According to research by Future Market Insights, the beer glass chillers market is anticipated to register at a CAGR of 5.5% over the forecasted period. According to analysis, the market is likely to grow to a valuation of US$ 2,497.6 million by 2033, up from US$ 1,462.2 million in 2023.
Attribute | Details |
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The market size value in 2023 | US$ 1,462.2 million |
Market forecast value in 2033 | US$ 2,497.6 million |
Forecast period | 2023 to 2033 |
Global growth rate (CAGR) | 5.5% |
Share of Germany in the Beer Glass Chiller Market | 22.5% |
The beer glass chiller market is expected to grow significantly in the next few years. The factor is attributed to the rising popularity of craft beer and the increasing number of bars and restaurants. The enthusiasm around instant-crafted beer has made bars adopt the beer glass chiller.
The beer glass chiller companies target to penetrate different drinking styles by introducing a wide range of chiller types, such as regular ice packs, to sophisticated cooking systems. Furthermore, the chillers get segregated based on the end user's budget and applications, helping vendors to target the consumer specifically.
The new beer flavors and crafting of beer with native touch are getting popular among beer glass chillers.
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According to Future Market Insights, the beer glass chiller market thrived at a CAGR of 5.0% to reach USD 1,386.0 million in 2022 from USD 1,140.2 million in 2018, with numerous reasons at play. Traditionally, the demand for beer glass chillers rose with the growth in the number of leisure and recreational activities, especially in the developed regions. As the trend of wanderlust penetrates developing countries, assisted by the rise in disposable income, the splashes of beer glass chillers market revenue are likely to rise.
Looking to the future, it's clear that beer glass chillers are likely to continue to play an essential role in the world of beer. As understanding pertaining to the science behind brewing and chilling beer continues to grow, it can be expected that these chillers are likely to become even more advanced. Since users are always on the quest for the 'new,' manufacturers eye on the latest technology.
According to research by Future Market Insights, the beer glass chillers market is anticipated to expand at a CAGR of 5.5% over the forecasted period.
Beer Glass Chillers Market:
Attributes | Beer Glass Chillers Market |
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CAGR (2022 to 2032) | 5.3% |
Market Value (2023) | US$ 1.46 billion |
Growth Factor | The improved lifestyle, advanced technology penetrating in the FMCG sector, and developing taste for better beer equipment have fueled the demand for beer glass chillers. |
Opportunity | The sophisticated and personalized chillers that offer promotive texts to the outer layer of it provide opportunities to the people. |
Key Trends | The new craft beer flavors have been in trend for and have pushed people to adopt the latest technology along with the electrical chillers. |
Beer Market:
Attributes | Beer Market |
---|---|
CAGR (2022 to 2032) | 2.5% |
Market Value (2023) | US$ 705 billion |
Growth Factor | Beer consumption has increased with the overall alcohol consumption along with the rising number of restaurants and bars flourishing the sales of beer. |
Opportunity | The rising opportunity for the beer market is attributed to the fact that the rising alcohol-consuming population. |
Key Trends | Significant growth in the number of breweries over the past few years has shaped the trend for the growing beer market |
Glass Liquor Bottles Market:
Attributes | Glass Liquor Bottles Market |
---|---|
CAGR (2022 to 2032) | 4.5% |
Market Value (2023) | US$ 6.3 billion |
Growth Factor | The rising shift in customer preference from plastics-based packaging and increasing inclination towards adopting sustainable packaging materials across the beverage industry is propelling the demand for glass bottles, |
Opportunity | The demand for clear glass liquor bottles is rising with rum, vodka, or other distilled liquors. The experiments with glass material bring opportunities to the market. |
Key Trends | The increasing awareness around new types of beers such as crafting beer, and flavored beer along with the new promotional tactics shapes the growth trend for the market. |
The food and beverage industry is a major segment of growth in the beer glass chillers market. The growing popularity of craft beer and the rise in consumption of chilled beverages are key factors driving the demand for beer glass chillers.
Major players in the food and beverage industry are investing heavily in the development of new and innovative products to cater to the growing demand from consumers. For instance, Molson Coors Brewing Company has launched a new line of beer glass chillers under its Miller Chill brand. The company has also partnered with leading retailers such as Walmart and Target to sell its products.
The rising disposable incomes of consumers and their changing preferences are also fuelling the growth of the beer glass chillers market. Increasing health consciousness among consumers is leading them to prefer healthier alternatives, such as craft beer, over traditional beers. This trend is expected to continue over the forecast period.
The growing demand for beer in the Asia Pacific region is the primary driver for the growth of commercial beer glass chillers in commercial and residential segments. The rise in disposable income and changing lifestyle trends are resulting in increased consumption of beer, which is driving the demand for commercial beer glass chillers. Additionally, the growing hospitality industry in the region is also driving the demand for these products.
The North American and European regions are also expected to witness significant growth during the forecast period due to the presence of a large number of restaurateurs and suppliers in these regions.
The rising number of crafted breweries in the USA along with a higher number of youngsters indulging in drinking beer is flourishing the demand for beer glass chillers.
The United States holds the biggest share in the global egg grading machines market. The USA has become the biggest region because of higher alcohol consumption, more FMCG startups, and the presence of different bar and restaurant chains that serve crafted beer at their breweries.
Other than this, the increased awareness around crafted beer and its benefits is also fueling the demand for beer glass chillers. The demand for beer glass chillers is expected to grow in North America as the craft beer industry continues to grow. Craft breweries are expected to account for more than 10% of the total USA beer market by 2033. This growth is being driven by consumers who are looking for new and interesting flavors.
Restoration of tourist spots in the United Kingdom region along with the presence of leading craft beer brands.
While the United Kingdom is expected to gain traction during the forecast period. The growth is attributed to the new brands entering the beer equipment markets, such as the beer glass chiller market. Furthermore, the advanced personalized and ice-specific chiller has been in trend and is likely to replace the regular conventional beer chiller. There are different spaces in the European region in which people prefer their beer to be chilled for long hours.
Soften government regulations around beer drinking coupled with new craft beer mixes are fueling the demand for beer glass chillers.
China is a part of the Asia Pacific region along with being the top emerging economy puts its alcohol consumption at the top. Younger people have started drinking more during the last decade. New experiments with the beer flavor have started attracting a new consumer base in China. The increased number of bars and restaurants have started adopting beer glass chillers. People who don’t like ice prefer these chillers so that the beer can be consumed without a hitch.
Expanding the Japanese alcohol and beer market along with the rising economic activities in the region has led to market growth.
The new and advanced technology in the FMCG sector enhances the beverage intake experience along with higher restaurant and bar penetration. The rising demand for craft beer in the urban region with the rising awareness around different types of beers fuel the demand for beer glass chillers. The advent of advanced chillers that are efficient in nature while making beer the coldest, which is increasing their adoption among Gen Z and the millennial populace.
Rising preference for beer amongst Koreans fuels the growth while stringent policies slow down the market’s growth rate.
Flourishing demand for craft beer in the coastal region of South Korea along with rising craft beer startups has led to the rising demand for beer-related equipment such as glasses, snacks, and chillers. Along with these, the higher number of bars in the region have consumed the most from the global beer glasses chiller market. `
The increasing demand for beer and the changing consumer preferences are the major factors driving the growth of the beer glass chillers market. The growing trend of microbreweries and home brewing is also fueling the market growth. Companies try to produce enhanced electric glass chillers with advanced integrated technology. The efficient cooling is the factor all the major players play their cards on.
The leading players in the beer glass chillers market
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Attribute | Details |
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Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | USD million in value |
Key Regions Covered |
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Key Countries Covered |
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Key Segments Covered |
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Key Companies Profiled |
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Report Coverage |
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Customization and Pricing |
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The beer glass chiller market size is assessed to US$ 1,462.2 million in 2023.
The beer glass chiller market is expected to rise at a CAGR of 5.5%.
The USA, China, Canada, Germany, China, India, the United Kingdom, and Australia are the major countries driving demand for the Beer Glass chiller market.
China beer glass chiller market is projected to grow at a CAGR of around 5.7% over the next ten years.
Market share of Germany in beer glass chiller market is about 22.5% of the global market.
Asahi Group Holdings, Heineken N.V., Anheuser-Busch InBev, Carlsberg Group, Molson Coors Brewing Company are expected to be the top players driving the market growth.
The global beer glass chiller market is forecasted to surpass US$ 2,497.6 million by the end of 2033.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Product launches & Recent Developments 3.4. Product Life Cycle Analysis 3.5. Value Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. % of Operating Margin Analysis 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyers 3.6. Global Market - Pricing Analysis 3.6.1. Price Point Assessment by Region 3.6.2. Price Point Assessment by Product Type 3.6.3. Price Forecast till 2033 3.6.4. Factors affecting pricing 3.7. Forecast Factors - Relevance & Impact 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. Packaging & Labelling Regulations 3.9.2. Certifications and Certifying Agency Overview 3.9.3. Import/Export Policies 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 3.13. Consumers Survey Analysis 3.14. Macro-Economic Factors 3.15. Product Claims & Nutritional Information scanned by Buyers 4. Global Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ million) & Volume (MT) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ million) & Volume (MT) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Equipment type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ million) & Volume (MT) Analysis By Equipment Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ million) & Volume (MT) Analysis and Forecast By Equipment Type, 2023 to 2033 5.3.1. Air cooled 5.3.2. Water cooled 5.3.3. Glycol cooled 5.4. Y-o-Y Growth Trend Analysis By Equipment Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Equipment Type, 2023 to 2033 6. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ million) & Volume (MT) Analysis By Application, 2018 to 2022 6.3. Current and Future Market Size Value (US$ million) & Volume (MT) Analysis and Forecast By Application, 2023 to 2033 6.3.1. Commercial 6.3.2. Residential 6.3.3. Industrial 6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 7. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ million) & Volume (MT) Analysis By Type, 2018 to 2022 7.3. Current and Future Market Size Value (US$ million) & Volume (MT) Analysis and Forecast By Type, 2023 to 2033 7.3.1. Countertop 7.3.2. Floor standing 7.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033 8. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ million) & Volume (MT) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. East Asia 8.3.5. South Asia 8.3.6. Oceania 8.3.7. Middle East and Africa (MEA) 8.4. Market Attractiveness Analysis By Region 9. North America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. The USA 9.2.1.2. Canada 9.2.2. By Equipment type 9.2.3. By Application 9.2.4. By Type 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Equipment type 9.3.3. By Application 9.3.4. By Type 9.4. Key Takeaways 10. Latin America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Argentina 10.2.1.4. Chile 10.2.1.5. Peru 10.2.1.6. Rest of Latin America 10.2.2. By Equipment type 10.2.3. By Application 10.2.4. By Type 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Equipment type 10.3.3. By Application 10.3.4. By Type 10.4. Key Takeaways 11. Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. Italy 11.2.1.3. France 11.2.1.4. The United Kingdom 11.2.1.5. Spain 11.2.1.6. Russia 11.2.1.7. BENELUX 11.2.1.8. Poland 11.2.1.9. Nordic Countries 11.2.1.10. Rest of Europe 11.2.2. By Equipment type 11.2.3. By Application 11.2.4. By Type 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Equipment type 11.3.3. By Application 11.3.4. By Type 11.4. Key Takeaways 12. East Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.2. By Equipment type 12.2.3. By Application 12.2.4. By Type 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Equipment type 12.3.3. By Application 12.3.4. By Type 12.4. Key Takeaways 13. South Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Thailand 13.2.1.3. Malaysia 13.2.1.4. Indonesia 13.2.1.5. Singapore 13.2.1.6. Rest of South Asia 13.2.2. By Equipment type 13.2.3. By Application 13.2.4. By Type 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Equipment type 13.3.3. By Application 13.3.4. By Type 13.4. Key Takeaways 14. Oceania Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. Australia 14.2.1.2. New Zealand 14.2.2. By Equipment type 14.2.3. By Application 14.2.4. By Type 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Equipment type 14.3.3. By Application 14.3.4. By Type 14.4. Key Takeaways 15. MEA Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Central Africa 15.2.1.4. North Africa 15.2.2. By Equipment type 15.2.3. By Application 15.2.4. By Type 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Equipment type 15.3.3. By Application 15.3.4. By Type 15.4. Key Takeaways 16. Key Countries Analysis 16.1. The USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Equipment type 16.1.2.2. By Application 16.1.2.3. By Type 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Equipment type 16.2.2.2. By Application 16.2.2.3. By Type 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Equipment type 16.3.2.2. By Application 16.3.2.3. By Type 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Equipment type 16.4.2.2. By Application 16.4.2.3. By Type 16.5. Argentina 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Equipment type 16.5.2.2. By Application 16.5.2.3. By Type 16.6. Chile 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Equipment type 16.6.2.2. By Application 16.6.2.3. By Type 16.7. Peru 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Equipment type 16.7.2.2. By Application 16.7.2.3. By Type 16.8. Germany 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Equipment type 16.8.2.2. By Application 16.8.2.3. By Type 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Equipment type 16.9.2.2. By Application 16.9.2.3. By Type 16.10. France 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Equipment type 16.10.2.2. By Application 16.10.2.3. By Type 16.11. Spain 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Equipment type 16.11.2.2. By Application 16.11.2.3. By Type 16.12. United Kingdom 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Equipment type 16.12.2.2. By Application 16.12.2.3. By Type 16.13. Russia 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Equipment type 16.13.2.2. By Application 16.13.2.3. By Type 16.14. Poland 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Equipment type 16.14.2.2. By Application 16.14.2.3. By Type 16.15. BENELUX 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Equipment type 16.15.2.2. By Application 16.15.2.3. By Type 16.16. Nordic Countries 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Equipment type 16.16.2.2. By Application 16.16.2.3. By Type 16.17. China 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Equipment type 16.17.2.2. By Application 16.17.2.3. By Type 16.18. Japan 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Equipment type 16.18.2.2. By Application 16.18.2.3. By Type 16.19. South Korea 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Equipment type 16.19.2.2. By Application 16.19.2.3. By Type 16.20. India 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Equipment type 16.20.2.2. By Application 16.20.2.3. By Type 16.21. Thailand 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2022 16.21.2.1. By Equipment type 16.21.2.2. By Application 16.21.2.3. By Type 16.22. Indonesia 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2022 16.22.2.1. By Equipment type 16.22.2.2. By Application 16.22.2.3. By Type 16.23. Malaysia 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2022 16.23.2.1. By Equipment type 16.23.2.2. By Application 16.23.2.3. By Type 16.24. Singapore 16.24.1. Pricing Analysis 16.24.2. Market Share Analysis, 2022 16.24.2.1. By Equipment type 16.24.2.2. By Application 16.24.2.3. By Type 16.25. Australia 16.25.1. Pricing Analysis 16.25.2. Market Share Analysis, 2022 16.25.2.1. By Equipment type 16.25.2.2. By Application 16.25.2.3. By Type 16.26. New Zealand 16.26.1. Pricing Analysis 16.26.2. Market Share Analysis, 2022 16.26.2.1. By Equipment type 16.26.2.2. By Application 16.26.2.3. By Type 16.27. GCC Countries 16.27.1. Pricing Analysis 16.27.2. Market Share Analysis, 2022 16.27.2.1. By Equipment type 16.27.2.2. By Application 16.27.2.3. By Type 16.28. South Africa 16.28.1. Pricing Analysis 16.28.2. Market Share Analysis, 2022 16.28.2.1. By Equipment type 16.28.2.2. By Application 16.28.2.3. By Type 16.29. North Africa 16.29.1. Pricing Analysis 16.29.2. Market Share Analysis, 2022 16.29.2.1. By Equipment type 16.29.2.2. By Application 16.29.2.3. By Type 16.30. Central Africa 16.30.1. Pricing Analysis 16.30.2. Market Share Analysis, 2022 16.30.2.1. By Equipment type 16.30.2.2. By Application 16.30.2.3. By Type 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Equipment type 17.3.3. By Application 17.3.4. By Type 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Asahi Group Holdings 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments (Type/Equipment Type /Application/Region) 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Heineken N.V. 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments (Type/Equipment Type /Application/Region) 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Anheuser-Busch InBev 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments (Type/Equipment Type /Application/Region) 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Carlsberg Group 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments (Type/Equipment Type /Application/Region) 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Molson Coors Brewing Company 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments (Type/Equipment Type /Application/Region) 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. Diageo Plc. 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments (Type/Equipment Type /Application/Region) 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Zambelli 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments (Type/Equipment Type /Application/Region) 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Lasotherm Technologies 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments (Type/Equipment Type /Application/Region) 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Alphatech Process Equipments 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments (Type/Equipment Type /Application/Region) 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. 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