Baby Bath And Shower Product Market

Baby Bath and Shower Product Market: Asia Pacific excluding Japan (APEJ) to Dominate the Global Market in Terms of Revenue: Global Industry Analysis (2012-2016) and Opportunity Assessment (2017-2022)

  • 2017-09-06
  • REP-GB-4827
  • 170 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Baby Bath And Shower Product Market

This study offers a comprehensive, 360 degree analysis on the Baby Bath And Shower Product market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Baby Bath And Shower Product market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Baby shower and bath product are a type of consumer goods used on a daily basis. These products do not involve harmful chemicals as they are used on baby skin. The global baby shower and bath product market is influenced by several aspects which relate to the functionality of the baby shower and bath products. These products are soft on skin, provide anti-bacterial effect, come in good aroma and are not harsh on baby’s skin. These characteristics carry out the function of health and cleanliness as well as fragrance. Moreover, there are different types of flavors available in the baby shower product ecosystem, which adds to their credibility and availability. They are also available in several stores, adding to convenience. Moreover, rising disposable income of people as well as increasing awareness regarding health and new brands supporting health for babies has triggered the growth of the baby shower and bath product market.

Baby shower and bath products are those consumer goods which are used almost regularly or on a daily basis. These products are well suited for babies with respect to skin care, bacteria removal, softness and aroma. This category of baby commodities include products which are used during shower such as shampoo, shower gel, conditioners etc.

According to Future Market Insights’s research report on the Global baby shower and bath products market, the market is anticipated to reflect a value of about US$ 8.7 Bn by the end of the forecast period (2022) and is poised to develop at a significant CAGR throughout the forecast period of 2017-2022.


APEJ Region Surpasses Other Regions

Asia-Pacific excluding Japan (APEJ) region is expected to dominate the global baby shower and bath product market with respect to market share. The region shows higher market attractiveness and is more lucrative for the expansion of the market. Asia Pacific excluding Japan is likely to expand at a significant growth rate to register a CAGR of 6% throughout the period of forecast 2017-2022. Middle East and Africa region is also poised to expand at a comparatively high growth rate throughout the forecast period. Europe and North America grow at a comparatively low yet steady growth rates.      

By product, the conditioner segment and soap & shower gel segment are poised to expand at similar growth rates and with respect to market share, these segments, as of 2017, do not have much if a difference. The conditioner segment, however, is a shade better than the soap & shower gel segment. It would be wise to consider both these segments from an investment standpoint. But, it would be better to invest in the shampoo segment within the product category as it shows higher potential. The shampoo segment has been anticipated to reflect higher market share and is growing at a robust 6.4% CAGR throughout the assessment period. It is also anticipated that the shampoo segment should gain the highest BPS by 2022 end.

Specialty Stores Outpaces Other Segments by Sales Channel

The specialty stores segment by sales channel is expected to expand at a higher growth rate as compared to other segments by sales channel during the forecast period 2017-2022. It also witnesses a good market share percentage and this is expected to grow in the coming years. Manufacturers involved in the global baby shower and bath product market should consider specialty stores as a potential sales channel. The specialty stores segment is expected to register a CAGR of 5.9% throughout the forecast period.

Modern Trade Segment to Show Dominance in the Global Market

By sales channel, the modern trade segment is anticipated to dominate the global baby shower and bath product market during the period of assessment. According to market observations, the modern trade segment dominated the global market during 2016, and this is expected to continue in 2017 and till 2022. The modern trade segment however, is anticipated to expand at a slower rate as compared to remaining segments by sales channel. The others segment grows at the lowest growth rate in this category.

Mass Baby Care Product Segment to Show Higher Market Share

Mass baby care product segment by price is expected to show high market share by forecast year end. This segment is expected to expand at a moderate growth rate during the forecast period 2017 -2022. Mass baby care product segment held a market share of 72.6% in 2017 and is poised to dominate the global baby shower and bath product market during the period of assessment. But, it is expected to lose BPS by 2022 end as compared to premium baby care product segment by price.

Competition Tracking

The research study has profiled companies which are expected to remain active in the expansion of global baby shower and bath product market throughout 2022. Companies such as Kimberly Clark, Johnson & Johnson, Procter & Gamble, Unilever, Wipro, Burt's Bees, Avon Products, Inc., Beiersdorf AG, Loreal SA, Chicco, Babyganics, Himalaya, Sebapharma, Weleda and Mothercare.

Future Market Insights Relies on a Strong Research Method to Collect and Analyse the Necessary Market Intelligence

At Future Market Insights, a unique research methodology is applied to gather the necessary market intelligence. Secondary research followed by primary research and key opinions from domain experts, market observers and other external sources is carried out. The initial secondary research is initiated which is extensive in nature and covers all the angles of the market. This gives a broad idea about the market, basis which the research personnel are able to give justice to the market definition they have come up with. Moreover, this secondary arm is used to carry out primary research. From the secondary information or raw data or a broad angle of the market, a direction is obtained with which key regions are identified along with the key players and primary interviews are conducted. Simultaneously, market observers and domain experts which have a completely unbiased knowledge about the market, are consulted either via face to face interview or via telephonic interview, and key aspects and data points are stacked which are again used in the next primary interviews. This implies that each key aspect or statistic or number is cross checked, re-verified, evaluated, analysed and validated over the course of the entire research. As every conversation gives a more or less different view, the statistics and data undergo a triangulation process to arrive at a certain number. This data point reflects maximum accuracy which fuels the credibility of the information that the report contains.

The research report on global baby bath and shower product market is well crafted research study which covers an in-depth segmentation of the market. The global baby bath and shower product market is segmented by product type, sales channel, price and region.


Product Type

Sales Channel


  • North America
  • Shampoo
  • Modern Trade
  • Premium baby care Products
  • Latin America
  • Conditioner
  • Speciality Stores
  • Mass baby care products
  • Europe
  • Soap and shower gel
  • Convenience stores


  • Japan
  • Others
  • Online Retialers


  • APEJ


  • Others


  • MEA




A global perspective is covered in this research report. It unmasks each and every aspect of the market, courtesy the robust research platform. It covers research on the various segments, various tier players involved in the market, SWOT analysis as well as forecasts five years down the line.

Competitive Landscape – Much needed icing on the cake

The research report on global baby bath and shower product market includes a separate dedicated section which covers the competition scenario. This includes information on the key tier players present in the market. The competitive analyses on these key players involves a detailed knowhow on their current scenario, their geographical spread, their expansion plans, the new strategies they have come up with, new developments in their products as well as innovation to enhance their product portfolio, mergers and acquisitions as an expansion strategy, marketing strategies, market share, revenue, company strength, strategic alliances, etc.

The weighted analysis that the research report on “Baby Bath and Shower Product Market: Industry Analysis (2012-2016) and Opportunity Assessment (2017-2022)” gives the reader a complete understanding about the global market scenario supporting the reader in slating strategies and implementing decisions as per business needs.

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