BB Cream Market By Skin Type (Dry, Normal, Oily, Combination, and Sensitive), SPF Type (Below 15 SPF, Between 15-30 SPF, and Above 30 SPF) End-User (Men and Women), Sales Channel (Direct Selling, Specialty Outlets, Supermarkets/Hypermarkets, Convenience Stores, Beauty Stores, E-Retailers, and Others) & Region - Forecast to 2022-2027

BB Cream Market Overview

[300 pages Report] As per newly released data by Future Market Insights (FMI), the BB cream market is estimated at US$ 3,745.4 Mn in 2022 and is projected to reach US$ 5,792.9 Mn by 2027, at a CAGR of 8.7% from 2013 to 2021.

The share of the BB Cream market in its parent market (beauty and personal care market) is close to ~0.5%-4%.

Key Points Covered in BB Cream Market Survey

• Market estimates and forecast 2013-2027
• Key drivers and restraints impacting market growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on BB Cream Market and How to Navigate
• Recommendation on Key Winning Strategies

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2013-2021 Global BB Cream Market Outlook Compared to 2022-2027 Forecast

BB cream is an abbreviation of ‘blemish balm’ or ‘beauty balm,’ which is a combination of products such as a primer, SPF, foundation, moisturizer, and concealer. BB creams help even out the skin tone, smoothen fine lines & imperfections, boost glow, provide 24-hour hydration, and SPF protection. The natural naked finish and product simplicity of BB creams has attracted a large percentage of the female population worldwide.

BB cream was first developed in Germany in 1967 as an all-in-one cream that provides protection, coverage, and hydration. BB cream has gained popularity among females worldwide. Apart from its benefits, the fact that it helps reduce the time required to apply make-up has attracted a large number of women.

Changing Consumer Preferences & Adopting Beauty Products from Organic Origin

Consumers are nowadays preferring clean label beauty products. Generally, products that offer benefits to health and contain herbal ingredients are preferred by the consumers. Consumers are aware of the benefits of using organic and herbal products through social media platforms and in general. Natural skincare products enhance skin color and fade wrinkles and dullness.

Moreover, companies nowadays are launching beauty and skincare products that contain natural extracts, antioxidants, antimicrobial properties and pigmentation inhibition factors that also protects the skin against free radicals and damage from pollution.

For instance, according to L’Oréal 2017 annual reports, Garnier, an international hair and skincare brand develops products inspired by natural ingredients to improve environmental and social impacts.

Garnier’s BB Cream contains approximately 90% of ingredients of natural origin and charcoal fabric face mask inspired by natural trends from Asia is another innovation by the brand.

A surge in Demand for Multifunctional Beauty Products Consistently in the Cosmetic Market

Cosmetic manufacturers are consistently introducing innovations in the products to offer multifunctional beauty products to the customers and gain a competitive advantage in the market. Multifunctional beauty products such as BB Creams offer many benefits over foundation and other similar makeup products.

BB creams get blended easily according to the skin tone. Multifunctional products are offered in different forms, for various skin tones and in different shades.

For instance, L’Oréal offers BB creams formulated with pigments and vitamins and acts as a sunscreen, offering benefits in one single cream. Customers prefer using such products that fulfill their requirements in one product and further grow the consumer base.

Country-wise Insights

The Rising Adoption of Skin Care Products in South Korea is Driving the Global BB Cream Market

South Korea is one of the largest markets for personal care products as consumers in the country have been traditionally using skincare products for several years, and this has made South Korea a competitive market for BB cream. The popularity of BB cream has spread to East Asia, mainly in South Korea.

BB cream is gaining popularity in the region, as these lightweight foundations carry multiple skincare benefits moisturizer, primer, and SPF all in one convenient tube. Also, BB creams help even out the skin tone, smoothen fine lines & imperfections, boost glow, provide 24-hour hydration, and SPF protection.

The natural naked finish and product simplicity of BB creams has attracted a large percentage of the female population in the country.

Market Outlook of BB Cream in the US

As per the FMI analysis, since the past couple of years, BB cream has been holding a strong position in the cosmetic and makeup industry in the U.S. Increasing disposable income and growth in beauty consciousness has generated demand for high-quality and innovative skincare and beauty products such as BB creams in the country.

As per the Bureau of Labor Statistics, around 63.5% of the population in the region belongs in the working category. As a result, it offers a good opportunity for the players operating in the market to gain a competitive advantage, as the demand for BB creams is primarily witnessed among the working-class population, which does not have the time to spend on an elaborate make-up routine.

How is the Changing Consumer Perception Regarding Health and Beauty Products in Germany Helps in the Growth of the Market?

Europe is predicted to be an attractive market for BB cream during the forecast period, according to Future Market Insights. Germany is expected to account for over a significant market share in Europe through 2021.

Due to the improving purchasing power and increasing image consciousness, there is an increased use of health and beauty products among consumers in Germany. This is one of the prime factors driving the growth of the BB cream market in the region.

Moreover, people are focusing on the use of health and beauty products for protecting their skin from environmental and internal damage.

Category-wise Insights

Which Skin Type Category Register Highest CAGR in the Market?

By skin type, the BB cream market is primarily segmented into the dry, normal, oily, combination, and sensitive. Among all the skin type segments, the combination skin type is expected to register a significant CAGR during the forecast period.

People who are having combination skin have both oily and dry skin. It is very difficult for such people to choose a beauty product that doesn’t make their skin too much dry and oily.  For the same, players like p?rlisse., Garnier, Covergirl, Maybelline etc. invest in research activities and launch BB cream for combination skin.

In Which End-User Category the Market of BB Cream is high?

As per the analysis, the women segment is expected to account for the largest share in terms of value in the market. However, the men segment is expected to register significant growth in the global BB cream market during the forecast period. The BB cream makes women look younger than their age and more beautiful. That is why, the demand for such personal care products are more in women.

Which Sales Channel is Projected to Reflect High Growth?

As per the analysis, in terms of sales channel, e-retailers is expected to register a significant CAGR during the forecast period. The online penetration of customers towards e-commerce platforms is likely to facilitate a wider market range during 2027. The market for BB cream is expected to grow as internet penetration rises. Also, online supply channels follow discounts and offer a strategy to attract consumers to shop online.

Competitive Landscape

The global BB cream market is mainly concentrated with the presence of several multinational and regional companies. Leading players operating in the global BB cream market are focusing on intensive research and development for launching innovative products and services in the market. Furthermore, many prominent players are aiming at strategic collaborations with regional distributors and end-users to strengthen their presence in the global market.

For instance:

• In 2020, with the expansion of product portfolio, Able C&C Co. Ltd. brand Missha launched M Perfect Blanc BB, which is Korean Dermatological Research Institute tested. This cream could be used as a base makeup product.
• L'Oreal Paris offers Magic Skin Beautifier BB Cream which is dermatologically tested gives an extremely smooth skin surface to the user and is hostile to aging. Also, the SPF 35++ prevent skin from harmful UV radiation.

Scope of Report

Global BB Cream Market by Category

By Skin Type :

• Dry
• Normal
• Oily
• Combination
• Sensitive

By SPF Type :

• Below 15 SPF
• Between 15-30 SPF
• Above 30 SPF

By End Users :

• Men
• Women

By Sales Channel :

• Direct Selling
• Specialty Outlets
• Supermarkets/Hypermarkets
• Convenience Stores
• Beauty Stores
• E-Retailers
• Others

By Region :

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• MEA