Baby Safety Products Market Outlook 2023 to 2033

The baby safety products market size is estimated to stand at US$ 415.22 billion by 2033. Over the forecast period, the market is assessed to trail at a CAGR of 5.5%. In 2023, the market is expected to reach US$ 243.08 billion.

Salient Factors Motivating Forward Market Movement

  • Vendors are focusing on delivering infant safety products with a customizable option to meet the specific requirements of infants. These products can be altered on the basis of components, additional attachments, and extras.
  • Surging government efforts to control infant mortality rates.
  • Combination of factors like increasing customer purchasing power, growing preference for nuclear families, and rising cognizance of the significance of baby safety products.
  • Deep internet prevalence, the ubiquity of smartphones, and the rising popularity of internet shopping platforms are pushing the sales of baby safety products.
  • Growing technical advances, like the development of infant monitors, advance communication and facilitate real-time communication.
  • A soaring population of female working professionals is expected to result in high acceptance of baby safety products.
  • Launch of creative and novel products to increase adoption of baby safety products among parents.

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New Investment Options to Get the Most Out of the Baby Safety Products Market

Several vendors are trying their hands at developing smart versions of baby safety goods for more convenience. Manufacturers are incorporating automatic control systems in smart infant safety products to elevate their safety profile. Some extra features seen in advanced versions of baby safety products include automated stop controls, emergency stop controls, anti-theft sensors, etc. With these features in place, the use of these systems ensures a high level of connection between parents and their children.

Existence of Counterfeit Products Disrupting Market Growth

A plenty supply of counterfeit products is causing baby safety products market disruption presently. The existence of such products is rapidly increasing in developed as well as developing countries owing to the growing potential for baby safety products. The robust growth of the e-commerce sector has also played a crucial role in disseminating fake infant products across the globe. Due to their identical features and appearance, it becomes extremely challenging to differentiate between original and counterfeit products. The supply of counterfeit products is anticipated to rise, thereby making an impact on the sales tactics of legitimate sellers.

Market Value (2023) US$ 243.08 billion
Market Forecast Value (2033) US$ 415.22 billion
Market CAGR (2023 to 2033) 5.5%
Sudip Saha
Sudip Saha

Principal Consultant

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What the Future Holds for Baby Safety Products Market?

The baby safety products market generated a revenue of US$ 230.41 billion in 2022. Looking forward, the market is set to register a CAGR of 5.5% to reach US$ 243.08 billion in 2023. By 2033 end, the market is anticipated to reach a market valuation of US$ 415.22 billion.

FMI delves into the market growth opportunities that could drive the adoption of baby safety products in different time frames.

Short Term (2023 to 2026): During this time frame, the market is expected to witness heightened awareness among parents regarding the importance of child safety. Subsequently, demand for products that promote child safety like baby gates and car seats is expected to rise.

As technology is fast being integrated into baby safety products, baby safety product manufacturers are predicted to observe a plethora of new opportunities. Moreover, due to constantly changing parenting trends, demand for products promoting natural or attachment parenting like slings and baby carriers is primed for further growth.

Medium Term (2026 to 2029): Since consumers are seeking environment-friendly products to reduce their carbon footprint, demand for baby safety products that are recyclable or composed of sustainable materials is anticipated to expand. Additionally, due to the increasing ubiquity of baby safety products, opportunities to cover the ground of emerging markets are rising.

Moreover, consumers are becoming design-savvy, due to which there might be a strong demand for baby safety products with aesthetic appeal and functionality in the coming years.

Long Term (2029 to 2033): As per FMI’s market research on baby safety products, only baby safety products with high safety ratings will be available commercially, as safety regulations are constantly becoming tighter and stricter. Thus, creating new opportunities for relevant manufacturers to differentiate themselves in the market.

Baby Safety Products Market Segmentation

Which Product Segment is Predicted to Seize the Maximum Market Share?

The baby car seat enjoyed a large market share in the historical period, by capturing 72% of the market revenue share in 2022. The rise in traffic incidents led to heightened demand for infant car seats. For example, Britax convertible car seat has anti-rebound bars, three levels of safety, and a click-tight fitting method to assure kids’ safety.

The monitor segment is expected to expand at a robust pace, assuming a CAGR of 6.9% over the forecast period. The product’s demand is being propelled by the surging number of working parents and the requirement for gadgets to monitor infant(s) activities. Such monitors are equipped with a screen to gain video access to the infant’s activities. This product can be linked to intelligent gadgets using WiFi. In the succeeding years, demand for baby monitors is expected to considerably increase owing to technical advances and simplicity to use.

Which Distribution Channel Has Generated Significant Market Revenue?

Offline sales represented 72% of the entire market in 2022. The key vendors of baby safety goods acquired a large proportion of their revenue from offline transactions. The offline purchasing method offers an ample number of benefits like the ability to scan the product prior to purchase, a wide range of options, consultancy from sales representatives regarding the selection of the product, free demonstration, etc. Grocers, hypermarkets, local shops, and convenience stores, all form the offline route. With regard to the offline sales route, First Cry has over 400+ stores in India, making it the largest retailer within the Asia continent.

United States Leads the Baby Safety Products Market with World-class Innovation

The large market size of the United States baby safety products has led to its market dominance in the historical period. The market is expected to drive further growth to ensure the future dominance of the country. High disposable income, working parents, technological advances, and government efforts are certain factors that have been augmenting the sales of baby safety goods in the country.

Additionally, the country witnesses 1,400 fatalities on a yearly basis due to sudden infant death syndrome (SIDS). The Centers for Disease Control and Prevention (CDC) initiated a campaign named ‘Protect the Ones You Love’ to educate parents regarding the causes and precautions for SIDS, infant harm, and SUID. This is expected to favor the baby safety products industry.

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What Does the Startup Landscape of Baby Safety Products Look Like?

The startup culture of the baby safety products market demonstrates diversity and robust growth. As consumers are becoming discerning regarding the importance of baby safety products, startups are tapping onto the budding industry. FMI reflects on key trends and characteristics of the baby safety products’ startup landscape.

  • Inventive Products: Various startups are introducing inventive baby safety products that take into account specific pain points or deliver unique features. For instance, many startups are integrating AI technology into baby car seats to alarm the parents or caregivers when the child is in danger. This technology can also be found in baby monitors that deploy wearable technology to track the baby’s vital signs.
  • Sustainable Products: There is an alarming rate of environmental degradation by plastics and other non-biodegradable products. As a result, environmentally-responsible startups are creating eco-friendly baby safety products composed of recycled plastics or bamboo.
  • Crowdfunding: Various startups are employing crowdfunding platforms like Indiegogo or Kickstarter to solicit funds and create early buzz around their upcoming products.
  • Direct-to-consumer Models: Numerous startups are adopting the D2C model to directly sell their products to customers via their own e-commerce websites. Doing so empowers startups to have better control over the customer experience and build customer loyalty.

Baby Safety Products Market: Tried and Tested Strategies by the Established Market Players

Company Name Artsana Spa
Development In December 2021, Artsana Spa’s brand Chicco, which is an Italian manufacturer of kid’s clothing and toys, expanded its presence in India, by launching its e-commerce website – www.chicco.in – to make its products available to consumers in every nook and corner of India, 24*7. With this launch, the company aims to deliver experiential purchasing to its customers.
Strategy The company is leveraging on the booming e-commerce sector, post the pandemic, by launching its website in developing countries having high birth rates and increasing discretionary income. Additionally, the company is also constantly collaborating with Baby Research Center and innovation teams consisting of healthcare professionals and researchers, hospitals, universities, and consumer research groups across distinct cultures and countries, to facilitate innovation. To gain customer loyalty for years to come, the company is also actively leveraging its expertise in the innovation of effective and safe solutions.
Company Name Baby Trend Inc.
Development In March 2018, Baby Trend Inc., a leading manufacturer of juvenile products, unveiled the launch of the brand’s mobile app, which is a forward-thinking and disruptive mobile app, and a new line of technology-enhanced products. The app directly links to products from the Connected Gear category of the company. Under the Connected Gear category, the company first launched Secure Snap Fit® 35 Infant Car Seat. This product has a chest clip that observes a child in the car seat and cautions parents/ caregivers in case the child has been left unattended in its seat. The company warns that its app and products should not be considered a replacement for sound parenting practices. However, these items are resourceful for caregivers who wish to take extra safety precautions.
Strategy The company is strategizing to be at the forefront of baby safety, by coming up with simplified baby-care solutions for parents and caregivers across the globe. To gain traction with discerning new-age parents, the company is launching safe, feature-loaded, and dependable products at cost-effective pricing.
Company Name Goodbaby International Holdings Ltd.
Development In November 2021, Goodbaby International Holdings Ltd., a global leader in parenting products, redefined the world of child safety by introducing Anoris T i-Size. The company is setting the bar too high for other competitors in terms of safety. The forward-facing seat delivers 50% more safety compared to traditional rear-facing child seats, owing to its integrated airbag technology. The brand’s product also has enhanced overall performance with regard to passive and active protection. The product is easy to install and offers significantly more comfort, legroom, and easy entry into the seat.
Strategy The company had been investigating and researching to make airbag technology accessible to children for years extending way before the historical period. Having realized the company’s long-term vision to release CYBEX Anoris T i-Size, the airbag integrated product would protect children from dire injuries in case of an accident. Going forward, the company aims to develop products to make living safer for children. These baby safety products are engineered with the highest safety standards, distinctive designs, and smart functionality for the people of tomorrow.

How Can Manufacturers Expand in the Baby Safety Products Market?

FMI has laid out different methods in which the baby safety products manufacturers, new or established, can deeply penetrate the market for a large market share.

  • Broaden Product Line: Manufacturers can introduce new products in the existing product line or introduce new product lines by launching into the market different types of baby safety products like safety gates, baby monitors, car seats, and baby proofing kits. By extending their product portfolio, taking into consideration the gaps present in the current product line, manufacturers can attract far more customers.
  • Levelling up the Quality: Manufacturers can fortify their products by working on their durability and attractiveness. This technique includes utilizing high-spec materials and engineering baby safety products for easy installation and use.
  • Customization Option: Among many trends in the baby safety products industry, customization is gaining huge traction. This involves the selection of design and color of baby safety products to custom change the product as per individual liking. Manufacturers can implement this strategy to offer a better customer experience.
  • Diversify Distribution Channels: Another way manufacturers can scale their business is by leveraging all the existing distribution channels. This may include making their products available on online retail platforms, partnering with premium or general baby stores, or following the B2C method to reach customers via the brand’s e-commerce website.
  • Investing in Marketing Campaigns: Lastly, FMI has identified that marketing campaigns for enlarged awareness of the brand among potential customers can be a great investment deal with returns far more than the amount invested. On social media platforms, brands can come to the fore by developing social media campaigns, collaborating with parenting trendsetters, or extending special discounts and promotions to capture fresh customers.

Enlisted below are the Baby Safety Products Manufacturers in the Market

  • Artsana Spa
  • Baby Trend Inc.
  • BREVI MILANO Spa
  • Bugaboo North America Inc.
  • Compass Diversified
  • Dex Products Inc.
  • Dorel Industries Inc.
  • Goodbaby International Holdings Ltd.
  • Jane Group
  • KidKusion Inc.
  • Mommys Helper Inc.
  • Mothercare in Ltd.
  • Newell Brands Inc.
  • North States
  • Nuna International BV

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ billion for Value
Key Regions Covered North America; Europe; Asia Pacific; Latin America; Middle East and Africa
Key Countries Covered The United States, Canada, Germany, the United Kingdom, France, Italy, NORDICS, Spain, Russia, Poland, BENELUX, China, Japan, India, ASEAN, Oceania, South Korea, Brazil, Mexico, Argentina, GCC Countries, South Africa, Northern Africa, Türkiye
Key Segments Covered Product Type, Distribution Channel, and Region
Key Companies Profiled Artsana Spa; Baby Trend Inc.; BREVI MILANO Spa; Bugaboo North America Inc.; Compass Diversified; Dex Products Inc.; Dorel Industries Inc.; Goodbaby International Holdings Ltd.; Jane Group; KidKusion Inc.; Mommys Helper Inc.; Mothercare in Ltd.; Newell Brands Inc.; North States; Nuna International BV
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Baby Safety Products Market Segmentation

By Product Type, the Baby Safety Products Industry is segmented as:

  • Car Seats
  • Strollers
  • Monitors
  • Others

By Distribution Channel, the Baby Safety Products Market is segregated as:

  • Offline
  • Online

By Region, the Industry of Baby Safety Products is segmented as:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Frequently Asked Questions

How much is the Global Baby Safety Products Market Projected to Attain by 2033 end?

The baby safety products market is projected to reach a valuation of US$ 415.22 billion by 2033.

Which are the Top Companies Providing Baby Safety Products?

Artsana Spa and Baby Trend Inc. are the top players in the baby safety products industry.

Which Region is Expected to Witness Robust Growth?

The Asia Pacific is expected to witness robust growth throughout the forecast period.

At what CAGR is the Global Baby Safety Products Market Projected to Grow in the Forecast Period?

The global baby safety products industry is projected to grow at a CAGR of 5.5%.

What is the CAGR from 2023 to 2033?

A CAGR of 5.5% is estimated throughout 2033.

What is the Market value in 2023?

The market in 2023 is valued at US$ 242.08 billion.

Which Region is Expected to Witness Significant Growth?

Asia Pacific is expected to witness significant growth.

Which Product Type is most Preferred?

The monitor segment is projected to expand at a 6.9% CAGR until 2033.

Who are the Prominent Market Players?

Baby Trend Inc, Artsana Spa, and BREVI MILANO Spa are the key players in the market.

Table of Content
1. Executive Summary | Baby Safety Products Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
        5.3.1. Car Seats
        5.3.2. Strollers
        5.3.3. Monitors
        5.3.4. Others
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-user
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-user, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-user, 2023 to 2033
        6.3.1. Infants
        6.3.2. Toddlers
    6.4. Y-o-Y Growth Trend Analysis By End-user, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By End-user, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Europe
        7.3.4. Asia Pacific
        7.3.5. MEA
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Product Type
        8.2.3. By End-user
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Product Type
        8.3.3. By End-user
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Product Type
        9.2.3. By End-user
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By End-user
    9.4. Key Takeaways
10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. United kingdom
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Europe
        10.2.2. By Product Type
        10.2.3. By End-user
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By End-user
    10.4. Key Takeaways
11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. China
            11.2.1.2. Japan
            11.2.1.3. South Korea
            11.2.1.4. Singapore
            11.2.1.5. Thailand
            11.2.1.6. Indonesia
            11.2.1.7. Australia
            11.2.1.8. New Zealand
            11.2.1.9. Rest of Asia Pacific
        11.2.2. By Product Type
        11.2.3. By End-user
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By End-user
    11.4. Key Takeaways
12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. GCC Countries
            12.2.1.2. South Africa
            12.2.1.3. Israel
            12.2.1.4. Rest of MEA
        12.2.2. By Product Type
        12.2.3. By End-user
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By End-user
    12.4. Key Takeaways
13. Key Countries Market Analysis
    13.1. USA
        13.1.1. Pricing Analysis
        13.1.2. Market Share Analysis, 2022
            13.1.2.1. By Product Type
            13.1.2.2. By End-user
    13.2. Canada
        13.2.1. Pricing Analysis
        13.2.2. Market Share Analysis, 2022
            13.2.2.1. By Product Type
            13.2.2.2. By End-user
    13.3. Brazil
        13.3.1. Pricing Analysis
        13.3.2. Market Share Analysis, 2022
            13.3.2.1. By Product Type
            13.3.2.2. By End-user
    13.4. Mexico
        13.4.1. Pricing Analysis
        13.4.2. Market Share Analysis, 2022
            13.4.2.1. By Product Type
            13.4.2.2. By End-user
    13.5. Germany
        13.5.1. Pricing Analysis
        13.5.2. Market Share Analysis, 2022
            13.5.2.1. By Product Type
            13.5.2.2. By End-user
    13.6. United kingdom
        13.6.1. Pricing Analysis
        13.6.2. Market Share Analysis, 2022
            13.6.2.1. By Product Type
            13.6.2.2. By End-user
    13.7. France
        13.7.1. Pricing Analysis
        13.7.2. Market Share Analysis, 2022
            13.7.2.1. By Product Type
            13.7.2.2. By End-user
    13.8. Spain
        13.8.1. Pricing Analysis
        13.8.2. Market Share Analysis, 2022
            13.8.2.1. By Product Type
            13.8.2.2. By End-user
    13.9. Italy
        13.9.1. Pricing Analysis
        13.9.2. Market Share Analysis, 2022
            13.9.2.1. By Product Type
            13.9.2.2. By End-user
    13.10. China
        13.10.1. Pricing Analysis
        13.10.2. Market Share Analysis, 2022
            13.10.2.1. By Product Type
            13.10.2.2. By End-user
    13.11. Japan
        13.11.1. Pricing Analysis
        13.11.2. Market Share Analysis, 2022
            13.11.2.1. By Product Type
            13.11.2.2. By End-user
    13.12. South Korea
        13.12.1. Pricing Analysis
        13.12.2. Market Share Analysis, 2022
            13.12.2.1. By Product Type
            13.12.2.2. By End-user
    13.13. Singapore
        13.13.1. Pricing Analysis
        13.13.2. Market Share Analysis, 2022
            13.13.2.1. By Product Type
            13.13.2.2. By End-user
    13.14. Thailand
        13.14.1. Pricing Analysis
        13.14.2. Market Share Analysis, 2022
            13.14.2.1. By Product Type
            13.14.2.2. By End-user
    13.15. Indonesia
        13.15.1. Pricing Analysis
        13.15.2. Market Share Analysis, 2022
            13.15.2.1. By Product Type
            13.15.2.2. By End-user
    13.16. Australia
        13.16.1. Pricing Analysis
        13.16.2. Market Share Analysis, 2022
            13.16.2.1. By Product Type
            13.16.2.2. By End-user
    13.17. New Zealand
        13.17.1. Pricing Analysis
        13.17.2. Market Share Analysis, 2022
            13.17.2.1. By Product Type
            13.17.2.2. By End-user
    13.18. GCC Countries
        13.18.1. Pricing Analysis
        13.18.2. Market Share Analysis, 2022
            13.18.2.1. By Product Type
            13.18.2.2. By End-user
    13.19. South Africa
        13.19.1. Pricing Analysis
        13.19.2. Market Share Analysis, 2022
            13.19.2.1. By Product Type
            13.19.2.2. By End-user
    13.20. Israel
        13.20.1. Pricing Analysis
        13.20.2. Market Share Analysis, 2022
            13.20.2.1. By Product Type
            13.20.2.2. By End-user
14. Market Structure Analysis
    14.1. Competition Dashboard
    14.2. Competition Benchmarking
    14.3. Market Share Analysis of Top Players
        14.3.1. By Regional
        14.3.2. By Product Type
        14.3.3. By End-user
15. Competition Analysis
    15.1. Competition Deep Dive
        15.1.1. Artsana Spa
            15.1.1.1. Overview
            15.1.1.2. Product Portfolio
            15.1.1.3. Profitability by Market Segments
            15.1.1.4. Sales Footprint
            15.1.1.5. Strategy Overview
                15.1.1.5.1. Marketing Strategy
                15.1.1.5.2. Product Strategy
                15.1.1.5.3. Channel Strategy
        15.1.2. Baby Trend Inc.
            15.1.2.1. Overview
            15.1.2.2. Product Portfolio
            15.1.2.3. Profitability by Market Segments
            15.1.2.4. Sales Footprint
            15.1.2.5. Strategy Overview
                15.1.2.5.1. Marketing Strategy
                15.1.2.5.2. Product Strategy
                15.1.2.5.3. Channel Strategy
        15.1.3. BREVI MILANO Spa
            15.1.3.1. Overview
            15.1.3.2. Product Portfolio
            15.1.3.3. Profitability by Market Segments
            15.1.3.4. Sales Footprint
            15.1.3.5. Strategy Overview
                15.1.3.5.1. Marketing Strategy
                15.1.3.5.2. Product Strategy
                15.1.3.5.3. Channel Strategy
        15.1.4. Bugaboo North America Inc.
            15.1.4.1. Overview
            15.1.4.2. Product Portfolio
            15.1.4.3. Profitability by Market Segments
            15.1.4.4. Sales Footprint
            15.1.4.5. Strategy Overview
                15.1.4.5.1. Marketing Strategy
                15.1.4.5.2. Product Strategy
                15.1.4.5.3. Channel Strategy
        15.1.5. Compass Diversified
            15.1.5.1. Overview
            15.1.5.2. Product Portfolio
            15.1.5.3. Profitability by Market Segments
            15.1.5.4. Sales Footprint
            15.1.5.5. Strategy Overview
                15.1.5.5.1. Marketing Strategy
                15.1.5.5.2. Product Strategy
                15.1.5.5.3. Channel Strategy
        15.1.6. Dex Products Inc.
            15.1.6.1. Overview
            15.1.6.2. Product Portfolio
            15.1.6.3. Profitability by Market Segments
            15.1.6.4. Sales Footprint
            15.1.6.5. Strategy Overview
                15.1.6.5.1. Marketing Strategy
                15.1.6.5.2. Product Strategy
                15.1.6.5.3. Channel Strategy
        15.1.7. Dorel Industries Inc.
            15.1.7.1. Overview
            15.1.7.2. Product Portfolio
            15.1.7.3. Profitability by Market Segments
            15.1.7.4. Sales Footprint
            15.1.7.5. Strategy Overview
                15.1.7.5.1. Marketing Strategy
                15.1.7.5.2. Product Strategy
                15.1.7.5.3. Channel Strategy
        15.1.8. Goodbaby International Holdings Ltd.
            15.1.8.1. Overview
            15.1.8.2. Product Portfolio
            15.1.8.3. Profitability by Market Segments
            15.1.8.4. Sales Footprint
            15.1.8.5. Strategy Overview
                15.1.8.5.1. Marketing Strategy
                15.1.8.5.2. Product Strategy
                15.1.8.5.3. Channel Strategy
        15.1.9. Jane Group
            15.1.9.1. Overview
            15.1.9.2. Product Portfolio
            15.1.9.3. Profitability by Market Segments
            15.1.9.4. Sales Footprint
            15.1.9.5. Strategy Overview
                15.1.9.5.1. Marketing Strategy
                15.1.9.5.2. Product Strategy
                15.1.9.5.3. Channel Strategy
        15.1.10. KidKusion Inc.
            15.1.10.1. Overview
            15.1.10.2. Product Portfolio
            15.1.10.3. Profitability by Market Segments
            15.1.10.4. Sales Footprint
            15.1.10.5. Strategy Overview
                15.1.10.5.1. Marketing Strategy
                15.1.10.5.2. Product Strategy
                15.1.10.5.3. Channel Strategy
        15.1.11. Mommys Helper Inc.
            15.1.11.1. Overview
            15.1.11.2. Product Portfolio
            15.1.11.3. Profitability by Market Segments
            15.1.11.4. Sales Footprint
            15.1.11.5. Strategy Overview
                15.1.11.5.1. Marketing Strategy
                15.1.11.5.2. Product Strategy
                15.1.11.5.3. Channel Strategy
        15.1.12. Mothercare in Ltd.
            15.1.12.1. Overview
            15.1.12.2. Product Portfolio
            15.1.12.3. Profitability by Market Segments
            15.1.12.4. Sales Footprint
            15.1.12.5. Strategy Overview
                15.1.12.5.1. Marketing Strategy
                15.1.12.5.2. Product Strategy
                15.1.12.5.3. Channel Strategy
        15.1.13. Newell Brands Inc.
            15.1.13.1. Overview
            15.1.13.2. Product Portfolio
            15.1.13.3. Profitability by Market Segments
            15.1.13.4. Sales Footprint
            15.1.13.5. Strategy Overview
                15.1.13.5.1. Marketing Strategy
                15.1.13.5.2. Product Strategy
                15.1.13.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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