Polyvinyl alcohol represents 72.0% of the material type category and detergents and cleaning products account for 39.0% of application demand in 2025. The water-soluble packaging market was valued at USD 4.7 billion in 2025, is projected to reach USD 9.1 billion by 2035 and is forecast to post a 6.8% CAGR between 2025 and 2035.