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Beer Market Outlook from (2023 to 2033)

The global beer market value is set to reach a valuation of US$ 759.1 billion in 2023. This value is predicted to ascend to around US$ 1,679.5 billion by 2033. Notably, Sales of beer are poised to demonstrate a substantial CAGR of 7.6% throughout the forecast period.

Key Market Highlights

  • With changing demographics, particularly among millennials and Gen Z, there is a noticeable shift in people's preferences toward consuming craft beer and supporting microbreweries.
  • As beer sales decline in Europe and Japan and remain steady in North America, brewers are targeting growth in Asia, South America, and Africa.
  • Given its rapidly growing population and shifting consumer preferences, China has the potential to overtake the United States as the leading beer market by 2033.
Attributes Details
Beer Market Size (2022) US$ 759.1 billion
Beer Market Size (2023) US$ 808.4 billion
Beer Market Projected Size (2033) US$ 1,679.5 billion
Beer Market Forecasted Value CAGR (2023 to 2033) 7.6%

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A Comprehensive Look at the Dynamics Shaping the Beer Market Growth Trajectory

Local Breweries Revolutionize Craft Beer Scene: As millennials matured, their preferences shifted toward appreciating unique and personalized encounters. This shift catalyzed the emergence of the craft brew phenomenon. The craft beer market offers a haven for those who revel in the world of low-alcoholic beverages. It caters to individuals who seek a diverse drinking experience, one that goes beyond the conventional options. Local craft beer has emerged as a prominent contender in this market. They put a strong emphasis on fostering community engagement and prioritizing sustainability. Best beer brands are no longer limited to large corporations; local breweries have made their mark by offering authentic and innovative products.

Global Beer Festivals Showcase Home Brewing Culture's Rise: The home brewing culture has gained traction recently. Millennials and the Gen Z population prefer the novel flavors that these breweries innovate by experimenting with popular beer styles. Nowadays, several beer festivals take place around the world to celebrate this creativity. Beer events provide platforms for showcasing these diverse brews and fostering consumer learning. The market is also witnessing an increasing demand for beer fermenters necessary for home brewing.

Alcohol-free Beers are becoming too Popular: Early innovation and a commitment to quality drive the no/low beer and cider category. This category takes a leading role in the wider no/low market. It commands a substantial 92% of the overall outlook for the non-alcoholic beer industry. The United States exhibited remarkable dynamism. Despite the considerable challenges confronting the industry, the no/low segment in the country recorded an impressive growth of over 30% in 2020. This dominance is largely attributed to significant investments made by key breweries. These investments have resulted in increased consumer familiarity and acceptance. No/low beer is increasingly regarded as a premium product within the alcohol free beer market.

Marketing Strategies Shape the Future of Beer Appreciation: The beer tasting experience has become an essential part of the industry, with enthusiasts seeking to understand the complex flavors and aromas. Beer marketing strategies have tapped into this fascination, highlighting the journey from brewing to consumption. This growth is strongly supported by strategic beer advertising and innovative marketing strategies employed by craft brewery businesses. Moreover, there has been a noticeable evolution in beer packaging. The goal is to capture consumer attention while reflecting the product's unique qualities and characteristics.

Sustainable Beer Production Spurs Gourmet Experience: A growing emphasis on sustainable beer production highlights the industry's devotion to organic ingredients and ecologically sensitive processes. This corresponds to the growing customer demand for environmentally friendly products. Furthermore, the discovery of organic and distinctive beer tastes has given the beer experience a gourmet component. This also creates a substantial market for beer dispenser products.

Historical Beer Market Statistics Analysis Alongside Future Projections

The global beer market value surged by US$ 49.3 billion from 2022 to 2023. All around the world, the way companies sell their products in stores has been changing, and this is happening in the beer industry too. This means how beer is made and sold has been going through certain big changes. One part of this is the craft beer industry, which has affected not just how people buy beer in stores, but also how they choose which brands to buy and how much they drink.

People are showing an increasing preference for either high-end or budget-friendly beer options. Analyzing beer market growth patterns from the past half-decade, there is a noticeable change in beer consumption. Traditional lager choices are losing ground, giving way to the rise of premium beers and more affordable alternatives. Additionally, the concept of brewpubs, where both production and consumption take place, has led to a notable expansion in overall beer production and the broader beer industry.

In well-established markets like Western Europe, the United States, and Australia, the trend leans toward premium beer varieties. However, Spain stands as an exception due to the severe economic downturn it faced. In Spain, the shift is more pronounced toward value-oriented beers. Surprisingly, this trend extends to rapidly developing markets such as Brazil. In Brazil, where primary beer brands continue to gain momentum, a notable transformation is taking place. This transformation is leaning toward favoring the premium beer category.

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Nandini Roy Choudhury

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Comparative Analysis of the Adjacent Beer Market

Within the larger beer market, the non-alcoholic and the fruit beer markets are discerned as two distinct domains. According to the provided table, between 2023 and 2033, the beer market, acting as the parent market, experienced a higher CAGR compared to the fruit beer market.

This can be attributed to a narrower target audience, as fruit-flavored beers tend to appeal to a specific demographic. However, it registers a lower CAGR than the non-alcoholic beer market. This robust growth is fueled by shifting consumer preferences toward healthier lifestyles and reduced alcohol consumption.

Beer Market:

Differentiating Aspects Beer Market
CAGR (2023 to 2033) 7.6%
Projected Market Value in 2033 US$ 1,679.5 billion
Growth Factors Experimentation with new ingredients and brewing techniques
Opportunities Introduction of single-serve options for on-the-go consumption
Key Trends The growing popularity of online beer sales and subscription services

Non-alcoholic Beer Market:

Differentiating Aspects Non-alcoholic Beer Market
CAGR (2023 to 2033) 8%
Projected Market Value in 2033 US$ 45,019.5 million
Growth Factors Increasing consumer focus on healthier beverage choices
Opportunities Introduction of non-alcoholic versions of popular beer styles like lagers
Key Trends Use of novel ingredients like exotic fruits, botanicals, and herbs

Fruit Beer Market:

Differentiating Aspects Fruit Beer Market
CAGR (2023 to 2033) 6%
Projected Market Value in 2033 US$ 595.5 million
Growth Factors Craft breweries driving innovation in fruit beer production
Opportunities Offering customization options to choose their fruit combinations
Key Trends Development of fruit-infused low-alcohol and session beers

Beer Market Statistics by Key Countries

Despite a global trend toward stabilized consumption patterns, specific countries have shown remarkable resilience. This is particularly notable in the context of an increasingly diverse product portfolio and stricter retail market access. Established markets such as the United States and China have managed to sustain their positions with unwavering stability. Meanwhile, emerging markets like Japan, Germany, and Australia are experiencing notable growth and expansion in the beer industry.

Country 2023 Value Share in the Global Market
United States 19.7%
China 9.8%
Germany 6.5%
Australia 3.5%
Japan 1.7%

Premiumization Trends are Reshaping the Landscape of the United States Beer Market

The United States at present holds a 19.7% share of the global market. Among different types of beers, sales of root beer are high in the United States. Root beer has a long history in the United States, dating back to the colonial era. Root beer is often served as a refreshing non-alcoholic beverage in restaurants. This makes it easily accessible and enjoyed by people of all ages. So, the growth of root beer has taken it from a homemade concoction to a beloved beverage enjoyed by people around the world.

Premiumization, while not a novel trend, has exerted a substantial influence on shaping the landscape of the global beverage sector. Consumers exhibit a willingness to invest higher amounts in exchange for superior quality items, exclusivity, and heightened enjoyment during consumption. Over time, the USA beer market share has gravitated toward premium beer offerings. The states with fewer restrictions, like California, have a hands-off approach to liquor distribution.

The e-commerce revolution is taking root in the beer market share in USA The prominent player in this arena, Drizly, experienced an astonishing 350% growth between 2019 and 2020. Projections indicate that the entire e-commerce alcohol market is poised to surge from a mere 2% in 2020 to a substantial 20% within five years. This surge in e-commerce is notably unfolding in the United States, alongside select areas in Canada, spanning 235 markets. Facilitated by an extensive distribution network and partnering with over 3,000 retail establishments, this market is evolving rapidly. While China has led the global e-commerce sales scene for well over a decade, it is the United States that claims the title of the world's leading alcohol market.

China Leads Asia Pacific Beer Market with a Shift toward Premium and Craft Brews

China holds 9.8% share of the global market in 2023. Consumers are increasingly departing from conventional ready-to-drink beer choices, displaying a burgeoning interest in emerging trends. In the coming years, a surge in the appeal of alternative selections like premium and craft beers is anticipated. China presents itself as an expansive market, both in terms of its vast geographical span and its substantial demographic reach. This panorama can understandably appear formidable to foreign businesses seeking entry. While Tsingtao Brewery, Yanjing, Chongqing Beer, Zhujiang Beer, and China Resources primarily dominate the market, notable foreign contenders like Heineken from the Netherlands and Budweiser from the United States have also made significant strides.

China stands as the planet's leading e-commerce market. China has maintained its global dominance in e-commerce and Omni channel strategies for more than ten years. This position has been driven by the extensive utilization of personal smartphones, which have seamlessly integrated into diverse facets of consumer life. The true digital powerhouse in China, however, resides within its social media platforms. While the beer market in USA commonly sees online searches conducted by brands, consumers in China tend toward category-based searches like ale craft beers.

The sales of India alcohol are undergoing dynamic shifts. Whiskey, rum, vodka, and other spirits have garnered a substantial consumer base. At the same time, beer consumption has proliferated, especially among the younger demographic. This diverse preference showcases the dynamic nature of the Indian alcohol market. The urban populace in India is increasingly gravitating toward the appeal of craft beer. According to projections from the All India Brewers Association, the craft beer sales are anticipated to experience a yearly growth of 20%.

Germany's Growing Appetite for Non-alcoholic and Low-alcohol Beverages

Germany has taken the lead in the beer market in Europe with a 6.5% share of the global market. Germany holds the title for the leading volume-wise no/low alcohol market. This can be attributed to the heavy reliance on the no/low beer segment within the on-trade sector at bars and restaurants. The desire from consumers for non-alcoholic and low-alcohol options in beer and RTD cocktails is steadily rising in Germany. This vibrant trend saw the no/low category's presence within the overall beverage alcohol market grow to 3% last year.

Over half of their new beers in the last two years were launched in the beer market Europe, with 30% of revenue from premium brands. Local markets were pivotal, with agile regional teams ensuring broad availability and visibility. For example, a new product reached 4,000 bars in six months in the country. Short trials in pub networks also played a role.

Australia Craft Beer Movement Surges amidst Historic Low in Beer Consumption

With beer consumption in Australia at a 65-year all-time low, the Australian craft beer movement is witnessing a surge in popularity and exponential growth. As of 2023, Australia holds 3.5% of the global market share. The go-to spots for beer enthusiasts to grab craft beer in Australia are bars and pubs, with over 40% favoring these establishments. Evolving consumer preferences, coupled with a shift toward prioritizing quality over quantity, have propelled the growth of the craft beer movement. In September 2021, TWØBAYS launched a new brand called GFB, featuring its first beer, a full-strength Draught. Endorsed by Coeliac Australia, this draught beer boasts a gentle hop infusion and a straightforward malt foundation. GFB achieves its approachable flavor profile using sorghum and rice malts. It offers significant growth prospects for the commercial beer tap system industry.

Although Australia provides a robust and stable business environment, it is noteworthy that Singapore is gaining increasing recognition within the global beer and cider industry. The rising fame of the Singapore beer and cider market compared to Australia can be attributed to strategic location and business-friendly policies. In February 2020, Bob Kunze-Concewitz, CEO of Campari Group, stated that relocating the company's Asia headquarters from Australia to Singapore aims to bring the staff in closer proximity to emerging core spirits markets in the region.

Japan’s Craft Brewers Gain International Acclaim Despite an Absence of Distinctive Style

Japan holds the position as the seventh-leading consumer of beer globally and accounts for a 1.7% share of the global market. While the craft beer industry is relatively nascent and lacks a globally recognized Japanese style of craft beer, Japan-based producers are gaining growing recognition in international competitions. Despite entering the market relatively late, two of its key manufacturers have now risen to become prominent leaders on the world stage.

Over the past two decades, industrial beer consumption in Japan has experienced a consistent downturn, influenced by factors such as one of the world's maximum taxation rates. Similar to many other cultures, Japanese consumers have begun exploring alternative options in their beverage choices. This has led to a slight decline in beer consumption in recent years, averaging around 0.5% annually. Conversely, the primary substitutes are flavored alcoholic beverages (FABs), which are gaining popularity among the younger generation. The craft beer market is also witnessing a promising upswing, with American-style craft beers gaining significant popularity among both producers and consumers of craft beer.

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Beer Market Statistics by Key Segments

Craft Brewery Renaissance Sparks Ale Beer's Meteoric Rise in Consumption

The ale beer segment possessed 33.50% of the global beer industry share in 2022. Ale beer consumption has skyrocketed in the last few years. This massive growth can be attributed to the changing consumer preferences and the exploration of new beer trends. The rise in ale beer sales can be attributed to the increasing popularity of craft breweries.

Segment Ale Beer
Market Share in 2023 33.50%

There has also been a cultural shift toward valuing quality over quantity when it comes to alcoholic beverages. Many individuals are now seeking out beers with distinctive flavors and higher alcohol content, both of which are characteristic of many ales. Modern consumers are developing a heightened appreciation for bolder, bitterer flavor profiles in their culinary and beverage choices, extending this preference to their beer selection.

Enthusiasts of craft beer now seek out options beyond plain lagers or overly malted, one-dimensional brews with a mere blend of sweetness and bitterness. Instead, they crave a vibrant and invigorating taste experience exemplified by styles such as the India Pale Ales (IPAs). Over the past two decades or so, IPAs have emerged as the reigning favorite in the craft beer industry, experiencing a steady surge in popularity.

Tech-Savvy Millennials Lead the Charge in Beer Industry's Retail Transformation

The retail segment accounted for 36.50% of the beer market share in 2022. The craft brewing scene is widely recognized by the brewing industry. The concept of retail has remained relatively unfamiliar within the industry in the last few years. However, individuals are acquainted with it as consumers through their interactions with platforms like Amazon. In many countries, the beer sector maintains a more structured framework than other consumer goods. This has led beer manufacturers and distributors to stick to traditional methods without significantly innovating to maintain or expand their market presence.

Segment Retail Sales Channel
Market Share in 2023 36.50%

The beer industry's main target demographic, primarily comprised of tech-savvy young adults, is at the forefront of these changes. While retail may not have been a focal point in the beer industry's priorities, the signs indicate an imminent paradigm shift driven by customer demographics, technological advancements, and the evolving alcohol distribution ecosystem.

In much of the Western world, the prominent names associated with these shopping and delivery experiences include key retailers like Amazon, Walmart, and Tesco. However, it might come as a surprise to discover that China and Eastern countries are at the forefront of innovation in this evolving marketing and supply chain paradigm.

Competitive Landscape

As the global beer sector is witnessing remarkable growth, beer manufacturing companies are playing a crucial role in meeting the rising demand. Breweries and beer manufacturers are integrating innovation into their core operations. Distribution strategies for beer have evolved significantly to ensure efficient and widespread availability. Pricing models have been adjusted to accommodate diverse consumer segments, facilitating broader accessibility to a wider range of consumers. As a result, beer sales have reached impressive figures, contributing to a significant beer industry share for established players and newer entrants. AB InBev, Heineken, China Res. Snow Breweries and Carlsberg together account for 60% of the beer market share by company among the top 40 brewers.

Recent Developments

  • In September 2023, Pineville's Middle James Brewing Company unveiled a new beer as part of its commitment to promoting mental health awareness. This initiative supports the Rosado family's broader mission to raise awareness through the Matías Rosado Foundation.
  • In August 2023, Innis & Gunn, the brewery based in Edinburgh, introduced 12 Moons Lager. This fresh brew was bottled in August 2022 during a full moon and matured for a full year in 75 bottles. With a 5.8% alcohol content, this bottle-conditioned and unpasteurized lager marks the fourth addition to Innis & Gunn's limited edition lineup for 2023.
  • In July 2023, the renowned Indian liquor brand Lone Wolf revealed its long-awaited beer offerings, Alpha and Mavrick. These remarkable beer varieties were introduced to the India alcohol market by Onkara Beverages & Hospitality Pvt Ltd, the parent company of Lone Wolf. This launch showcased a splendid blend of innovation and imagination aimed at offering consumers an extensive array of options to delight their palates.
  • In June 2023, Australia's iconic beer, Victoria Bitter, presented Victoria Bitter Xtra. It is now available in 250ml bottles with an alcohol content of 6%, a step up from the classic VB's 4.9%. VX utilizes the same ingredients and maintains the distinctive flavor cherished by Australians for generations, yet it offers a bolder and more intense taste than the classic VB.
  • In May 2023, Better Beer introduced an extensive range of premium, zero-sugar Arvo Ale. This Pacific Ale is crafted for effortless enjoyment and brims with vibrant tropical notes of passionfruit and citrus, achieved through the infusion of Galaxy and Vic Secret Hops.
  • In April 2023, Dogfish Head Craft Brewery introduced three new beer selections: the Utopias Barrel-Aged 120 Minute IPA, Mandarin & Mango Crush, and the Off-Centered Variety Pack. These distinct offerings are currently journeying across the United States, available from coast to coast.

Key Companies Operating in the Beer Market

  • Heineken N.V.
  • Carlsberg A/S
  • United Breweries Holdings Limited
  • Devans Modern Breweries Ltd.
  • Diageo PLC
  • Carlsberg India Pvt. Ltd.
  • Anheuser-Busch InBev.
  • B9 Beverages Pvt. Ltd.
  • Crown Beers India Limited (AB InBev)
  • Radico Khaitan Ltd.
  • Beijing Enterprises Holdings Limited
  • Dogfish Head Craft Brewery, Inc.
  • Squatters Pubs and Craft Beers
  • Sierra Nevada Brewing Co.
  • The Boston Beer Company, Inc.

Key Segments Covered in the Beer Market Report

By Product Type:

  • Ale
  • Lager
  • Stouts
  • Others

By Packaging:

  • Can
  • Bottle
  • Glass
  • Others

By Production:

  • Macro-brewery
  • Microbrewery
  • Craft Brewery
  • Other

By Distribution Channel:

  • Direct
  • Indirect
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Independent Retailers
  • Online Retailers

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan (APEJ)
  • Japan
  • The Middle East & Africa (MEA)

Frequently Asked Questions

What is the Market of Beer?

The beer market is currently poised to attain a valuation of US$ 808.4 billion in 2023.

What is the Beer Market Forecast?

The beer market size is likely to surpass US$ 1,679.5 billion by 2033.

Is the Beer Market Growing?

Yes, the beer market is experiencing growth with a 7.6% CAGR driven by increasing consumer preference for specialty beers.

What is the Beer Market Trend?

The beer market is evolving with a shift toward craft and low-alcohol options, reflecting consumers' demand for healthier choices.

What is the Largest Market for Beer?

As of 2023, the United States maintains its position as the largest beer market, boasting a significant 19.7% share of the global market.

How Big is the Beer Market in Singapore?

The beer market in Singapore is relatively small, accounting for a niche share in the global market due to its compact size and diverse beverage preferences.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Litres) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Ale

        5.3.2. Lager

        5.3.3. Stouts

        5.3.4. Others

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Packaging, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Packaging, 2023 to 2033

        6.3.1. Can

        6.3.2. Bottle

        6.3.3. Glass

        6.3.4. Others

    6.4. Y-o-Y Growth Trend Analysis By Packaging, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Packaging, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Production

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Production, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Production, 2023 to 2033

        7.3.1. Macro-brewery

        7.3.2. Microbrewery

        7.3.3. Craft Brewery

        7.3.4. Other

    7.4. Y-o-Y Growth Trend Analysis By Production, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Production, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Distribution Channel, 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Distribution Channel, 2023 to 2033

        8.3.1. Direct

        8.3.2. Indirect

        8.3.3. Hypermarkets/Supermarkets

        8.3.4. Convenience Stores

        8.3.5. Specialty Stores

        8.3.6. Independent Retailers

        8.3.7. Online Retailers

    8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033

9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Region, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Region, 2023 to 2033

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Western Europe

        9.3.4. Eastern Europe

        9.3.5. South Asia and Pacific

        9.3.6. East Asia

        9.3.7. Middle East and Africa

    9.4. Market Attractiveness Analysis By Region

10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. USA

            10.2.1.2. Canada

        10.2.2. By Product Type

        10.2.3. By Packaging

        10.2.4. By Production

        10.2.5. By Distribution Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Packaging

        10.3.4. By Production

        10.3.5. By Distribution Channel

    10.4. Key Takeaways

11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Brazil

            11.2.1.2. Mexico

            11.2.1.3. Rest of Latin America

        11.2.2. By Product Type

        11.2.3. By Packaging

        11.2.4. By Production

        11.2.5. By Distribution Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Packaging

        11.3.4. By Production

        11.3.5. By Distribution Channel

    11.4. Key Takeaways

12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Germany

            12.2.1.2. UK

            12.2.1.3. France

            12.2.1.4. Spain

            12.2.1.5. Italy

            12.2.1.6. Rest of Western Europe

        12.2.2. By Product Type

        12.2.3. By Packaging

        12.2.4. By Production

        12.2.5. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Packaging

        12.3.4. By Production

        12.3.5. By Distribution Channel

    12.4. Key Takeaways

13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. Poland

            13.2.1.2. Russia

            13.2.1.3. Czech Republic

            13.2.1.4. Romania

            13.2.1.5. Rest of Eastern Europe

        13.2.2. By Product Type

        13.2.3. By Packaging

        13.2.4. By Production

        13.2.5. By Distribution Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Packaging

        13.3.4. By Production

        13.3.5. By Distribution Channel

    13.4. Key Takeaways

14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. India

            14.2.1.2. Bangladesh

            14.2.1.3. Australia

            14.2.1.4. New Zealand

            14.2.1.5. Rest of South Asia and Pacific

        14.2.2. By Product Type

        14.2.3. By Packaging

        14.2.4. By Production

        14.2.5. By Distribution Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Packaging

        14.3.4. By Production

        14.3.5. By Distribution Channel

    14.4. Key Takeaways

15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. China

            15.2.1.2. Japan

            15.2.1.3. South Korea

        15.2.2. By Product Type

        15.2.3. By Packaging

        15.2.4. By Production

        15.2.5. By Distribution Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product Type

        15.3.3. By Packaging

        15.3.4. By Production

        15.3.5. By Distribution Channel

    15.4. Key Takeaways

16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    16.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2018 to 2022

    16.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033

        16.2.1. By Country

            16.2.1.1. GCC Countries

            16.2.1.2. South Africa

            16.2.1.3. Israel

            16.2.1.4. Rest of MEA

        16.2.2. By Product Type

        16.2.3. By Packaging

        16.2.4. By Production

        16.2.5. By Distribution Channel

    16.3. Market Attractiveness Analysis

        16.3.1. By Country

        16.3.2. By Product Type

        16.3.3. By Packaging

        16.3.4. By Production

        16.3.5. By Distribution Channel

    16.4. Key Takeaways

17. Key Countries Market Analysis

    17.1. USA

        17.1.1. Pricing Analysis

        17.1.2. Market Share Analysis, 2022

            17.1.2.1. By Product Type

            17.1.2.2. By Packaging

            17.1.2.3. By Production

            17.1.2.4. By Distribution Channel

    17.2. Canada

        17.2.1. Pricing Analysis

        17.2.2. Market Share Analysis, 2022

            17.2.2.1. By Product Type

            17.2.2.2. By Packaging

            17.2.2.3. By Production

            17.2.2.4. By Distribution Channel

    17.3. Brazil

        17.3.1. Pricing Analysis

        17.3.2. Market Share Analysis, 2022

            17.3.2.1. By Product Type

            17.3.2.2. By Packaging

            17.3.2.3. By Production

            17.3.2.4. By Distribution Channel

    17.4. Mexico

        17.4.1. Pricing Analysis

        17.4.2. Market Share Analysis, 2022

            17.4.2.1. By Product Type

            17.4.2.2. By Packaging

            17.4.2.3. By Production

            17.4.2.4. By Distribution Channel

    17.5. Germany

        17.5.1. Pricing Analysis

        17.5.2. Market Share Analysis, 2022

            17.5.2.1. By Product Type

            17.5.2.2. By Packaging

            17.5.2.3. By Production

            17.5.2.4. By Distribution Channel

    17.6. UK

        17.6.1. Pricing Analysis

        17.6.2. Market Share Analysis, 2022

            17.6.2.1. By Product Type

            17.6.2.2. By Packaging

            17.6.2.3. By Production

            17.6.2.4. By Distribution Channel

    17.7. France

        17.7.1. Pricing Analysis

        17.7.2. Market Share Analysis, 2022

            17.7.2.1. By Product Type

            17.7.2.2. By Packaging

            17.7.2.3. By Production

            17.7.2.4. By Distribution Channel

    17.8. Spain

        17.8.1. Pricing Analysis

        17.8.2. Market Share Analysis, 2022

            17.8.2.1. By Product Type

            17.8.2.2. By Packaging

            17.8.2.3. By Production

            17.8.2.4. By Distribution Channel

    17.9. Italy

        17.9.1. Pricing Analysis

        17.9.2. Market Share Analysis, 2022

            17.9.2.1. By Product Type

            17.9.2.2. By Packaging

            17.9.2.3. By Production

            17.9.2.4. By Distribution Channel

    17.10. Poland

        17.10.1. Pricing Analysis

        17.10.2. Market Share Analysis, 2022

            17.10.2.1. By Product Type

            17.10.2.2. By Packaging

            17.10.2.3. By Production

            17.10.2.4. By Distribution Channel

    17.11. Russia

        17.11.1. Pricing Analysis

        17.11.2. Market Share Analysis, 2022

            17.11.2.1. By Product Type

            17.11.2.2. By Packaging

            17.11.2.3. By Production

            17.11.2.4. By Distribution Channel

    17.12. Czech Republic

        17.12.1. Pricing Analysis

        17.12.2. Market Share Analysis, 2022

            17.12.2.1. By Product Type

            17.12.2.2. By Packaging

            17.12.2.3. By Production

            17.12.2.4. By Distribution Channel

    17.13. Romania

        17.13.1. Pricing Analysis

        17.13.2. Market Share Analysis, 2022

            17.13.2.1. By Product Type

            17.13.2.2. By Packaging

            17.13.2.3. By Production

            17.13.2.4. By Distribution Channel

    17.14. India

        17.14.1. Pricing Analysis

        17.14.2. Market Share Analysis, 2022

            17.14.2.1. By Product Type

            17.14.2.2. By Packaging

            17.14.2.3. By Production

            17.14.2.4. By Distribution Channel

    17.15. Bangladesh

        17.15.1. Pricing Analysis

        17.15.2. Market Share Analysis, 2022

            17.15.2.1. By Product Type

            17.15.2.2. By Packaging

            17.15.2.3. By Production

            17.15.2.4. By Distribution Channel

    17.16. Australia

        17.16.1. Pricing Analysis

        17.16.2. Market Share Analysis, 2022

            17.16.2.1. By Product Type

            17.16.2.2. By Packaging

            17.16.2.3. By Production

            17.16.2.4. By Distribution Channel

    17.17. New Zealand

        17.17.1. Pricing Analysis

        17.17.2. Market Share Analysis, 2022

            17.17.2.1. By Product Type

            17.17.2.2. By Packaging

            17.17.2.3. By Production

            17.17.2.4. By Distribution Channel

    17.18. China

        17.18.1. Pricing Analysis

        17.18.2. Market Share Analysis, 2022

            17.18.2.1. By Product Type

            17.18.2.2. By Packaging

            17.18.2.3. By Production

            17.18.2.4. By Distribution Channel

    17.19. Japan

        17.19.1. Pricing Analysis

        17.19.2. Market Share Analysis, 2022

            17.19.2.1. By Product Type

            17.19.2.2. By Packaging

            17.19.2.3. By Production

            17.19.2.4. By Distribution Channel

    17.20. South Korea

        17.20.1. Pricing Analysis

        17.20.2. Market Share Analysis, 2022

            17.20.2.1. By Product Type

            17.20.2.2. By Packaging

            17.20.2.3. By Production

            17.20.2.4. By Distribution Channel

    17.21. GCC Countries

        17.21.1. Pricing Analysis

        17.21.2. Market Share Analysis, 2022

            17.21.2.1. By Product Type

            17.21.2.2. By Packaging

            17.21.2.3. By Production

            17.21.2.4. By Distribution Channel

    17.22. South Africa

        17.22.1. Pricing Analysis

        17.22.2. Market Share Analysis, 2022

            17.22.2.1. By Product Type

            17.22.2.2. By Packaging

            17.22.2.3. By Production

            17.22.2.4. By Distribution Channel

    17.23. Israel

        17.23.1. Pricing Analysis

        17.23.2. Market Share Analysis, 2022

            17.23.2.1. By Product Type

            17.23.2.2. By Packaging

            17.23.2.3. By Production

            17.23.2.4. By Distribution Channel

18. Market Structure Analysis

    18.1. Competition Dashboard

    18.2. Competition Benchmarking

    18.3. Market Share Analysis of Top Players

        18.3.1. By Regional

        18.3.2. By Product Type

        18.3.3. By Packaging

        18.3.4. By Production

        18.3.5. By Distribution Channel

19. Competition Analysis

    19.1. Competition Deep Dive

        19.1.1. Heineken N.V.

            19.1.1.1. Overview

            19.1.1.2. Product Portfolio

            19.1.1.3. Profitability by Market Segments

            19.1.1.4. Sales Footprint

            19.1.1.5. Strategy Overview

                19.1.1.5.1. Marketing Strategy

                19.1.1.5.2. Product Strategy

                19.1.1.5.3. Channel Strategy

        19.1.2. Carlsberg A/S

            19.1.2.1. Overview

            19.1.2.2. Product Portfolio

            19.1.2.3. Profitability by Market Segments

            19.1.2.4. Sales Footprint

            19.1.2.5. Strategy Overview

                19.1.2.5.1. Marketing Strategy

                19.1.2.5.2. Product Strategy

                19.1.2.5.3. Channel Strategy

        19.1.3. Value (US$ Million) & Volume (Litres)ed Breweries Holdings Limited

            19.1.3.1. Overview

            19.1.3.2. Product Portfolio

            19.1.3.3. Profitability by Market Segments

            19.1.3.4. Sales Footprint

            19.1.3.5. Strategy Overview

                19.1.3.5.1. Marketing Strategy

                19.1.3.5.2. Product Strategy

                19.1.3.5.3. Channel Strategy

        19.1.4. Devans Modern Breweries Ltd.

            19.1.4.1. Overview

            19.1.4.2. Product Portfolio

            19.1.4.3. Profitability by Market Segments

            19.1.4.4. Sales Footprint

            19.1.4.5. Strategy Overview

                19.1.4.5.1. Marketing Strategy

                19.1.4.5.2. Product Strategy

                19.1.4.5.3. Channel Strategy

        19.1.5. Diageo PLC

            19.1.5.1. Overview

            19.1.5.2. Product Portfolio

            19.1.5.3. Profitability by Market Segments

            19.1.5.4. Sales Footprint

            19.1.5.5. Strategy Overview

                19.1.5.5.1. Marketing Strategy

                19.1.5.5.2. Product Strategy

                19.1.5.5.3. Channel Strategy

        19.1.6. Carlsberg India Pvt. Ltd.

            19.1.6.1. Overview

            19.1.6.2. Product Portfolio

            19.1.6.3. Profitability by Market Segments

            19.1.6.4. Sales Footprint

            19.1.6.5. Strategy Overview

                19.1.6.5.1. Marketing Strategy

                19.1.6.5.2. Product Strategy

                19.1.6.5.3. Channel Strategy

        19.1.7. Anheuser-Busch InBev.

            19.1.7.1. Overview

            19.1.7.2. Product Portfolio

            19.1.7.3. Profitability by Market Segments

            19.1.7.4. Sales Footprint

            19.1.7.5. Strategy Overview

                19.1.7.5.1. Marketing Strategy

                19.1.7.5.2. Product Strategy

                19.1.7.5.3. Channel Strategy

        19.1.8. B9 Beverages Pvt. Ltd.

            19.1.8.1. Overview

            19.1.8.2. Product Portfolio

            19.1.8.3. Profitability by Market Segments

            19.1.8.4. Sales Footprint

            19.1.8.5. Strategy Overview

                19.1.8.5.1. Marketing Strategy

                19.1.8.5.2. Product Strategy

                19.1.8.5.3. Channel Strategy

        19.1.9. Crown Beers India Limited (AB InBev)

            19.1.9.1. Overview

            19.1.9.2. Product Portfolio

            19.1.9.3. Profitability by Market Segments

            19.1.9.4. Sales Footprint

            19.1.9.5. Strategy Overview

                19.1.9.5.1. Marketing Strategy

                19.1.9.5.2. Product Strategy

                19.1.9.5.3. Channel Strategy

        19.1.10. Radico Khaitan Ltd.

            19.1.10.1. Overview

            19.1.10.2. Product Portfolio

            19.1.10.3. Profitability by Market Segments

            19.1.10.4. Sales Footprint

            19.1.10.5. Strategy Overview

                19.1.10.5.1. Marketing Strategy

                19.1.10.5.2. Product Strategy

                19.1.10.5.3. Channel Strategy

        19.1.11. Beijing Enterprises Holdings Limited

            19.1.11.1. Overview

            19.1.11.2. Product Portfolio

            19.1.11.3. Profitability by Market Segments

            19.1.11.4. Sales Footprint

            19.1.11.5. Strategy Overview

                19.1.11.5.1. Marketing Strategy

                19.1.11.5.2. Product Strategy

                19.1.11.5.3. Channel Strategy

        19.1.12. Dogfish Head Craft Brewery, Inc.

            19.1.12.1. Overview

            19.1.12.2. Product Portfolio

            19.1.12.3. Profitability by Market Segments

            19.1.12.4. Sales Footprint

            19.1.12.5. Strategy Overview

                19.1.12.5.1. Marketing Strategy

                19.1.12.5.2. Product Strategy

                19.1.12.5.3. Channel Strategy

        19.1.13. Squatters Pubs and Craft Beers

            19.1.13.1. Overview

            19.1.13.2. Product Portfolio

            19.1.13.3. Profitability by Market Segments

            19.1.13.4. Sales Footprint

            19.1.13.5. Strategy Overview

                19.1.13.5.1. Marketing Strategy

                19.1.13.5.2. Product Strategy

                19.1.13.5.3. Channel Strategy

        19.1.14. Sierra Nevada Brewing Co.

            19.1.14.1. Overview

            19.1.14.2. Product Portfolio

            19.1.14.3. Profitability by Market Segments

            19.1.14.4. Sales Footprint

            19.1.14.5. Strategy Overview

                19.1.14.5.1. Marketing Strategy

                19.1.14.5.2. Product Strategy

                19.1.14.5.3. Channel Strategy

        19.1.15. The Boston Company, Inc.

            19.1.15.1. Overview

            19.1.15.2. Product Portfolio

            19.1.15.3. Profitability by Market Segments

            19.1.15.4. Sales Footprint

            19.1.15.5. Strategy Overview

                19.1.15.5.1. Marketing Strategy

                19.1.15.5.2. Product Strategy

                19.1.15.5.3. Channel Strategy

20. Assumptions & Acronyms Used

21. Research Methodology

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