Robust Sales Projected for Probiotic Supplements, as Consumers Lean on Preventive Healthcare, Says FMI

Nov 15,2019 | Food and Beverages

Technological advancements in the field of molecular biology and gene sequencing are allowing researchers and scientists to develop new probiotic formulas that are tailored to consumer requirements. The global probiotic supplements market is projected to register a CAGR of 15% during the forecast period (2019-2027).

Manufacturers are focusing on product differentiation on the basis of functional properties, multi-strain supplements, unique flavors, new product formats (gummies), and novel packaging formats to target specific consumer groups.

Though probiotic supplements have been largely considered to be beneficial for gut health, their potential side-effects such as nausea and headache still continue to limit sales to a certain extent. However, continued efforts in development of specific probiotic strains with significantly less or no side effects will be an important factor shaping sales of probiotic supplements in the near future.

Key Takeaways - Probiotic Supplements Market Study

  • North America is projected to be a key market, as dietary supplements industry remains concentrated in the region. Demand for probiotic supplements is gaining a boost from consumer inclination towards alternative health practices and preventive healthcare.
  • Several manufacturers are offering probiotic supplements consisting of bacterial strains beneficial for children as well as adults, in order to target diverse demographic groups.
  • Lactobacillus-based probiotics are widely used to maintain female intimate health, making it one of the most preferred products as compared to Bifidobacterium- and streptococcus-based probiotic supplements.
  • Zero-calorie and sweetener-free tags attached to probiotic supplements continue to play a key role in boosting their demand.

In recent years, the probiotic supplements market has experienced a lot of regulatory backlash. However, rapidly developing preventive healthcare approach and longstanding acceptance of probiotic supplements among consumers, and resurgence of recommendations by health care practitioners for use of these supplements are offering tailwinds to the market growth.

For More Detailed Insights on Probiotic Supplements Market

probiotic supplements market region wise share 2019e pr

Sales of Probiotic Supplements for Kids to Witness Rampant Growth

In recent past, there has been an increase in number of cases of gastrointestinal-related diseases in children. Such cases were usually addressed with over-the-counter medication, which often caused a few side effects. This has created a highly conducive environment for development of relatively-safe probiotic supplements with certain strains of bacteria that are perceived to be good for children’s gut health. Manufacturers are targeting the highly lucrative kids segment by launching products with unique flavours, colors, and shapes that have more consumer appeal.

Know More About What Report Covers

Future Market Insights, in its new offering, offers an unbiased analysis of the global probiotic supplements market, presenting historical demand data (2015-2018), and forecast statistics for the period, 2019-2027. The study divulges compelling insights on the probiotic supplements market on the basis of end use, bacteria, distribution channel, and region. Based on end use, the segmentation includes women, seniors, and kids. Probiotic supplements for women are expected to account for the highest market share, followed by seniors, over the forecast period.

For an insightful view on various factors influencing the growth of probiotic supplements market over the next decade, write to the analyst press@futuremarketinsights.com

About the Food & Beverages Division at Future Market Insights

Expert analysis, actionable insights, and strategic recommendations – the Food & Beverages team at Future Market Insights helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the food & beverage industry lucidly in 50+ countries for over a decade. The team provides end-to-end research and consulting services; reach out to explore how we can help.

About Food & Beverages division of FMI

Expert analysis, actionable insights, and strategic recommendations - the Food & Beverages team at FMI helps clients from all over the globe with their unique business intelligence needs. With a repertoire of over 1,000 reports and 1 million+ data points, the team has analyzed the food & beverage industry lucidly in 100+ countries for over a decade. The team provides end-to-end research of the global food & beverage market and consulting services; know how we can help.

About Future Market Insights (FMI)

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in London, the global financial capital, and has delivery centres in the U.S. and India. FMI's latest market research reports and industry analysis help businesses navigate challenges and take critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously track emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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