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Agro-Rural Tourism Market

Market Insights on Agro-Rural Tourism covering sales outlook, demand forecast & up-to-date key trends

Agro Rural Tourism Market by Type, Booking Channel, Tourist, Tour, Consumer Orientation & Region - Forecast 2022 – 2032

Agro Rural Tourism Market Outlook (2022-2032)

[250 Pages Report] As per newly released data by Future Market Insights (FMI), the agro rural tourism market is estimated at USD 89.86 billion in 2022 and is projected to reach USD 158.56 billion by 2032, at a CAGR of 5.79% from 2022 to 2032.

Attribute

Details

Estimated Agro Rural Tourism Market Size 2022

US$ 89.86 Bn

Projected Agro Rural Tourism Market Size (2032)

US$ 158.56 Bn

Value CAGR (2022-2032)

5.79%

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Key Points Covered in Agro Rural Tourism Market Survey

  • Market estimates and forecast 2017-2032
  • Key drivers and restraints impacting market growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Global Agro Rural Tourism Market and How to Navigate
  • Recommendation on Key Winning Strategies

2017-2021 Global Agro Rural Tourism Market Outlook Compared to 2022-2032 Forecast

Agro and Rural Tourism is one of the emerging trends of tourism. It extends the great support to the primary sector of a country as well as upliftment of remote and rural regions. Agro tourism is the subset of Rural Tourism.

The agro-rural tourism is also supported by the cause of eco-tourism and sustainability tourism. The agro-rural tourism offers city travelers to escape from urban life and re-discover the roots of rural. The engaging activities in agriculture farm, fields and discovering rural life is becoming trend and attracting travelers towards agro-rural tourism. Lastly the agro-rural tourism contributes the major growth to tourism industry with the help of income generated from agro-rural tour activities.

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Growing Trends of Farm And Ranch Stay to Generate Demand for Agro Rural Tourism Market  

The trends of farm and ranch stays is getting traction at a significant rate. The increasing stress and pollution has inclined the travellers towards farm vacation. Apart from this. the promotional activities and campaigns from tour aggregators for farm stay vacation are attracting huge number of travellers.

In farm stay vacations the agro products are used and promoted extensively. Meanwhile, the farm vacation includes activities such as working in fields, village tour, shopping of handmade products, trying the local fresh food and exploring and experiencing the rural authentic life. Youths and millennials like to participate in such activities which results in the growth of agro rural tourism market.

Rise in Eco-Tourism Result in Growth of Agro Rural Tourism Market

With rise in development of industry infrastructure and technological advancements there is rise in pollution. The green initiatives and green campaigns activities have become the trend under the fast growing ecotourism. The eco-tourism encourages the mass to adopt a green pastime. This help to generate more demand for agro tourism.

The rising trends of agro tourism focuses on betterment of villagers. The cause of agro tourism result in growth of rural tourism. In spite of monopolization in tourism market by leisure activities there has been a significant and steady growth in agro rural tourism market as it is being consider as an alternate was of healthy tourism under eco-tourism. The rising trend of health and environment consciousness has further fueled the growth of agro rural tourism market.

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The Benefits of Agro Rural Tourism Drives the Agro Rural Tourism Market

The concept of agro rural tourism offers tangible and intangible feature related to environment, culture, food and landscape. It is a positive approach and journey to understand the behavior and cultural environment of the community. The agro-rural tourism brings acknowledgement and create value for cultural and architectural heritage.

The activities of agro rural tourism permits the travelers to have a noiseless peaceful and comfortable stay and experience the serenity of nature. It also helps to understand the customs and traditions of rural culture. The income generate from agro-­rural tourism facilitates in improving the living style and condition of villagers. Thus travelers like to be the part of agro rural tourism.

Country-wise Insights

How Agro Rural Tourism Market is Progressing in India?

“Initiatives By India Government To Grow The Agro Rural Tourism In India”

Agriculture is the backbone of India for many decades. Agriculture in India is one of the major sector of Indian Economy. Agriculture is one of the important occupation for various parts and regions of India. Meanwhile, there are vast number of rural areas in India which are under development. Hence government of India is introducing certain schemes and campaigns to promote agro rural tourism in India such as the Maharashtra Tourism Of India has taken initiatives for agro tourism under experimental tourism.

The purpose of agri-tourism serves farmers an opportunity to earn extra income. The scheme also benefits rural areas by generating vast number of visitors to the villages. The another purpose of agro tourism is to introduce the agricultural products and experience the agricultural activities to the visitors.

The visitors can have an enhanced experience by participating in village traditions, village culture, customs and experience the village art and art works. They also provide accommodation for lodging and restaurants for food and refreshments with Maharashtra Tourism Development Corporation (MTDC). The scheme helps travelers to explore as well as generate income for development of agriculture and rural sector. Such activities generate demand for agro-rural tourism in India.

How Rural Communities is Driving the Growth for Agro Rural Tourism Market in Japan?

“The Rural Tourism is Boosting The Growth of Agro Rural Tourism Market in Japan”

Although Japan is known for its technological development the Japanese community still practice and enrich the traditional culture of agriculture. Japan highly promote the rural tourism in their country. Under rural tourism Japan provide opportunities for visitor to experience the traditional Japanese lifestyle that exist in rural areas.

The visitors get an opportunity to experience the local authentic food, Japanese homes to stay, and also to participate in agricultural festival and daily events. There is a high demand and trends for agro rural tourism among domestic tourist along with international travelers. The cultural morals and values attracts the domestic travelers towards agro-rural tourism in Japan.

Category-wise Insights

Which Tour Type Generate Demand for Agro Rural Tourism?

“Student Trips, Family Trip and Group Trip Generate the Demand For Agro Rural Tourism”

According to the analysis, in terms of tour type the student Trips, family Trips and group Trips generates high demand for agro rural tourism. Many school introduce environmental studies as a part of their curriculum. The schools and institutions try to explain the environmental situations and surrounding effects with the help of environmental and social studies. Therefore, they conduct various field visits to farm and rural areas and try to connect the children with the roots agro-rural tourism. Meanwhile, the agriculture science is one of the emerging trends of education and hence many students visit agriculture fields and rural areas to learn agro and rural tourism industry in a broader was as they focus on development of this field. Lastly family and groups participate in agro-tourism to experience the agriculture activities and rural life and contribute to the agriculture and rural sector.

Which Age Group is More Likely to Participate in Agro Rural Tourism?

“The Participation From Every Age Group Is Expected To Increase Significantly in Agro Rural Tourism”

In terms of age group, the number of travelers from all the age group is expected to rise significantly. The millennials and youths want to discover the roots of village, the civilization of villagers and want to feel the basic civilization by participating in rural and agriculture activities. Also agro rural tourism is a rising trend on social media among millennials. The travelers from mid and old age group want to connect back to the rural places, feel the presence of rural life and agriculture activities and pass the message of importance of agriculture to their younger generations. Hence the emotions of travelers and rising trends of agro rural activities is expected to grow the agro rural tourism maket.

Which Service Type Has Higher Demand in Agro Rural Tourism Market?

“Recreation Agritourism Has More Number Of Participation in Agro Rural Tourism Market”

According to our analysis, the recreation agritourism can get more number of participation as compared other service type.  The recreation agritourism involves exploration of field work, participate in activities related to agriculture and rural development, learn about the new technologies and advancement in agriculture and rural sector, organic farming practices, and other experiences. It focuses on enrichment of agro-rural tourism through interactive way learning on agriculture and rural development sector.

Competitive Landscape

Leading players operating globally in the market and are focusing on expansion of their business. Also working on their service offering and marketing stategies to attract new customer.

For instance:

  • In the year 2018, Farm to Farm International Tours launched an event Rural Perspective on Scandinavia. The event focus on how farming community adapted and transformed into modern and substantial economic force specially with challenging climatic environment.

Scope of Report

Attribute

Details

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

USD Million for Value

Key Regions Covered

North America, Latin America, Europe, East Asia,

South Asia, Oceania & MEA

Key Countries Covered

United States, Canada, Brazil, Mexico, Argentina, Colombia Germany, U.K., France, Italy, Russia, South Africa, Turkey, UAE, Egypt, Jordan China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Philippines, Cambodia, Vietnam Australia & New Zealand.

Key Segments Covered

Service Type, Booking Channel, Tour Type, Tourist Type, Consumer Orientation, Age Group and Region.

Key Companies Profiled

  • Agri Tourism Development
  • GTI Travel
  • Cyprus Agrotourism
  • Heartland Travel and Tours
  • AgriProFocus
  • Cape AgriTours
  • Farm to Farm
  • Meru Agro
  • Rural Tours
  • Stita Group
  • Greenmount Travel
  • Blackberry Farm
  • Bay Farm Tours
  • Select Holidays
  • Harvest Travel International

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Global Agro Rural Tourism Market by Category

By Service Type, Global Agro Rural Tourism Market is segmented as:

  • Direct Market Agritourism
  • Educational Agritourism
  • Recreation Agritourism

By Booking Channel, Global Agro Rural Tourism Market is segmented as:

  • Online Booking
  • In Person Booking
  • Phone Booking

By Tourist Type, Global Agro Rural Tourism Market is segmented as:

  • Domestic
  • International

By Tour Type, Global Agro Rural Tourism Market is segmented as:

  • Individual Traveller
  • Group Trip
  • Family trip
  • Student trip

By Consumer Orientation, Global Agro Rural Tourism Market is segmented as:

  • Men
  • Women
  • Children

By Age Group, Global Agro Rural Tourism Market is segmented as:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

By Region, Global Agro Rural Tourism Market is segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Frequently Asked Questions

The global agro rural tourism market reached a valuation of US$ 89.86 Bn in 2022.

Growing popularity of eco-tourism and sustainable tourism, rise in trends of agro-rural tourisms on social media, government campaigns and promotions on agro rural tourisms, developments in agricultural sector, rise in rural development programs, are some of the reasons driving the agro rural tourism market.

Leading players operating in the global agro rural tourism market are Agri Tourism Department, GTI Travel, Cyprus Agrotourism, Agri Pro Focus, Capr Agri Tours, Farm To Farm, Meru Agro, Rural Tours, Select Holidays, Greenmount Travel, Heartland Travel and Tours, Stita Group are among others.

The North America agro rural tourism market is projected to grow at a 26.0% CAGR over the forecast period.

The Europe agro rural tourism market is anticipated to expand at 24.0% CAGR over the forecast period.

The Asia-Pacific agro rural tourism market is anticipated to expand at 36.0% CAGR over the forecast period.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

    2.2. Number of Agro Rural Tourists (Mn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Agro Rural Tourists Y-o-Y Growth Projections

3. Global Tourism Industry Analysis

    3.1. Tourism Industry Overview

        3.1.1. Travel & Tourism Industry Contribution To Global GDP

            3.1.1.1. Business Spending v/s Leisure Spending

            3.1.1.2. Domestic v/s Foreign

            3.1.1.3. Direct, Indirect, and Induced

        3.1.2. Travel Sector Contribution To Global Overall Employment

        3.1.3. Travel & Tourism Growth Rate

        3.1.4. Foreign Visitor Exports As Percentage of Total Exports

        3.1.5. Capital Investment In Travel & Tourism Industry

        3.1.6. Different Components of Travel & Tourism

        3.1.7. Global Tourism Industry Outlook

            3.1.7.1. Cultural Tourism

            3.1.7.2. Culinary Tourism

            3.1.7.3. Eco/Sustainable Tourism

            3.1.7.4. Sports Tourism

            3.1.7.5. Spiritual Tourism

            3.1.7.6. Wellness Tourism

            3.1.7.7. Others

4. Global Agro Rural Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. Growing Participation of Youths In Agro Rural Tourism

        4.1.2. Worldwide Countries Are Focusing On Tourism As A Development Strategy

        4.1.3. Initiatives of Government Towards Agro Rural Tourism

        4.1.4. Rising Trend of On Farm Tourism.

        4.1.5. Growing Trends of Eco-Tourism And Sustainable Tourism

        4.1.6. Others(during course study)

    4.2. Challenges in Agro Rural Tourism Market

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. Global GDP Growth Outlook

        5.1.2. Global Industry Value Added

        5.1.3. Global Consumer Spending Outlook

        5.1.4. Global Direct contribution of Travel & Tourism to GDP

        5.1.5. Global Visitor Exports and International Tourist Arrivals

        5.1.6. Capital Investment In Travel & Tourism

        5.1.7. Top Tourism Spending Countries

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of Global Agro Rural Tourism Market 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis By Service Type (% of Demand)

        6.2.1. Direct Market Agritourism

        6.2.2. Educational Agritourism

        6.2.3. Recreation Agritourism

    6.3. Current Market Analysis By Booking Channel (% of Demand)

        6.3.1. Online Booking

        6.3.2. In Person Booking

        6.3.3. Phone Booking

    6.4. Current Market Analysis By Tourist Type (% of Demand)

        6.4.1. Domestic

        6.4.2. International

    6.5. Current Market Analysis By Tour Type (% of Demand)

        6.5.1. Group trip

        6.5.2. Student Trip

        6.5.3. Family Trip

        6.5.4. Individual Traveller

    6.6. Current Market Analysis By Consumer Orientation (% of Demand)

        6.6.1. Men

        6.6.2. Women

        6.6.3. Children

    6.7. Current Market Analysis By Age Group (% of Demand)

        6.7.1. 15-25 Years

        6.7.2. 26-35 Years

        6.7.3. 36-45 Years

        6.7.4. 46-55 Years

        6.7.5. 66-75 years

    6.8. Current Market Analysis By Region (% of Demand)

        6.8.1. North America

        6.8.2. Latin America

        6.8.3. Europe

        6.8.4. East Asia

        6.8.5. South Asia

        6.8.6. Oceania

        6.8.7. MEA

    6.9. Key Findings, By Each Category

7. Categorizing of North America Agro Rural Tourism Market 2021

    7.1. Introduction/ Key Findings

    7.2. Current Market Analysis By Service Type (% of Demand)

        7.2.1. Direct Market Agritourism

        7.2.2. Educational Agritourism

        7.2.3. Recreation Agritourism

    7.3. Current Market Analysis By Booking Channel (% of Demand)

        7.3.1. Online Booking

        7.3.2. In Person Booking

        7.3.3. Phone Booking

    7.4. Current Market Analysis By Tourist Type (% of Demand)

        7.4.1. Domestic

        7.4.2. International

    7.5. Current Market Analysis By Tour Type (% of Demand)

        7.5.1. Group trip /p>

        7.5.2. Student Trip

        7.5.3. Family Trip

        7.5.4. Individual Traveller

    7.6. Current Market Analysis By Consumer Orientation (% of Demand)

        7.6.1. Men

        7.6.2. Women

        7.6.3. Children

    7.7. Current Market Analysis By Age Group (% of Demand)

        7.7.1. 15-25 Years

        7.7.2. 26-35 Years

        7.7.3. 36-45 Years

        7.7.4. 46-55 Years

        7.7.5. 66-75 years

    7.8. Current Market Analysis By Country (% of Demand)

        7.8.1. US

        7.8.2. Canada

    7.9. Key Findings, By Each Category

8. Categorizing of Latin America Agro Rural Tourism Market 2021

    8.1. Introduction/ Key Findings

    8.2. Current Market Analysis By Service Type (% of Demand)

        8.2.1. Direct Market Agritourism

        8.2.2. Educational Agritourism

        8.2.3. Recreation Agritourism

    8.3. Current Market Analysis By Booking Channel (% of Demand)

        8.3.1. Online Booking

        8.3.2. In Person Booking

        8.3.3. Phone Booking

    8.4. Current Market Analysis By Tourist Type (% of Demand)

        8.4.1. Domestic

        8.4.2. International

    8.5. Current Market Analysis By Tour Type (% of Demand)

        8.5.1. Group trip

        8.5.2. Student Trip

        8.5.3. Family Trip

        8.5.4. Individual Traveller

    8.6. Current Market Analysis By Consumer Orientation (% of Demand)

        8.6.1. Men

        8.6.2. Women

        8.6.3. Children

    8.7. Current Market Analysis By Age Group (% of Demand)

        8.7.1. 15-25 Years

        8.7.2. 26-35 Years

        8.7.3. 36-45 Years

        8.7.4. 46-55 Years

        8.7.5. 66-75 years

    8.8. Current Market Analysis By Country (% of Demand)

        8.8.1. Brazil

        8.8.2. Mexico

        8.8.3. Argentina

        8.8.4. Colombia

        8.8.5. Rest of LA

    8.9. Key Findings, By Each Category

9. Categorizing of Europe Agro Rural Tourism Market 2021

    9.1. Introduction/ Key Findings

    9.2. Current Market Analysis By Service Type (% of Demand)

        9.2.1. Direct Market Agritourism

        9.2.2. Educational Agritourism

        9.2.3. Recreation Agritourism

    9.3. Current Market Analysis By Booking Channel (% of Demand)

        9.3.1. Online Booking

        9.3.2. In Person Booking

        9.3.3. Phone Booking

    9.4. Current Market Analysis By Tourist Type (% of Demand)

        9.4.1. Domestic

        9.4.2. International

    9.5. Current Market Analysis By Tour Type (% of Demand)

        9.5.1. Group trip

        9.5.2. Student Trip

        9.5.3. Family Trip

        9.5.4. Individual Traveller

    9.6. Current Market Analysis By Consumer Orientation (% of Demand)

        9.6.1. Men

        9.6.2. Women

        9.6.3. Children

    9.7. Current Market Analysis By Age Group (% of Demand)

        9.7.1. 15-25 Years

        9.7.2. 26-35 Years

        9.7.3. 36-45 Years

        9.7.4. 46-55 Years

        9.7.5. 66-75 years

    9.8. Current Market Analysis By Country (% of Demand)

        9.8.1. Germany

        9.8.2. Russia

        9.8.3. France

        9.8.4. Italy

        9.8.5. UK

        9.8.6. Rest of Europe

    9.9. Key Findings, By Each Category

10. Categorizing of East Asia Agro Rural Tourism Market 2021

    10.1. Introduction/ Key Findings

    10.2. Current Market Analysis By Service Type (% of Demand)

        10.2.1. Direct Market Agritourism

        10.2.2. Educational Agritourism

        10.2.3. Recreation Agritourism

    10.3. Current Market Analysis By Booking Channel (% of Demand)

        10.3.1. Online Booking

        10.3.2. In Person Booking

        10.3.3. Phone Booking

    10.4. Current Market Analysis By Tourist Type (% of Demand)

        10.4.1. Domestic

        10.4.2. International

    10.5. Current Market Analysis By Tour Type (% of Demand)

        10.5.1. Group trip

        10.5.2. Student Trip

        10.5.3. Family Trip

        10.5.4. Individual Traveller

    10.6. Current Market Analysis By Consumer Orientation (% of Demand)

        10.6.1. Men

        10.6.2. Women

        10.6.3. Children

    10.7. Current Market Analysis By Age Group (% of Demand)

        10.7.1. 15-25 Years

        10.7.2. 26-35 Years

        10.7.3. 36-45 Years

        10.7.4. 46-55 Years

        10.7.5. 66-75 years

    10.8. Current Market Analysis By Country (% of Demand)

        10.8.1. China

        10.8.2. Japan

        10.8.3. South Korea

    10.9. Key Findings, By Each Category

11. Categorizing of South Asia Agro Rural Tourism Market 2021

    11.1. Introduction/ Key Findings

    11.2. Current Market Analysis By Service Type (% of Demand)

        11.2.1. Direct Market Agritourism

        11.2.2. Educational Agritourism

        11.2.3. Recreation Agritourism

    11.3. Current Market Analysis By Booking Channel (% of Demand)

        11.3.1. Online Booking

        11.3.2. In Person Booking

        11.3.3. Phone Booking

    11.4. Current Market Analysis By Tourist Type (% of Demand)

        11.4.1. Domestic

        11.4.2. International

    11.5. Current Market Analysis By Tour Type (% of Demand)

        11.5.1. Group trip

        11.5.2. Student Trip

        11.5.3. Family Trip

        11.5.4. Individual Traveller

    11.6. Current Market Analysis By Consumer Orientation (% of Demand)

        11.6.1. Men

        11.6.2. Women

        11.6.3. Children

    11.7. Current Market Analysis By Age Group (% of Demand)

        11.7.1. 15-25 Years

        11.7.2. 26-35 Years

        11.7.3. 36-45 Years

        11.7.4. 46-55 Years

        11.7.5. 66-75 years

    11.8. Current Market Analysis By Country (% of Demand)

        11.8.1. India

        11.8.2. Malaysia

        11.8.3. Indonesia

        11.8.4. Thailand

        11.8.5. Philippines

        11.8.6. Cambodia

        11.8.7. Vietnam

        11.8.8. Rest of SA

    11.9. Key Findings, By Each Category

12. Categorizing of Oceania Agro Rural Tourism Market 2021

    12.1. Introduction/ Key Findings

    12.2. Current Market Analysis By Service Type (% of Demand)

        12.2.1. Direct Market Agritourism

        12.2.2. Educational Agritourism

        12.2.3. Recreation Agritourism

    12.3. Current Market Analysis By Booking Channel (% of Demand)

        12.3.1. Online Booking

        12.3.2. In Person Booking

        12.3.3. Phone Booking

    12.4. Current Market Analysis By Tourist Type (% of Demand)

        12.4.1. Domestic

        12.4.2. International

    12.5. Current Market Analysis By Tour Type (% of Demand)

        12.5.1. Group trip

        12.5.2. Student Trip

        12.5.3. Family Trip

        12.5.4. Individual Traveller

    12.6. Current Market Analysis By Consumer Orientation (% of Demand)

        12.6.1. Men

        12.6.2. Women

        12.6.3. Children

    12.7. Current Market Analysis By Age Group (% of Demand)

        12.7.1. 15-25 Years

        12.7.2. 26-35 Years

        12.7.3. 36-45 Years

        12.7.4. 46-55 Years

        12.7.5. 66-75 years

    12.8. Current Market Analysis By Country (% of Demand)

        12.8.1. Australia

        12.8.2. New Zealand

    12.9. Key Findings, By Each Category

13. Categorizing of Middle East and Africa Agro Rural Tourism Market 2021

    13.1. Introduction/ Key Findings

    13.2. Current Market Analysis By Service Type (% of Demand)

        13.2.1. Direct Market Agritourism

        13.2.2. Educational Agritourism

        13.2.3. Recreation Agritourism

    13.3. Current Market Analysis By Booking Channel (% of Demand)

        13.3.1. Online Booking

        13.3.2. In Person Booking

        13.3.3. Phone Booking

    13.4. Current Market Analysis By Tourist Type (% of Demand)

        13.4.1. Domestic

        13.4.2. International

    13.5. Current Market Analysis By Tour Type (% of Demand)

        13.5.1. Group trip

        13.5.2. Student Trip

        13.5.3. Family Trip

        13.5.4. Individual Traveller

    13.6. Current Market Analysis By Consumer Orientation (% of Demand)

        13.6.1. Men

        13.6.2. Women

        13.6.3. Children

    13.7. Current Market Analysis By Age Group (% of Demand)

        13.7.1. 15-25 Years

        13.7.2. 26-35 Years

        13.7.3. 36-45 Years

        13.7.4. 46-55 Years

        13.7.5. 66-75 years

    13.8. Current Market Analysis By Country (% of Demand)

        13.8.1. Turkey

        13.8.2. South Africa

        13.8.3. UAE

        13.8.4. Egypt

        13.8.5. Jordan

        13.8.6. Rest of MEA

    13.9. Key Findings, By Each Category

14. Competition Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Competition Deep Dive

        14.3.1. GTI Travel.

            14.3.1.1. Overview

            14.3.1.2. Service Portfolio

            14.3.1.3. Strategy Overview/campaigns

        14.3.2. Agri Tourism Development

            14.3.2.1. Overview

            14.3.2.2. Service Portfolio

            14.3.2.3. Strategy Overview/campaigns

        14.3.3. Cyprus Agrotourism

            14.3.3.1. Overview

            14.3.3.2. Service Portfolio

            14.3.3.3. Strategy Overview/campaigns

        14.3.4. Heartland Travel and Tours

            14.3.4.1. Overview

            14.3.4.2. Service Portfolio

            14.3.4.3. Strategy Overview/campaigns

        14.3.5. AgriProFocus

            14.3.5.1. Overview

            14.3.5.2. Service Portfolio

            14.3.5.3. Strategy Overview/campaigns

        14.3.6. Cape AgriTours

            14.3.6.1. Overview

            14.3.6.2. Service Portfolio

            14.3.6.3. Strategy Overview/campaigns

        14.3.7. Farm to Farm

            14.3.7.1. Overview

            14.3.7.2. Service Portfolio

            14.3.7.3. Strategy Overview/campaigns

        14.3.8. Meru Agro

            14.3.8.1. Overview

            14.3.8.2. Service Portfolio

            14.3.8.3. Strategy Overview/campaigns

        14.3.9. Rural Tours

            14.3.9.1. Overview

            14.3.9.2. Service Portfolio

            14.3.9.3. Strategy Overview/campaigns

        14.3.10. Stita Group

            14.3.10.1. Overview

            14.3.10.2. Service Portfolio

            14.3.10.3. Strategy Overview/campaigns

        14.3.11. Greenmount Travel

            14.3.11.1. Overview

            14.3.11.2. Service Portfolio

            14.3.11.3. Strategy Overview/campaigns

        14.3.12. Blackberry Farm

            14.3.12.1. Overview

            14.3.12.2. Service Portfolio

            14.3.12.3. Strategy Overview/campaigns

        14.3.13. Bay Farm Tours

            14.3.13.1. Overview

            14.3.13.2. Service Portfolio

            14.3.13.3. Strategy Overview/campaigns

        14.3.14. Select Holidays

            14.3.14.1. Overview

            14.3.14.2. Service Portfolio

            14.3.14.3. Strategy Overview/campaigns

        14.3.15. Harvest Travel International

            14.3.15.1. Overview

            14.3.15.2. Service Portfolio

            14.3.15.3. Strategy Overview/campaigns

        14.3.16. Other Players (As Per Request)

            14.3.16.1. Overview

            14.3.16.2. Service Portfolio

            14.3.16.3. Strategy Overview/campaigns

15. Social Media Sentimental Analysis

    15.1. Social Media Platforms Preferred

        15.1.1. Facebook

        15.1.2. YouTube

        15.1.3. Instagram

        15.1.4. Twitter

        15.1.5. LinkedIn

        15.1.6. Pinterest

        15.1.7. Google+

        15.1.8. Others

    15.2. Perceptions on the Proposed Agro Rural Tourism Market

    15.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    15.4. Trending #Hashtags

    15.5. Social Media Platform Mentions (% of Total Mentions)

    15.6. Region-Wise Social Media Mentions (% of Total Mentions)

    15.7. Trending Subject Titles

16. Assumptions and Acronyms Used

17. Research Methodology

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