Baby Strollers And Prams Market Analysis

Global Baby strollers and prams Market: Reasons for covering this Title

Newborn babies in their initial phase of life, do not have control over their neck which requires gentle handling whenever they lie down or lifted. The baby strollers and prams play an important role in managing babies’ movement no matter they are lying or sitting positions. Adapting to fast-paced, modernized lifestyle and the emergence of nuclear and single parent families has prompted consumers across the globe to actively seek convenient and safe products for their babies and infants. Baby strollers and prams are one such products that facilitates such convenience and catering to the requirements of concerned parents. Moreover, there are government bodies that have taking steps with regards to babies’ safety. Regulatory bodies such as ASTM, CEN, and ACCC have enforced standards & regulations to ensure that baby strollers and prams protect babies from the known safety hazards that have caused accidents in the past. Thus owing to above mentioned factors triggers the overall demand for global baby strollers and prams market.

Global Baby strollers and prams Market: Key Players

Some of the key players operating in the global Baby strollers and prams market are Dorel Industries Inc., Pigeon Corporation, Newell Brands Inc., Summer Infant Inc., Beingmate Group Co. Ltd., Artsana S.p.A., Kolcraft Enterprises Inc., Thule Group AB, Bugaboo International B.V., Phil & Ted Most Excellent Buggy Co. Ltd among others.

Baby strollers and prams Market: Key Trends

Major Baby strollers and prams manufacturers have been making several key acquisitions in the view of expanding its business in the global market.   

Baby strollers and prams Market: Key Developments

• In 2014, Dorel Industries Inc., one of the key players in global baby strollers and prams announced the acquisition of juvenile business of Hong Kong- based Lerado Group specializing in the designing and manufacturing of infant products especially baby strollers and prams.
• In 2016, Newell Brands Inc. another key player in global baby strollers and prams acquired the business of Jarden Corporation for US$ 16 billion.

Opportunities for Baby strollers and prams Market Participants

As of 2017, the global infant population accounted to 7.5 billion. With rise in population of infant especially in urban areas of both developed and developing regions indirectly suggest the opportunity for baby strollers and prams to gain traction accordingly. Moreover, contributing about 27% of global population, millennial are becoming the most significant generational cohort in the world, particularly with respect to overall economic prospects and consumer spending growth. Among the millennial consumer base for baby strollers and prams, several are likely to be first-time parents and have never experienced the considerations, dilemmas and cautions while purchasing baby care products.   

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: regional markets, product type, age group, sales channel.

The study is a source of reliable data on:

• Baby strollers and prams market segments and sub-segments
• Baby strollers and prams market trends and dynamics
• Supply and demand
• Baby strollers and prams market size
• Current trends/opportunities/challenges
• Competitive landscape
• Technological breakthroughs
• Value chain and stakeholder analysis

The regional analysis covers:

• North America (U.S. and Canada)
• Latin America (Mexico, Brazil, Peru, Chile, and others)
• Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
• Eastern Europe (Poland and Russia)
• Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
• Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.