Wood Plastic Composite (WPC) Floorings Market

2020 Analysis and Review: WPC Flooring Market by End Use – Commercial Buildings, Residential Buildings and Retail Outlets for 2020 - 2030

Introduction

The sustained growth of the global construction sector in addition to major investments into repair and renovation activities annually, around the world are key factors driving demand for wood plastic composite (WPC) flooring materials. However, the market has witnessed a short-term slump in 2020 owing to the temporary suspension of construction activity during the coronavirus pandemic.

 Physical characteristics of WPC flooring products including water resistance, high durability, shear strength, and flexibility, coupled with growing user awareness about sustainable options in construction bolster rates of adoption.

A study conducted by Future Market Insights, provides exhaustive details on influential factors in terms of revenue for the projection period from 2020 to 2030. 5.5 mm thickness options in WPC floors are estimated to remain highly sought after, and commercial sector applications accounting for a major revenue share through the forecast period.

Sustainability Initiatives in Construction Drives Demand

The global WPC flooring market has largely been driven by demand for sustainability in terms of construction materials, and the growing investments into repair and renovation activities for commercial and residential projects.

Polyethylene material in particular is reflecting fast growth in a wide range of construction projects, supported by higher affordability, rigidity, and even biodegradability supporting long term demand. Similarly, acrylonitrile butadiene styrene and polystyrene has found use in areas exposed to higher moisture levels, displaying durability and eco-friendly characteristics.

The changes in consumer bias towards green buildings, and demand for bio plastics in developed and developing countries with awareness about issues about pollution and climate change contribute to global demand through 2030.

Growing interest in DIY Construction Projects

Growing access to resources and information by do-it-yourself (DIY) enthusiasts, coupled with design improvements, enhancing the simplicity of DIY installation of WPC flooring panels are rapidly gaining traction in numerous regions of the world owing to cost benefits over professional installations, triggering demand and improving on the growth potential of the WPC flooring market.

North America and Europe in particular are reporting a relatively higher demand for DIY projects with inclination of consumers for expenditure on premium products, largely associated to repair and renovation applications is likely to support growth of the industry in the long term.

Key Challenges

Strict regulations imposed by governments on emissions which have health and environment ramifications from the production of WPC products is a key challenge for manufacturers. Also, WPC flooring is more prone to damage from abrasion and deformation owing to high load or impact. WPC flooring can also be damaged from prolonged exposure to heat, UV rays, water, and poor installation practices.

The coronavirus has generated key growth challenges for WPC flooring market, as supply of raw materials have been hit by interruptions, with logistics infrastructure being blocked by lockdown measures. On the other hand, manufacturers expect to diversify their sources to minimize such risks in the long term.

Region-wise Analysis

Europe WPC Flooring Market

Europe is currently the largest market for WPC flooring, which is expected to account for more than 23% of the market value through 2030, reach a volume of over 33600 tons during this period. Strong demand in domestic construction projects. Efforts towards decreasing logging in Europe are providing opportunities for penetration of WPC materials in construction.

Decking applications of WPC flooring materials are a major contributor to demand in the region. Germany is a leading market for WPC flooring, owing to high demand and investments being made into real estate and infrastructure in the country. Also, growth in immigration and favorable financing policies have been beneficial to the market in recent years.

Solid profile flooring panels have been found to be more popular as compared to other hollow alternatives owing to higher durability. On the other hand, the lack of adequate recycling facilities is a major factor holding back market growth.

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North America WPC Flooring Market

Following Europe, North America is the currently the second largest market for WPC flooring products. However, the regional market is likely to lose ground owing to faster growth displayed from East Asian countries.

Advancements and demand for bioplastics is expected to propel the market in the years to come. Changes in consumer bias, fragmented landscape, and increased income among home owners is likely to generate opportunities of growth through 2030.

Expansion of the commercial construction sector, particularly in the United States, coupled with government policies towards green buildings will be beneficial to the market in the long term.

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East Asia WPC Flooring Market

Product Innovations remains a key strategy for market players in East Asia. The growing focus of sustainability in construction, coupled with environmentally friendly production processes coupled with emphasis on green technologies will be critical to market developments.

The East Asia market is reflecting a high growth rate, which is expected to bolster market value to surpass that of North America by the end of the forecast period. The On the other hand, the East Asia industry is facing challenges from the use of chemicals such as formaldehyde and associated emissions resulting in health and environmental concerns.

Category-wise Insights

Bias Towards for 5.5mm WPC Flooring

WPC flooring products are primarily available in 5 major types which reflect high demand, including 4mm, 5mm, 5.5mm, 6.5mm, and 8mm. Of these the 5.5 mm variants have been reflecting strong demand on the back of better affordability to the end user, while not compromising on product quality.

5.5 mm WPC flooring materials are extensively finding use not only in commercial construction projects, but also in residential and retail outlet designing as well. Also, the moderate thickness of these products, enable easier transition between different flooring surfaces along with adequate protection through wear layers, which will drive demand in the long term.

Strong Demand from Commercial Building Application

WPC flooring is used in commercial construction, residential construction, and retail outlets, among others. Of these construction of commercial building projects are the largest end users for WPC flooring. Trends of urbanization and development of smart city projects are major contributors in the market.

In addition, significant investments by governments into commercial construction and infrastructure projects are expected to have a positive impact on the industry throughout the forecast period.

Competitive Landscape

Manufacturers in the WPC flooring market have been observed to have emphasized on the investments for product and material improvements, aimed towards the widening of portfolios in a competitive industry landscape. In addition, strategic partnerships and acquisitions to expand product line and manufacturing capacities have become important.

New mineral cores have gained major importance with magnesium-based compounds gaining ground over conventional limestone options. Also, improvements in hardwood veneers have been gaining attention among end users.

Coretec has unveiled its Original line of flooring options, which focus on design enhancements such as WPC floor planks being developed specifically with click systems to suit narrow boards, and new visual effects for herringbone style installations, made from 40 SKUs.

Mannington Mills has unveiled a number of hardwood designs with mixed-species applications, with improvements in staining and texture under the Prospect Park, Triumph, and Bengal Bay lines, the latter of which is made from Indian hardwood species.

Earthwerks has introduced a large number of new products including WPC flooring options with tile and stone aesthetics, and designs to encompass multiple planks. The firm has also launched SPC and LVT flooring options to provide consumers with a wider choice to suit customized flooring requirements.

Aside from these players, other major manufacturers include:

  • Armstrong Flooring
  • Pro-Tek
  • Parterre Flooring
  • Shanghai SevenTrust Company Co. Ltd.
  • Oakio
  • Spectra Contract Flooring
  • Tecnodeck
  • WPC-Woodplastic A.S.
  • Leben India Pvt. Ltd.
  • Novowood
  • Taizhou Huali New Materials Co Ltd.
  • Nanjing Xuhua Sundi New Building Materials Co. Ltd.

This list is only indicative – The full list of WPC flooring players is available on request.

WPC Flooring Industry Report: Scope

Attribute

Details

Forecast Period

2020-2030

Historical Data Available for

2015-2019

Market Analysis

USD Million for value, Tons for Volume

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia & Pacific, Middle East & Africa

Key Countries Covered

US, Canada, Brazil, Mexico, Germany, Italy, France, U.K., Spain, BENELUX, Russia, China, Japan, South Korea, India, ASEAN, GCC Countries, Turkey, Northern Africa, South Africa

Key Segments Covered

Thickness, End Use Sector, and Region

Key Companies Profiled

Armstrong Flooring, Mannington Mills, Pro Tek, Parterre Flooring, Shanghai SevenTrust Company Co. Ltd., Oakio, Spectra Contract Flooring, Coretec, Tecnodeck, WPC-Woodplastic A.S., Leben India Private Ltd., Novowood, Taizhou Huali New Materials Co. Ltd., Nanjing Xuhua Sundi New Building Materials Co. Ltd.

Report Coverage

Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Questions Answered by the Report

  • What is the size of the WPC flooring market?

    The global WPC flooring market surpassed a valuation of US$ 1.8 Bn in 2019. The market is estimated to rise at a promising 7% CAGR between 2020 and 2030.

  • Which is the largest market for WPC flooring?

    Europe is a dominant market for WPC flooring products. Major investments into commercial building and construction design & development is a key contributor.

  • Which are the top companies in WPC flooring market?

    Some of the major companies running the market are Armstrong Flooring, Mannington Mills, Pro Tek, Parterre Flooring, Shanghai SevenTrust Company Co.Ltd., Oakio, Spectra Contract Flooring, Coretec, and Tecnodeck, among others.

  • What are the applications of WPC flooring?

    WPC floorings are primarily used in three settings, including commercial buildings, residential buildings, and in retail outlets. WPC floorings in retail outlets will reflect a relatively faster growth through the forecast period.

  • In what thicknesses are WPC flooring available?

    WPC floorings are found in five thickness options. These include 4mm, 5mm, 5.5mm, 6.5mm, and 8mm. Of these, 5.5mm WPC floorings are witnessing higher demand and are projected to account for approximately 30% of the market share by 2030.

  • What is the outlook on WPC flooring market?

    WPC flooring producers are taking advantage of changes in construction projects in Asia, North America and Europe, with governments implementing favorable policies towards the growth of urbanization, which will contribute to market growth in the long run.

  • Which region will exhibit higher demand for WPC flooring?

    Countries in East Asia are generating profitable opportunities for growth to market players, with government bodies in the region investing extensively in the regional construction and infrastructure sector.

Enquiry before Buying

  • Is this research conducted by Future Market Insights?

    Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst.

  • What research methodology is followed by FMI?

    FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions.

  • Who are the respondents for primary research?

    FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request. 

  • Is a sample of this report available for evaluation?

    Yes, you can request a sample and it will be sent to you through an email.

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Key Segments

Thickness

  • 4mm
  • 5mm
  • 5.5mm
  • 6.5mm
  • 8mm

End Use Sector

  • Commercial Buildings
  • Residential Buildings
  • Retail Outlets

Regional Outlook

  • North America (U.S., Canada)
  • Latin America (Brazil, Mexico, Rest of LATAM)
  • Europe (Germany, Italy, France, U.K., Spain, BENELUX, Russia, Rest of Europe)
  • South Asia & Pacific (India, ASEAN, Rest of South Asia)
  • East Asia (China, Japan, South Korea)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa, Rest of MEA)

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