its position as the leading distribution channel for teeth whitening products.
This part of the report examines the teeth whitening market across key countries such as Thailand, Germany, India, United Kingdom and the United States among others. The analysis includes key drives influencing the demand for teeth whitening in these countries.
Countries | CAGR |
---|---|
United States | 2.80% |
United Kingdom | 6.5% |
Thailand | 3.40% |
India | 4.3% |
Germany | 3.0% |
The United States market boasts a mature teeth whitening industry, with a projected CAGR of 2.80% through 2034.
The United Kingdom market is projected to expand at a CAGR of 6.5% through 2034.
Thailand's teeth whitening market is experiencing a moderate CAGR of 3.40% through 2034.
India's teeth whitening industry is projected to rise at a CAGR of 4.30% through 2034.
The teeth whitening market in Germany is expected to grow at a moderate pace, with a projected CAGR of 3.0% through 2034.
The teeth whitening industry is brimming with established players, emerging startups, and private label brands, all vying for a whiter smile in the consumer's basket. With a constant influx of new technologies and ingredients, product innovation is paramount for brands to stay ahead of the curve.
This translates to developing effective yet gentle whitening formulas, creating convenient at-home whitening kits with new application methods, and exploring advancements in light-based whitening technologies.
Disrupting the market, DTC brands are offering convenient online subscriptions and personalized teeth whitening solutions at competitive prices. This forces conventional brick-and-mortar retailers and dental clinics to change their offerings and pricing strategies.
These days, there is a wave of mergers and acquisitions as companies seek out new product portfolios, distribution channels, and consumer markets. In addition, established brands can team up with dental practitioners so as to combine their skills and build consumer trust. Additionally, collaborations between established brands and dental professionals can leverage each other's expertise and build consumer trust.
Recent Developments in the Teeth Whitening Industry
Table 1: Global Market Value (US$ Million) Forecast by Region, 2019 to 2034
Table 2: Global Market Volume (Units) Forecast by Region, 2019 to 2034
Table 3: Global Market Value (US$ Million) Forecast by Product, 2019 to 2034
Table 4: Global Market Volume (Units) Forecast by Product, 2019 to 2034
Table 5: Global Market Value (US$ Million) Forecast by Distribution Channel, 2019 to 2034
Table 6: Global Market Volume (Units) Forecast by Distribution Channel, 2019 to 2034
Table 7: North America Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 8: North America Market Volume (Units) Forecast by Country, 2019 to 2034
Table 9: North America Market Value (US$ Million) Forecast by Product, 2019 to 2034
Table 10: North America Market Volume (Units) Forecast by Product, 2019 to 2034
Table 11: North America Market Value (US$ Million) Forecast by Distribution Channel, 2019 to 2034
Table 12: North America Market Volume (Units) Forecast by Distribution Channel, 2019 to 2034
Table 13: Latin America Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 14: Latin America Market Volume (Units) Forecast by Country, 2019 to 2034
Table 15: Latin America Market Value (US$ Million) Forecast by Product, 2019 to 2034
Table 16: Latin America Market Volume (Units) Forecast by Product, 2019 to 2034
Table 17: Latin America Market Value (US$ Million) Forecast by Distribution Channel, 2019 to 2034
Table 18: Latin America Market Volume (Units) Forecast by Distribution Channel, 2019 to 2034
Table 19: Western Europe Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 20: Western Europe Market Volume (Units) Forecast by Country, 2019 to 2034
Table 21: Western Europe Market Value (US$ Million) Forecast by Product, 2019 to 2034
Table 22: Western Europe Market Volume (Units) Forecast by Product, 2019 to 2034
Table 23: Western Europe Market Value (US$ Million) Forecast by Distribution Channel, 2019 to 2034
Table 24: Western Europe Market Volume (Units) Forecast by Distribution Channel, 2019 to 2034
Table 25: Eastern Europe Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 26: Eastern Europe Market Volume (Units) Forecast by Country, 2019 to 2034
Table 27: Eastern Europe Market Value (US$ Million) Forecast by Product, 2019 to 2034
Table 28: Eastern Europe Market Volume (Units) Forecast by Product, 2019 to 2034
Table 29: Eastern Europe Market Value (US$ Million) Forecast by Distribution Channel, 2019 to 2034
Table 30: Eastern Europe Market Volume (Units) Forecast by Distribution Channel, 2019 to 2034
Table 31: South Asia and Pacific Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 32: South Asia and Pacific Market Volume (Units) Forecast by Country, 2019 to 2034
Table 33: South Asia and Pacific Market Value (US$ Million) Forecast by Product, 2019 to 2034
Table 34: South Asia and Pacific Market Volume (Units) Forecast by Product, 2019 to 2034
Table 35: South Asia and Pacific Market Value (US$ Million) Forecast by Distribution Channel, 2019 to 2034
Table 36: South Asia and Pacific Market Volume (Units) Forecast by Distribution Channel, 2019 to 2034
Table 37: East Asia Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 38: East Asia Market Volume (Units) Forecast by Country, 2019 to 2034
Table 39: East Asia Market Value (US$ Million) Forecast by Product, 2019 to 2034
Table 40: East Asia Market Volume (Units) Forecast by Product, 2019 to 2034
Table 41: East Asia Market Value (US$ Million) Forecast by Distribution Channel, 2019 to 2034
Table 42: East Asia Market Volume (Units) Forecast by Distribution Channel, 2019 to 2034
Table 43: Middle East and Africa Market Value (US$ Million) Forecast by Country, 2019 to 2034
Table 44: Middle East and Africa Market Volume (Units) Forecast by Country, 2019 to 2034
Table 45: Middle East and Africa Market Value (US$ Million) Forecast by Product, 2019 to 2034
Table 46: Middle East and Africa Market Volume (Units) Forecast by Product, 2019 to 2034
Table 47: Middle East and Africa Market Value (US$ Million) Forecast by Distribution Channel, 2019 to 2034
Table 48: Middle East and Africa Market Volume (Units) Forecast by Distribution Channel, 2019 to 2034
Figure 1: Global Market Value (US$ Million) by Product, 2024 to 2034
Figure 2: Global Market Value (US$ Million) by Distribution Channel, 2024 to 2034
Figure 3: Global Market Value (US$ Million) by Region, 2024 to 2034
Figure 4: Global Market Value (US$ Million) Analysis by Region, 2019 to 2034
Figure 5: Global Market Volume (Units) Analysis by Region, 2019 to 2034
Figure 6: Global Market Value Share (%) and BPS Analysis by Region, 2024 to 2034
Figure 7: Global Market Y-o-Y Growth (%) Projections by Region, 2024 to 2034
Figure 8: Global Market Value (US$ Million) Analysis by Product, 2019 to 2034
Figure 9: Global Market Volume (Units) Analysis by Product, 2019 to 2034
Figure 10: Global Market Value Share (%) and BPS Analysis by Product, 2024 to 2034
Figure 11: Global Market Y-o-Y Growth (%) Projections by Product, 2024 to 2034
Figure 12: Global Market Value (US$ Million) Analysis by Distribution Channel, 2019 to 2034
Figure 13: Global Market Volume (Units) Analysis by Distribution Channel, 2019 to 2034
Figure 14: Global Market Value Share (%) and BPS Analysis by Distribution Channel, 2024 to 2034
Figure 15: Global Market Y-o-Y Growth (%) Projections by Distribution Channel, 2024 to 2034
Figure 16: Global Market Attractiveness by Product, 2024 to 2034
Figure 17: Global Market Attractiveness by Distribution Channel, 2024 to 2034
Figure 18: Global Market Attractiveness by Region, 2024 to 2034
Figure 19: North America Market Value (US$ Million) by Product, 2024 to 2034
Figure 20: North America Market Value (US$ Million) by Distribution Channel, 2024 to 2034
Figure 21: North America Market Value (US$ Million) by Country, 2024 to 2034
Figure 22: North America Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 23: North America Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 24: North America Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 25: North America Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 26: North America Market Value (US$ Million) Analysis by Product, 2019 to 2034
Figure 27: North America Market Volume (Units) Analysis by Product, 2019 to 2034
Figure 28: North America Market Value Share (%) and BPS Analysis by Product, 2024 to 2034
Figure 29: North America Market Y-o-Y Growth (%) Projections by Product, 2024 to 2034
Figure 30: North America Market Value (US$ Million) Analysis by Distribution Channel, 2019 to 2034
Figure 31: North America Market Volume (Units) Analysis by Distribution Channel, 2019 to 2034
Figure 32: North America Market Value Share (%) and BPS Analysis by Distribution Channel, 2024 to 2034
Figure 33: North America Market Y-o-Y Growth (%) Projections by Distribution Channel, 2024 to 2034
Figure 34: North America Market Attractiveness by Product, 2024 to 2034
Figure 35: North America Market Attractiveness by Distribution Channel, 2024 to 2034
Figure 36: North America Market Attractiveness by Country, 2024 to 2034
Figure 37: Latin America Market Value (US$ Million) by Product, 2024 to 2034
Figure 38: Latin America Market Value (US$ Million) by Distribution Channel, 2024 to 2034
Figure 39: Latin America Market Value (US$ Million) by Country, 2024 to 2034
Figure 40: Latin America Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 41: Latin America Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 42: Latin America Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 43: Latin America Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 44: Latin America Market Value (US$ Million) Analysis by Product, 2019 to 2034
Figure 45: Latin America Market Volume (Units) Analysis by Product, 2019 to 2034
Figure 46: Latin America Market Value Share (%) and BPS Analysis by Product, 2024 to 2034
Figure 47: Latin America Market Y-o-Y Growth (%) Projections by Product, 2024 to 2034
Figure 48: Latin America Market Value (US$ Million) Analysis by Distribution Channel, 2019 to 2034
Figure 49: Latin America Market Volume (Units) Analysis by Distribution Channel, 2019 to 2034
Figure 50: Latin America Market Value Share (%) and BPS Analysis by Distribution Channel, 2024 to 2034
Figure 51: Latin America Market Y-o-Y Growth (%) Projections by Distribution Channel, 2024 to 2034
Figure 52: Latin America Market Attractiveness by Product, 2024 to 2034
Figure 53: Latin America Market Attractiveness by Distribution Channel, 2024 to 2034
Figure 54: Latin America Market Attractiveness by Country, 2024 to 2034
Figure 55: Western Europe Market Value (US$ Million) by Product, 2024 to 2034
Figure 56: Western Europe Market Value (US$ Million) by Distribution Channel, 2024 to 2034
Figure 57: Western Europe Market Value (US$ Million) by Country, 2024 to 2034
Figure 58: Western Europe Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 59: Western Europe Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 60: Western Europe Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 61: Western Europe Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 62: Western Europe Market Value (US$ Million) Analysis by Product, 2019 to 2034
Figure 63: Western Europe Market Volume (Units) Analysis by Product, 2019 to 2034
Figure 64: Western Europe Market Value Share (%) and BPS Analysis by Product, 2024 to 2034
Figure 65: Western Europe Market Y-o-Y Growth (%) Projections by Product, 2024 to 2034
Figure 66: Western Europe Market Value (US$ Million) Analysis by Distribution Channel, 2019 to 2034
Figure 67: Western Europe Market Volume (Units) Analysis by Distribution Channel, 2019 to 2034
Figure 68: Western Europe Market Value Share (%) and BPS Analysis by Distribution Channel, 2024 to 2034
Figure 69: Western Europe Market Y-o-Y Growth (%) Projections by Distribution Channel, 2024 to 2034
Figure 70: Western Europe Market Attractiveness by Product, 2024 to 2034
Figure 71: Western Europe Market Attractiveness by Distribution Channel, 2024 to 2034
Figure 72: Western Europe Market Attractiveness by Country, 2024 to 2034
Figure 73: Eastern Europe Market Value (US$ Million) by Product, 2024 to 2034
Figure 74: Eastern Europe Market Value (US$ Million) by Distribution Channel, 2024 to 2034
Figure 75: Eastern Europe Market Value (US$ Million) by Country, 2024 to 2034
Figure 76: Eastern Europe Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 77: Eastern Europe Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 78: Eastern Europe Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 79: Eastern Europe Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 80: Eastern Europe Market Value (US$ Million) Analysis by Product, 2019 to 2034
Figure 81: Eastern Europe Market Volume (Units) Analysis by Product, 2019 to 2034
Figure 82: Eastern Europe Market Value Share (%) and BPS Analysis by Product, 2024 to 2034
Figure 83: Eastern Europe Market Y-o-Y Growth (%) Projections by Product, 2024 to 2034
Figure 84: Eastern Europe Market Value (US$ Million) Analysis by Distribution Channel, 2019 to 2034
Figure 85: Eastern Europe Market Volume (Units) Analysis by Distribution Channel, 2019 to 2034
Figure 86: Eastern Europe Market Value Share (%) and BPS Analysis by Distribution Channel, 2024 to 2034
Figure 87: Eastern Europe Market Y-o-Y Growth (%) Projections by Distribution Channel, 2024 to 2034
Figure 88: Eastern Europe Market Attractiveness by Product, 2024 to 2034
Figure 89: Eastern Europe Market Attractiveness by Distribution Channel, 2024 to 2034
Figure 90: Eastern Europe Market Attractiveness by Country, 2024 to 2034
Figure 91: South Asia and Pacific Market Value (US$ Million) by Product, 2024 to 2034
Figure 92: South Asia and Pacific Market Value (US$ Million) by Distribution Channel, 2024 to 2034
Figure 93: South Asia and Pacific Market Value (US$ Million) by Country, 2024 to 2034
Figure 94: South Asia and Pacific Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 95: South Asia and Pacific Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 96: South Asia and Pacific Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 97: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 98: South Asia and Pacific Market Value (US$ Million) Analysis by Product, 2019 to 2034
Figure 99: South Asia and Pacific Market Volume (Units) Analysis by Product, 2019 to 2034
Figure 100: South Asia and Pacific Market Value Share (%) and BPS Analysis by Product, 2024 to 2034
Figure 101: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Product, 2024 to 2034
Figure 102: South Asia and Pacific Market Value (US$ Million) Analysis by Distribution Channel, 2019 to 2034
Figure 103: South Asia and Pacific Market Volume (Units) Analysis by Distribution Channel, 2019 to 2034
Figure 104: South Asia and Pacific Market Value Share (%) and BPS Analysis by Distribution Channel, 2024 to 2034
Figure 105: South Asia and Pacific Market Y-o-Y Growth (%) Projections by Distribution Channel, 2024 to 2034
Figure 106: South Asia and Pacific Market Attractiveness by Product, 2024 to 2034
Figure 107: South Asia and Pacific Market Attractiveness by Distribution Channel, 2024 to 2034
Figure 108: South Asia and Pacific Market Attractiveness by Country, 2024 to 2034
Figure 109: East Asia Market Value (US$ Million) by Product, 2024 to 2034
Figure 110: East Asia Market Value (US$ Million) by Distribution Channel, 2024 to 2034
Figure 111: East Asia Market Value (US$ Million) by Country, 2024 to 2034
Figure 112: East Asia Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 113: East Asia Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 114: East Asia Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 115: East Asia Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 116: East Asia Market Value (US$ Million) Analysis by Product, 2019 to 2034
Figure 117: East Asia Market Volume (Units) Analysis by Product, 2019 to 2034
Figure 118: East Asia Market Value Share (%) and BPS Analysis by Product, 2024 to 2034
Figure 119: East Asia Market Y-o-Y Growth (%) Projections by Product, 2024 to 2034
Figure 120: East Asia Market Value (US$ Million) Analysis by Distribution Channel, 2019 to 2034
Figure 121: East Asia Market Volume (Units) Analysis by Distribution Channel, 2019 to 2034
Figure 122: East Asia Market Value Share (%) and BPS Analysis by Distribution Channel, 2024 to 2034
Figure 123: East Asia Market Y-o-Y Growth (%) Projections by Distribution Channel, 2024 to 2034
Figure 124: East Asia Market Attractiveness by Product, 2024 to 2034
Figure 125: East Asia Market Attractiveness by Distribution Channel, 2024 to 2034
Figure 126: East Asia Market Attractiveness by Country, 2024 to 2034
Figure 127: Middle East and Africa Market Value (US$ Million) by Product, 2024 to 2034
Figure 128: Middle East and Africa Market Value (US$ Million) by Distribution Channel, 2024 to 2034
Figure 129: Middle East and Africa Market Value (US$ Million) by Country, 2024 to 2034
Figure 130: Middle East and Africa Market Value (US$ Million) Analysis by Country, 2019 to 2034
Figure 131: Middle East and Africa Market Volume (Units) Analysis by Country, 2019 to 2034
Figure 132: Middle East and Africa Market Value Share (%) and BPS Analysis by Country, 2024 to 2034
Figure 133: Middle East and Africa Market Y-o-Y Growth (%) Projections by Country, 2024 to 2034
Figure 134: Middle East and Africa Market Value (US$ Million) Analysis by Product, 2019 to 2034
Figure 135: Middle East and Africa Market Volume (Units) Analysis by Product, 2019 to 2034
Figure 136: Middle East and Africa Market Value Share (%) and BPS Analysis by Product, 2024 to 2034
Figure 137: Middle East and Africa Market Y-o-Y Growth (%) Projections by Product, 2024 to 2034
Figure 138: Middle East and Africa Market Value (US$ Million) Analysis by Distribution Channel, 2019 to 2034
Figure 139: Middle East and Africa Market Volume (Units) Analysis by Distribution Channel, 2019 to 2034
Figure 140: Middle East and Africa Market Value Share (%) and BPS Analysis by Distribution Channel, 2024 to 2034
Figure 141: Middle East and Africa Market Y-o-Y Growth (%) Projections by Distribution Channel, 2024 to 2034
Figure 142: Middle East and Africa Market Attractiveness by Product, 2024 to 2034
Figure 143: Middle East and Africa Market Attractiveness by Distribution Channel, 2024 to 2034
Figure 144: Middle East and Africa Market Attractiveness by Country, 2024 to 2034
The tooth whitening market is anticipated to grow at a CAGR of 4.10% between 2024 and 2034.
The retail sales channel dominates the industry.
Some leading names among the key players include Procter & Gamble, Colgate Palmolive, and Johnson & Johnson.
The teeth whitening market is anticipated to surpass USD 10,766.7 million by 2034.
The desire for enhanced dental aesthetics and brighter smiles is driving the demand for teeth whitening treatments.
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