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BB Cushions Market

Market Insights on BB Cushions covering sales outlook, demand forecast & up-to-date key trends

BB Cushions Market By Skin Type (Dry Skin, Oily Skin, Combination Skin, Normal Skin), Nature (Conventional, Organic), Sales Channel (Indirect, Direct) & Region - Forecast 2022-2032

BB Cushions Market Overview

The global BB cushions market is expected to garner a market value of US$ 3.61 Billion in 2022 and is forecast to flourish at a staggering 17% CAGR from 2022 to 2032. Eventually, the industry is projected to reach US$ 17.35 Billion. Growth of the market can be credited to the increasing disposable income and the growing awareness about skin beauty among the expanding population.

Report Attribute


Estimated Base Year Value (2021)

US$ 3.16 Billion

Expected Market Value (2022)

US$ 3.61 Billion

Anticipated Forecast Value (2032)

US$ 17.35 Billion

Projected Growth Rate (2022-2032)

17% CAGR

BB Cushions is a liquid make-up kept in a sponge housed in a compact with an applicator. It eases the application of BB Creams without getting the makeup smudged on hands. With the passage of time, there have been various innovations in BB Cushions, offering opportunities for expansion to the product. From air cushion to metal cushion, from tension pact to mocha cushions, there have been numerous innovations.

The BB Cushion comes with an easy-to-carry compact case that is portable and can easily fit in a small purse. The product has been gaining prominence among women due to the “no make-up look”. The BB cushion offers a seamless finish. The cushion applicator assists in the perfect touch-up sessions for your skin.  It is also a preferred makeup product for makeup beginners.

The product offers customizable coverage and comes with a sponge applicator, therefore, one does not have to worry about the amount of makeup to be put on the face. The increasing desire to look good among the population and the changing lifestyle is projected to be significant causes driving the market in the coming time.

How does the Increasing Demand for Skin Product Boost the BB Cushions Market?

The increasing consciousness among the youth regarding their skin is anticipated to be a significant factor boosting the market during the forecast period. Further, the rising demand for organic and natural skin products is likely to present significant opportunities to the market in the forecast period. Moreover, the growing popularity of beauty products among men is anticipated to act as a significant factor augmenting the industry.

Rising disposable income of the middle-class has increased the market size significantly. It has also magnified the competition in the market. The rapid expansion of e-commerce, especially in developing countries such as India and China has provided a considerable boost to the market rise. Moreover, the increasing exposure to the internet, marketing through Instagram are other salient factors bolstering the industry in the coming period.

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What are the Factors Hampering Market Expansion?

Lack of awareness among the rural population is expected to slow down the growth of the market during the forecast period. Further, the availability of the product can hamper the market expansion in the forecast period. For instance, the market faced a significant downfall during the COVID-19 lockdown. Globally imposed lockdown impacted the manufacturing and supply chain. However, the market is likely to regain its momentum during the forecast period.

Furthermore, people with sensitive skin avoid using makeup products that can hamper the market expansion in the forecast period. In some cases, they may even produce pimples, and bring a negative impact on the skin, thereby, reducing its demand. Further, it is not a guarantee that the product would be animal cruelty-free, which filters the vegan consumers, thereby, impeding the market expansion.

What are the Growth Prospects in APAC during the Forecast Period?

The analysis reveals that the growing aware population in the region is projected to play a significant role in expanding the market in APAC. The rapid expansion of e-commerce, penetration of the internet in developing nations of the region are predicted to be salient causes strengthening the industry in APAC. Further, the growing disposable income and the rising popularity of Korean products are likely to escalate the market in the coming time.

The presence of developing countries such as India, China, Thailand, and Bangladesh are the most significant participants of the market. The skincare market is on a constant expansion in the region owing to the growing consumer awareness and the increasing disposable income in developing countries.

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What is the Role of Europe in Expanding the BBC Cushion Market?

The growing demand for anti-aging creams and the increasing desire to look young are the two major causes driving the market in Europe. Moreover, high disposable income and the presence of key players in the region can offer various opportunities of expansion to the market in the coming time.

In Europe, the UK and Germany are likely to make the most notable participation in augmenting the industry in Europe. The increasing demand for conventional and organic products is likely to widen the market scope during the forecast period. The affordability of the product in the region is another salient factor developing the European market during the forecast period.

Market Competition

Some of the eminent players of the global BB cushions market are Maybelline Inc., L’Oreal S.A., Missha, Christian Dior SE, Dr. Jart+, Lancome, Sulwhasoo, Erborian, Clinique Laboratries, IT Cosmetics, Amore and 3Lab among others.

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Scope of Report 

Report Attribute


Growth Rate

CAGR of 17% from 2022-2032

Base Year for Estimation


Historical Data


Forecast Period


Quantitative Units

Revenue in USD Billion, Volume in Kilotons and CAGR from 2022-2032

Report Coverage

Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis

Segments Covered

  • Skin Type
  • Nature
  • Sales Channel
  • Region

Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa

Key Countries Profiled

  • U.S
  • Canada
  • Mexico
  • Brazil
  • Argentina
  • Chile
  • Peru
  • Germany
  • U.K
  • France
  • Spain
  • Italy
  • Nordics
  • Australia & New Zealand
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Indonesia
  • Malaysia
  • GCC
  • South Africa
  • Turkey
  • Iran
  • Israel

Key Companies Profiled

  • L’Oreal S.A.
  • Missha
  • Christian Dior SE
  • Dr. Jart+
  • Lancome
  • Sulwhasoo
  • Erborian
  • Clinique Laboratories
  • IT Cosmetics
  • Amore
  • 3Lab 


Available Upon Request

Key Segments Profiled in the Global BB Cushions Market

Skin Type:

  • BB Cushions for Dry Skin
  • BB Cushions for Oily Skin
  • BB Cushions for Combination Skin
  • BB Cushions for Normal Skin


  • Conventional BB Cushions
  • Organic BB Cushions

 Sales Channel:

  • Indirect Sales of BB Cushions
  • Direct Sales of BB Cushions
  • Specialty Stores
  • Independent Stores
  • Online Stores
  • Hypermarket/Supermarket


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

According to FMI, BB cushions sales are projected to expand at a CAGR of 17% until 2032

APAC is anticipated to be the most lucrative market owing to the presence of developing countries and the increasing disposable income.

Maybelline Inc., L’Oréal S.A and Christian Dior SE are some prominent BB cushions manufacturers profiled by FMI

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