Nutraceutical Gummies Market Registers Increasing Sales Backed by Rising Demand for Vitamin and Mineral Supplements: FMI Study

May 28,2021 | Food and Beverage

Nutraceutical gummies sales will rise exponentially in the coming years, as consumers continue exhibiting increasing focus on health and wellness. As per a study by Future Market Insights (FMI), the nutraceutical gummies market will reach a valuation of US$ 24.54 Bn in 2021.

Nutraceutical Gummies Market

A recent market study published by Future Market Insights on the Nutraceutical Gummies mar...

Nutraceutical Gummies Market

Sales are projected to skyrocket as the demand for healthcare supplements continues rising to fulfil lack of nutrition in regular diet. The increase in the working population and their rising income have become one of the key drivers of the market.

Gummies are likely to dominate the dietary supplements landscape in the coming years. With focus on health and wellness growing in response to the increasingly hectic lifestyle, consumers are likelier to rethink their diet choices.

As per the report, in terms of nutritional class, the demand for gummies rich in vitamin and mineral content is expected to be higher. It is expected to constitute the leading segment based on nutritional class and account for nearly 43.8% of the sales in the market in 2021.

While developed countries are likely to be at the forefront of this trend, emerging economies will soon catch up. Besides change in lifestyle, higher spending power will make consumers in emerging countries more willing to spend on health supplements.

Key Takeaways from the Nutraceutical Gummies Market Study

  • Nutraceutical gummies market is expected to rise at an impressive 15% CAGR between 2021 and 2031
  • Expansion of dietary supplements sector will push sales in the U.S., which is expected to account for over 87% of the North America market in 2021
  • Backed by government initiatives to encourage healthy living, the U.K. market will register a little below 15% y-o-y growth in 2021
  • Consumers in Germany and France are adopting a preventive attitude as they realize the importance of maintaining a strong immune system. This will  create opportunities for nutraceutical gummies sales
  • Focus on healthy living will drive growth in Japan and South Korea. With ecommerce sector thriving due to home seclusion amid pandemic, sales are poised to surge in both countries

Market players are likely to focus on product launches to sway discerning consumers in the favor of their brand. Various combination of flavors, shapes, and colors of nutraceutical gummies are expected to make entry into the market attracts consumers,” said a lead analyst at FMI

Inclusion of Organic ingredients

Consumers have become increasingly interested in improving their health through their diet over the past few years. This has led to the development of several entirely new additions in the food and beverage industry such as sugar-less, organic, and calorie-free variants.

Primary focus of healthy eating is reduction of chemical additives in food and beverage products, which has influenced nutraceutical manufacturers to divert their conventional supplement production into organic and natural nutraceutical production through organic certified grains.

Who is winning?

Innovation has become a cornerstone of growth strategies adopted by companies operating within the nutraceutical gummies market. Producers are likely to focus on innovation in terms of flavor, size, and packaging to make their presence felt in the highly competitive nutraceutical gummies market.

Some of the leading companies offering nutraceutical gummies are Bayer AG, Zarbee’s, Inc., Sanofi S.A., Nature’s Bounty Co., Otsuka Holdings Co., Ltd., SmartyPants Vitamins, Church & Dwight Co. Inc., Olly Public Benefit Corporation, Life Science Nutritionals, The Honest Company, Inc., Pfizer, Nature’s Way, and other.

Get Valuable Insights into Nutraceutical Gummies Market 

Future Market Insights, in its new offering, provides an unbiased analysis of the Nutraceutical Gummies market, presenting historical demand data (2016-2020) and forecast statistics for the period from (2021-2031). The study divulges compelling insights on the Nutraceutical Gummies market based on nutritional class (vitamin & minerals, dietary fiber, prebiotics & probiotics, polyunsaturated & fatty acids, antioxidants, and others), by functionality (digestive health, immunity & strength, cardiovascular health, bone & muscles health, and others), and by age (pediatric, geriatric, and adult), and distribution channel (hospital pharmacies, retail pharmacies, drugstores, supermarkets, and online stores) across seven major regions (North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa).


In the recent past, there has been a steady increase in the incidence of lifestyle diseases due to hectic schedules as well as changing lifestyle patterns. Thus, consumers are taking preventive measures for reducing the effects of lifestyle diseases. Degenerative joint disease is a common type of arthritis. Hence, nutraceutical gummies for bones and joints should be consumed to prevent and reduce the effects of such diseases. These nutraceuticals also contain minerals and vitamins as ingredients, which enhances immunity. This is expected to drive the growth of the nutraceutical gummy market.

About Food Market Division at FMI

Expert analysis, actionable insights, and strategic recommendations – the food & beverage team at Future Market Insights helps clients from across the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analysed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.