Baby Teeth Care Products Market

Baby Teeth Care Products Market Overview

The baby teeth care products market is likely to register a CAGR of 2.5% during the forecast period, and is anticipated to reach a market share of US$ 1.71 Bn in 2032, from US$ 1.3 Bn in 2020, due to the increasing awareness to reduce the incidences of early childhood caries (ECC) or baby bottle tooth decay.

The biggest concern for newborn dental care is early childhood caries (ECC), also known as baby bottle tooth decay, creating a demand for baby teeth care products. Oral diseases are the most frequent diseases, afflicting half of the world's population.

As by kissing or sharing a spoon, the bacterium that causes tooth decay is passed on to infants. It is vital to care about this issue, which is promoting the sales of baby teeth care products.

The baby teeth care products market is driven by rising parental awareness of baby care products. Baby bottle tooth decay, also known as ECC, is common in newborns and toddlers. This common condition frequently affects children under the age of two (ECC).

Consumers are frequently educated about ECC and how to avoid it by companies like Colgate-Palmolive. As a result, ECC's preventive actions will promote market demand for baby teeth care products.

The care of a baby's teeth begins with the gums, which serve as a placeholder for teeth. Some companies are also developing unique baby wipes in the domain of baby teeth care products, to promote the sales of baby teeth care products.

Due to rising awareness among parents and hospital expansion, areas such as Europe and Oceania are expected to have consistent growth in the global baby tooth care products market share.

What Drives the Baby Teeth Care Products Market?

Babies under the age of two are more prone to tooth decay and ECC disorders because of their food eating behavior. As a result, there is a high demand for baby teeth care products. Dentists advise using cavity-preventive fluoride toothpaste, which encourages the sales of baby tooth care products.

Moreover, in response to concerns about fluoride-induced enamel fluorosis, some manufacturers introduced low-fluoride "pediatric" toothpaste with less than 600 ppm fluoride.

In general, there are many different baby tooth care products on the market, making it more available and high sales of baby tooth care products. The increased awareness to prevent the rates of early childhood caries (ECC) or baby bottle tooth decay is a significant factor driving the demand for the baby teeth care products.

Sneha Verghese

Principal Consultant

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Which Region is leading the Baby Teeth Care Products Market?

During the projected period, the baby teeth care products market is expected to develop at a healthy rate across all geographies. The demand for baby teeth care products is projected to be driven by ECC and other dental-related illnesses.

China and India, both rising economies, have a greater population with oral disorders such as tooth decay and periodontal disease in infants, among other things, encouraging the sales of baby teeth care products. Oral disorders impact more than 3 billion individuals worldwide, according to the FDI World Dental Federation, and this number is even higher for children.

Parents are now focusing on baby teeth care products as a preventive strategy, which is fueling the sales of baby teeth care products. Due to its large population, the United States has a large baby teeth care products market share.

How strong is the competition in the Baby Teeth Care Products Market?

Some of the key players operating in the global baby teeth care products market are NUK, Oragel, Baby Banana, Jordan Toothbrush, The Brushies, Colgate, Kiss My Face, Oral-B (P&G), Tom's, Jack n' Jill, Weleda Calendula, Babyganics, Nuby and others holding a substantial baby teeth care products market share.

• Colgate manufactures baby teeth care products, such as Colgate Smiles Baby Toothpaste, as a maker of oral hygiene goods (0-2Y). The company also contributes to raising public knowledge about the need of baby teeth care and disorders associated with it, driving the sales of baby teeth care products.
• In 2018, a pediatrician in Tucson, Arizona introduced baby wipes that are designed to prevent cavities, fulfilling the demand for baby teeth care products.

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