The baby powder market is estimated to be valued at US$ 1,023.44 million in 2023 and is expected to reach a valuation of US$ 1,800 million by 2033. The adoption of baby powder is likely to advance at a CAGR of 5.8% during the forecast period. Shifting preference for organic ingredients in baby talc-powder is creating major tailwinds in the market. On account of this, the overall sales in the market registered year-on-year growth of 5% in 2022.
Over the recent years, international organizations such as International Agency for Research on Cancer (IARC) stated the use of talc-based baby powder is harmful for babies. The chemicals can cause fever, cough, and even increase carcinogens in the body. Key companies are increasing the use of natural and plant based ingredients such as corn-starch, oat flour, and arrowroot starch as an alternative. Use of these ingredients in baby powder has no side-effects to the babies and contains larger particles.
On account of this, the demand for corn-starch based baby powder is expected to increase at a prolific rate over the forecast period. Future Market Insights (FMI) opines, the sales of baby powder accounted for around 5.8% of demand share in global baby care market.
Attribute | Details |
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Estimated Market Size (2023) | US$ 1,023.44 million |
Projected Market Size (2033) | US$ 1,800 million |
CAGR through (2023 to 2033) | 5.8% |
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As per Future Market Insights (FMI), the sales in global baby powder market grew at a 4.9% CAGR between 2018 and 2022 and are projected to increase at a 5.8% CAGR during the forecast period (2023 to 2033). Growth in the market is attributed to the rising demand for plant-based ingredient baby care products. With surging birth rates across the globe, the need for safe and organic baby care products has increased.
On account of this, key players in the global baby powder market are introducing plant-based ingredients in the products. According to the International Agency for Research on Caner (IARC), the use of talc-based powder on babies increases the risk of cancer and severe allergic reactions. Besides this, the Center for Disease Control and Prevention stated that repeated inhalation of these talc based baby powder might harm the lungs of the babies. Based on this, several leading companies are banning the production of talc-based baby powders.
In May 2020, Johnson & Johnson announced the discontinuation of talc-based Johnson’s baby powder in the USA and Canada. Moreover, government in Europe has banned the use of talc and asbestos in cosmetic and health care products. On the back of these aforementioned factors, the demand for plant-based and organic alternatives in baby powder will fuel the growth in the market.
Key players in the global baby powder market are focusing on improving their brand presence across the globe. With the discontinuation of talc-based baby powder in North America and Europe, key players in the market are introducing plant based baby powder to re-establish their consumer base.
Consequently, emergence of online platforms and penetration of social medial platforms is the major factor aiding the key players to create their brand loyalty by reaching out to the global audience.
Over the past few years, negative perception of talc-based baby powder might dampen the sales in the market. Use of talc and asbestos in the talc-based baby powder has reduced the credibility of key companies.
Due to this, several law-suits were filed against the companies producing talc-based baby powder. For instance, in 2020, New Jersey jury ordered Johnson & Johnson to play the plaintiffs US$ 750 million against the law-suit filed that allegedly their baby powder caused ovarian cancer.
Baby Powder Market:
Attributes | Baby Powder Market |
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CAGR (2023 to 2033) | 5.8% |
Market Value (2033) | US$ 1,800 million |
Opportunity | Unexplored potential in specialized baby powder for sensitive skin. |
Key Trends | Biodegradable baby powder formulations gaining popularity for eco-conscious parents. |
BRIC Organic Baby Food Market:
Attributes | BRIC Organic Baby Food Market |
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CAGR (2023 to 2033) | 16.1% |
Market Value (2033) | US$ 24.5 billion |
Opportunity | New business opportunities are expected to arise as Brazil, India, and China experience a boost in trade across various industries. |
Key Trends | Government’s worldwide and leading organic food producers are ramping up investments in consumer awareness about natural and chemical-free food products. |
Hypo Anti-Allergic Baby Food Market:
Attributes | Hypo Anti-Allergic Baby Food Market |
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CAGR (2023 to 2033) | US$ 6.0 billion |
Market Value (2033) | US$ 48 billion |
Opportunity | Advancements in technology are expected to offer lucrative opportunities for the market players. |
Key Trends | An emerging key trend driving the demand in the market is high industry investment, as well as mergers and acquisitions between SMBs and leading corporations. |
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According to FMI, India is expected to dominate the South Asia baby powder market. Growing number of birth rate in the country has increased the adoption of baby care products. Besides this, surging awareness regarding the benefits of organic ingredients will boost the demand for corn-starch baby powder.
The increasing number of emerging players in India is collaborating with online platforms to enhance their brand presence. Penetration of social media platforms is also aiding the sales of baby powder. According to the study, South Asia is expected to account for over 17% of the market share in the global baby powder market in 2023.
According to FMI, North America is expected to be the largest baby powder market, accounting for over 21% of overall sales in 2023. Increasing use of natural ingredients baby powder in the United States will boost the market.
Penetration of e-commerce platforms and presence of leading players in the United States is facilitating the growth in the baby powder market. According to CDC, the use of talc-based baby powder is banned in the United States and Canada, which is fuelling the demand for organic baby powder. On the back of these factors, the demand for baby powder in the United States will create conducive environment for the market.
FMI estimates, the United Kingdom will witness strong growth in the baby powder market, leading the growth in Europe market. Europe is projected to be the second-largest baby powder market, accounting for 21% of demand share in 2023.
Growth in the country is primarily attributed to the presence of leading brands of baby care products. To increase their revenues, these players are personalizing their marketing strategies to align with consumer requirements. Besides this, increasing preference for natural-ingredients baby products will improve the growth in the United Kingdom baby powder market.
In terms of ingredient, the talc-based baby powder was the leading segment during the historic period. However, with growing preference for organic and plant-based products, the corn-starch based baby powder segment will witness staggering growth over the assessment period.
Corn-starch as an ingredient is safer and organic than talc-based powder. Precedents on the use of talc-powder, that increases carcinogens in the body is fuelling the demand in the corn-starch based baby powder segment.
In terms of price, the premium price products segment is estimated to witness a significant growth over the forecast period. Growth in the segment is attributed to the premiumization of baby powders associated with high safety and quality standards.
Subsequently, the availability of these premium products on e-commerce platforms and online sales channel will improve the growth in the market.
In the fiercely competitive baby powder market, several key players vie for consumer attention and loyalty. Industry giants like Johnson & Johnson and P&G's Pampers dominate with their extensive brand recognition and global distribution networks. However, rising demand for natural and organic options has opened doors for niche players like Burt's Bees showcasing their eco-friendly formulations and transparency.
Private label brands from retailers like Walmart and Target offer cost-effective alternatives, attracting price-conscious consumers. As safety concerns mount, emerging players like Babyganics and Earth Mama Gain traction with their chemical-free, hypoallergenic offerings, intensifying the competition and driving innovation across the market.
Strategies for Baby Powder Manufacturers to Expand in the Market:
Product Portfolio:
Report Attribute | Details |
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Market Value in 2023 | US$ 1,023.44 million |
Market Value in 2033 | US$ 1,800 million |
Growth Rate | CAGR of 5.8% from 2023 to 2033 |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ million and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization& Pricing | Available upon Request |
The market is valued at US$ 1,023.44 million in 2023.
Formulations that are biodegradable are key market trends.
A CAGR of 5.8% is expected from 2023 to 2033.
The market is expected to reach US$ 1,800 million by 2033.
The South Asian market will hold 17% of the market by 2023.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Ingredient 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Ingredient, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Ingredient, 2023 to 2033 5.3.1. Talc-based 5.3.2. Corn-starch-based 5.4. Y-o-Y Growth Trend Analysis By Ingredient, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Ingredient, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price, 2023 to 2033 6.3.1. Mass 6.3.2. Premium 6.4. Y-o-Y Growth Trend Analysis By Price, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Price, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Nature, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Nature, 2023 to 2033 7.3.1. Conventional 7.3.2. Organic 7.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033 8.3.1. Direct Sales 8.3.2. Modern Trade 8.3.3. Convenience Stores 8.3.4. Departmental Stores 8.3.5. Specialty Stores 8.3.6. Mono Brand Stores 8.3.7. Online Retailers 8.3.8. Drug Stores 8.3.9. Other Sales Channels 8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. USA 10.2.1.2. Canada 10.2.2. By Ingredient 10.2.3. By Price 10.2.4. By Nature 10.2.5. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Ingredient 10.3.3. By Price 10.3.4. By Nature 10.3.5. By Sales Channel 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Ingredient 11.2.3. By Price 11.2.4. By Nature 11.2.5. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Ingredient 11.3.3. By Price 11.3.4. By Nature 11.3.5. By Sales Channel 11.4. Key Takeaways 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. UK 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Ingredient 12.2.3. By Price 12.2.4. By Nature 12.2.5. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Ingredient 12.3.3. By Price 12.3.4. By Nature 12.3.5. By Sales Channel 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Ingredient 13.2.3. By Price 13.2.4. By Nature 13.2.5. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Ingredient 13.3.3. By Price 13.3.4. By Nature 13.3.5. By Sales Channel 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Ingredient 14.2.3. By Price 14.2.4. By Nature 14.2.5. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Ingredient 14.3.3. By Price 14.3.4. By Nature 14.3.5. By Sales Channel 14.4. Key Takeaways 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Ingredient 15.2.3. By Price 15.2.4. By Nature 15.2.5. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Ingredient 15.3.3. By Price 15.3.4. By Nature 15.3.5. By Sales Channel 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Ingredient 16.2.3. By Price 16.2.4. By Nature 16.2.5. By Sales Channel 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Ingredient 16.3.3. By Price 16.3.4. By Nature 16.3.5. By Sales Channel 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. USA 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2022 17.1.2.1. By Ingredient 17.1.2.2. By Price 17.1.2.3. By Nature 17.1.2.4. By Sales Channel 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2022 17.2.2.1. By Ingredient 17.2.2.2. By Price 17.2.2.3. By Nature 17.2.2.4. By Sales Channel 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2022 17.3.2.1. By Ingredient 17.3.2.2. By Price 17.3.2.3. By Nature 17.3.2.4. By Sales Channel 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2022 17.4.2.1. By Ingredient 17.4.2.2. By Price 17.4.2.3. By Nature 17.4.2.4. By Sales Channel 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2022 17.5.2.1. By Ingredient 17.5.2.2. By Price 17.5.2.3. By Nature 17.5.2.4. By Sales Channel 17.6. UK 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2022 17.6.2.1. By Ingredient 17.6.2.2. By Price 17.6.2.3. By Nature 17.6.2.4. By Sales Channel 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2022 17.7.2.1. By Ingredient 17.7.2.2. By Price 17.7.2.3. By Nature 17.7.2.4. By Sales Channel 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2022 17.8.2.1. By Ingredient 17.8.2.2. By Price 17.8.2.3. By Nature 17.8.2.4. By Sales Channel 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2022 17.9.2.1. By Ingredient 17.9.2.2. By Price 17.9.2.3. By Nature 17.9.2.4. By Sales Channel 17.10. Poland 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2022 17.10.2.1. By Ingredient 17.10.2.2. By Price 17.10.2.3. By Nature 17.10.2.4. By Sales Channel 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2022 17.11.2.1. By Ingredient 17.11.2.2. By Price 17.11.2.3. By Nature 17.11.2.4. By Sales Channel 17.12. Czech Republic 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2022 17.12.2.1. By Ingredient 17.12.2.2. By Price 17.12.2.3. By Nature 17.12.2.4. By Sales Channel 17.13. Romania 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2022 17.13.2.1. By Ingredient 17.13.2.2. By Price 17.13.2.3. By Nature 17.13.2.4. By Sales Channel 17.14. India 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2022 17.14.2.1. By Ingredient 17.14.2.2. By Price 17.14.2.3. By Nature 17.14.2.4. By Sales Channel 17.15. Bangladesh 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2022 17.15.2.1. By Ingredient 17.15.2.2. By Price 17.15.2.3. By Nature 17.15.2.4. By Sales Channel 17.16. Australia 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2022 17.16.2.1. By Ingredient 17.16.2.2. By Price 17.16.2.3. By Nature 17.16.2.4. By Sales Channel 17.17. New Zealand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2022 17.17.2.1. By Ingredient 17.17.2.2. By Price 17.17.2.3. By Nature 17.17.2.4. By Sales Channel 17.18. China 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2022 17.18.2.1. By Ingredient 17.18.2.2. By Price 17.18.2.3. By Nature 17.18.2.4. By Sales Channel 17.19. Japan 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2022 17.19.2.1. By Ingredient 17.19.2.2. By Price 17.19.2.3. By Nature 17.19.2.4. By Sales Channel 17.20. South Korea 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2022 17.20.2.1. By Ingredient 17.20.2.2. By Price 17.20.2.3. By Nature 17.20.2.4. By Sales Channel 17.21. GCC Countries 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2022 17.21.2.1. By Ingredient 17.21.2.2. By Price 17.21.2.3. By Nature 17.21.2.4. By Sales Channel 17.22. South Africa 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2022 17.22.2.1. By Ingredient 17.22.2.2. By Price 17.22.2.3. By Nature 17.22.2.4. By Sales Channel 17.23. Israel 17.23.1. Pricing Analysis 17.23.2. Market Share Analysis, 2022 17.23.2.1. By Ingredient 17.23.2.2. By Price 17.23.2.3. By Nature 17.23.2.4. By Sales Channel 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Ingredient 18.3.3. By Price 18.3.4. By Nature 18.3.5. By Sales Channel 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Artsana Group 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.1.5.2. Product Strategy 19.1.1.5.3. Channel Strategy 19.1.2. Asahi Group Foods Ltd 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.2.5.2. Product Strategy 19.1.2.5.3. Channel Strategy 19.1.3. The Burt's Bees 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.3.5.2. Product Strategy 19.1.3.5.3. Channel Strategy 19.1.4. California Baby 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.4.5.2. Product Strategy 19.1.4.5.3. Channel Strategy 19.1.5. Chattem, Inc. 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.5.5.2. Product Strategy 19.1.5.5.3. Channel Strategy 19.1.6. GLÜKi Organics 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.6.5.2. Product Strategy 19.1.6.5.3. Channel Strategy 19.1.7. Johnson & Johnson 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.7.5.2. Product Strategy 19.1.7.5.3. Channel Strategy 19.1.8. Kimberly-Clark Corp 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.8.5.2. Product Strategy 19.1.8.5.3. Channel Strategy 19.1.9. Libero 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.9.5.2. Product Strategy 19.1.9.5.3. Channel Strategy 19.1.10. Lion Corporation 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 19.1.10.5.2. Product Strategy 19.1.10.5.3. Channel Strategy 19.1.11. Mamaearth 19.1.11.1. Overview 19.1.11.2. Product Portfolio 19.1.11.3. Profitability by Market Segments 19.1.11.4. Sales Footprint 19.1.11.5. Strategy Overview 19.1.11.5.1. Marketing Strategy 19.1.11.5.2. Product Strategy 19.1.11.5.3. Channel Strategy 19.1.12. Mann & Schröder GmbH 19.1.12.1. Overview 19.1.12.2. Product Portfolio 19.1.12.3. Profitability by Market Segments 19.1.12.4. Sales Footprint 19.1.12.5. Strategy Overview 19.1.12.5.1. Marketing Strategy 19.1.12.5.2. Product Strategy 19.1.12.5.3. Channel Strategy 19.1.13. Mee Mee 19.1.13.1. Overview 19.1.13.2. Product Portfolio 19.1.13.3. Profitability by Market Segments 19.1.13.4. Sales Footprint 19.1.13.5. Strategy Overview 19.1.13.5.1. Marketing Strategy 19.1.13.5.2. Product Strategy 19.1.13.5.3. Channel Strategy 19.1.14. Mothercare 19.1.14.1. Overview 19.1.14.2. Product Portfolio 19.1.14.3. Profitability by Market Segments 19.1.14.4. Sales Footprint 19.1.14.5. Strategy Overview 19.1.14.5.1. Marketing Strategy 19.1.14.5.2. Product Strategy 19.1.14.5.3. Channel Strategy 19.1.15. Oriflame Holding AG 19.1.15.1. Overview 19.1.15.2. Product Portfolio 19.1.15.3. Profitability by Market Segments 19.1.15.4. Sales Footprint 19.1.15.5. Strategy Overview 19.1.15.5.1. Marketing Strategy 19.1.15.5.2. Product Strategy 19.1.15.5.3. Channel Strategy 19.1.16. Osotspa Company Limited 19.1.16.1. Overview 19.1.16.2. Product Portfolio 19.1.16.3. Profitability by Market Segments 19.1.16.4. Sales Footprint 19.1.16.5. Strategy Overview 19.1.16.5.1. Marketing Strategy 19.1.16.5.2. Product Strategy 19.1.16.5.3. Channel Strategy 19.1.17. Pigeon 19.1.17.1. Overview 19.1.17.2. Product Portfolio 19.1.17.3. Profitability by Market Segments 19.1.17.4. Sales Footprint 19.1.17.5. Strategy Overview 19.1.17.5.1. Marketing Strategy 19.1.17.5.2. Product Strategy 19.1.17.5.3. Channel Strategy 19.1.18. Prestige Consumer Healthcare, Inc. 19.1.18.1. Overview 19.1.18.2. Product Portfolio 19.1.18.3. Profitability by Market Segments 19.1.18.4. Sales Footprint 19.1.18.5. Strategy Overview 19.1.18.5.1. Marketing Strategy 19.1.18.5.2. Product Strategy 19.1.18.5.3. Channel Strategy 19.1.19. Procter & Gamble Co. 19.1.19.1. Overview 19.1.19.2. Product Portfolio 19.1.19.3. Profitability by Market Segments 19.1.19.4. Sales Footprint 19.1.19.5. Strategy Overview 19.1.19.5.1. Marketing Strategy 19.1.19.5.2. Product Strategy 19.1.19.5.3. Channel Strategy 19.1.20. PZ Cussons 19.1.20.1. Overview 19.1.20.2. Product Portfolio 19.1.20.3. Profitability by Market Segments 19.1.20.4. Sales Footprint 19.1.20.5. Strategy Overview 19.1.20.5.1. Marketing Strategy 19.1.20.5.2. Product Strategy 19.1.20.5.3. Channel Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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