Demand for Liquid Dietary Supplements in Turkey

Demand for liquid dietary supplements in Turkey is expected to total USD 24.0 million in 2026 and is projected to rise to USD 65.0 million by 2036, expanding at a 10.5% CAGR. By product, vitamins and minerals lead with a 41.0% share, while immunity remains the most prominent health function at 45.0%. By consumer group, adults account for 44.0% of sales, reflecting consistent daily-use routines supported by pharmacy advice, digital discovery, and repeat purchase behavior across mainstream wellness stacks.