Global Agro-rural Tourism Market Outlook (2023 to 2033)

The overall market progressed from US$ 76.7 billion in 2018, with an average yearly growth rate of 4% until 2022. By the end of the year 2022, the net revenue generated by the agro-rural tourism business globally was nearly US$ 89.8 billion.

As per newly released data by Future Market Insights, the agro-rural tourism market is estimated to be around US$ 91.6 billion in 2023. Furthermore, this report predicts the worldwide demand for agro-rural tourism to record a CAGR of 5.8% from 2023 to 2033. By following this promising growth rate, the overall market size, in terms of value, is projected to reach US$ 160.9 billion by 2033.

Report Attributes or Data Points Details
Global Agro-rural Tourism Market Valuation in 2022 US$ 89.8 billion
Estimated Global Market Share in 2023 US$ 91.6 billion
Forecasted Global Market Size by 2033 US$ 160.9 billion
Projected Global Market Growth Rate from 2023 to 2033 5.8% CAGR
Historical Market Growth Rate from 2018 to 2022 4% CAGR

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2018 to 2022 Global Agro-rural Tourism Market Outlook Compared to 2023 to 2033 Forecast

Agro and Rural Tourism is one of the emerging trends of tourism. It extends great support to the primary sector of a country as well as the upliftment of remote and rural regions. Agro-tourism is the subset of Rural Tourism.

The agro-rural tourism is also supported by the cause of eco-tourism and sustainability tourism. Agro-rural tourism allows city travelers to escape from urban life and re-discover rural roots. Engaging in agriculture farms and fields and discovering rural life is becoming a trend and attracting travelers towards agro-rural tourism. Lastly, agro-rural tourism contributes to the key growth of the tourism industry with the help of income generated from agro-rural tour activities.

Growing Trends of Farm and Ranch Stay to Generate Demand for Agro-rural Tourism Market

The trends of farm and ranch stays are getting traction at a significant rate. The increasing stress and pollution have inclined travelers towards farm vacations, apart from this. The promotional activities and campaigns from tour aggregators for farm stay vacations are attracting several travelers.

In farm stay vacations, agro products are used and promoted extensively. Meanwhile, the farm vacation includes working in fields, a village tour, shopping for handmade products, trying the local fresh food, and exploring and experiencing authentic rural life. Youths and millennials like to participate in such activities, which results in the growth of the market.

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Sudip Saha

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Rise in Eco-tourism Result in Growth of Agro-rural Tourism Market

With a rise in the development of industrial infrastructure and technological advancements, there is a rise in pollution. Green initiatives and campaigns have become the trend in the fast-growing eco-tourism. The eco-tourism encourages the mass to adopt a green pastime. This help to generate more demand for agro-tourism.

The rising trends of agro-tourism focus on the betterment of villagers. The cause of agro-tourism results in the growth of rural tourism. In spite of monopolization in the tourism market by leisure activities, there has been a significant and steady increase in demand as it is considered an alternate way of healthy tourism under eco-tourism. The rising trend of health and environmental consciousness has further fueled the growth of the market.

The Benefits of Agro-rural Tourism Drives the Agro-rural Tourism Market

The concept of agro-rural tourism offers tangible and intangible features related to the environment, culture, food, and landscape. It is a positive approach and journey to understanding the behavior and cultural background of the community. The agro-rural tourism brings acknowledgment and creates value for cultural and architectural heritage.

The activities of agro-rural tourism permit travelers to have a noiseless peaceful, comfortable stay and experience the serenity of nature. It also helps to understand the customs and traditions of rural culture. The income generates from agro-­rural tourism facilitates improving the living style and condition of villagers. Thus travelers like to be part of agro-rural tourism.

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Country-wise Insights

Regional Market Comparison Global Market Share in Percentage
North America 25%
Europe 20%

How is the Agro-rural Tourism Market Progressing in India?

Initiatives by the Indian Government to Grow the Agro-rural Tourism in India

Agriculture has been the backbone of India for many decades. Agriculture in India is one of the leading sectors of Indian Economy. Agriculture is one of the important occupations for various parts and regions of India. Meanwhile, a huge amount of rural areas in India are under development. Hence the government of India is introducing certain schemes and campaigns to promote agro-rural tourism in India, such as the Maharashtra Tourism of India has taken initiatives for agro-tourism under experimental tourism.

The purpose of agro-tourism serves farmers an opportunity to earn extra income. The scheme also benefits rural areas by generating massive visitors to the villages. Agro-tourism aims to introduce agricultural products and experience agricultural activities to visitors.

The visitors can have an enhanced experience by participating in village traditions, culture, and customs and experiencing the village art and artworks. They also provide accommodation for lodging and restaurants for food and refreshments with Maharashtra Tourism Development Corporation (MTDC). The scheme helps travelers to explore as well as generate income for the development of agriculture and the rural sector. Such activities generate demand for agro-rural tourism in India.

Regional Market Comparison Global Market Share in Percentage
United States 3.2%
Germany 5%
Japan 4.5%
Australia 4%

How Rural Communities are Driving the Growth of Agro-rural Tourism Market in Japan?

The Rural Tourism is Boosting the Growth of the Market in Japan

Although Japan is known for its technological development, the Japanese community still practices and enriches the traditional culture of agriculture. Japan highly promotes rural tourism in the country. Under rural tourism, Japan provides opportunities for visitors to experience the traditional Japanese lifestyle in rural areas.

The visitors get an opportunity to experience authentic local food and Japanese homes to stay and also participate in the agricultural festival and daily events. There is a high demand and trends for agro-rural tourism among domestic tourists along with international travelers. The cultural morals and values attract domestic travelers towards agro-rural tourism in Japan.

Regional Markets CAGR (2023 to 2033)
United Kingdom 3%
China 5.1%
India 6.5%

Category-wise Insights

Which Tour Type Generates Demand for Agro-rural Tourism?

Student Trips, Family Trips, and Group Trips Generate the Demand for Agro-rural Tourism

According to the analysis, in terms of tour type, student Trips, Family Trips, and group Trips generates high demand for agro-rural tourism. Many schools introduce environmental studies as a part of their curriculum.

The schools and institutions try to explain the ecological situations and surrounding effects with the help of environmental and social studies. Therefore, they conduct field visits to farms and rural areas and try to connect the children with the roots of agro-rural tourism. Meanwhile, agriculture science is one of the emerging trends in education. Hence, many students visit agriculture fields and rural areas to learn about the agro and rural tourism industry more broadly as they focus on the development of this field. Lastly, families and groups participate in agro-tourism to experience agriculture activities and rural life and contribute to the agriculture and rural sector.

Category By Booking Channel
Top Segment Online Booking
Market Share in Percentage 28%
Category By Tourist Type
Top Segment Domestic
Market Share in Percentage 58%

Which Age Group is more likely to participate in Agro-rural Tourism?

The Participation from Every Age Group is Expected to Increase Significantly in Agro-rural Tourism

In terms of age group, travelers from all age groups are expected to rise significantly. The millennial and youths want to discover the village's roots and the villagers' civilization and want to feel the basic culture by participating in rural and agricultural activities. Also, agro-rural tourism is a rising trend on social media among millennials.

The travelers from mid and old-age groups want to connect back to the rural places, feel the presence of rural life and agriculture activities and pass the message of the importance of agriculture to their younger generations. Hence the emotions of travelers and rising trends of agro-rural activities are expected to grow the market.

Which Service Type Has Higher Demand in Agro-rural Tourism Market?

Recreation Agro-tourism has Huge Participation in this Market

According to our analysis, recreation agro-tourism can get more participants compared to other service types. The recreation of agro-tourism involves fieldwork exploration, participation in agriculture and rural development activities, learning about the new technologies and advancements in the agriculture and rural sector, organic farming practices, and other experiences. It focuses on enriching agro-rural tourism through interactive learning about agriculture and the rural development sector.

Competitive Landscape

Leading players operating globally in the market are focusing on the expansion of their business. Also working on their service offering and marketing strategies to attract new customers.

For Instance:

In 2018, Farm to Farm International Tours launched an event called Rural Perspective on Scandinavia. The event focuses on how farming communities adapted and transformed into

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million or US$ billion for Value
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania & The Middle East and Africa
Key Countries Covered United States, Canada, Brazil, Mexico, Argentina, Colombia, Germany, United Kingdom, France, Italy, Russia, South Africa, Turkey, UAE, Egypt, Jordan, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Philippines, Cambodia, Vietnam Australia & New Zealand.
Key Segments Covered Service Type, Booking Channel, Tour Type, Tourist Type, Consumer Orientation, Age Group, and Region.
Key Companies Profiled

Agro Tourism Development; GTI Travel; Cyprus Agrotourism; Heartland Travel and Tours; AgriProFocus; Cape AgriTours; Farm to Farm; Meru Agro; Rural Tours; Stita Group; Greenmount Travel; Blackberry Farm; Bay Farm Tours; Select Holidays; Harvest Travel International

Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Global Agro-rural Tourism Market by Category

By Service Type:

  • Direct Market Agro-tourism
  • Educational Agro-tourism
  • Recreation Agro-tourism

By Booking Channel:

  • Online Booking
  • In Person Booking
  • Phone Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Individual Traveler
  • Group Trip
  • Family trip
  • Student trip

By Consumer Orientation:

  • Men
  • Women
  • Children

By Age Group:

  • 15 to 25 Years
  • 26 to 35 Years
  • 36 to 45 Years
  • 46 to 55 Years
  • 66 to 75 Years

By Region:

  • North America Market
  • Latin America Market
  • Europe Market
  • East Asia Market
  • South Asia Market
  • Oceania Market
  • The Middle East & Africa (MEA) Market

Frequently Asked Questions

What is the Current Market Valuation?

The market is expected to be valued at US$ 91.6 billion.

How was the Market’s Historical Performance?

The market rose at a 4% CAGR from 2018 to 2022.

What is the Growth Potential of the Agro-rural Tourism Market until 2033?

The growth potential of the market is a 5.8% CAGR through 2033.

How Big will the Agro-rural Tourism Market in 2033?

The market is estimated to reach US$ 160.9 billion in 2033.

What is the United Kingdom's Expected CAGR over the Forecast Period?

The United Kingdom’s market is expected to record a CAGR of 3% over the forecast period.

Table of Content
1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Service Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service Type, 2023 to 2033

        5.3.1. Direct Market Agritourism

        5.3.2. Educational Agritourism

        5.3.3. Recreation Agritourism

    5.4. Y-o-Y Growth Trend Analysis By Service Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Service Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2023 to 2033

        6.3.1. Online Booking

        6.3.2. In-Person Booking

        6.3.3. Phone Booking

    6.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Booking Channel, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourist Type 

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Tourist Type , 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourist Type , 2023 to 2033

        7.3.1. Domestic

        7.3.2. International

    7.4. Y-o-Y Growth Trend Analysis By Tourist Type , 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Tourist Type , 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tour Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By Tour Type, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tour Type, 2023 to 2033

        8.3.1. Individual Traveller

        8.3.2. Group Trip

        8.3.3. Family Trip

        8.3.4. Student Trip

    8.4. Y-o-Y Growth Trend Analysis By Tour Type, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Tour Type, 2023 to 2033

9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2018 to 2022

    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2023 to 2033

        9.3.1. Men

        9.3.2. Women

        9.3.3. Children

    9.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022

    9.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2023 to 2033

10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group

    10.1. Introduction / Key Findings

    10.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2018 to 2022

    10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033

        10.3.1. 15-25 Years

        10.3.2. 26-35 Years

        10.3.3. 36-45 Years

        10.3.4. 46-55 Years

        10.3.5. 56-65 Years

        10.3.6. 66-75 Years

    10.4. Y-o-Y Growth Trend Analysis By Age Group, 2018 to 2022

    10.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033

11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Introduction

    11.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    11.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Western Europe

        11.3.4. Eastern Europe

        11.3.5. South Asia and Pacific

        11.3.6. East Asia

        11.3.7. Middle East and Africa

    11.4. Market Attractiveness Analysis By Region

12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. U.S.

            12.2.1.2. Canada

        12.2.2. By Service Type

        12.2.3. By Booking Channel

        12.2.4. By Tourist Type

        12.2.5. By Tour Type

        12.2.6. By Consumer Orientation

        12.2.7. By Age Group

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Service Type

        12.3.3. By Booking Channel

        12.3.4. By Tourist Type

        12.3.5. By Tour Type

        12.3.6. By Consumer Orientation

        12.3.7. By Age Group

    12.4. Key Takeaways

13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. Brazil

            13.2.1.2. Mexico

            13.2.1.3. Rest of Latin America

        13.2.2. By Service Type

        13.2.3. By Booking Channel

        13.2.4. By Tourist Type

        13.2.5. By Tour Type

        13.2.6. By Consumer Orientation

        13.2.7. By Age Group

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Service Type

        13.3.3. By Booking Channel

        13.3.4. By Tourist Type

        13.3.5. By Tour Type

        13.3.6. By Consumer Orientation

        13.3.7. By Age Group

    13.4. Key Takeaways

14. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. Germany

            14.2.1.2. U.K.

            14.2.1.3. France

            14.2.1.4. Spain

            14.2.1.5. Italy

            14.2.1.6. Rest of Western Europe

        14.2.2. By Service Type

        14.2.3. By Booking Channel

        14.2.4. By Tourist Type

        14.2.5. By Tour Type

        14.2.6. By Consumer Orientation

        14.2.7. By Age Group

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Service Type

        14.3.3. By Booking Channel

        14.3.4. By Tourist Type

        14.3.5. By Tour Type

        14.3.6. By Consumer Orientation

        14.3.7. By Age Group

    14.4. Key Takeaways

15. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. Poland

            15.2.1.2. Russia

            15.2.1.3. Czech Republic

            15.2.1.4. Romania

            15.2.1.5. Rest of Eastern Europe

        15.2.2. By Service Type

        15.2.3. By Booking Channel

        15.2.4. By Tourist Type

        15.2.5. By Tour Type

        15.2.6. By Consumer Orientation

        15.2.7. By Age Group

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Service Type

        15.3.3. By Booking Channel

        15.3.4. By Tourist Type

        15.3.5. By Tour Type

        15.3.6. By Consumer Orientation

        15.3.7. By Age Group

    15.4. Key Takeaways

16. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Country

            16.2.1.1. India

            16.2.1.2. Bangladesh

            16.2.1.3. Australia

            16.2.1.4. New Zealand

            16.2.1.5. Rest of South Asia and Pacific

        16.2.2. By Service Type

        16.2.3. By Booking Channel

        16.2.4. By Tourist Type

        16.2.5. By Tour Type

        16.2.6. By Consumer Orientation

        16.2.7. By Age Group

    16.3. Market Attractiveness Analysis

        16.3.1. By Country

        16.3.2. By Service Type

        16.3.3. By Booking Channel

        16.3.4. By Tourist Type

        16.3.5. By Tour Type

        16.3.6. By Consumer Orientation

        16.3.7. By Age Group

    16.4. Key Takeaways

17. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        17.2.1. By Country

            17.2.1.1. China

            17.2.1.2. Japan

            17.2.1.3. South Korea

        17.2.2. By Service Type

        17.2.3. By Booking Channel

        17.2.4. By Tourist Type

        17.2.5. By Tour Type

        17.2.6. By Consumer Orientation

        17.2.7. By Age Group

    17.3. Market Attractiveness Analysis

        17.3.1. By Country

        17.3.2. By Service Type

        17.3.3. By Booking Channel

        17.3.4. By Tourist Type

        17.3.5. By Tour Type

        17.3.6. By Consumer Orientation

        17.3.7. By Age Group

    17.4. Key Takeaways

18. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    18.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    18.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        18.2.1. By Country

            18.2.1.1. GCC Countries

            18.2.1.2. South Africa

            18.2.1.3. Israel

            18.2.1.4. Rest of MEA

        18.2.2. By Service Type

        18.2.3. By Booking Channel

        18.2.4. By Tourist Type

        18.2.5. By Tour Type

        18.2.6. By Consumer Orientation

        18.2.7. By Age Group

    18.3. Market Attractiveness Analysis

        18.3.1. By Country

        18.3.2. By Service Type

        18.3.3. By Booking Channel

        18.3.4. By Tourist Type

        18.3.5. By Tour Type

        18.3.6. By Consumer Orientation

        18.3.7. By Age Group

    18.4. Key Takeaways

19. Key Countries Market Analysis

    19.1. U.S.

        19.1.1. Pricing Analysis

        19.1.2. Market Share Analysis, 2022

            19.1.2.1. By Service Type

            19.1.2.2. By Booking Channel

            19.1.2.3. By Tourist Type

            19.1.2.4. By Tour Type

            19.1.2.5. By Consumer Orientation

            19.1.2.6. By Age Group

    19.2. Canada

        19.2.1. Pricing Analysis

        19.2.2. Market Share Analysis, 2022

            19.2.2.1. By Service Type

            19.2.2.2. By Booking Channel

            19.2.2.3. By Tourist Type

            19.2.2.4. By Tour Type

            19.2.2.5. By Consumer Orientation

            19.2.2.6. By Age Group

    19.3. Brazil

        19.3.1. Pricing Analysis

        19.3.2. Market Share Analysis, 2022

            19.3.2.1. By Service Type

            19.3.2.2. By Booking Channel

            19.3.2.3. By Tourist Type

            19.3.2.4. By Tour Type

            19.3.2.5. By Consumer Orientation

            19.3.2.6. By Age Group

    19.4. Mexico

        19.4.1. Pricing Analysis

        19.4.2. Market Share Analysis, 2022

            19.4.2.1. By Service Type

            19.4.2.2. By Booking Channel

            19.4.2.3. By Tourist Type

            19.4.2.4. By Tour Type

            19.4.2.5. By Consumer Orientation

            19.4.2.6. By Age Group

    19.5. Germany

        19.5.1. Pricing Analysis

        19.5.2. Market Share Analysis, 2022

            19.5.2.1. By Service Type

            19.5.2.2. By Booking Channel

            19.5.2.3. By Tourist Type

            19.5.2.4. By Tour Type

            19.5.2.5. By Consumer Orientation

            19.5.2.6. By Age Group

    19.6. U.K.

        19.6.1. Pricing Analysis

        19.6.2. Market Share Analysis, 2022

            19.6.2.1. By Service Type

            19.6.2.2. By Booking Channel

            19.6.2.3. By Tourist Type

            19.6.2.4. By Tour Type

            19.6.2.5. By Consumer Orientation

            19.6.2.6. By Age Group

    19.7. France

        19.7.1. Pricing Analysis

        19.7.2. Market Share Analysis, 2022

            19.7.2.1. By Service Type

            19.7.2.2. By Booking Channel

            19.7.2.3. By Tourist Type

            19.7.2.4. By Tour Type

            19.7.2.5. By Consumer Orientation

            19.7.2.6. By Age Group

    19.8. Spain

        19.8.1. Pricing Analysis

        19.8.2. Market Share Analysis, 2022

            19.8.2.1. By Service Type

            19.8.2.2. By Booking Channel

            19.8.2.3. By Tourist Type

            19.8.2.4. By Tour Type

            19.8.2.5. By Consumer Orientation

            19.8.2.6. By Age Group

    19.9. Italy

        19.9.1. Pricing Analysis

        19.9.2. Market Share Analysis, 2022

            19.9.2.1. By Service Type

            19.9.2.2. By Booking Channel

            19.9.2.3. By Tourist Type

            19.9.2.4. By Tour Type

            19.9.2.5. By Consumer Orientation

            19.9.2.6. By Age Group

    19.10. Poland

        19.10.1. Pricing Analysis

        19.10.2. Market Share Analysis, 2022

            19.10.2.1. By Service Type

            19.10.2.2. By Booking Channel

            19.10.2.3. By Tourist Type

            19.10.2.4. By Tour Type

            19.10.2.5. By Consumer Orientation

            19.10.2.6. By Age Group

    19.11. Russia

        19.11.1. Pricing Analysis

        19.11.2. Market Share Analysis, 2022

            19.11.2.1. By Service Type

            19.11.2.2. By Booking Channel

            19.11.2.3. By Tourist Type

            19.11.2.4. By Tour Type

            19.11.2.5. By Consumer Orientation

            19.11.2.6. By Age Group

    19.12. Czech Republic

        19.12.1. Pricing Analysis

        19.12.2. Market Share Analysis, 2022

            19.12.2.1. By Service Type

            19.12.2.2. By Booking Channel

            19.12.2.3. By Tourist Type

            19.12.2.4. By Tour Type

            19.12.2.5. By Consumer Orientation

            19.12.2.6. By Age Group

    19.13. Romania

        19.13.1. Pricing Analysis

        19.13.2. Market Share Analysis, 2022

            19.13.2.1. By Service Type

            19.13.2.2. By Booking Channel

            19.13.2.3. By Tourist Type

            19.13.2.4. By Tour Type

            19.13.2.5. By Consumer Orientation

            19.13.2.6. By Age Group

    19.14. India

        19.14.1. Pricing Analysis

        19.14.2. Market Share Analysis, 2022

            19.14.2.1. By Service Type

            19.14.2.2. By Booking Channel

            19.14.2.3. By Tourist Type

            19.14.2.4. By Tour Type

            19.14.2.5. By Consumer Orientation

            19.14.2.6. By Age Group

    19.15. Bangladesh

        19.15.1. Pricing Analysis

        19.15.2. Market Share Analysis, 2022

            19.15.2.1. By Service Type

            19.15.2.2. By Booking Channel

            19.15.2.3. By Tourist Type

            19.15.2.4. By Tour Type

            19.15.2.5. By Consumer Orientation

            19.15.2.6. By Age Group

    19.16. Australia

        19.16.1. Pricing Analysis

        19.16.2. Market Share Analysis, 2022

            19.16.2.1. By Service Type

            19.16.2.2. By Booking Channel

            19.16.2.3. By Tourist Type

            19.16.2.4. By Tour Type

            19.16.2.5. By Consumer Orientation

            19.16.2.6. By Age Group

    19.17. New Zealand

        19.17.1. Pricing Analysis

        19.17.2. Market Share Analysis, 2022

            19.17.2.1. By Service Type

            19.17.2.2. By Booking Channel

            19.17.2.3. By Tourist Type

            19.17.2.4. By Tour Type

            19.17.2.5. By Consumer Orientation

            19.17.2.6. By Age Group

    19.18. China

        19.18.1. Pricing Analysis

        19.18.2. Market Share Analysis, 2022

            19.18.2.1. By Service Type

            19.18.2.2. By Booking Channel

            19.18.2.3. By Tourist Type

            19.18.2.4. By Tour Type

            19.18.2.5. By Consumer Orientation

            19.18.2.6. By Age Group

    19.19. Japan

        19.19.1. Pricing Analysis

        19.19.2. Market Share Analysis, 2022

            19.19.2.1. By Service Type

            19.19.2.2. By Booking Channel

            19.19.2.3. By Tourist Type

            19.19.2.4. By Tour Type

            19.19.2.5. By Consumer Orientation

            19.19.2.6. By Age Group

    19.20. South Korea

        19.20.1. Pricing Analysis

        19.20.2. Market Share Analysis, 2022

            19.20.2.1. By Service Type

            19.20.2.2. By Booking Channel

            19.20.2.3. By Tourist Type

            19.20.2.4. By Tour Type

            19.20.2.5. By Consumer Orientation

            19.20.2.6. By Age Group

    19.21. GCC Countries

        19.21.1. Pricing Analysis

        19.21.2. Market Share Analysis, 2022

            19.21.2.1. By Service Type

            19.21.2.2. By Booking Channel

            19.21.2.3. By Tourist Type

            19.21.2.4. By Tour Type

            19.21.2.5. By Consumer Orientation

            19.21.2.6. By Age Group

    19.22. South Africa

        19.22.1. Pricing Analysis

        19.22.2. Market Share Analysis, 2022

            19.22.2.1. By Service Type

            19.22.2.2. By Booking Channel

            19.22.2.3. By Tourist Type

            19.22.2.4. By Tour Type

            19.22.2.5. By Consumer Orientation

            19.22.2.6. By Age Group

    19.23. Israel

        19.23.1. Pricing Analysis

        19.23.2. Market Share Analysis, 2022

            19.23.2.1. By Service Type

            19.23.2.2. By Booking Channel

            19.23.2.3. By Tourist Type

            19.23.2.4. By Tour Type

            19.23.2.5. By Consumer Orientation

            19.23.2.6. By Age Group

20. Market Structure Analysis

    20.1. Competition Dashboard

    20.2. Competition Benchmarking

    20.3. Market Share Analysis of Top Players

        20.3.1. By Regional

        20.3.2. By Service Type

        20.3.3. By Booking Channel

        20.3.4. By Tourist Type

        20.3.5. By Tour Type

        20.3.6. By Consumer Orientation

        20.3.7. By Age Group

21. Competition Analysis

    21.1. Competition Deep Dive

        21.1.1. Agri Tourism Development

            21.1.1.1. Overview

            21.1.1.2. Product Portfolio

            21.1.1.3. Profitability by Market Segments

            21.1.1.4. Sales Footprint

            21.1.1.5. Strategy Overview

                21.1.1.5.1. Marketing Strategy

        21.1.2. GTI Travel

            21.1.2.1. Overview

            21.1.2.2. Product Portfolio

            21.1.2.3. Profitability by Market Segments

            21.1.2.4. Sales Footprint

            21.1.2.5. Strategy Overview

                21.1.2.5.1. Marketing Strategy

        21.1.3. Cyprus Agrotourism

            21.1.3.1. Overview

            21.1.3.2. Product Portfolio

            21.1.3.3. Profitability by Market Segments

            21.1.3.4. Sales Footprint

            21.1.3.5. Strategy Overview

                21.1.3.5.1. Marketing Strategy

        21.1.4. Heartland Travel and Tours

            21.1.4.1. Overview

            21.1.4.2. Product Portfolio

            21.1.4.3. Profitability by Market Segments

            21.1.4.4. Sales Footprint

            21.1.4.5. Strategy Overview

                21.1.4.5.1. Marketing Strategy

        21.1.5. AgriProFocus

            21.1.5.1. Overview

            21.1.5.2. Product Portfolio

            21.1.5.3. Profitability by Market Segments

            21.1.5.4. Sales Footprint

            21.1.5.5. Strategy Overview

                21.1.5.5.1. Marketing Strategy

        21.1.6. Cape AgriTours

            21.1.6.1. Overview

            21.1.6.2. Product Portfolio

            21.1.6.3. Profitability by Market Segments

            21.1.6.4. Sales Footprint

            21.1.6.5. Strategy Overview

                21.1.6.5.1. Marketing Strategy

        21.1.7. Farm to Farm

            21.1.7.1. Overview

            21.1.7.2. Product Portfolio

            21.1.7.3. Profitability by Market Segments

            21.1.7.4. Sales Footprint

            21.1.7.5. Strategy Overview

                21.1.7.5.1. Marketing Strategy

        21.1.8. Meru Agro

            21.1.8.1. Overview

            21.1.8.2. Product Portfolio

            21.1.8.3. Profitability by Market Segments

            21.1.8.4. Sales Footprint

            21.1.8.5. Strategy Overview

                21.1.8.5.1. Marketing Strategy

        21.1.9. Rural Tours

            21.1.9.1. Overview

            21.1.9.2. Product Portfolio

            21.1.9.3. Profitability by Market Segments

            21.1.9.4. Sales Footprint

            21.1.9.5. Strategy Overview

                21.1.9.5.1. Marketing Strategy

        21.1.10. Stita Group

            21.1.10.1. Overview

            21.1.10.2. Product Portfolio

            21.1.10.3. Profitability by Market Segments

            21.1.10.4. Sales Footprint

            21.1.10.5. Strategy Overview

                21.1.10.5.1. Marketing Strategy

        21.1.11. Greenmount Travel

            21.1.11.1. Overview

            21.1.11.2. Product Portfolio

            21.1.11.3. Profitability by Market Segments

            21.1.11.4. Sales Footprint

            21.1.11.5. Strategy Overview

                21.1.11.5.1. Marketing Strategy

        21.1.12. Blackberry Farm

            21.1.12.1. Overview

            21.1.12.2. Product Portfolio

            21.1.12.3. Profitability by Market Segments

            21.1.12.4. Sales Footprint

            21.1.12.5. Strategy Overview

                21.1.12.5.1. Marketing Strategy

        21.1.13. Bay Farm Tours

            21.1.13.1. Overview

            21.1.13.2. Product Portfolio

            21.1.13.3. Profitability by Market Segments

            21.1.13.4. Sales Footprint

            21.1.13.5. Strategy Overview

                21.1.13.5.1. Marketing Strategy

        21.1.14. Select Holidays

            21.1.14.1. Overview

            21.1.14.2. Product Portfolio

            21.1.14.3. Profitability by Market Segments

            21.1.14.4. Sales Footprint

            21.1.14.5. Strategy Overview

                21.1.14.5.1. Marketing Strategy

        21.1.15. Harvest Travel International

            21.1.15.1. Overview

            21.1.15.2. Product Portfolio

            21.1.15.3. Profitability by Market Segments

            21.1.15.4. Sales Footprint

            21.1.15.5. Strategy Overview

                21.1.15.5.1. Marketing Strategy

22. Assumptions & Acronyms Used

23. Research Methodology
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