As per newly released data, the Baby Strollers and Prams Market was estimated at USD 4,823.3 million in 2024 and is projected to reach USD 8,915.7 million by 2034, at a CAGR of 6.3% from 2024 to 2034. The market's share in its parent market (baby care products market) is estimated at 10% to 15%.
| Attribute | Details |
|---|---|
| Estimated Baby Strollers and Prams Market Size 2024 | USD 4,823.3 million |
| Projected Baby Strollers and Prams (2034) Market Size | USD 8,915.7 million |
| Value CAGR (2024 to 2034) | 6.3% |
| Baby Strollers and Prams Market Top Players Share in 2023. | 15% to 25% |
The baby strollers and prams market was relatively stable between 2019 and 2023 growing at a CAGR of 4.7% due to enhanced birth rates and rising concerns for child safety and ease. Higher requirements for the weight and portability of strollers alongside the technological developments in strollers, including folding and easy to carry strollers also supported the markets rise. Also, the rise of the two working parent families made the multi-presence utility that effectively adapts to the frantic user’s schedule even more popular.
The multimedia form especially enabled by the expansion of e-commerce platforms and social media has also had its enablement in being able to offer a variety of products and access to information thus enabling informed purchasing by parents. There were product extensions and innovations with brands putting into the market adjustable, all-terrain, and compact strollers among others to satisfy the different markets across the globe.
Market introduction by new entrants and established players with the new design of the product also helped to expand the market internationally, especially in urban markets where compact and easy-to-maneuver strollers became important.
Strengthened by the trends identified for the baby strollers and prams market during the next decade 2024 to 2034, the market is expected to demonstrate a constant growth rate with an average of 6.3% CAGR through to 2034, culminating in a total value of USD 5.3 billion. This means that growth of the market will be driven by changes in stroller design, particularly concerning safety, practicality, and styling.
The major trends predicted across the market include the utilization of environmentally friendly and lightweight material, the incorporation of smart solutions that include built-in monitoring capabilities, and various solutions that target era-specific and geographical-specific solutions. The market will continue to grow in the emerging economy due to improvements in the income level, increasing population in urban areas, and increasing consciousness regarding hygienic baby personal care products.
The Baby Strollers and Prams Market is all set to boom in the years to come due to growing concern for Baby Safety, Comforts and Convenience. Today’s parents, including the upwardly mobile ones are willing to pay for higher quality strollers that not only double up as jogging strollers, travel strollers but also convertible ones that can be used together with the baby’s car seat.
Moreover, the increasing popularity of the more environment-friendly products, including baby products that are made of organic, recyclable and non-toxic material for strollers is on the increase.
It has been a result of this trend that manufacturers are developing new technologies to improve material selection and styling of strollers to make them not only ultralight and easy to use but also environmentally friendly.
He also mentions that durability and easy maintenance are the trends that have helped brands make more attractive products for environmentally-conscious parents. It has changed its marketing approach to informing potential consumers about the advantages of purchasing durable strollers that provide additional safety features and comfort to infants and toddlers.
There are several reasons which have led to the increased popularity of baby strollers and prams. First, the trend of raising the disposable income of urban inhabitants enables buyers - parents - to select quality and branded products implying safety, usability, and appearance. It is also evident there is a move towards multi-functional strollers that address the needs of babies of different ages hence cutting out on the cost of having to purchase several products.
Also, the customer base is becoming more knowledgeable about the technical improvements that have made the strollers more ergonomic and embodied more health benefits. Parents are now paying more attention to those that offer suitable support to the babies, formation and stability.
New stroller features that include better designed wheels which allow for stabilization as well as better control and stability for baby and parent, multiple positions for baby positioning as well as improved storage space is appealing consumers in the market.
The desire to shop online is also a noticeable factor since to find and select a stroller among a great number of proposals parents can use Internet. The Web allows for selling products and representing them to the target consumers as well as educating customers and getting their feedback. This is a rapidly changing market that is likely to remain so as manufacturers strive to meet the needs of consumers by producing strollers that are new, safe, and environmentally sound.
Rising awareness for child safety and environmentally-friendly materials to drive sales in the USA
The USA Baby Strollers and Prams Market will continue its upward trajectory recording a CAGR of 4.8% in the forecast years of 2024 to 2034. It has been established that growing environmental conservation will improve the market and so will the increasing need for safe and comfortable products.
The use of environmentally friendly fabric such as organic fabric on strollers; and the use of renewable material and or recyclable parts is in line with American parents tightening their belts on sustainable values. Another identified emerging trend relates to lightweight and easy-to-fold strollers that are important for modern, convenience-oriented urban lifestyles, particularly for parents who wish to avoid compromise in safety.
Manufacturers based in the USA are adding to these needs and diversifying the lineup using ergonomic models that are safe for infants. Modern baby strollers equipped with GPS, temperature sensors as well as self-braking mechanisms have proved attractive to modern generation parents.
Further, the flexibility enjoyed by multi-optional systems has continued to fuel their adoption with the progress of agility for different terrains and age groups possible in the systems. New trends in this area are supported by growing statistics of double-income families, and according to the parents, a stroller should look good, provide baby safety, and be easy to maneuver.
Also, there is variety in the product through the integration of new features that meet the consumer’s needs, which is evident through available strollers in various designs, colors, and models in the market.
These comprise compact, 4-wheel, and fitness strollers for busy and physically active parents. With ‘quality’ and ‘weighted by environmental cost’ being significant factors important to consumers, the market for premium & eco-strollers will have a long-term growth.
Focus on safety, technology integration, and quality to fuel demand in Germany.
The analysis for the Baby Strollers and Prams Market over the forecast period of 2024 to 2034 suggests that Germany is expected to show healthy growth rates, and it is expected to grow at a CAGR of 5.2% during the period in question.
Cost-consciousness is less important for products targeted at children, so the German market is focused on the creation of innovations in the field of safety and material properties of products for babies. Manufacturers are using additional safety standards such as shockproof material, five-point harnesses, hydraulic brakes, etc., to fit the safety minded Germans.
Furthermore, with the global tendency to use eco-friendly and sustainable baby products, German audiences also focus on organic and non-toxic baby stuff. This focus has resulted in the improvement of better stroller comfort and environmentally friendly stroller production in that they are made from recycled and biodegradable materials.
Perspective strollers in Germany are going hi-tech and even incorporating features such as built-in tracking systems, adjustable canopies, and placement of seats is being adjusted to provide ergonomic comfort to my infant.
Another factor is the e-market channel, which also shows quantitative and qualitative characteristics and reviews that allow parents to choose products. Due to the considerable number of customers purchasing products online, manufacturers are introducing various designs and versatile functions of the system applicable to both urban and rural environments. At the same time, the adaptability is complemented by the growth in the birth rate in Germany and the focus on child safety, which can promote further market development in the next years.
Focus on awareness and affordability to drive growth in the Indian market
The market of Baby Strollers and Prams in India is expected to grow at a healthy CAGR of 6.7% during the period between 2024 and 2034 due to growing awareness of child safety, improvement in purchasing power, and greater urbanization.
With the rising trend towards quality childcare products, there is an increasing need for sturdy and versatile baby strollers. More and more Indian parents are considering ergonomically and comfortably designed strollers, which show their concern for child development and health.
Awareness and education-based initiatives need to be established by brands to shift people’s perceptions regarding the use of strollers and prams. Promotions, participated by international and domestic brands, to encourage people to invest in protective and quality baby products are common nowadays. Launched to remove cultural barriers and change the perception of Indian parents to accept the durability, look, and comfort of the latest strollers.
E-commerce which is growing rapidly in India has supported this role significantly by making many brands and different models of strollers available in the market. It is in this context that further growth has been realized due to enhanced logistics and enhanced access to quality baby products in urban and semi-urban markets.
The manufacturers are also concerned with the pricing, with models with low prices but lacking the sophistication to appeal to cost-conscious buyers as well as sophisticated high-priced, and technologically advanced cars for well-endorsed buyers. First, parents are leaning more towards eco-friendly as well as lightweight strollers, while secondly, disposable income in India has shown constant growth, and this is the major growth driving factor for the stroller market in India.
Multi-Optional Systems Expected to Lead Market Growth
In the same year, multi-optional systems in terms of product dominate the industry with a market share of 32.5% in the baby strollers and prams market in 2023. These strollers are equally adaptive to the growth stages of the child making them a worthy investment for parents who are in search of a multiple-functional stroller for their child.
Many multi-optional systems come with more options as you have seen: the carrycot, the infant car seat, and the toddler seat among others to accommodate the child from when he or she is just born up to the time that he or she is two years old. These flexible systems also come in different designs suitable for different terrains, making them ideal for both the urban family and sportsmen and women.
The need for an easy-to-maneuver, long-lasting, full-featured stroller has led manufacturers to continually develop new, more functional stroller models. These strollers come with enhancement features such as all-wheel suspension, reversible seat units, and additional storage options that appeal to several users.
Multi-optional systems are expected to lead the market with a projected compounded annual growth rate of 4.7% in the period 2024 to 2034 due to parents using durable and multifunctional products.
Online Retailers Expected to Propel Market Sales
Online retailers are the most dominant selling channel in the baby strollers and prams market with a market share of 27.8% in 2023 owing to the expansion of e-shopping and e-commerce across the world.
The flexibility of making cross-brand comparisons, use of comprehensive printed word reviews on the product, and affordable prices has shifted customers’ shopping tendencies of parents towards online buying. This is expected to boost e-commerce majors and mobile commerce, which would help online retailing to clock growth at a 4.2% compounded annual growth rate (CAGR) in the forecast period from 2024 to 2034.
The mobile user base is responding to this change by availing of private offers, recommendations, and easy home delivery options from brands that save time for parents. Further, the awareness of purchasing products other than local models and brands as well as the availability of a wider product variety is stretching the market for web-based stores.
This is accompanied by increased payment security, better delivery services, and the ability to shop for products and services and remain unknown to third parties making online platforms key prospects for future markets.
Leading players operating globally in the market are focusing on investment in research and development to meet the evolving demands of parents, such as improved safety features, multifunctional designs, and eco-friendly materials.
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| Attribute | Details |
|---|---|
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD Million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & MEA |
| Key Countries Covered | USA, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand. |
| Key Segments Covered | Product, Age Group, Sales Channel and Region. |
| Key Companies Profiled | Dorel Industries Inc.; Pigeon Corporation; Newell Brands Inc.; Summer Infant Inc.; Beingmate Group Co. Ltd.; Artsana S.p.A.; Kolcraft Enterprises Inc.; Thule Group AB; Bugaboo International B.V.; Phil & Ted Most Excellent Buggy Co. Ltd; Peg Perego S.p.A; Baby Trend Inc.; iCandy World Ltd; Mamas and Papas Ltd; Me n Moms Pvt. Ltd; Bebecar-Utilidades Para CrianÇa, S.A.; Others (as per client requirement) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global baby strollers and prams market reached a valuation of USD 4,823.3 million in 2024.
The global baby strollers and prams market grew at a sluggish 4.7% CAGR between 2019 and 2023.
Key trends driving global baby strollers and prams sales include rising urbanization, leading to increased demand for compact and multifunctional strollers, and a growing focus on child safety and convenience among parents.
Leading players operating in the global baby strollers and prams market include Dorel Industries Inc., Pigeon Corporation, Newell Brands Inc., Summer Infant Inc., Beingmate Group Co. Ltd., Artsana S.p.A., Kolcraft Enterprises Inc., Thule Group AB, Bugaboo International B.V., Phil & Ted Most Excellent Buggy Co. Ltd, Peg Perego S.p.A, Baby Trend Inc., iCandy World Ltd, Mamas and Papas Ltd, Me n Moms Pvt. Ltd, and Bebecar-Utilidades Para CrianÇa, S.A, among others.
The market share of the leading industry players operating in the global baby strollers and prams market is 30-35% in 2023.
The UK baby strollers and prams market is anticipated to expand at 5.4% CAGR over the forecast period.
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Baby Strollers and Prams Market
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