Baby Powder Market

2019 Analysis and Review Baby Powder Market by Ingredient - Talc-based and Corn-starch-based for 2019 - 2028

  • 2020-01-27
  • REP-GB-5433
  • 80 Tables
  • 166 Figures
  • 400 pages
  • PDF PPT EXCEL

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Baby Powder Market

Baby Powder Market
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2019 Analysis and Review Baby Powder Market by Ingredient – Talc-based and Corn-starch-based for 2019 - 2028

In 2019, the global baby powder market was estimated at US$ 850 Mn, and is projected to witness a CAGR of 5.1% during the forecast period of 2019-2029. There is an increasing consumer preference for corn-starch-based baby powder. According to United Nations, about 250 babies are born every minute, which is more than 130 million a year worldwide. Africa is projected to observe a 24% increase in number of births from 2019 to 2030, while Asia Pacific’s birth rate is estimated to increase by 10 percent. Maintaining proper hygiene for babies to protect them against irritants, germs, and bacteria is a major concern for parents. Rapidly increasing number of infants worldwide fuels demand for baby care products such as baby powder, especially in the developing countries of Africa and Asia. The overall baby personal care products market is segmented into hair care, skin care, baby toiletries, fragrances, and convenience product among others. The toiletries and skin care segments are major contributors of revenue to the global baby personal care products market. 

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FREQUENTLY ASKED QUESTIONS ABOUT Baby Powder Market

What are future prospects of the Baby Powder Market?

There will be steady growth in the demand for baby powder over the next decade, with market value increasing from US$ 879.7 Mn in 2019 at a CAGR of over 5% to reach US$ 1,449.2 Mn in 2029.

How innovative Baby Powders will create new value-adding business opportunities for market players?

The widespread awareness among consumers regarding ill-effects of talc-based baby powders has shifted the preferences of consumers towards natural and organic products. Thus, innovative baby powder product using organic ingredients is estimated to fuel the market growth substantially.

Which Baby Powder will have the largest sales growth in the next five years?

Mass produced baby powders is estimated to witness high sales in the next five years as affordability of product plays a major concern of parents while purchasing the product.

What revenues can market stakeholders derive from online sales over the next decade?

In 2019, Baby Powder worth over US$ 85.2 Mn were sold through e-commerce platforms, and the number is set to maintain an average 5.5% annual increase during the forecast period (2019-2029).

Which region is expected to lead global sales of Baby Powder?

In 2019, Europe region is anticipated to forefront of the global Baby Powder Market, with sales projected to grow at a CAGR of 5.2% during the predefined timeframe.

Which companies are investing significantly in the development of innovative products?

Investors continue to remain bullish in industry behemoths such as Kimberly-Clark Group, Artsana Group, Chattem, Inc., and Johnson & Johnson Company, bringing innovative products into the marketplace. It is pertinent to note that a large number of new players are also vying for a pie of this lucrative market.

Manufacturers to Use Natural Ingredients in Baby Powder Production

The International Agency for Research on Cancer (IARC) have classified the use of talc-based baby powder on the genitals and buttocks as possibly carcinogenic to humans. The Center for Disease Control and Prevention, and the Occupational Safety and Health Administration cited that repeated inhalation of talc might harm the lungs. Moreover, the European Union has banned the use of talc in health and beauty products for health and safety concerns. Thus, market players are shifting their focus from using talc to naturally derived ingredients in baby powder. Market players are formulating new products using natural ingredients such as corn-starch powders, arrowroot starch, oat flour, and baking soda as an alternative to talc as such natural ingredients contain larger particles and have no side effects.

Opportunities Abound in Developing Regional Markets

Europe is expected to account for highest share in the global baby powder market by 2029. The baby powder market has a high penetration rate in high income countries in Europe and North America. These regions together are expected to account for the leading share in the global market. China has been a dominant country in the East Asia baby powder market in terms of consumption. Countries such as China and India have high population out of which approximately 20% are babies. Thus, numerous opportunities could be created by general awareness of various products available in the market. This is helping the baby powder market to grow at a substantial rate over the forecast period.

* This data is only a representation. Actual data may vary and will be available in report.

Opportunities Abound in Developing Regional Markets
Opportunities Abound in Developing Regional Markets
Opportunities Abound in Developing Regional Markets
Opportunities Abound in Developing Regional Markets
  • 2014
  • 2018
  • 2022
  • 2029
  • Arrow

Emerging Market Players to Focus on Creating Brand Loyalty

Emerging market players can focus on creating brand loyalty by personalizing their marketing strategies to align with consumer requirements. Consumers show a tendency to switch brands of baby powder owing to competitive prices and quality. Emerging players can gain profits by introducing high quality baby powder products at reasonable prices. Positive word-of-mouth by consumers in the target region, discounts and gift cards for baby powder products are some strategies that can help to enhance the brand loyalty and increase sales. Moreover, baby powder brands recommended by a healthcare expert are perceived positively and witness higher sales.

Talc-Based Powder holds leading volume share

Corn-Starch Based Powder to showcase noteworthy CAGR

 

Conventional to remain top in nature

Demand for Organic is on rise

 

Convenience Stores holds leading revenue share

E-Retailers is expected to show a higher CAGR

 

How Growth will Unfold

The global baby powder market has a fragmented competition landscape, where majority of leading players maintain their strategic focus to market existing baby powder offerings. Companies are focusing on premium products as consumer spending on premium baby care products has increased, owing to growing concern for the hygiene of newborns. Market players with organic certifications are expected to gain momentum and attract a large consumer base in a shorter time period. Steps taken to strengthen their distribution channels in emerging regions are anticipated to create significant expansion opportunities for players in the baby powder market.

Baby Powder Market by Sales Channel

* This data is only a representation. Actual data may vary and will be available in report.

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Overview

Baby Powder Market: Global Industry Analysis 2014-2018 and Opportunity Assessment 2019-2029

A new market study published by FMI on the baby powder market offers global industry analysis for 2014-2018 and opportunity assessment for 2019-2029. The report offers a broad assessment of the most significant market dynamics. After conducting in-depth research on the historic as well as current growth factors of the baby powder market, growth prospects of the market have been obtained with maximum precision.

Baby Powder Market Taxonomy

The global baby powder market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to readers.

Ingredient 

  • Talc-based
  • Corn-starch-based

Price

  • Mass
  • Premium

Nature

  • Organic
  • Conventional

Sales Channel

  • Direct Sales
  • Modern Trade
  • Convenience Stores
  • Departmental Stores
  • Specialty Stores
  • Mono Brand Stores
  • Online Retailers
  • Drug Stores
  • Other Sales Channels

Region

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa

What's Included

The report begins with the executive summary of the baby powder market, which includes a summary of key findings and statistics of the market. It also includes market volume (Tons) and value (US$ million) estimates of significant segments in the baby powder market.

Readers can find exhaustive taxonomy and definitions of the baby powder market in this chapter, which will help them understand basic information about the market. This section also highlights inclusions and exclusions, which will help readers to understand the scope of the baby powder market report.

The report provides key market trends that are expected to impact market growth significantly during the forecast period of 2019-2029. Detailed industry trends are provided in this section, along with key market developments and product innovations.

This section offers an overview of various leading brands in baby powder market. This section includes brand loyalty mapping, brand portfolios, product launches, and brand positioning.

This section analyses the key regulations and frameworks for packaging and labelling, and various certifications for the baby powder market. It also explains import/export regulations for the baby powder market.

This section offers global overview of parent market, key success factors, along with value chain analysis, and major forecast factors.

This chapter also explains key macroeconomic factors that are expected to influence growth of the baby powder market over the forecast period. Along with macroeconomic factors, this section also highlights opportunity analysis for the market. It also offers key market dynamics of the baby powder market. Moreover, it will help readers to understand key trends followed by leading manufacturers in the baby powder market.

This section analyses the baby powder market from the perspective of consumers. It highlights the factors influencing the market behaviour, consumer preferences, and other factors.

This section provides detailed analysis of social media platforms marketing, trending brands on it, social media platform mentions, and trending subject titles.

This section provides detailed analysis of the historical baby powder market volume (tons), along with an opportunity analysis for the future. Readers can also find absolute $ opportunity for the current year (2019–2020), and incremental opportunity for the forecast period (2019–2029).

This chapter highlights the pricing analysis based on ingredient for base year 2018 and forecast year 2029.

This section explains the global market value analysis and forecast for the baby powder market during the forecast period of 2019-2029. This chapter includes a detailed analysis of the historical baby powder market, along with an opportunity analysis for the future. Readers can also find the absolute $ opportunity for the current year (2019 – 2020), and an incremental opportunity for the forecast period (2019 – 2029).

In this chapter, readers can find market attractiveness analysis based on ingredient. Based on ingredient, the baby powder market is segmented into talc-based and corn-starch-based.

In this chapter, readers can understand the market attractiveness analysis based on sales channel. This chapter provides details about the baby powder market on the basis of sales channel, and has been classified into direct sales, modern trade, convenience stores, departmental stores, specialty stores, mono brand stores, online retailers, drug stores, and other sales channels.

This chapter provides details about the baby powder market on the basis of price range, and has been classified into mass, and premium, along with market attractiveness analysis.

This chapter provides details about the baby powder market on the basis of nature, and has been classified into organic and conventional, along with market attractiveness analysis.

This chapter explains how the baby powder market is anticipated to grow across various geographic regions, such as North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East and Africa (MEA).

This chapter provides information about how the baby powder market is anticipated to grow in major countries of the North America region, such as the U.S., and Canada, during the forecast period of 2019 - 2029.

Readers can find detailed information about several factors such as regional trends, which are impacting the growth of the Latin America baby powder market. This chapter also includes growth prospects of the baby powder market in leading Latin American countries such as Brazil, Mexico, and the Rest of Latin America.

Important growth prospects of the baby powder market in several countries such as Germany, the U.K., France, Spain, Italy, Russia, BENELUX, and the Rest of Europe, are included in this chapter.

India, Thailand, Indonesia, Malaysia, and others are leading countries in the South Asia region, which are prime subjects of assessment to obtain growth prospects of the South Asia baby powder market in this chapter. Readers can find detailed information on growth parameters of the Asia baby powder market during the period 2019-2029.

This chapter includes a detailed analysis of the growth of the East Asia baby powder market, along with a country-wise assessment that includes China, Japan, and South Korea. Readers can also find regional trends, regulations, and market growth based on ingredient, sales channel, price, nature, and countries in East Asia.

This chapter highlights the growth of the baby powder market in the Oceania by focusing on Australia and New Zealand. This section also helps readers understand key factors responsible for the growth of the baby powder market in the Oceania region.

This chapter highlights the growth of the baby powder market in the MEA by focusing on GCC Countries, South Africa, Turkey, Northern Africa, and others. This section also helps readers understand key factors that are responsible for the growth of the baby powder market in the MEA.

This chapter provides information about how the baby powder market will grow in emerging countries such as China, India, and UAE, during the forecast period.

This chapter provides information market analysis of companies, market concentration of companies, market share of top players and their presence.

In this chapter, readers can find a detailed information about the tier analysis and market concentration of key players in the baby powder market, along with their market presence analysis by region and product portfolio.

Moreover, readers can find a comprehensive list of leading stakeholders in the baby powder market, along with detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Artsana Group, Asahi Group Foods, Ltd., Ayablu Incorporated, and Burt’s Bees, California Baby, Chattem, Inc., GLÜCK Organics, Johnson & Johnson, Kimberly-Clark Group, and Libero.

This chapter explains various assumptions considered for the baby powder market. It explains different acronyms used throughout the report.

This chapter helps readers understand the research methodology followed to obtain various conclusions, as well as important qualitative and quantitative information, about the Baby Powder market.

How the research was conducted?

Primary Research

  • C - Level Executives
  • Marketing Directors
  • Sales Heads
  • Production Managers
  • Distributors Heads
  • Sales Executives
  • Product Manufacturers
  • Distributors
  • Traders 
  • Industry Experts
  • End Users
  • Current Market Dynamics and Challenges
  • Market Characteristics
  • Market Performance and Growth Quadrants
  • Competition Structure and Market Structure
  • Strategic Growth Initiatives
  • Near-term and long-term market growth prospects
  • Market Segment Splits and Authenticity
  • Opinions on Market Projections and Validity of Assumptions

Secondary Research

  • International Associations and Publications
    • Food and Drug Administration (FDA)
    • World Health Organization (WHO)
  • Company Press Releases
  • Annual Reports and Investor Presentations
  • Research Papers
  • Government Websites and Publications
  • Trade Websites

Primary Interview Splits

Primary Interview Splits baby powder market designation

Primary Interview Splits baby powder market stakeholder

To Learn More About our Comprehensive Perspective on Baby Powder Market,

Get in touch

Harish Tiwari

Harish Tiwari

Global Head - Business Development

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