The Baby Personal Care Market is likely to hold the global market at a moderate CAGR of ~5% during the forecast period. As per newly released data by Future Market Insights (FMI), the baby personal care market is estimated at USD 6.08 Billion in 2023 and is likely to cross USD 8.71 Billion by the end of 2033. Share of baby personal care market in its parent market (personal care market is ~20%-25%).
Baby care products include skin care, hair care and toiletries and are specially designed for babies because of their sensitive skin. These products are needed throughout a baby's developmental stages.
This market is expected to witness significant growth owing to several factors. The rising birth rate in emerging markets, increasing disposable income, changing lifestyles, and growing number of working women are some key factors expected to drive the market in the foreseeable future.
Moreover, the surging number of dual-income households across the globe and rising living standards in developing countries are expected to drive market growth over the next few years. Millennial parents have changed the dynamics of the market over the years. This factor has been impacting the demand for baby personal care products due to the growing economic strength of this consumer segment.
| Attribute | Details |
|---|---|
| Estimated Baby Personal Care Market Size (2023E) | USD 6.08 Billon |
| Projected Market Valuation (2033F) | USD 8.71 Billion |
| Value-based CAGR (2023 to 2033) | ~5% |
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The baby cares personal products market is largely driven by increasing births in developing countries and also due to rising awareness of consumers about child hygiene. This is further supported by increasing disposable income and changing consumers' lifestyles in developing countries.
Furthermore, couples married and parenting while in their mid-thirties to mid-forties are considered to be more financially stable, thus resulting in higher spending capacity for baby care products. Additionally, an increase in the number of working mothers globally is also driving the market. This growth is attributed to increased purchasing power and hence, substantially higher spending on baby care products.
Among all segments of the baby personal care market, the baby skin care products and toiletries segments collectively contributed the highest share in terms of revenue in 2021. Baby personal care products comprising organic ingredients are also expected to contribute to the baby personal care market growth during the forecast period.
Rise in Number of Infant Population Driving the Growth
The baby care personal market is largely driven by increasing births in developing countries and also due to increasing awareness of consumers about child hygiene. This is further supported by increasing disposable income and changing the lifestyles of consumers in developing countries.
Furthermore, couples married and parenting while in their mid-thirties to mid-forties are considered to be more financially stable, thus resulting in higher spending capacity for baby care products.
Additionally, an increase in the number of working mothers globally is also driving the market. This growth is attributed to increased purchasing power and substantially higher spending on baby care products.
Parents’ Concern over Baby’s Hygienic Factor
Parents have been very conscious about their newborn babies’ growth as well as hygienic factors. These parents make sure of a healthy and clean environment to nurture their babies for which they have been taking extra-precautionary steps. Owing to this fact, various baby care product manufacturers are now being very particular about the ingredients being used for production purposes and promoting the same effectively.
Moreover, trusted brand names are considered to be the most critical factor in both developing as well as developed countries. As a result, in the global baby personal care market, the brand name always provides an assurance of quality. Taking this fact into account, there has been a rise in demand for baby personal care products, especially from these concerned parents.
Manufacturers and the E-Commerce Channel Going Hand-in-Hand in Generating Revenue
Over the past decade, internet penetration has been surging in major parts of the world. Consumers have become more and more dependent on various online channels to gain knowledge about the products as well as inculcate in various social activities as well. Sighting this critical factor, major baby care product manufacturers have gone online to promote as well as sell their products in the global market.
For instance, Procter & Gamble went online by launching its own website “eStore site” which provides selling as well as detailed specifications of their product offerings. Similarly, Huggies Philippines launched the “Expert Panel” which is a new online consultation portal designed to guide new and experienced moms through their maternity and motherhood phases with expert advice on baby care. Hence online channel has been one of the influential factors driving the demand for the global baby toiletries market.
Principal Consultant
The various stringent regulations to ensure the use of environment-friendly materials pose challenges for baby care manufacturing companies. Other challenges include ensuring that these products are available to consumers at affordable prices and that they are non-toxic in nature and skin-friendly. These are some of the anticipated restraining factors for this sub-segment.
Some restraining factors of the overall personal baby care market include substantially high product development and innovation costs, which results in the high pricing of final products. Also, strict regulations regarding the use of chemicals are another restraint for the overall baby personal care market. Additionally, these products need to undergo clinical trials, which incur high costs, to ensure they are deemed fit for human consumption.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 5.3% |
| Jul to Dec (H2), 2021 (A) | 4.8% |
| Jan to Jun (H1), 2022 Projected (P) | 5.4% |
| Jan to Jun (H1), 2022 Outlook (O) | 5.9% |
| Jul to Dec (H2), 2022 Outlook (O) | 5.2% |
| Jul to Dec (H2), 2022 Projected (P) | 4.8% |
| Jan to Jun (H1), 2023 Projected (P) | 5.2% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | (+) 54 |
| BPS Change: H1, 2022 (O) to H1, 2021 (A) | (+) 59 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | (+) 48 |
| BPS Change: H2, 2022 (O) to H2, 2021 (P) | (-) 53 |
| Country | USA |
|---|---|
| Market Share (2023) | 26.1% |
| Market Share (2033) | 22.3% |
| BPS Analysis | (-380) |
| Country | Australia |
|---|---|
| Market Share (2023) | 2.1% |
| Market Share (2033) | 2.7% |
| BPS Analysis | (+) 60 |
| Country | India |
|---|---|
| Market Share (2023) | 3.8% |
| Market Share (2033) | 4.7% |
| BPS Analysis | (+) 90 |
China is expected to be a Potential Market for Emerging Baby Care Products
The use of baby care products is on the rise, and production companies have the potential to start and emerge as the best providers in the nation. Some of the few reasons for this include rising urbanisation, higher disposable income per capita, the opening of China's two-child policy, and other factors. Innovative services are being offered by baby care businesses with an eye toward urban families with young children.
New Parents in USA are Preferring Baby Care Products for Safety and Wellbeing of their Infants
Number of baby care products and production companies are claiming that their products are the best in market. New parents are anxious and confused about what they should prefer for their baby. The baby care product brands are attracting these parents to purchase their products, and they do this by marketing products as ‘safest’ and chemical free in the segment. This marketing strategy is seen effective in the USA.
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Toiletries Category Mostly Preferred in the Baby Personal Care Market
The overall baby personal care market is segmented into hair care, skin care, toiletries, fragrances and convenience products among others. The toiletries and skin care segments are major contributors of revenue to the global baby personal care market. Currently, the baby hair care segment is the lowest contributor in terms of revenue in the global market. This segment however, is expected to grow favourably in the near future. Furthermore, increasing use of baby shower gel is expected to drive growth of this market during the forecast period.
Omni-Channel Product Offering by Brand Owners
Brand owners of baby products have strategized their sales channel through Omni-channel retailing. Using this approach, the desired product is available to consumer across all available channels, whether online or offline. Thus, baby products are readily available for the consumer to purchase. This way the company reaches its customers not only in urban areas but also in rural areas. Thus, increasing the probability of high sales.
Some key players in the baby personal care market are Alliance Boots, Asda Group Ltd., Avon, Beiersdorf, Bonpoint, Burt’s Bees, Inc., Johnson & Johnson Ltd., Kimberly-Clark (United kingdom), L’Oréal, Marks & Spencer, Nivea, Oral B Laboratories Ltd., Procter & Gamble, Unilever, and others.
These companies are providing a number of baby care products ranging from shampoos to baby wipes. They are likely to contribute most to the baby personal care market during the forecast period.
Johnson & Johnson Ltd. launched a bay care product line named ‘Cottontouch’ in 2020, including hair oil, wash, body lotion and cream. They also have newborn and baby hampers, featuring a number of essential products and a clothing piece as a gift.
Nivea is offering an all-in-one baby cream, with a small and portable, easy-to-carry and use flat container, and made from natural ingredients and no additives.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ Million/Billion for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; MEA |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, Rest of the World |
| Segments covered | Product Type, Nature, Age Group, Sales Channel, Region |
| Key Companies Profiled | Alliance Boots; Asda Group Ltd.; Avon; Beiersdorf; Bonpoint; Burt’s Bees Inc.; Johnson & Johnson Ltd.; Kimberly-Clark (U.K.); L’Oréal; Marks & Spencer; Nivea; Oral B Laboratories Ltd.; Procter & Gamble; Unilever; Others (As Per Request) |
| Customization scope | Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
The baby personal care market is expected to reach a valuation of USD 6.08 Billion in 2023.
Parents all around the world are always conscious about their child’s wellbeing. The market for baby care goods is expanding primarily due to the need to ensure that babies are safe and receive the greatest facilities. Also, increase in income and luxurious lifestyle are responsible for increasing demand.
Leading players operating in baby personal care market are Alliance Boots, Asda Group Ltd., Avon, Beiersdorf, Bonpoint, Burt’s Bees, Inc., Johnson & Johnson Ltd., Kimberly-Clark (United kingdom), L’Oreal, Marks & Spencer, Nivea, Oral B Laboratories Ltd., Procter & Gamble, and Unilever among others.
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Baby Personal Care Market
