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Behavioural Health Market

Behavioural Health Market by Service Type (Outpatient Counselling, Intensive Case Management, Home-based Treatment Services, Inpatient Hospital Treatment, Emergency Service), Disorder Type (Anxiety Disorder, ADHD, Bipolar Disorders, Depression, Eating Disorder, PTSD) and Region - Forecast 2022-2028

Behavioural Health Market by Service Type (Outpatient Counselling, Intensive Case Management, Home-based Treatment Services, Inpatient Hospital Treatment, Emergency Service), Disorder Type (Anxiety Disorder, ADHD, Bipolar Disorders, Depression, Eating Disorder, PTSD) and Region - Forecast 2022-2028

Behavioural Health Market - Analysis, Outlook, Growth, Trends, Forecasts

Behavioural Health Market Outlook (2022-2028)

[241 Pages Report] In terms of revenue, the global Behavioural Health Market garnered a value of US$ 128.2 Bn and is projected to expand at 3.4% CAGR over the forecast period of 2022-2028, and is expected to be valued at US$ 156.3 Bn by 2028 end.

Behavioural Health Market Size (2022)

US$ 128.2 Bn

Projected Market Value (2028)

US$ 156.3 Bn

Global Market Growth Rate (2022-2028)

3.4% CAGR

Region With Dominant Market Share

North America

Hectic lifestyles, anxiety disorders along with substance abuse has propelled the demand for behavioural health treatments. Moreover, inclination towards making mental health better and seeking professional help is being advocated by many. This, in turn, is expected to positively influence behavioural health market.  

Revenue Analysis of Behavioural Health (2013 to 2021) Vs Market Estimates (2022 to 2028)

From 2013 to 2021, the behavioural health market registered a CAGR of 3.0%. Behavioural health includes non-pharmacological therapies for conditions such as mental health, substance abuse disorder, anxiety issues etc. A considerable chunk of population struggle throughout their lives to cope with mental illnesses, such as personality disorders or depression, substance abuse disorders or other addictive behaviours.

As conversations regarding mental health has increased, people are seeking help from mental health professionals. Thus, the demand for behavioural health services that provide help, treatment or support has multiplied by leaps and bounds. The need to seek behavioural health management services has increased multifold during the COVID-19 pandemic, as elevated levels of fear, anxiety and stress became prevalent.

Behavioural health integration is an effective strategy adopted to improve the outcomes for millions of individuals with behavioural or mental health conditions worldwide. In this report, behavioural health market is categorized into service type, disorder type and region. The report analyses the demand from hospitals, rehabilitation centres, drug abuse centres, mental health clinics, inpatient clinics, outpatient clinics, home care setting, etc. Thus, the behavioural health market is expected to register a CAGR of 3.4% in the upcoming forecast period 2022-2028.

Advancement in Therapy Propelling Demand for Behavioural Health?

Global demand for behavioural health services is growing as a result of increasing prevalence of mental disorders and rising demand for behavioural health treatment. Increased awareness and social acceptance of behavioural health issues are expected to create favourable market prospects for behavioural health service providers. Clinical advancements in therapy and medication management have yielded new and better procedures for both psychological and detoxification treatments.

Online counselling programs and day care services are propelling the growth of behavioural health market. Moreover, development of new treatment and programs, favourable supply and demand dynamic and increasing mental health budget are some other factors that are expected to boost the behavioural health market growth.

However, limited access to mental health providers, lack of trained mental health care provider, low awareness regarding treatment option among general population and limitation of primary care services are some factors that might hamper the demand for behavioural health services in the global market.

Country-wise Analysis

Prevalence of Anxiety and Depression Increasing Demand for Behavioural Health in North America?

According to The Commonwealth Fund, around one quarter of adults living in the U.S. suffer from anxiety or depression. Not only does U.S. have high suicide rates but it also has a high drug related death. Moreover, people from the region are seek professional health. This, in turn, adds to the revenue of behavioural market.

In addition, the prevalence of a fast paced lifestyle, competitive workspaces and expensive living has increased stress levels amongst people. Thus, in terms of value, North America is expected to dominate the global behavioural health market by procuring 54.8% market share over the forecast period of 2022-2028.

High Rate of Mental Health Disorders Augmenting Demand for Behavioural Health Treatment in Europe?

According to OECD, more than one in six people suffer from depression and anxiety. Countries like United Kingdom, France, Sweden and Germany have a higher rate of people suffering from mental health disorders. Thus, the conversation around mental health and seeking health from professionals has increased.

Moreover, government in the region is taking initiatives and steps to improve mental health of people. Thus, Europe is expected to possess a market share for 24.8% in the sales indicator period 2022-2028.

Category-wise Analysis

Convenience Increasing Demand for Outpatient Counselling?

Based on service type, the global behavioural health market is segmented into outpatient counselling, intensive case management, home-based treatment services, inpatient hospital treatment, emergency mental health service and others.

Out of these, outpatient counselling service is most favoured as is it is customized according to the need of the patients. Moreover, outpatient counselling has gained popularity as it serves different needs of different patients and does not require patients to stay over at hospitals or clinics.

Thus, the outpatient counselling segment is expected to witness the highest growth rate, in terms of market share by accumulating more than two fifths revenue share for the global behavioural health market over the forecast period.

Anxiety Disorders Creating Opportunities for Behavioural Health Market?

Based on disorder type, the market is segmented into the anxiety disorder, bipolar disorders, depression, eating disorder, post-traumatic stress disorder (PSTD), substance abuse disorder and others.

Amongst these, anxiety disorders are the most prevalent in different countries around the world. This is owing to work and relationship pressure, academic pressure and socio-economic pressure. Furthermore, increasing living costs are also adding to anxiety faced by people. Thus, people are seeking help from mental health professionals to treat anxiety disorders.

Competitive Landscape

  • In December 2021, Acadia Healthcare Co., Inc expanded its footprint by acquiring three facilities that are located in the north side of Chicago, Illinois. The company is focusing on providing exceptional healthcare for patients in the region.
  • In September 2021, Universal Health Services, Inc collaborated with Valley Children’s Healthcare to construct a behavioural health hospital that will be located at Madera. The hospital is expected to open in 2023.

Behavioural Health Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Bn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa (MEA)

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • China
  • Japan
  • India
  • Australia
  • New Zealand
  • Turkey
  • South Africa
  • GCC

Key Market Segments Covered

  • Service Type
  • Disorder Type
  • Region

Key Companies Profiled

  • Acadia Healthcare Co., Inc.
  • Universal Health Services, Inc.
  • Magellan Health Inc.
  • National Mentor Holdings Inc.
  • Behavioural Health Services Inc.
  • Behavioural Health Network Inc.
  • North Range Behavioural Health
  • Strategic Behavioural Health LLC
  • Seton Healthcare Family (Ascension Health)
  • Ocean Mental Health Services Inc


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Key Segments Covered in Behavioural Health Industry Survey

Behavioural Health by Service Type

  • Outpatient Counselling for Behavioural Health
  • Intensive Case Management for Behavioural Health
  • Home-based Treatment Services for Behavioural Health
  • Inpatient Hospital Treatment for Behavioural Health
  • Emergency Mental Health Service for Behavioural Health
  • Others

Behavioural Health by Disorder Type

  • Anxiety Disorder
  • ADHD
  • Bipolar Disorders
  • Depression
  • Eating Disorder
  • Post-traumatic Stress Disorder (PTSD)
  • Substance Abuse Disorder
  • Others

Behavioural Health Market by Region

  • North America Behavioural Health Market
  • Latin America Behavioural Health Market
  • Europe Behavioural Health Market
  • East Asia Behavioural Health Market
  • South Asia & Pacific Behavioural Health Market
  • Middle East & Africa (MEA) Behavioural Health Market

Key Questions Answered in the Report

What valuation will the behavioural health market enjoy in 2022?

In 2022, the global behavioural health market is set to be net US$ 128.2 Bn.
From 2013 to 2021, the behavioural health industry experienced expansion at a CAGR of 3.0%.
FMI analysts predict the behavioural health market to attain an estimated worth of US$ 156.2 Bn by 2028.
North America holds over 54.8% global market share, and is expected to continue its dominance through 2028.
This industry survey predicts the behavioural health industry to rise at a CAGR of 3.4% from 2022 to 2028.

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