Global Agro-rural Tourism Market Outlook (2023 to 2033)

The overall market progressed from US$ 76.7 billion in 2018, with an average yearly growth rate of 4% until 2022. By the end of the year 2022, the net revenue generated by the agro-rural tourism business globally was nearly US$ 89.8 billion.

As per newly released data by Future Market Insights, the agro-rural tourism market is estimated to be around US$ 91.6 billion in 2023. Furthermore, this report predicts the worldwide demand for agro-rural tourism to record a CAGR of 5.8% from 2023 to 2033. By following this promising growth rate, the overall market size, in terms of value, is projected to reach US$ 160.9 billion by 2033.

Report Attributes or Data Points Details
Global Agro-rural Tourism Market Valuation in 2022 US$ 89.8 billion
Estimated Global Market Share in 2023 US$ 91.6 billion
Forecasted Global Market Size by 2033 US$ 160.9 billion
Projected Global Market Growth Rate from 2023 to 2033 5.8% CAGR
Historical Market Growth Rate from 2018 to 2022 4% CAGR

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2018 to 2022 Global Agro-rural Tourism Market Outlook Compared to 2023 to 2033 Forecast

Agro and Rural Tourism is one of the emerging trends of tourism. It extends great support to the primary sector of a country as well as the upliftment of remote and rural regions. Agro-tourism is the subset of Rural Tourism.

The agro-rural tourism is also supported by the cause of eco-tourism and sustainability tourism. Agro-rural tourism allows city travelers to escape from urban life and re-discover rural roots. Engaging in agriculture farms and fields and discovering rural life is becoming a trend and attracting travelers towards agro-rural tourism. Lastly, agro-rural tourism contributes to the key growth of the tourism industry with the help of income generated from agro-rural tour activities.

Growing Trends of Farm and Ranch Stay to Generate Demand for Agro-rural Tourism Market

The trends of farm and ranch stays are getting traction at a significant rate. The increasing stress and pollution have inclined travelers towards farm vacations, apart from this. The promotional activities and campaigns from tour aggregators for farm stay vacations are attracting several travelers.

In farm stay vacations, agro products are used and promoted extensively. Meanwhile, the farm vacation includes working in fields, a village tour, shopping for handmade products, trying the local fresh food, and exploring and experiencing authentic rural life. Youths and millennials like to participate in such activities, which results in the growth of the market.

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Sudip Saha

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Rise in Eco-tourism Result in Growth of Agro-rural Tourism Market

With a rise in the development of industrial infrastructure and technological advancements, there is a rise in pollution. Green initiatives and campaigns have become the trend in the fast-growing eco-tourism. The eco-tourism encourages the mass to adopt a green pastime. This help to generate more demand for agro-tourism.

The rising trends of agro-tourism focus on the betterment of villagers. The cause of agro-tourism results in the growth of rural tourism. In spite of monopolization in the tourism market by leisure activities, there has been a significant and steady increase in demand as it is considered an alternate way of healthy tourism under eco-tourism. The rising trend of health and environmental consciousness has further fueled the growth of the market.

The Benefits of Agro-rural Tourism Drives the Agro-rural Tourism Market

The concept of agro-rural tourism offers tangible and intangible features related to the environment, culture, food, and landscape. It is a positive approach and journey to understanding the behavior and cultural background of the community. The agro-rural tourism brings acknowledgment and creates value for cultural and architectural heritage.

The activities of agro-rural tourism permit travelers to have a noiseless peaceful, comfortable stay and experience the serenity of nature. It also helps to understand the customs and traditions of rural culture. The income generates from agro-­rural tourism facilitates improving the living style and condition of villagers. Thus travelers like to be part of agro-rural tourism.

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Country-wise Insights

Regional Market Comparison Global Market Share in Percentage
North America 25%
Europe 20%

How is the Agro-rural Tourism Market Progressing in India?

Initiatives by the Indian Government to Grow the Agro-rural Tourism in India

Agriculture has been the backbone of India for many decades. Agriculture in India is one of the leading sectors of Indian Economy. Agriculture is one of the important occupations for various parts and regions of India. Meanwhile, a huge amount of rural areas in India are under development. Hence the government of India is introducing certain schemes and campaigns to promote agro-rural tourism in India, such as the Maharashtra Tourism of India has taken initiatives for agro-tourism under experimental tourism.

The purpose of agro-tourism serves farmers an opportunity to earn extra income. The scheme also benefits rural areas by generating massive visitors to the villages. Agro-tourism aims to introduce agricultural products and experience agricultural activities to visitors.

The visitors can have an enhanced experience by participating in village traditions, culture, and customs and experiencing the village art and artworks. They also provide accommodation for lodging and restaurants for food and refreshments with Maharashtra Tourism Development Corporation (MTDC). The scheme helps travelers to explore as well as generate income for the development of agriculture and the rural sector. Such activities generate demand for agro-rural tourism in India.

Regional Market Comparison Global Market Share in Percentage
United States 3.2%
Germany 5%
Japan 4.5%
Australia 4%

How Rural Communities are Driving the Growth of Agro-rural Tourism Market in Japan?

The Rural Tourism is Boosting the Growth of the Market in Japan

Although Japan is known for its technological development, the Japanese community still practices and enriches the traditional culture of agriculture. Japan highly promotes rural tourism in the country. Under rural tourism, Japan provides opportunities for visitors to experience the traditional Japanese lifestyle in rural areas.

The visitors get an opportunity to experience authentic local food and Japanese homes to stay and also participate in the agricultural festival and daily events. There is a high demand and trends for agro-rural tourism among domestic tourists along with international travelers. The cultural morals and values attract domestic travelers towards agro-rural tourism in Japan.

Regional Markets CAGR (2023 to 2033)
United Kingdom 3%
China 5.1%
India 6.5%

Category-wise Insights

Which Tour Type Generates Demand for Agro-rural Tourism?

Student Trips, Family Trips, and Group Trips Generate the Demand for Agro-rural Tourism

According to the analysis, in terms of tour type, student Trips, Family Trips, and group Trips generates high demand for agro-rural tourism. Many schools introduce environmental studies as a part of their curriculum.

The schools and institutions try to explain the ecological situations and surrounding effects with the help of environmental and social studies. Therefore, they conduct field visits to farms and rural areas and try to connect the children with the roots of agro-rural tourism. Meanwhile, agriculture science is one of the emerging trends in education. Hence, many students visit agriculture fields and rural areas to learn about the agro and rural tourism industry more broadly as they focus on the development of this field. Lastly, families and groups participate in agro-tourism to experience agriculture activities and rural life and contribute to the agriculture and rural sector.

Category By Booking Channel
Top Segment Online Booking
Market Share in Percentage 28%
Category By Tourist Type
Top Segment Domestic
Market Share in Percentage 58%

Which Age Group is more likely to participate in Agro-rural Tourism?

The Participation from Every Age Group is Expected to Increase Significantly in Agro-rural Tourism

In terms of age group, travelers from all age groups are expected to rise significantly. The millennial and youths want to discover the village's roots and the villagers' civilization and want to feel the basic culture by participating in rural and agricultural activities. Also, agro-rural tourism is a rising trend on social media among millennials.

The travelers from mid and old-age groups want to connect back to the rural places, feel the presence of rural life and agriculture activities and pass the message of the importance of agriculture to their younger generations. Hence the emotions of travelers and rising trends of agro-rural activities are expected to grow the market.

Which Service Type Has Higher Demand in Agro-rural Tourism Market?

Recreation Agro-tourism has Huge Participation in this Market

According to our analysis, recreation agro-tourism can get more participants compared to other service types. The recreation of agro-tourism involves fieldwork exploration, participation in agriculture and rural development activities, learning about the new technologies and advancements in the agriculture and rural sector, organic farming practices, and other experiences. It focuses on enriching agro-rural tourism through interactive learning about agriculture and the rural development sector.

Competitive Landscape

Leading players operating globally in the market are focusing on the expansion of their business. Also working on their service offering and marketing strategies to attract new customers.

For Instance:

In 2018, Farm to Farm International Tours launched an event called Rural Perspective on Scandinavia. The event focuses on how farming communities adapted and transformed into

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million or US$ billion for Value
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania & The Middle East and Africa
Key Countries Covered United States, Canada, Brazil, Mexico, Argentina, Colombia, Germany, United Kingdom, France, Italy, Russia, South Africa, Turkey, UAE, Egypt, Jordan, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Philippines, Cambodia, Vietnam Australia & New Zealand.
Key Segments Covered Service Type, Booking Channel, Tour Type, Tourist Type, Consumer Orientation, Age Group, and Region.
Key Companies Profiled

Agro Tourism Development; GTI Travel; Cyprus Agrotourism; Heartland Travel and Tours; AgriProFocus; Cape AgriTours; Farm to Farm; Meru Agro; Rural Tours; Stita Group; Greenmount Travel; Blackberry Farm; Bay Farm Tours; Select Holidays; Harvest Travel International

Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Global Agro-rural Tourism Market by Category

By Service Type:

  • Direct Market Agro-tourism
  • Educational Agro-tourism
  • Recreation Agro-tourism

By Booking Channel:

  • Online Booking
  • In Person Booking
  • Phone Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Individual Traveler
  • Group Trip
  • Family trip
  • Student trip

By Consumer Orientation:

  • Men
  • Women
  • Children

By Age Group:

  • 15 to 25 Years
  • 26 to 35 Years
  • 36 to 45 Years
  • 46 to 55 Years
  • 66 to 75 Years

By Region:

  • North America Market
  • Latin America Market
  • Europe Market
  • East Asia Market
  • South Asia Market
  • Oceania Market
  • The Middle East & Africa (MEA) Market

Frequently Asked Questions

What is the Current Market Valuation?

The market is expected to be valued at US$ 91.6 billion.

How was the Market’s Historical Performance?

The market rose at a 4% CAGR from 2018 to 2022.

What is the Growth Potential of the Agro-rural Tourism Market until 2033?

The growth potential of the market is a 5.8% CAGR through 2033.

How Big will the Agro-rural Tourism Market in 2033?

The market is estimated to reach US$ 160.9 billion in 2033.

What is the United Kingdom's Expected CAGR over the Forecast Period?

The United Kingdom’s market is expected to record a CAGR of 3% over the forecast period.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Service Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Service Type, 2023 to 2033
        5.3.1. Direct Market Agritourism
        5.3.2. Educational Agritourism
        5.3.3. Recreation Agritourism
    5.4. Y-o-Y Growth Trend Analysis By Service Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Service Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Channel
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2023 to 2033
        6.3.1. Online Booking
        6.3.2. In-Person Booking
        6.3.3. Phone Booking
    6.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Booking Channel, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourist Type 
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis By Tourist Type , 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourist Type , 2023 to 2033
        7.3.1. Domestic
        7.3.2. International
    7.4. Y-o-Y Growth Trend Analysis By Tourist Type , 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Tourist Type , 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tour Type
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Million) Analysis By Tour Type, 2018 to 2022
    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tour Type, 2023 to 2033
        8.3.1. Individual Traveller
        8.3.2. Group Trip
        8.3.3. Family Trip
        8.3.4. Student Trip
    8.4. Y-o-Y Growth Trend Analysis By Tour Type, 2018 to 2022
    8.5. Absolute $ Opportunity Analysis By Tour Type, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation
    9.1. Introduction / Key Findings
    9.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2018 to 2022
    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2023 to 2033
        9.3.1. Men
        9.3.2. Women
        9.3.3. Children
    9.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022
    9.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2023 to 2033
10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group
    10.1. Introduction / Key Findings
    10.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2018 to 2022
    10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033
        10.3.1. 15-25 Years
        10.3.2. 26-35 Years
        10.3.3. 36-45 Years
        10.3.4. 46-55 Years
        10.3.5. 56-65 Years
        10.3.6. 66-75 Years
    10.4. Y-o-Y Growth Trend Analysis By Age Group, 2018 to 2022
    10.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033
11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    11.1. Introduction
    11.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
    11.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        11.3.1. North America
        11.3.2. Latin America
        11.3.3. Western Europe
        11.3.4. Eastern Europe
        11.3.5. South Asia and Pacific
        11.3.6. East Asia
        11.3.7. Middle East and Africa
    11.4. Market Attractiveness Analysis By Region
12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. U.S.
            12.2.1.2. Canada
        12.2.2. By Service Type
        12.2.3. By Booking Channel
        12.2.4. By Tourist Type
        12.2.5. By Tour Type
        12.2.6. By Consumer Orientation
        12.2.7. By Age Group
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Service Type
        12.3.3. By Booking Channel
        12.3.4. By Tourist Type
        12.3.5. By Tour Type
        12.3.6. By Consumer Orientation
        12.3.7. By Age Group
    12.4. Key Takeaways
13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. Brazil
            13.2.1.2. Mexico
            13.2.1.3. Rest of Latin America
        13.2.2. By Service Type
        13.2.3. By Booking Channel
        13.2.4. By Tourist Type
        13.2.5. By Tour Type
        13.2.6. By Consumer Orientation
        13.2.7. By Age Group
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Service Type
        13.3.3. By Booking Channel
        13.3.4. By Tourist Type
        13.3.5. By Tour Type
        13.3.6. By Consumer Orientation
        13.3.7. By Age Group
    13.4. Key Takeaways
14. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. Germany
            14.2.1.2. U.K.
            14.2.1.3. France
            14.2.1.4. Spain
            14.2.1.5. Italy
            14.2.1.6. Rest of Western Europe
        14.2.2. By Service Type
        14.2.3. By Booking Channel
        14.2.4. By Tourist Type
        14.2.5. By Tour Type
        14.2.6. By Consumer Orientation
        14.2.7. By Age Group
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Service Type
        14.3.3. By Booking Channel
        14.3.4. By Tourist Type
        14.3.5. By Tour Type
        14.3.6. By Consumer Orientation
        14.3.7. By Age Group
    14.4. Key Takeaways
15. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. Poland
            15.2.1.2. Russia
            15.2.1.3. Czech Republic
            15.2.1.4. Romania
            15.2.1.5. Rest of Eastern Europe
        15.2.2. By Service Type
        15.2.3. By Booking Channel
        15.2.4. By Tourist Type
        15.2.5. By Tour Type
        15.2.6. By Consumer Orientation
        15.2.7. By Age Group
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Service Type
        15.3.3. By Booking Channel
        15.3.4. By Tourist Type
        15.3.5. By Tour Type
        15.3.6. By Consumer Orientation
        15.3.7. By Age Group
    15.4. Key Takeaways
16. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        16.2.1. By Country
            16.2.1.1. India
            16.2.1.2. Bangladesh
            16.2.1.3. Australia
            16.2.1.4. New Zealand
            16.2.1.5. Rest of South Asia and Pacific
        16.2.2. By Service Type
        16.2.3. By Booking Channel
        16.2.4. By Tourist Type
        16.2.5. By Tour Type
        16.2.6. By Consumer Orientation
        16.2.7. By Age Group
    16.3. Market Attractiveness Analysis
        16.3.1. By Country
        16.3.2. By Service Type
        16.3.3. By Booking Channel
        16.3.4. By Tourist Type
        16.3.5. By Tour Type
        16.3.6. By Consumer Orientation
        16.3.7. By Age Group
    16.4. Key Takeaways
17. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        17.2.1. By Country
            17.2.1.1. China
            17.2.1.2. Japan
            17.2.1.3. South Korea
        17.2.2. By Service Type
        17.2.3. By Booking Channel
        17.2.4. By Tourist Type
        17.2.5. By Tour Type
        17.2.6. By Consumer Orientation
        17.2.7. By Age Group
    17.3. Market Attractiveness Analysis
        17.3.1. By Country
        17.3.2. By Service Type
        17.3.3. By Booking Channel
        17.3.4. By Tourist Type
        17.3.5. By Tour Type
        17.3.6. By Consumer Orientation
        17.3.7. By Age Group
    17.4. Key Takeaways
18. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    18.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    18.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        18.2.1. By Country
            18.2.1.1. GCC Countries
            18.2.1.2. South Africa
            18.2.1.3. Israel
            18.2.1.4. Rest of MEA
        18.2.2. By Service Type
        18.2.3. By Booking Channel
        18.2.4. By Tourist Type
        18.2.5. By Tour Type
        18.2.6. By Consumer Orientation
        18.2.7. By Age Group
    18.3. Market Attractiveness Analysis
        18.3.1. By Country
        18.3.2. By Service Type
        18.3.3. By Booking Channel
        18.3.4. By Tourist Type
        18.3.5. By Tour Type
        18.3.6. By Consumer Orientation
        18.3.7. By Age Group
    18.4. Key Takeaways
19. Key Countries Market Analysis
    19.1. U.S.
        19.1.1. Pricing Analysis
        19.1.2. Market Share Analysis, 2022
            19.1.2.1. By Service Type
            19.1.2.2. By Booking Channel
            19.1.2.3. By Tourist Type
            19.1.2.4. By Tour Type
            19.1.2.5. By Consumer Orientation
            19.1.2.6. By Age Group
    19.2. Canada
        19.2.1. Pricing Analysis
        19.2.2. Market Share Analysis, 2022
            19.2.2.1. By Service Type
            19.2.2.2. By Booking Channel
            19.2.2.3. By Tourist Type
            19.2.2.4. By Tour Type
            19.2.2.5. By Consumer Orientation
            19.2.2.6. By Age Group
    19.3. Brazil
        19.3.1. Pricing Analysis
        19.3.2. Market Share Analysis, 2022
            19.3.2.1. By Service Type
            19.3.2.2. By Booking Channel
            19.3.2.3. By Tourist Type
            19.3.2.4. By Tour Type
            19.3.2.5. By Consumer Orientation
            19.3.2.6. By Age Group
    19.4. Mexico
        19.4.1. Pricing Analysis
        19.4.2. Market Share Analysis, 2022
            19.4.2.1. By Service Type
            19.4.2.2. By Booking Channel
            19.4.2.3. By Tourist Type
            19.4.2.4. By Tour Type
            19.4.2.5. By Consumer Orientation
            19.4.2.6. By Age Group
    19.5. Germany
        19.5.1. Pricing Analysis
        19.5.2. Market Share Analysis, 2022
            19.5.2.1. By Service Type
            19.5.2.2. By Booking Channel
            19.5.2.3. By Tourist Type
            19.5.2.4. By Tour Type
            19.5.2.5. By Consumer Orientation
            19.5.2.6. By Age Group
    19.6. U.K.
        19.6.1. Pricing Analysis
        19.6.2. Market Share Analysis, 2022
            19.6.2.1. By Service Type
            19.6.2.2. By Booking Channel
            19.6.2.3. By Tourist Type
            19.6.2.4. By Tour Type
            19.6.2.5. By Consumer Orientation
            19.6.2.6. By Age Group
    19.7. France
        19.7.1. Pricing Analysis
        19.7.2. Market Share Analysis, 2022
            19.7.2.1. By Service Type
            19.7.2.2. By Booking Channel
            19.7.2.3. By Tourist Type
            19.7.2.4. By Tour Type
            19.7.2.5. By Consumer Orientation
            19.7.2.6. By Age Group
    19.8. Spain
        19.8.1. Pricing Analysis
        19.8.2. Market Share Analysis, 2022
            19.8.2.1. By Service Type
            19.8.2.2. By Booking Channel
            19.8.2.3. By Tourist Type
            19.8.2.4. By Tour Type
            19.8.2.5. By Consumer Orientation
            19.8.2.6. By Age Group
    19.9. Italy
        19.9.1. Pricing Analysis
        19.9.2. Market Share Analysis, 2022
            19.9.2.1. By Service Type
            19.9.2.2. By Booking Channel
            19.9.2.3. By Tourist Type
            19.9.2.4. By Tour Type
            19.9.2.5. By Consumer Orientation
            19.9.2.6. By Age Group
    19.10. Poland
        19.10.1. Pricing Analysis
        19.10.2. Market Share Analysis, 2022
            19.10.2.1. By Service Type
            19.10.2.2. By Booking Channel
            19.10.2.3. By Tourist Type
            19.10.2.4. By Tour Type
            19.10.2.5. By Consumer Orientation
            19.10.2.6. By Age Group
    19.11. Russia
        19.11.1. Pricing Analysis
        19.11.2. Market Share Analysis, 2022
            19.11.2.1. By Service Type
            19.11.2.2. By Booking Channel
            19.11.2.3. By Tourist Type
            19.11.2.4. By Tour Type
            19.11.2.5. By Consumer Orientation
            19.11.2.6. By Age Group
    19.12. Czech Republic
        19.12.1. Pricing Analysis
        19.12.2. Market Share Analysis, 2022
            19.12.2.1. By Service Type
            19.12.2.2. By Booking Channel
            19.12.2.3. By Tourist Type
            19.12.2.4. By Tour Type
            19.12.2.5. By Consumer Orientation
            19.12.2.6. By Age Group
    19.13. Romania
        19.13.1. Pricing Analysis
        19.13.2. Market Share Analysis, 2022
            19.13.2.1. By Service Type
            19.13.2.2. By Booking Channel
            19.13.2.3. By Tourist Type
            19.13.2.4. By Tour Type
            19.13.2.5. By Consumer Orientation
            19.13.2.6. By Age Group
    19.14. India
        19.14.1. Pricing Analysis
        19.14.2. Market Share Analysis, 2022
            19.14.2.1. By Service Type
            19.14.2.2. By Booking Channel
            19.14.2.3. By Tourist Type
            19.14.2.4. By Tour Type
            19.14.2.5. By Consumer Orientation
            19.14.2.6. By Age Group
    19.15. Bangladesh
        19.15.1. Pricing Analysis
        19.15.2. Market Share Analysis, 2022
            19.15.2.1. By Service Type
            19.15.2.2. By Booking Channel
            19.15.2.3. By Tourist Type
            19.15.2.4. By Tour Type
            19.15.2.5. By Consumer Orientation
            19.15.2.6. By Age Group
    19.16. Australia
        19.16.1. Pricing Analysis
        19.16.2. Market Share Analysis, 2022
            19.16.2.1. By Service Type
            19.16.2.2. By Booking Channel
            19.16.2.3. By Tourist Type
            19.16.2.4. By Tour Type
            19.16.2.5. By Consumer Orientation
            19.16.2.6. By Age Group
    19.17. New Zealand
        19.17.1. Pricing Analysis
        19.17.2. Market Share Analysis, 2022
            19.17.2.1. By Service Type
            19.17.2.2. By Booking Channel
            19.17.2.3. By Tourist Type
            19.17.2.4. By Tour Type
            19.17.2.5. By Consumer Orientation
            19.17.2.6. By Age Group
    19.18. China
        19.18.1. Pricing Analysis
        19.18.2. Market Share Analysis, 2022
            19.18.2.1. By Service Type
            19.18.2.2. By Booking Channel
            19.18.2.3. By Tourist Type
            19.18.2.4. By Tour Type
            19.18.2.5. By Consumer Orientation
            19.18.2.6. By Age Group
    19.19. Japan
        19.19.1. Pricing Analysis
        19.19.2. Market Share Analysis, 2022
            19.19.2.1. By Service Type
            19.19.2.2. By Booking Channel
            19.19.2.3. By Tourist Type
            19.19.2.4. By Tour Type
            19.19.2.5. By Consumer Orientation
            19.19.2.6. By Age Group
    19.20. South Korea
        19.20.1. Pricing Analysis
        19.20.2. Market Share Analysis, 2022
            19.20.2.1. By Service Type
            19.20.2.2. By Booking Channel
            19.20.2.3. By Tourist Type
            19.20.2.4. By Tour Type
            19.20.2.5. By Consumer Orientation
            19.20.2.6. By Age Group
    19.21. GCC Countries
        19.21.1. Pricing Analysis
        19.21.2. Market Share Analysis, 2022
            19.21.2.1. By Service Type
            19.21.2.2. By Booking Channel
            19.21.2.3. By Tourist Type
            19.21.2.4. By Tour Type
            19.21.2.5. By Consumer Orientation
            19.21.2.6. By Age Group
    19.22. South Africa
        19.22.1. Pricing Analysis
        19.22.2. Market Share Analysis, 2022
            19.22.2.1. By Service Type
            19.22.2.2. By Booking Channel
            19.22.2.3. By Tourist Type
            19.22.2.4. By Tour Type
            19.22.2.5. By Consumer Orientation
            19.22.2.6. By Age Group
    19.23. Israel
        19.23.1. Pricing Analysis
        19.23.2. Market Share Analysis, 2022
            19.23.2.1. By Service Type
            19.23.2.2. By Booking Channel
            19.23.2.3. By Tourist Type
            19.23.2.4. By Tour Type
            19.23.2.5. By Consumer Orientation
            19.23.2.6. By Age Group
20. Market Structure Analysis
    20.1. Competition Dashboard
    20.2. Competition Benchmarking
    20.3. Market Share Analysis of Top Players
        20.3.1. By Regional
        20.3.2. By Service Type
        20.3.3. By Booking Channel
        20.3.4. By Tourist Type
        20.3.5. By Tour Type
        20.3.6. By Consumer Orientation
        20.3.7. By Age Group
21. Competition Analysis
    21.1. Competition Deep Dive
        21.1.1. Agri Tourism Development
            21.1.1.1. Overview
            21.1.1.2. Product Portfolio
            21.1.1.3. Profitability by Market Segments
            21.1.1.4. Sales Footprint
            21.1.1.5. Strategy Overview
                21.1.1.5.1. Marketing Strategy
        21.1.2. GTI Travel
            21.1.2.1. Overview
            21.1.2.2. Product Portfolio
            21.1.2.3. Profitability by Market Segments
            21.1.2.4. Sales Footprint
            21.1.2.5. Strategy Overview
                21.1.2.5.1. Marketing Strategy
        21.1.3. Cyprus Agrotourism
            21.1.3.1. Overview
            21.1.3.2. Product Portfolio
            21.1.3.3. Profitability by Market Segments
            21.1.3.4. Sales Footprint
            21.1.3.5. Strategy Overview
                21.1.3.5.1. Marketing Strategy
        21.1.4. Heartland Travel and Tours
            21.1.4.1. Overview
            21.1.4.2. Product Portfolio
            21.1.4.3. Profitability by Market Segments
            21.1.4.4. Sales Footprint
            21.1.4.5. Strategy Overview
                21.1.4.5.1. Marketing Strategy
        21.1.5. AgriProFocus
            21.1.5.1. Overview
            21.1.5.2. Product Portfolio
            21.1.5.3. Profitability by Market Segments
            21.1.5.4. Sales Footprint
            21.1.5.5. Strategy Overview
                21.1.5.5.1. Marketing Strategy
        21.1.6. Cape AgriTours
            21.1.6.1. Overview
            21.1.6.2. Product Portfolio
            21.1.6.3. Profitability by Market Segments
            21.1.6.4. Sales Footprint
            21.1.6.5. Strategy Overview
                21.1.6.5.1. Marketing Strategy
        21.1.7. Farm to Farm
            21.1.7.1. Overview
            21.1.7.2. Product Portfolio
            21.1.7.3. Profitability by Market Segments
            21.1.7.4. Sales Footprint
            21.1.7.5. Strategy Overview
                21.1.7.5.1. Marketing Strategy
        21.1.8. Meru Agro
            21.1.8.1. Overview
            21.1.8.2. Product Portfolio
            21.1.8.3. Profitability by Market Segments
            21.1.8.4. Sales Footprint
            21.1.8.5. Strategy Overview
                21.1.8.5.1. Marketing Strategy
        21.1.9. Rural Tours
            21.1.9.1. Overview
            21.1.9.2. Product Portfolio
            21.1.9.3. Profitability by Market Segments
            21.1.9.4. Sales Footprint
            21.1.9.5. Strategy Overview
                21.1.9.5.1. Marketing Strategy
        21.1.10. Stita Group
            21.1.10.1. Overview
            21.1.10.2. Product Portfolio
            21.1.10.3. Profitability by Market Segments
            21.1.10.4. Sales Footprint
            21.1.10.5. Strategy Overview
                21.1.10.5.1. Marketing Strategy
        21.1.11. Greenmount Travel
            21.1.11.1. Overview
            21.1.11.2. Product Portfolio
            21.1.11.3. Profitability by Market Segments
            21.1.11.4. Sales Footprint
            21.1.11.5. Strategy Overview
                21.1.11.5.1. Marketing Strategy
        21.1.12. Blackberry Farm
            21.1.12.1. Overview
            21.1.12.2. Product Portfolio
            21.1.12.3. Profitability by Market Segments
            21.1.12.4. Sales Footprint
            21.1.12.5. Strategy Overview
                21.1.12.5.1. Marketing Strategy
        21.1.13. Bay Farm Tours
            21.1.13.1. Overview
            21.1.13.2. Product Portfolio
            21.1.13.3. Profitability by Market Segments
            21.1.13.4. Sales Footprint
            21.1.13.5. Strategy Overview
                21.1.13.5.1. Marketing Strategy
        21.1.14. Select Holidays
            21.1.14.1. Overview
            21.1.14.2. Product Portfolio
            21.1.14.3. Profitability by Market Segments
            21.1.14.4. Sales Footprint
            21.1.14.5. Strategy Overview
                21.1.14.5.1. Marketing Strategy
        21.1.15. Harvest Travel International
            21.1.15.1. Overview
            21.1.15.2. Product Portfolio
            21.1.15.3. Profitability by Market Segments
            21.1.15.4. Sales Footprint
            21.1.15.5. Strategy Overview
                21.1.15.5.1. Marketing Strategy
22. Assumptions & Acronyms Used
23. Research Methodology
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