An Incisive, In-depth Analysis on the Bb Cream Market
This study offers a comprehensive, 360 degree analysis on the Bb Cream market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Bb Cream market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Global BB Cream Market: From the current market size of around US$ 2.5 billion, the BB cream market is expected to reach the valuation of over US$ 5.5 billion by the end of 2027. The revenue growth has been anticipated at a robust 9% CAGR over 2018-2027.
BB cream is an abbreviation of ‘blemish balm’ or ‘beauty balm,’ which is a combination of products such as a primer, SPF, foundation, moisturizer, and concealer. BB creams help even out the skin tone, smoothen fine lines & imperfections, boost glow, provide 24-hour hydration, and SPF protection. The natural naked finish and product simplicity of BB creams has attracted a large percentage of the female population worldwide.
BB cream is an all-in-one cream that provides protection, coverage, and hydration. BB cream has gained popularity among females worldwide. The popularity of BB cream has spread to South Asia, mainly in Korea. Apart from its benefits, the fact that it helps reduce the time required to apply make-up has attracted a large number of women. Following South Asia, the popularity of BB cream spread to the US. Since the past couple of years, BB cream has been holding a strong position in the cosmetic and makeup industry in the U.S.
Popularity of BB creams made its headway from Germany to the rest of the world
BB cream was first developed in Germany in 1967 by German dermatologist Christine Schrammek. Initially, BB cream was developed as an anti-inflammatory agent to help heal and conceal the redness of the skin resulting from the irritation caused by peel treatments. In the mid ‘80s, BB cream was first introduced in Asia and became very popular among the female population. Since then, its popularity spread to Korea and Japan, where it was recognised as the newest trend among females. In the past decade, the popularity of BB cream spread over to North America and Europe and gained a strong hold in cosmetics, makeup and beauty market.
BB cream has maintained a strong position around the world. Increasing disposable income and growth in beauty consciousness has generated demand for high-quality and innovative skincare and beauty products such as BB creams. The rising demand for BB creams was primarily witnessed among the working-class population, which does not have the time to spend on an elaborate make-up routine. Moreover, BB creams were introduced to target the young population that wants to hide pimples as well as uneven skin tones. Furthermore, BB creams targeted young mothers who do not have much time to spend too much time on make-up, but want to look good.
Owing to the above-mentioned factors, BB cream is not only popular among women, but also among men due to increasing consciousness among the latter about their physical appearance, owing to which they spend a considerable amount of time and money to look good. This trend was first observed in Korea, following which it spread to the rest of the world. Some of the major factors driving the growth of the BB cream market include increasing consumer inclination towards beauty, increasing disposable income, and the growing demand for less time-consuming solutions. This has boosted the demand for multi-functional products such as BB creams.
Increasing spending on lifestyle products and rising awareness about availability of a variety of beauty products propelling the demand for BB cream
The growing popularity of BB creams has been witnessed since their inception. The rising demand for BB creams is also influenced by growth in the middle- and upper-class families, which is not only boosting their popularity in the market, but also creating competition among market players. Nowadays, players are introducing innovative BB creams to boost their customer base. The demand for BB creams is increasing owing to rise in disposable income, increasing consumer inclination towards beauty products, and the demand for products that reduce the time required for complex make-up procedures.
Moreover, growing awareness about organic products, as well as the demand for the same, has led to the introduction of natural & organic cosmetic and makeup products. Innovations are resulting in the creation of products that are more eco-friendly, and companies are offering natural products to satisfy the consumer demand for the same.
The BB cream market is primarily segmented based on skin type as dry, normal, oily, combination, and sensitive. Based on end user, the BB cream market is segmented as men and women. By SPF type, it is segmented into below 15 SPF, between 15-30 SPF, and above 30 SPF. Based on the sales channel, the BB cream market is segmented into direct selling, specialty outlets, supermarkets/hypermarkets, convenience stores, beauty stores, e-retailers, and others. Based on regions, the BB cream market is segmented into North America, Latin America, Europe, Asia Pacific excluding Japan, Japan, and the Middle East and Africa (MEA).
Competitive Landscape: BB cream market players introducing innovative products to sustain in the intense competition against multinational companies
The global BB cream market is primarily characterized by the presence of a large number of regional and multinational companies. The detailed profiles of companies are also included in global BB cream market report to evaluate their strategies, key product offerings, and recent developments.
Some of the key players profiled in the global BB cream market study include L’Oreal S.A., The Estee Lauder Companies Inc., Shiseido Company Limited, Unilever, Christian Dior SE, Revlon, Inc., Coty Inc., Avon Products Inc., Missha US Inc., The Clorox Company, L'Occitane International S.A., AmorePacific Corporation, Stila Styles LLC, Tarte Inc., Lancome SA, Groupe Marcelle, Bobbi Brown Professional Cosmetics Inc., Physicians Formula Holdings Inc., Clinique Laboratories LLC, Dr. Jart., Shiseido Company Limited, Unilever, Christian Dior SE, Revlon, Inc., Coty, Inc., Avon Products, Inc., and Missha US Inc.
BB cream, ‘blemish balm’ or ‘beauty balm’, is a combination of products such as foundation, SPF, moisturizer, concealer, and primer. BB cream is considered as one solution for all make up rituals. It was first developed in Germany in 1967, following which the popularity of BB cream has been growing internationally. BB cream gained popularity first in South Asia, primarily in Korea, following which it gained popularity in Japan. It offers several benefits, for instance, it boosts glow, smoothens fine lines & imperfections, offers 24-hour hydration, and SPF protection. The natural finishing and simplicity of BB creams has attracted female as well as male users.
This report on BB cream market provides the forecast and analysis of the global BB cream market. It provides analysis on the basis of historical data and forecast from 2019 to 2027 in terms of revenue (US$ Mn). The report reveals the market dynamics in seven geographic segments, along with an analysis of the current and future scenario. In addition, it includes the drivers, restraints, and recent trends of the BB cream market. The report also comprises opportunities for BB cream manufacturers and highlights the value chain analysis in detail. The study demonstrates the market dynamics and trends across regions that are expected to influence the current status and future prospects of the BB cream market.
The report studies the global BB cream market for the period 2019–2027. The prime objective of this report is to offer quantitative and qualitative insights and study the key market trends pertaining to the global BB cream market, which gradually help transform businesses.
The market numbers have been assessed by carefully scrutinizing the BB cream spending of countries in all the seven key regions for the current year, as well as the historical performance of the market. The market size and forecast for each segment in the BB cream market has been provided in the context of the regional markets. All the segmentation for BB cream market has been considered after appropriate secondary research and revalidation of the data obtained through interviews with key thought leaders and industry experts. The market has been forecast based on constant currency rates. The report includes the revenue generated from sales of BB cream across all regional economies.
The report begins with an executive summary intended to provide a clear perspective about the market to the reader. It is then followed by BB cream market overview and provides BB cream market definition and analysis about drivers, restraints, opportunities, and key trends in the market. The sections that follows includes an analysis of the global BB cream market by price range, capacity, application, sales channel, and a country-level analysis.
The BB cream market is primarily segmented by skin type, which includes dry, normal, oily, combination, and sensitive. The end user segment of the BB cream market is sub segmented as men and women. By SPF type, the BB cream market is segmented into below 15 SPF, between 15-30 SPF, and above 30 SPF. The global BB cream market is further segmented on the basis of sales channel. The distribution channel segment includes below wholesalers/distributors, multi-brand stores, exclusive stores, online stores, and others.
All the above sections evaluate the market on the basis of the various factors affecting the market, which cover the present scenario and future prospects. For market data analysis, the report considers 2017 as the base year, with market numbers estimated for 2018 and forecast made for 2019–2027. All the segmentation for the BB cream market has been considered after appropriate secondary research and the revalidation of the data obtained through interviews with key thought leaders in the industry. The market has been forecast based on constant currency rates.
The next section of the report highlights the market by region and provides the market outlook for 2019–2027. The study investigates the regional Year-On-Year (Y-o-Y) growth of the BB cream market. Key regions assessed in this report include North America, Latin America, Europe, Asia Pacific Excluding Japan, Middle East & Africa, and Japan. The report evaluates the present scenario and growth prospects of the regional market for 2019–2027.
The BB cream market numbers have been assessed based on sales and weighted average pricing by material and product type. The aggregate revenue is derived through weighted average country pricing trends. The BB cream market size and forecast for each segment has been provided in the context of the country. The BB cream market has been analysed based on the expected demand and current spending scenario. The prices considered for the calculation of revenue are the average country prices obtained through primary quotes from numerous regional BB cream manufacturers, suppliers, and distributors.
All the key product types have been considered on the basis of secondary sources and feedback from primary respondents. Country-wise demand patterns have been considered while estimating the BB cream consumption across various regions. The BB cream market numbers for all the regions by product type, material, price, and distribution channel have been derived using the bottom-up approach, which is cumulative of each country’s demand.
The company-level BB cream market share has been derived on the basis of the revenues reported by key manufacturers. The BB cream market has been forecast based on constant currency rates. Given the characteristics of the market, we have triangulated the outcome on the basis of three different types of analysis: based on supply side, demand side analysis of the BB cream market, and the impact of macro-economic factors on the BB cream market.
In addition, it is imperative to note that, in a fluctuating global economy, we not only conduct market forecasts in terms of Compound Annual Growth Rate (CAGR), but also analyse the market based on key parameters, such as Y-o-Y growth rates, to understand the predictability of the BB cream market and to identify the right opportunities for players.
The segments of the global BB cream market have been analysed in terms of Basis Point Share (BPS) to understand the relative contributions of each segment to market growth. This detailed level of information is important for identifying the various key trends in the BB cream market. Another key feature of this report is the analysis of the market in terms of the absolute dollar opportunity represented by the sales of BB cream. Absolute dollar opportunity is critical for evaluating the scope of opportunity that a provider can look to achieve, as well as to identify the lucrative segments.
The overall absolute dollar opportunity represented by the BB cream market is mentioned in the report. To understand key growth segments in terms of the growth and adoption for BB cream in the global market, FMI has developed the market ‘Attractiveness Index.’ This index is expected to help providers identify the real market opportunities. A number of primary and secondary sources were referred during the course of the study. Some of the secondary sources include IMF, World Bank, Hoovers, Factiva, the annual reports of companies, and government associations & publications.
In the final section of the report on the BB cream market, a ‘dashboard view’ of companies has been provided to compare the current industrial scenario and their contribution to the total BB cream market. Moreover, it is primarily designed to provide clients an objective and detailed comparative assessment of the key providers specific to a segment of the BB cream market. Report audiences can gain segment-specific manufacturer insights to identify and evaluate their key competitors in the BB cream market.