Baby Toiletries Market: Global Industry Analysis, Size and Forecast, 2019 to 2027

An Incisive, In-depth Analysis on the Baby Toiletries Market

This study offers a comprehensive, 360 degree analysis on the Baby Toiletries market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Baby Toiletries market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

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Baby Toiletries Sales to Soar through 2027; Rise in Demand for Baby Care Products Driving the Market

From an estimated market size of US$ 9,226.0 Mn in 2019, the value sales of baby toiletries is expected to reach US$ 13,514.7 Mn by 2027, expanding at a CAGR of 4.9%.

The global baby personal care industry has been surging at a significant rate in terms of revenue, which can be attributed to the rising concerns of parents regarding the safety and hygiene of new-born babies and toddlers. Owing to these factors, various baby care products including baby toiletries are witnessing burgeoning demand in the global market. Despite a decline in the infant population in recent years, the baby toiletries market is expected to grow at a considerable rate over the forecast period. Baby toiletries are considered among the mandatory baby care products, and include baby shampoo, baby wipes, baby toothpaste, baby bath additives, and baby soaps.

Manufacturers endeavour to introduce new and innovative products in the baby toiletries market

The parents of today take the hygiene of their new-borns very seriously. They try their best to ensure the availability of a healthy and safe environment to nurture their children. Hence, they are very particular about the baby bath and shower products that they use. These factors have encouraged several key manufacturers of baby toiletries to introduce products with new features and specifications that cater to the demands of their target customers. For instance, in 2018, Johnson & Johnson launched a new line of baby toiletries that contain a higher proportion of natural ingredients. In the same year, the company launched another set of baby toiletries featuring JOHNSON’S Active Kids Shiny Drops Shampoo and conditioner for growing healthy and nourished hair. In 2017, Khomba Baby Soap re-launched its line of baby toiletries that contain new herbal ingredients with new soothing fragrances in the baby toiletries segment. Unilever plc, another major player in the baby toiletries market, launched a new set of baby soaps for the North American market. The company has been aiming at introducing new products for two consecutive years for the global baby toiletries market.

Packaging of baby toiletries products is an influential factor that plays an important role in consumer buying behaviour

With continuous improvements and progress in various baby toiletries, manufacturers are seriously considering the introduction of innovative packaging for these products. Packaging plays a pivotal role in influencing the minds of consumers to buy a certain product in global baby toiletries market. In the recent years, the manufacturers of baby toiletries have been aiming at introducing various innovative formats of packaging. For instance, in 2016, Beiresdorf AG, one of the key players in the baby toiletries market, launched its baby wash and shampoo products in a new packaging format under its own brand Aquaphor Baby.

Manufacturers of baby toiletries are adopting precautionary measures during production

Owing to the growing concerns of parents regarding the maintenance of the hygiene of their new-borns and toddlers, the manufacturers of baby toiletries are planning to change the ingredients used for the production of the baby toiletries produced by them. For instance, in 2014, Johnson & Johnsons announced that it has created a new formula for its shampoo, which is being sold under the label “improved formula” in baby toiletries segment. In the improved formula, the company claims to have removed the formaldehyde content. Formaldehyde, which is a naturally-occurring chemical found in several types of fruits, is considered as a cancer-causing agent when used in high doses. The company has been taking special care when it comes to the production of these types of baby toiletries for the global market. Similarly, there are several other harmful ingredients that need to be used cautiously by the manufacturers of baby toiletries. These include triethanolamine and Cocamide DEA, some of the other cancer-causing agents used in the production of several baby toiletries such as shampoos and soaps. Benzethonium chloride has large-scale applications in the production of baby toiletries such as baby wipes. However, even if a small amount is ingested by an infant, it is likely to cause vomiting, collapse, convulsions, coma, or, in certain cases, death.

Baby toiletries market witnessing new product launches at regular intervals

Owing to the varying needs and demands of the parents of today, manufacturers of baby toiletries are aiming at continuously innovating their existing products and eventually increasing the rate of new product launched every year in the global baby toiletries market. At every launch initiated, these manufacturers of baby toiletries introduce special features in their products that cater to the demands of buyers. For instance, in 2018 Mother Sparsh launched 98% water-based baby wipes, one of the main types of baby toiletries for the Indian market. Liquid soaps are one such product which has been gaining traction amognst its target segments. In the same year, Kimberly-Clark announced the launch of several new and improved versions of baby toiletries, such as baby wipes and baby soaps, under its famous brand Huggies. The launching new products in the global market is one of key strategies adopted by the key manufacturers of baby toiletries to be competitive in the market. For instance, in 2016, Hindustan Unilever launched a new set of baby care products to pose stiff competition against the dominance of Johnson & Johnson in the Asia Pacific region, thus creating a whole new competitive phase in the global baby toiletries market.

Moreover, increasing population, rise in the adoption of e-commerce for selling products globally by various companies in the business of baby toiletries has led to a surge in the growth of B2C businesses in various domains. Growth of the global online sales channel, along with increasing product portfolios of various market players through new product launches, is projected to further accelerate the growth of global baby toiletries market. E-commerce platforms not only promote baby toiletries products, but also ensure their easy availability for target customers. Various manufacturers of baby toiletries are now aiming to introduce their own websites for their target customers. Thus, e-commerce is an influential component responsible for the growth of the global baby toiletries market over the forecast period.

Baby Toiletries Market Competitive Landscape: Multinational players are relatively highly concentrated in the global baby toiletries market as compared to local and regional manufacturers of baby toiletries

Detailed profiles of companies are also included in the global baby toiletries market report to evaluate their strategies, key product offerings and recent developments. Some of the key players profiled in the global baby toiletries market study include The Procter & Gamble Company; Johnson & Johnson Consumer Inc.; Kimberly-Clark Corporation; Artsana S.p.A.; California Baby; Unilever group (Dove); Beiersdorf, Inc.; Galderma Laboratories, L.P.; Nature’s Baby Organics; Expanscience Laboratoires; Weleda, Inc.; DR. Fischer Ltd.; Earth Mama Organics; DCS Group(UK) Limited; Wordsworth UK Limited; Premier English Manufacturing; DeltPak Pty Ltd.; Ekko International Pty Ltd.; Ampar International and Premier Care Industries.

This report provides forecast and analysis of the global baby toiletries market. It provides analysis on the basis of historical data and forecast from 2019 to 2027 in terms of revenue (US$ Mn). The report reveals the market dynamics in seven geographic segments along with market analysis for the current and future scenario. In addition, it includes the drivers, restraints and recent trends of the baby toiletries market. The report also comprises opportunities for the manufacturers of baby toiletries and highlights the value chain analysis in detail. The study demonstrates the market dynamics and trends across regions that are expected to influence the current status and future prospects of the baby toiletries market.

The report studies the global baby toiletries market for the period 2019–2027. The prime objective of this report is to offer quantitative and qualitative insights and study the key market trends pertaining to the global baby toiletries market that gradually help transform businesses.

The market numbers have been assessed by carefully scrutinizing the baby toiletries spending of countries in all the seven key regions for the current year, as well as the historical performance of the market. Market size and forecast for each segment in the baby toiletries market has been provided in the context of regional markets. All the segmentation for the baby toiletries market has been considered after appropriate secondary research and revalidation of the data obtained through interviews with key thought leaders and industry experts. The market has been forecast based on constant currency rates. The report includes the revenue generated from sales of baby toiletries across all the regional economies.

The report begins with an executive summary intended to provide a clear perspective about the baby toiletries market to the reader. It is then followed by an overview of the baby toiletries market and provides the definition of the baby toiletries market along with an analysis of the drivers, restraints, opportunities and key trends in the market. The sections that follow include an analysis of the global baby toiletries market by product type, source, end use, sales channel and a country-level analysis.

On the basis of product type, the global baby toiletries market is segmented into baby shampoo, baby wipes, baby toothpaste, baby bath additives and baby soaps. The global baby toiletries market is segmented on the basis of potential end users, i.e. new born, infants and toddlers. On the basis of sales channel, the global baby toiletries market is segmented into distributors/wholesalers, hypermarket/supermarket, specialty store, convenience store and online retailer.

All the above sections evaluate the market on the basis of various factors affecting the market, covering present scenario and future prospects. For market data analysis, the report considers 2017 as the base year, with market are numbers estimated for 2019 and forecast made for 2019–2027. All the segmentation of the baby toiletries market has been considered after appropriate secondary research and the revalidation of the data obtained through interviews with key thought leaders in the industry. The market has been forecast based on constant currency rates.

The next section of the report highlights the market by region and provides the market outlook for 2019–2027. The study investigates the regional Year-on-Year (Y-o-Y) growth of the baby toiletries market. The key regions assessed in this report include North America, Latin America, Europe, Asia Pacific excluding Japan, Middle East & Africa and Japan. The report evaluates the present scenario and growth prospects of the regional market for 2019–2027.

The baby toiletries market numbers have been assessed based on sales and weighted average pricing by nature and product type. Then aggregate revenue is derived through the weighted average country pricing trends. The size of the baby toiletries market and a country-level forecast for each segment has been provided. The baby toiletries market has been analysed based on the expected demand and current spending scenario. The prices considered for the calculation of revenue are average country prices obtained through primary quotes from numerous regional manufacturers, suppliers and distributors of baby toiletries. All the key product types have been considered on the basis of secondary sources, i.e. OECD, UN data and feedback from primary respondents. Country-wise demand patterns have been considered while estimating the baby toiletries consumption across various regions. Baby toiletries market numbers for all the regions by product type, base material, end-use and distribution channel have been derived using the bottom-up approach, which is the sum total of the demand from each country. The company-level baby toiletries market share has been derived on the basis of revenues reported by the key manufacturers. The baby toiletries market has been forecast based on constant currency rates. Given the characteristics of the market, we have triangulated the outcome on the basis of three different types of analysis: based on supply side, demand side analysis for baby toiletries and the impact of macro-economic factors on the baby toiletries market. In addition, it is imperative to note that, in a fluctuating global economy, we not only conduct market forecasts in terms of Compound Annual Growth Rate (CAGR), but also analyse the market based on key parameters, such as Y-o-Y growth rates, to understand the predictability of the baby toiletries market and to identify the right opportunities for players.

The market segments of the global baby toiletries market have been analyzed in terms of Basis Point Share (BPS) to understand the relative contributions of each segment to the growth of the market. This detailed level of information is important for identifying the various key trends in the baby toiletries market. Another key feature of this report is the analysis of the market in terms of absolute dollar opportunity represented by the sales of baby toiletries. Absolute dollar opportunity is critical for evaluating the scope of opportunity that a provider can look to achieve as well as to identify the lucrative segments. The overall absolute dollar opportunity represented by the baby toiletries market is mentioned in the report. To understand key growth segments in terms of the growth and adoption of baby toiletries in global market, FMI has developed the market ‘Attractiveness Index.’ The resulting index is expected to help providers identify the real market opportunities. A number of primary and secondary sources were referred during the course of the study. Some of the secondary sources include IMF, World Bank, Hoovers, Factiva, the annual reports of companies and government associations & publications.

In the final section of the report on the baby toiletries market, a ‘dashboard view’ of the companies is provided to compare the current industrial scenario and their contribution to the total baby toiletries market. Moreover, it is primarily designed to provide clients an objective and detailed comparative assessment of key providers specific to a particular segment in the baby toiletries market. Report audiences can gain segment-specific manufacturer insights to identify and evaluate the key competitors in the baby toiletries market. Detailed profiles of companies are also included in the report to evaluate their strategies, key product offerings and recent developments. The key players of the global baby toiletries market are The Procter & Gamble Company; Johnson & Johnson Consumer Inc.; Kimberly-Clark Corporation; Artsana S.p.A.; California Baby; Unilever group (Dove); Beiersdorf, Inc.; Galderma Laboratories, L.P.; Nature’s Baby Organics; Expanscience Laboratories; Weleda, Inc.; DR. Fischer Ltd.; Earth Mama Organics; DCS Group (UK) Limited; Wordsworth UK Limited; Premier English Manufacturing; DeltPak Pty Ltd.; Ekko International Pty Ltd.; Ampar International and Premier Care Industries.