Baby Personal Care Market

Baby Personal Care Market Overview (2022-2032)

[250 Pages Report] The Baby Personal Care Market is likely to hold the global market at a moderate CAGR of ~5% during the forecast period. The global market holds a forecasted revenue of US$ 5.8 Billion in 2022 and is likely to cross US$ 8.31 Billion by the end of 2032.

The baby personal care market is anticipated to show promising growth prospects during the forecast period, expanding the baby personal care market size.

The baby care personal products market is largely driven by increasing births in developing countries and also due to increasing awareness of consumers about child hygiene. This is further supported by increasing disposable income and changing lifestyle of consumers in developing countries. Furthermore, couples married and parenting while in their mid-thirties to mid-forties are considered to be more financially stable, thus resulting in higher spending capacity for baby care products. Additionally, increase in number of working mothers globally is also driving the market. This growth is attributed to increased purchasing power and hence, substantially higher spending on baby care products.

Among all segments of the baby personal care market, the baby skin care products and toiletries segments collectively contributed the highest share in terms of revenue in 2021. Baby personal care products comprising organic ingredients is also expected to contribute to growth of the baby personal care market during the forecast period.

Factors Expected to Influence the Market Growth

The overall baby personal care market is segmented into hair care, skin care, toiletries, fragrances and convenience products among others. The toiletries and skin care segments are major contributors of revenue to the global baby personal care market. Currently, the baby hair care segment is the lowest contributor in terms of revenue in the global market.

This segment however, is expected to grow favourably in the near future. Furthermore, increasing use of baby shower gel is expected to drive growth of this market during the forecast period.

The baby care personal market is largely driven by increasing births in developing countries and also due to increasing awareness of consumers about child hygiene. This is further supported by increasing disposable income and changing lifestyle of consumers in developing countries. Furthermore, couples married and parenting while in their mid-thirties to mid-forties are considered to be more financially stable, thus resulting in higher spending capacity for baby care products. Additionally, increase in number of working mothers globally is also driving the market. This growth is attributed to increased purchasing power and hence, substantially higher spending on baby care products.

Regulations from Government for Raw Materials and Ingredients are having Negative Impact on Market

The various stringent regulations to ensure the use of environment-friendly materials are posing challenges for baby care manufacturing companies. Other challenges include ensuring that these products are available to consumers at affordable prices, and they are non-toxic in nature and skin-friendly. These are some of the anticipated restraining factors for this sub-segment.

Some restraining factors of the overall baby personal care market include substantially high product development and innovation costs, which results into high pricing of final products. Also, strict regulations regarding the use of chemicals is another restraint for the overall baby personal care market. Additionally, these products need to undergo clinical trials, which incurs high costs, to ensure that they are deemed fit for human consumption.

Sneha Verghese

Principal Consultant

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Country Insights

China is expected to be a Potential Market for Emerging Baby Care Products

The use of baby care products is on the rise, and production companies have the potential to start and emerge as the best providers in the nation. Some of the few reasons for this include rising urbanisation, higher disposable income per capita, the opening of China's two-child policy, and other factors. Innovative services are being offered by baby care businesses with an eye toward urban families with young children.

New Parents in USA are Preferring Baby Care Products for Safety and Wellbeing of their Infants.

Number of baby care products and production companies are claiming that their products are the best in market. New parents are anxious and confused about what they should prefer for their baby. The baby care products are attracting these parents to purchase their products, and they do this by marketing products as ‘safest’ and chemical free in the segment. This marketing strategy is seen effective in US.

Competitive Landscape

Some key players in the baby personal care market are Alliance Boots, Asda Group Ltd., Avon, Beiersdorf, Bonpoint, Burt’s Bees, Inc., Johnson & Johnson Ltd., Kimberly-Clark (U.K.), L’Oréal, Marks & Spencer, Nivea, Oral B Laboratories Ltd., Procter & Gamble, Unilever and others.

These companies are providing number of baby care products ranging from shampoos to baby wipes. They are likely to contribute most to the baby personal care market during forecast period.

• The Johnson & Johnson Ltd. Have launched a bay care product line named ‘Cottontouch’ in September 2020, including hair oil, wash, body lotion and cream. They also have new born and baby hampers, featuring number of essential products and a clothing piece as a gift.
• Nivea is offering an all-in-one baby cream, with a small and portable, easy to carry and use flat container, and made from natural ingredients and no additives.

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Scope of Report

Key Segments Profiled in the Baby Personal Care Market

By Product Type:

• Skin Care
• Hair Care
• Toiletries
• Others

By Nature:

• Organic/Natural
• Synthetic

By Age Group:

• 0-6 Months
• 6-12 Months
• 12-24 Months
• 25 Months and above

By Sales:

• Wholesalers/Distributors
• Specialty Stores
• Supermarkets/Hypermarkets
• Pharmacies/Drug Stores
• Online Stores
• Others

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa