The adoption of baby oral care is expected to increase at a CAGR of 2.3% during the forecast period. The baby oral care market size is anticipated to rise from USD 1.31 Billion in 2023 to USD 1.64 Billion in 2033.
According to a World Health Organization (WHO) study, early childhood caries is a widespread issue with a prevalence range of 60 to 90% among the global population. Spending on baby oral care products is also being influenced by parents' increased concern for child oral hygiene in recent years due to the possibility of illnesses such as oral thrush, cold sores, and eruption cysts.
Long-term market growth is predicted to be fueled by elements including modern parenting, which is supported by easier access to childcare goods and services, mass awareness campaigns run by leading brands, and government initiatives to improve children's health and well-being.
Leading market companies are also expanding their market reach and diversifying their product offerings by developing cutting-edge baby oral care items like bamboo toothbrushes and fruit-flavored, chemical-free toothpaste. Additionally, the emergence of organized distribution channels, such as supermarkets, hypermarkets, grocery stores, convenience stores, and department stores, is providing manufacturers with lucrative growth potential.
The threat posed by counterfeit products will be a significant obstacle for the infant oral care market. These fake goods are subpar or could endanger customers' safety and the brand's reputation.
| Attribute | Details |
|---|---|
| Baby Oral Care Market Estimated Size (2023) | USD 1.31 Billion |
| Baby Oral Care Market CAGR (2023 to 2033) | 2.3% |
| Baby Oral Care Market Forecast Size (2033) | USD 1.64 Billion |
One of the key elements influencing this market is the growth in the incidence of early childhood tooth decay. Cavities that form in infants and toddlers due to tooth decay can be brought on by a variety of things, including bacteria and a regular diet high in sugar. Early childhood tooth decay has several known causes, including inadequate teeth care after meals and failure to follow basic oral hygiene regimens at home. Parents are favoring new and inventive organic products as a result of the rise in pediatric teeth extractions, which will significantly contribute to the market's growth during the projection period.
There are a lot of significant manufacturers in the sector, and vendors are creating new technologies to serve their clients. Companies often plan conferences and programs on dental education, and they collaborate with regional suppliers and retailers to improve product visibility in an effort to establish a reputation. The market will continue to rise in the years to come as a result of the recent increase in product visibility and accessibility.
High Penetration of Counterfeit Goods
A considerable increase in the occasions where governments and other authorities have confiscated counterfeit products as a result of the rise in the number of products accessible on the market is evidence of the emergence of such products. The market's major brands' credibility and reputation are seriously threatened by the existence of fake oral care products. Therefore, the presence of counterfeit products will be a significant obstacle to the market's expansion.
Growing Emphasis on Organic Products
Manufacturers and users of baby oral care products all around the world are placing increased emphasis on organic alternatives. Baby oral care producers now incorporate natural ingredients in their products due to the rising demand for organic beauty and personal care products. The global infant oral care market is expected to experience some major trends over the course of the forecast period, including the emergence of organic toothpaste and new launches.
In the upcoming years, the prevalence of cavities, gum disease, and tooth decay is likely to increase, driving up toothpaste consumption. In order to appeal to the wide range of tastes of babies, many flavors of organic toothpaste are being introduced.
Due to the widespread availability of the product, the toothbrush segment is anticipated to increase at the fastest rate throughout the forecasted period. It is also the most popular way to maintain oral hygiene. Many consumers have been drawn to toothbrush modifications like electric toothbrushes and changes in bristle size and quality because they offer better oral care outcomes.
In the long run, increased disposable income and spending on oral hygiene products are expected to fuel market expansion. The home market makes the most use of oral care items. The best way to utilize these goods at home is to lower the cost of going to the dentist for a variety of reasons. Due to the rise in dental disorders and growing public awareness of healthcare, the market is likely to experience considerable expansion.
With a revenue share of more than 35.0% in 2021, the hypermarkets and supermarkets category dominated the industry. These markets bring together a wide range of goods from various brands. Products for oral hygiene are conveniently available in supermarkets and hypermarkets. The global market has been segmented into hypermarkets/supermarkets, specialty shops, online retailers, and others based on distribution channels.
There is likely to be a huge increase in the sales of dental care items through online merchants, specialized shops, and other venues. Due to the rise in online shoppers following the pandemic, the internet market will grow at a faster rate of 3.3% from 2023 to 2033. These platforms provide a large selection of products, and orders are filled swiftly. The capability of having the goods delivered on the same day is likely to be crucial to the expansion of this market.
Long-term revenue growth is likely to be highest in Asia Pacific due to its vast population and rising parental awareness of oral health, particularly in China and India. Over the next few years, the market expansion is anticipated to be driven by a high disposable income and the accessibility of oral hygiene products designed exclusively for babies. The need for oral hygiene products is being driven by the younger population's rising rate of cavities and other dental problems.
Due to the release of cutting-edge products on the market and ongoing research and development in the industry, North America will also experience stable expansion over the course of the projection period. The purpose of these campaigns is to raise consumer awareness of the value of using oral care products while also increasing sales of oral care goods.
Europe, Latin America, the Middle East, and Africa are expected to see moderate revenue growth, owing to increased awareness of innovative oral hygiene products among individuals in many of these regions.
Joint Ventures and Product Innovation to be the Go-to-Market Move
There are many domestic and foreign competitors in the fiercely competitive baby oral care sector. To improve their market positions, the firms are implementing strategic techniques like joint ventures, mergers and acquisitions, and product innovation. To help children's dental health and oral motor skills, Safe-O-Kid, one of India's fastest-growing baby product brands, introduced innovative Oral Care and Sensory Kits in July 2022. Children up to the age of 12 can buy the product.
Latest Developments in the Baby Oral Care Market
Colgate-Palmolive Company
The Colgate-Palmolive Company and its affiliates produce and market consumer goods all over the world. It functions through two divisions: oral, home and personal care, and pet nutrition. The oral, personal, and home care division of the corporation is where the Colgate kids' toothbrushes and toothpaste are sold. Pharmaceuticals for dentists and other oral health professionals are also part of the oral care industry. The business uses retailers, wholesalers, distributors, and online retailers to market and sell its dental, personal, and home care goods.
Procter &Gamble
The business offers consumers across the globe branded consumer packaged goods. Baby, feminine and family care, beauty, fabric and home care, and health care and grooming are its five operating segments. The business sells baby dental care items under the Oral-B kids brand in the healthcare sector. The business sells its goods to consumers via mass merchandisers, department stores, wholesalers, baby shops, pharmacies, and online retailers.
| Attribute | Details |
|---|---|
| Growth Rate | CAGR of 2.3% from 2023 to 2033 |
| Base Year of Estimation | 2023 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD Billion and Volume in Units and F-CAGR from 2022 to 2032 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and Pricing Analysis |
| Key Segments Covered | By Product, By Application, By Distribution Channel, By Region |
| Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Middle East & Africa; Oceania |
| Key Countries Profiled | USA, Canada, Brazil, Mexico, Germany, Italy, France, United Kingdom, Spain, Russia, China, Japan, India, GCC Countries, Australia |
| Key Companies Profiled | Colgate-Palmolive Company; Johnson & Johnson; Church & Dwight Co. Inc.; Unilever; Proctor & Gamble; Pigeon Corporation; Anchor Group; Oriflame; Amway; Dr. Fresh; Chattem; Dabur; Splat Baby |
| Customization & Pricing | Available upon Request |
The global baby oral care market is estimated to be valued at USD 1.31 Billion in 2023.
The baby oral care market is likely to grow at a CAGR of 2.3% from 2023 to 2033.
The baby oral care market is projected to reach a valuation of USD 1.64 Billion by 2033.
Asia Pacific is projected to lead the global baby oral care market by 2033.
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Baby Oral Care Market
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