About the Report
The growing demand for plant-based products and increasing popularity of special diet needs are fuelling the demand for beet pulp globally. The demand for beet products is rising and due to which an increasing and market players are expected to capitalize on the expansion of organized retail sector to reach a more widespread pool of consumers.
The expansion of global retail chains, both, physical and digital, along with expansion of product lines is expected to drive the beet pulp market. The rising demand for nutritional animal feed is encouraging companies to focus on large-scale manufacturing and beet pulp. Along with this rising demand for better nutrition in livestock feed will emerge as a chief growth driver.
In its recent edition of the study, ESOMAR-certified market research and consulting firm Future Market Insights (FMI) offers insights about key factors driving demand for beet pulp market. The report tracks the global sales of beet pulp market in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on the beet pulp market in general, and beet pulp market in particular.
How the Historical and Future Outlook of Beet Pulp Market Match Up?
The demand for organic ingredients in food and beverages has been rising considerably. Steered by changing preference of consumers and their focus towards healthy living, the demand for organic ingredients such as beet pulp is on the rise. With an increasing number of food producers opting to upgrade their portfolio in tandem with consumer preference, beet pulp sales is expected to increase in the near future.
Some of the market players are consciously avoiding genetically modified food products in response to concerns regarding health among consumers. This will bode well for the market in the coming years. According to FMI, beet pulp market is expected to register 5.9% CAGR between 2021 and 2031
Customers nowadays have become more cautious about what they are feeding their pets and livestock. Hence, a package with information on particulars of the product and benefits are highly preferred by customers. Buyers spend very little time looking at the information on a package hence it should be precise, exclusive and presented clearly. This can also help the buyer make decision that is more informed.
Moreover, livestock and pet owners have become increasingly conscious about their animal health. This is one of the key reasons behind their increasing spending on healthy livestock feed. Customers are eyeing for more specific livestock feed that has caused an upsurge in the global production of livestock feed.
They are nowadays more aware about intolerance and allergies of their animals. Livestock feed suppliers are incorporating omega-3 fatty acids in their products. Furthermore, many are offering gluten free products to offer weight control and hair fall control in animals. They also have products in diabetic categories. Beet pulp is often a key ingredient used in the product, which will continue aiding the expansion of the market.
How is Increasing Consciousness among Consumers Aiding Beet Pulp Sales?
Fast-paced hectic lifestyles are repeatedly linked with the increasing health issues and diseases. To fight with these issues, customers are turning towards preventive healthcare and are switching towards consuming healthy food on a daily basis.
The rising use of beet pulp in numerous applications can be credited to its health benefits. Beet pulp is not only rich in nutrients, minerals, and vitamins but also is rich in unique phyto-constituents, which have numerous medicinal properties. Beet pulp is anti-oxidant, anti-microbial, anti-depressant, anti-fungal, diuretic, anti- inflammatory, expectorant, and carminative, making it “superfood”.
It is rich in nitrates and sugar content making it an energy dispenser for consumers. Increasing awareness about various health benefits of beet pulp is fuelling its demand.
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How is Expanding Vegan Population Aiding Beet Pulp Sales?
Consumers are shifting towards a healthier regime and have started leaning towards vegan, vegetarian, or flexitarian diets. Factors such as focus on sustainability, animal welfare, and environment can be attributable for this paradigm shift.
Veganism is getting hugely popular in developed countries such as the U.K. and the U.S. will continue aiding the expansion of the market. Customers are becoming more alert about their diet and food-eating patterns, which has been fuelling the demand for plant-based ingredients.
Why is the U.S. Leading Beet Pulp Sales?
The U.S. accounts for a leading market share in the beet pulp market in terms of consumption and production. However, if the pandemic continues unabated, the sales of the beet pulp could get affected in the forecast years due to economic instability and lack of product availability. The U.S. holds for around 88% of share in North America.
Improvement in the healthcare facilities and development of new policies for the manufacturers and the workers will lead to successful operations. This could lead to the beet pulp market to grow at a high rate in the U.S.
Veganism is gaining significant traction in the U.S., which will continue aiding the overall growth of the market.
How large is the Opportunity in China?
China is one of key markets for beet pulp sales. According to FMI, the demand from China will increase at an accelerated pace in the coming years. It is forecast to account for around 60% of the East Asia market in 2021. The rising demand for plant-based food in China will continue creating sales opportunities.
As per reports, the Chinese government plans on reducing the country’s meat consumption by 50% by 2030. The plant-based industry in China already reported surge in recent years, with COVID-19 outbreak giving tailwinds to the growth. With focus on healthy living increasing, China will offer attractive opportunities for beet pulp sales.
What are the Key Factors Driving Beet Pulp Sales in U.K.?
The business environs for European countries has remained positive for long time, with numerous countries positioned highly on the World Bank’s ‘Doing Business’ index including U.K.
U.K. holds around 15% of market share in Europe for beet pulp market and it is expected to grow at CAGR at 2.7 % over forecast period. Considerable increase in vegan population will continue supporting the expansion of the market.
According to a poll conducted by the finder.com, the percentage of Brits following a vegan diet has increased by 40% in 2020. Against this backdrop, the U.K. will present a conducive environment for the expansion of the market.
Why is France Considered a Key Market for Beet Pulp?
A growing number of French people are giving up on meat consumption to turn vegan. Besides this, popularity of flexitarian diet is rising in France, in turn creating attractive opportunities for beet pulp sales. Expansion of online sales channels is expected to support this expansion.
France has more than 10% of market share in year 2021 for beet pulp market and it is anticipated to grow with notable CAGR of 3.4%. An increasing number of retailers attracted by potential expansion of veganism have been playing on launching vegetarian product lines. Presence of manufacturers such as Nestlé, Danone, Fleury Michon, and others has made the France market for beet pulp highly lucrative.
Why Dried Beet Pulp Holds Leading Share?
FMI has forecast the dried beet pulp segment to remain dominant in the market, accounting for more than 40% of the overall share in 2021. Chemical analysis and nutrient composition of dried pulp indicates that it contains sucrose, calcium, magnesium, phosphorous, true protein and many more nutrients which increases their health benefits.
Along with this dry sugar beet pulp can be stored for longer time in flat storage, which suffice hassle free feeding store requirements of customers. This has resulted into more demand of dried beet pulp from customers for feeding livestock.
Which Livestock Type is Exhibiting High Demand for Beet Pulp?
Beet pulp can be used as a supplement for pregnant or lactating cows, as a back grounding ingredient, or as a roughage substitute in finishing diets. Along with this, beet pulp contains large amount of digestible fiber and it does not create problem with acidosis for cows consuming beet pulp.
Beet pulp has a low crude protein content, which is around 8%- 10%, but it has a high TDN content around 72% -75%. FMI estimates that consumption of beet pulp by cows will continue making the leading contribution towards the revenue generated in the market.
Why is Modern Trade Considered Leading Sales Channel?
Modern trade necessitates a more coordinated and structured approach to logistics and distribution. Larger players in modern trade include retail chains, mini-markets, hypermarkets, and so on. This entails increasing demand from diverse channels within modern trade.
In the beet pulp market, the modern trade segment holds more than 30% of market, followed by direct sales.
Which Category of Beet Pulp is More Preferred?
Molassed beet pulp is a highly digestible fiber, which is suitable for ruminants as it maintains rumen conditions and helps to increase acetate production. Beet pulp also has high liquid absorbency. Because of various health benefits, molassed beet pulp holds more than 85% of market.
In order to gain competitive advantages, companies have been focusing on offering excellent quality.
- For instance, Amalgamated Sugar, who is one of leading manufacturers in beet pulp market has implemented quality control procedures for all livestock feed ingredients. This is to ensure that the feed products meet the highest quality standards.
- Tereos Group has put in place quality and food safety standards such as ISO 9001, ISO 22000 and FSSC 22000. Along with this company is associating their innovation capacities and competency in beet ingredients market with modern digital technologies to create added values for customers and consumers. New technological innovation and several other features are likely to upsurge the market.
Some of the leading companies operating in beet pulp market are:
- Amalgamated Sugar
- Michigan Sugar
- Midwest Agri
- British Sugar
- Ontario Dehy Inc.,
- American Crystal Sugar
- Delta Sugar Company
*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.
Scope of the Report
Historical Data Available for
USD Million for value and MT for Volume
Key Regions Covered
North America, Latin America, Europe, East Asia, South Asia, Oceania, MEA.
Key Countries Covered
US, Canada, Mexico, Brazil, Argentina, Rest of Latin America, Germany, France, Spain, Italy, UK, Belgium, Netherlands, Luxembourg, Nordic, Rest of Europe, India, Thailand, Indonesia, Malaysia, Singapore, Rest of South Asia, China, Japan, South Korea, Australia, New Zealand, GCC Countries, Turkey, South Africa
Rest of MEA.
Key Segments Covered
Product Type, Livestock Type, Category Type, Sales Channel and Region
Key Companies Profiled
Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives
Customization & Pricing
Key Questions Answered in the Report
Which is most lucrative market for beet pulp?
The U.S. presently leads the global market for beet pulp. United States holds more than 80% of the market in North America.
Which beet pulp type is preferred more?
Dried pulp has emerged as the top-selling product in 2021. It is expected to remain dominant product category within the beet pulp market through the course of the forecast period.
Which livestock category exhibits high demand for beet pulp?
Beet pulp is increasingly used in feedstock for cows. The category accounts for nearly one-fourth of beet pulp sales among livestock type.
Which are some of the top companies offering beet pulp market?
Some of leading companies offering beet pulp market are Amalgamated Sugar, Michigan Sugar, Midwest Agri, Tereos, British Sugar, Nordzucker, Ontario Dehy Inc., American Crystal Sugar, Delta Sugar Company and many others.
Which is the preferred sales channel within the beet pulp market?
Morden trade currently leads the market for beet pulp. It is expected to remain the preferred sales channel through the forecast period.
Which category type contributes more in beet pulp market?
Molassed type category holds dominant market share in beet pulp market. Molassed type segments accounts around 85% of market share of in beet pulp market. Molassed type beet pulp have high rumen fermentable energy. It has similar level of energy to barley, corn or other substitutes and hence molassed type has more share in beet pulp market.
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Is this research conducted by Future Market Insights?
Yes, the research has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst
What research methodology is followed by FMI?
FMI follows a methodology that encompasses demand side assessment of the market, and triangulates the same through supply side analysis. This methodology is based on use of standard market structure, methods and definitions. Request detailed methodology
Who are the respondents for primary research?
FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.
What are the sources of secondary research?
FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.
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Beet pulp market by category
- Wet Pulp
- Pressed Pulp
- Dried Pulp
- Ensiled Pulp
- Direct Sales
- Modern Trade
- Specialty Store
- Departmental Store
- Convenience Store
- Online Retailers
- Other Retail Formats
- North America
- Latin America
- South Asia
- East Asia