Rapid Penetration of Online Retail Slated to Shape the Future of Global Perfumes Market, Says FMI

Oct 27,2016 | Retail and Consumer Products

Personal grooming is mostly popular among millennial who are ready to experiment with new concepts and brands, which will continue to influence the growth of perfumes market in the near future. In a 10-year forecast of global perfumes market published by Future Market Insights (FMI) for the period 2016-2026, the revenue is likely to reach a value of over US$ 70 Bn by the end of 2026. Additionally, the global perfumes market is expected to exhibit a CAGR of 5.9% during the forecast period, which underlines promising growth outlook for the global market for perfumes.

According to the market intelligence released by FMI, the global perfumes market will witness significant growth over 2016-2026, primarily driven by increasing number of younger population in developing countries compared to older demographic. As indicated in the report, availability of perfumes in different price ranges is one of the major factors influencing a strong boost in perfumes market growth.

Perfumes Brands to Prefer Partnerships with Online Retail Leaders

A growing tendency to spend on personal grooming and rising spending power will remain the key drivers of the growth of perfumes market. Diverse availability of personal grooming products, coupled with increasing online retail penetration in developing countries, will be highly impactful in fueling the perfumes market over the forecast period. Online portals offer a heap of opportunities for sales of various local and foreign brands of perfumes to different consumer classes. To capitalize this lucrative sales channel, key players participating in global perfumes market are either developing their e-commerce/online stores or entering into partnerships with popular e-commerce operators. Furthermore, to avoid the consumption and usage of counterfeit products, several niche perfume brands have their dedicated outlets to maintain the product value and even to promote their presence in the global perfumes market.

Although westernization and subsequently changing living standards of consumers have impacted the global perfumes market growth, the availability of several counterfeit products is likely to hamper the growth of this market. The market intelligence released by FMI on global perfumes market mentions escalating adoption of deodorants for daily use which might possibly substitute perfumes, as they are widely available and relatively lesser expensive. Additionally, growing awareness of various chemical ingredients used in making perfumes is estimated to be an obstacle in the growth of global perfumes market.

For More Detailed Insights on Fragrances Market

Eau Fraiche to Exhibit Maximum CAGR over Other Product Types

Although Eau de Parfum holds the largest share of more than 50% in the global perfumes market, it is expected to witness passive growth during the forecast period. On the other hand, FMI experts estimates Eau Fraiche to expand at a robust CAGR over 2016-2026. Relatively high growth of this segment is attributed to rising demand for limited edition of Eau Fraiche launched by the major key players. Subsequently, due to increasing penetration of perfumes in Asian and African countries, Eau de Cologne will exhibit a healthy CAGR over the projection period, shaping the future of global perfumes market.

Asia Pacific Excluding Japan (APEJ) to Emerge As the Most Lucrative Regional Market for Perfumes

In terms of opportunities for manufacturers of perfumes, Asia Pacific is expected to be the most lucrative region for perfumes market stakeholders. It is likely to register a significant share of the total global market value by the end of the forecast period. Robust sales of perfumes in this region is mainly fuelled by the increasing younger population and high consumer awareness related to personal hygiene. It is further influenced by increasing disposable income in developing countries of Asia Pacific, which will further continue to push the number of consumers willing to spend on luxury products such as branded perfumes.

Further insights on the performance of global perfumes market can be availed through a comprehensive market intelligence, get in touch with the team of expert analysts at press@futuremarketinsights.com

About Retail & Consumer Products division of FMI

Expert analysis, in-depth insights, and strategic recommendations - the Retail & Consumer Products team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 500+ reports, the team has analyzed the consumer goods industry lucidly in 80+ countries for over a decade. We provide end-to-end research database on retail & consumer products market and consulting services; reach out to explore how we can help.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centres in the U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and take critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously track emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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