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Bleisure Tourism Market

Market Insights on Bleisure Tourism covering sales outlook, demand forecast & up-to-date key trends

Bleisure Tourism Market By Application (Corporate, Government), Booking Channel (Phone Booking, Online Booking), Trip Type (Domestic Trip, International Trip), Tour Type (Independent Traveler, Business Trips), Consumer Orientation (Men, Women), Occupation (Technology/IT/Software, Manufacturing, Finance) & Region - Forecast 2022 - 2032

Bleisure Tourism Market Outlook (2022-2032)

[200 Pages Report] The bleisure tourism market is estimated to reach nearly US$ 497.5 Bn in 2022. With demand increasing at a stupendous 19.5% CAGR, the market valuation will total US$ 2,967.1 Bn by 2032. As per FMI, the bleisure tourism market accounts for 30%-35% of the global business travel market.

Attribute

Details

Bleisure Tourism Market Estimated Size (2022)

US$ 497.5 Bn

Bleisure Tourism Market Projected Size (2032)

US$ 2,967.1 Bn

Bleisure Tourism Market Value-based CAGR (2022-2032)

~19.5%

Bleisure Tourism Market Top Players Share in 2021.

~5%-10%

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2017-2021 Global Bleisure Tourism Market Outlook Compared To 2022-2032 Forecast

Bleisure travel is gaining traction across the globe as it is essential to maintain business relationships and investments that support international trade flows. Business travel is playing a critical role in the growth of the travel & tourism sector in developing countries. It helps in creating the infrastructure and jobs required for transportation, lodging, and other services for leisure travellers.

Growth in the market is expected to be driven by increasing government investments in the travel and tourism sector, the introduction of low-cost airlines, and expansion of the hospitality sector in countries such as the U.S., Canada, U.K., India and China.

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How Bleisure Tourism Is Playing A Key Role In Employee Retention?

Employee engagement is a critical aspect in various organizations and leaders are looking for new ways to keep their employees happy and loyal to their company. One way to improve employee satisfaction is to improve corporate travel policies by including bleisure trips.

Furthermore, employees who use their vacation time to rest and recharge are more productive. According to a Forbes article, if employees took just one more day of paid leave each year, the U.S. economy would gain $73 billion in output, which will be beneficial for both employees and businesses. A bleisure trip can have a significant impact on employee morale and health, which in turn is encouraging companies to invest bleisure tourism.

How Is The “Work From Anywhere Culture” Influencing Sales?

Lodging companies are offering new products and services to appeal to working professionals who are looking for a change in scenery. Hotels are also capitalizing on the work-from-anywhere trend by providing alternative workspaces to attract remote workers.

For instance, Savvy Hotels have added extended occupancy hours beyond normal check-in times, custom housekeeping options, complimentary in-room fitness equipment, and many other additional services such as daytime rentals.

Partnership opportunities between co-working companies enables hoteliers to generate revenue. For instance, Hilton recently announced 'Workspaces by Hilton,' aiming to promote ‘working without distractions' by providing rooms with a spacious desk and office space, as well as enhanced WiFi for 'distraction-free, productive remote working.'

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Country-Wise Insights

What is the U.S. Bleisure Tourism Market Outlook?

“Expansion of the Hospitality Sector in the U.S. Boost Sales in the Bleisure Tourism Market”

The U.S. is projected to dominate the North America bleisure tourism market owing to increasing influx of outbound tourists in the country. The availability of low-cost airlines in the U.S., along with increasing preference for comfortable work environment while travelling is expected to boost the market in the forthcoming years.

Furthermore, with the significant increase in the number of business activities, several organizations are collaborating with bliesure tourism companies to provide individuals with comfort, entertainment, and leisure. These trends are expected to boost sales in the U.S. market over the forecast period.

How Big is the Opportunity for the Germany Bleisure Tourism Market?

“Robust Tourism Sector in Germany Will Spur Demand for Bleisure Tourism”

In 2021, Germany accounted for the largest share in the Europe Bleisure Tourism market and the trend is anticipated to continue over the assessment period. Germany is Europe's most important business travel destination. The country accounts for a sizable portion of the global business travel market, ranking first in the world as an international trade fair and conference location.

According to an interim World Travel Monitor analysis conducted on behalf of the German National Tourist Board (GNBT), overnight business stays in Germany are growing at a faster rate than the rest of Europe, particularly in terms of foreign guests.

As per the report, of the 64.5 million foreign business trips made by Europeans in 2018, around 13 million of them were to Germany. Thus, the prevalence of business travel culture in Germany will continue driving the bliesure market over the forecast period.

How Will the India Bleisure Tourism Market Fare?

“Increasing Influx of International Business Professionals in India will Fuel Sales of Bleisure Tourism”

India is expected dominate the South Asia bleisure tourism market owing to increasing investments in the tourism sector. Besides this, the expansion of international business organizations in India will bleisure and experiential travel in the forthcoming years.

According to the FCM Travel Solutions report, 'Bleisure' travel has recently become an unusual employee perk in India, with 65.5 percent of respondents saying their employer allowed them to combine leisure travel with business trips.

Further, the Ministry of Tourism in India is promoting the bleisure trend among incoming MICE travellers to encourage longer stays and visits to attractions outside of major cities. This is expected to spur demand in the India market over the forecast period.

Category-Wise Insights

Why are Sales in the Corporate Sector Increasing?

“Growing Focus on Employee Retention Will Spur Demand for Bleisure Tourism in the Corporate Sector”

Based on application, sales in the corporate segment will continue gaining traction over the forecast period. As employees in multinational corporations are frequently required to travel across multiple countries for business purposes, demand is projected to increase at a considerable pace in the forthcoming years.

Why are Online Booking Channels Preferred by Users?

“Convenience and Wide Availability of Bleisure Tourism Packages Online Will Fuel Growth”

As per the analysis, in terms of booking channel, the online booking segment is anticipated to account for a significant share in the market. The emergence of various online travel agencies, including booking.com, Expedia and KAYAK will continue boosting sales in this segment.

Why are Domestic Trips Among Travelers Increasing?

“Consumers are Preferring Domestic Bleisure Trips”

In terms of trip type, demand in the domestic trip segment is projected to account for a significant share in the market. Growth can be attributed to various government initiatives for the development of conferences halls, international business summits and growth of the travel and tourism sector.

Which Tour Type is Driving Demand for Bleisure Tourism?

“Demand for Bleisure Tourism in the Independent Travelers Segment Will Gain Momentum”

By tour type, the independent travelers segment is forecast to account for a dominant share in the market. Consumers are preferring to travel solo, which has encouraged industry stakeholders to recognize not only business group travellers but also independent travellers. People nowadays are more likely to travel alone in order to gain new experiences, explore new cultures, reflect on themselves, and gain a sense of empowerment.

Which Consumer Type and Occupation is Boosting Sales in the Bleisure Tourism Market?

“Participation of Men in Bleisure Tourism To Gain Traction”

In terms of consumer orientation, men segment is anticipated to accounts for a significant share in the market.

“Bliesure Tourism Among IT Professionals Will Gain Momentum”

Based on occupation, sales in the technology/IT/software segment are projected to increase at a steady pace, followed by the manufacturing segment. Growing interest in travel and tourism among millennials to explore new locations, culture and cuisine is expected to fuel sales in this segment.

Which is the Most Preferred Travel Frequency?

“Bleisure Travellers are Preferring to Travel Once Every 2-3 Months”

In terms of travel frequency, once every 2-3 months segment will dominate the market in the forthcoming years. Frequent travelers are the least likely to add personal days to their trips: those taking trips after every two to three months are likely to take bleisure trip. By contrast, one third of all bleisure trips are taken by employees traveling after two to three months.

Which Trip Length is Mostly Preferred for Bleisure Tourism?

“Business Professionals are Preferring Shorter Trips for Bleisure Tourism”

In terms of business trip length, sales in the 2 nights segment are expected to hold a lion’s share in the market. ‘Bleisure’ travel has recently become an unconventional employee perk around the world, where employers are allowing employees to add leisure travel into business trips. In addition, travelers are highly likely to extend their trips by one or two days, particularly if they are visiting a new destination, which is fostering the growth of 2 night’s segments.

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Competitive Landscape

Leading players operating in the global bleisure tourism market are adopting various strategies to gain competitive advantage such as mergers and collaborations with international hotels and resorts.

Scope Of Report

Attribute

Details

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

US$ Billion for Value

Key Regions Covered

North America, Latin America, Europe, East Asia, South Asia, Oceania & MEA

Key Countries Covered

The U.S, Canada, Brazil, Mexico, Germany, the U.K., France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand

Key Segments Covered

Application, Booking Channel, Trip Type, Tour Type, Consumer Orientation, Occupation, Travel Frequency, Business Trip Length, and Region

Key Companies Profiled

  • Airbnb. Inc
  • American Express Travel
  • Expedia Inc.
  • BCD Travel
  • Carlson Wagonlit Travel
  • Flight Centre Travel Group
  • The Priceline Group
  • Fareportal, Inc. (travelong inc.)
  • Wexas Travel
  • Travel Leaders
  • The Global Work & Travel Co.
  • JTB Business Travel
  • Prime Travels USA
  • GUNA Travel Germany
  • DER Touristik
  • CITS (China Business Travel & Fairs)
  • China Tour Guide
  • Tuniu Corporation
  • FROSCH Travel
  • CT Business Travel
  • Other Players (As Per Request)

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Global Bleisure Tourism Market By Category

By Application:

  • Corporate
  • Government

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Trip Type:

  • Domestic Trip
  • International Trip

By Tour Type:

  • Independent Traveler
  • Business Trips
  • Group Business Trips

By Consumer Orientation:

  • Men
  • Women

By Occupation:

  • Technology/IT/Software
  • Manufacturing
  • Finance
  • Healthcare
  • Education

By Travel Frequency:

  • Once a week
  • Once or twice month
  • Once every 4-6 months
  • 3+ times a month
  • Once every 2-3 months
  • Once a year
  • Less than once a year

By Trip Length:

  • 1 Night
  • 2 Nights
  • 3 Nights
  • 4 + Nights

Frequently Asked Questions

The global bleisure tourism market is expected to reach a valuation of US$ 497.5 Bn in 2022.

Partnerships with travel management companies, coupled with specialized tourism package and increasing promotional activity are some of the key trends expected to drive sales in the market.

Leading players operating in the global Bleisure Tourism market are American Express Travel, Airbnb Inc., Expedia Inc., and BCD Travel among others.

The North America market of bleisure travel is projected to grow at a 10.2% CAGR over the forecast period.

The Europe market is anticipated to expand at a 13.4% CAGR over the forecast period.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

    2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

    2.2. Number of Bleisure Tourists (Mn) and Forecast (2022-2032)

    2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

    2.4. Number of Bleisure Tourists Y-o-Y Growth Projections 

3. Global Tourism Industry Analysis

    3.1. Tourism Industry Overview

        3.1.1. Travel & Tourism Industry Contribution To Global GDP

            3.1.1.1. Business Spending v/s Leisure Spending

            3.1.1.2. Domestic v/s Foreign

            3.1.1.3. Direct, Indirect, and Induced

        3.1.2. Travel Sector Contribution To Global Overall Employment

        3.1.3. Travel & Tourism Growth Rate

        3.1.4. Foreign Visitor Exports As Percentage of Total Exports 

        3.1.5. Capital Investment In Travel & Tourism Industry

        3.1.6. Different Components of Travel & Tourism

        3.1.7. Global Tourism Industry Outlook

            3.1.7.1. Cultural Tourism

            3.1.7.2. Culinary Tourism

            3.1.7.3. Eco/Sustainable Tourism

            3.1.7.4. Sports Tourism

            3.1.7.5. Spiritual Tourism

            3.1.7.6. Wellness Tourism

            3.1.7.7. Others

4. Road Ahead for Bleisure Travel

    4.1. 'Flexcations': Inverting the concept of 'bleisure'

    4.2. Engaging the Modern Traveler

    4.3. Bleisure’s travel popularity has grown with time

    4.4. What are bleisure travelers looking for?

    4.5. Others (during course study)

5. The Bleisure Travel Industry Spectrum

    5.1. Global Bleisure Travel Industry Outlook

        5.1.1. Roles & Impact of Bleisure Travel

        5.1.2. Cultural Impact on Travelers

        5.1.3. Bleisure Travel Tourist Profile Overview

        5.1.4. Contribution to Economy

6. Global Bleisure Tourism Market Trends

        6.1. Companies Are Opting For Bleisure Travel To Motivate And Retain Their Employees 

        6.2. The Bleisure Companies Are Focusing On Capturing Maximum Market

        6.3. Increase In The Facilities Or Accommodation And Offers Provided By The Travel Agencies

        6.4. Tie-ups With the Motels, Hotels Playing A Major Role

7. Global Bleisure Tourism Market Dynamics

    7.1. Leading factors for Bleisure Travel

        7.1.1. Great Entertainment/Activity City

        7.1.2. Bucket List/Must Visit Location

        7.1.3. Easy To Navigate City

        7.1.4. How Many Nights I Stay

        7.1.5. How Close To Weekend

        7.1.6. Additional Personal Costs

        7.1.7. Great Recreation City

        7.1.8. Friends Can Come

    7.2. Great Bleisure Destination Factors

        7.2.1. Food/Restaurants

        7.2.2. Beaches

        7.2.3. Natural Sightseeing Locations

        7.2.4. Weather

        7.2.5. Historical Monuments/Sightseeing

        7.2.6. Museums/Art/Culture

        7.2.7. Iconic/Bucket List/Must Visit

        7.2.8. Outdoor Recreation

8. Market Background

    8.1. Top 10 Bleisure Worldwide Destinations or Places

    8.2. Macro-Economic Factors

        8.2.1. Global GDP Growth Outlook

        8.2.2. Global Industry Value Added

        8.2.3. Global Consumer Spending Outlook

        8.2.4. Global Direct contribution of Travel & Tourism to GDP

        8.2.5. Global Visitor Exports and International Tourist Arrivals

        8.2.6. Capital Investment In Travel & Tourism

        8.2.7. Top Tourism Spending Countries 

    8.3. Forecast Factors - Relevance & Impact

9. Categorizing of Global Bleisure Tourism Market 2021

    9.1. Introduction/ Key Findings

    9.2. Current Market Analysis By Application (% of Demand)

        9.2.1. Corporate 

        9.2.2. Government

    9.3. Current Market Analysis By Booking Channel (% of Demand)

        9.3.1. Phone Booking

        9.3.2. Online Booking

        9.3.3. In Person Booking

    9.4. Current Market Analysis By Trip Type (% of Demand)

        9.4.1. Domestic Trip

        9.4.2. International Trip

    9.5. Current Market Analysis By Tour Type (% of Demand)

        9.5.1. Independent Traveler

        9.5.2. Business Trips

        9.5.3. Group Business Trips

    9.6. Current Market Analysis By Consumer Orientation (% of Demand)

        9.6.1. Men

        9.6.2. Women

    9.7. Current Market Analysis By Type of Occupation (% of Demand)

        9.7.1. Technology/IT/Software

        9.7.2. Manufacturing

        9.7.3. Finance

        9.7.4. Healthcare

        9.7.5. Education

    9.8. Current Market Analysis By Travel Frequency (% of Demand)

        9.8.1. Once a week

        9.8.2. Once or twice month

        9.8.3. Once every 4-6 months

        9.8.4. 3+ times a month

        9.8.5. Once every 2-3 months

        9.8.6. Once a year

        9.8.7. Less than once a year

    9.9. Current Market Analysis By Business Trip Length (% of Demand)

        9.9.1. 1 Night

        9.9.2. 2 Nights

        9.9.3. 3 Nights

        9.9.4. 4 + Nights

    9.10. Current Market Analysis By Region (% of Demand)

        9.10.1. North America

        9.10.2. Latin America

        9.10.3. Europe

        9.10.4. East Asia

        9.10.5. South Asia

        9.10.6. Oceania

        9.10.7. MEA

    9.11. Key Findings, By Each Category

10. Categorizing of North America Bleisure Tourism Market 2021

    10.1. Introduction/ Key Findings

    10.2. Current Market Analysis By Application (% of Demand)

        10.2.1. Corporate 

        10.2.2. Government

    10.3. Current Market Analysis By Booking Channel (% of Demand)

        10.3.1. Phone Booking

        10.3.2. Online Booking

        10.3.3. In Person Booking

    10.4. Current Market Analysis By Trip Type (% of Demand)

        10.4.1. Domestic Trip

        10.4.2. International Trip

    10.5. Current Market Analysis By Tour Type (% of Demand)

        10.5.1. Independent Traveler

        10.5.2. Business Trips

        10.5.3. Group Business Trips

    10.6. Current Market Analysis By Consumer Orientation (% of Demand)

        10.6.1. Men

        10.6.2. Women

    10.7. Current Market Analysis By Type of Occupation (% of Demand)

        10.7.1. Technology/IT/Software

        10.7.2. Manufacturing

        10.7.3. Finance

        10.7.4. Healthcare

        10.7.5. Education

    10.8. Current Market Analysis By Travel Frequency (% of Demand)

        10.8.1. Once a week

        10.8.2. Once or twice month

        10.8.3. Once every 4-6 months

        10.8.4. 3+ times a month

        10.8.5. Once every 2-3 months

        10.8.6. Once a year

        10.8.7. Less than once a year

    10.9. Current Market Analysis By Business Trip Length (% of Demand)

        10.9.1. 1 Night

        10.9.2. 2 Nights

        10.9.3. 3 Nights

        10.9.4. 4 + Nights

    10.10. Current Market Analysis By Country (% of Demand)

        10.10.1. US

        10.10.2. Canada

    10.11. Key Findings, By Each Category

11. Categorizing of Latin America Bleisure Tourism Market 2021

    11.1. Introduction/ Key Findings

    11.2. Current Market Analysis By Application (% of Demand)

        11.2.1. Corporate 

        11.2.2. Government

    11.3. Current Market Analysis By Booking Channel (% of Demand)

        11.3.1. Phone Booking

        11.3.2. Online Booking

        11.3.3. In Person Booking

    11.4. Current Market Analysis By Trip Type (% of Demand)

        11.4.1. Domestic Trip

        11.4.2. International Trip

    11.5. Current Market Analysis By Tour Type (% of Demand)

        11.5.1. Independent Traveler

        11.5.2. Business Trips

        11.5.3. Group Business Trips

    11.6. Current Market Analysis By Consumer Orientation (% of Demand)

        11.6.1. Men

        11.6.2. Women

    11.7. Current Market Analysis By Type of Occupation (% of Demand)

        11.7.1. Technology/IT/Software

        11.7.2. Manufacturing

        11.7.3. Finance

        11.7.4. Healthcare

        11.7.5. Education

    11.8. Current Market Analysis By Travel Frequency (% of Demand)

        11.8.1. Once a week

        11.8.2. Once or twice month

        11.8.3. Once every 4-6 months

        11.8.4. 3+ times a month

        11.8.5. Once every 2-3 months

        11.8.6. Once a year

        11.8.7. Less than once a year

    11.9. Current Market Analysis By Business Trip Length (% of Demand)

        11.9.1. 1 Night

        11.9.2. 2 Nights

        11.9.3. 3 Nights

        11.9.4. 4 + Nights

    11.10. Current Market Analysis By Country (% of Demand)

        11.10.1. Brazil

        11.10.2. Mexico

        11.10.3. Argentina

        11.10.4. Colombia

        11.10.5. Rest of LA

    11.11. Key Findings, By Each Category

12. Categorizing of Europe Bleisure Tourism Market 2021

    12.1. Introduction/ Key Findings

    12.2. Current Market Analysis By Application (% of Demand)

        12.2.1. Corporate 

        12.2.2. Government

    12.3. Current Market Analysis By Booking Channel (% of Demand)

        12.3.1. Phone Booking

        12.3.2. Online Booking

        12.3.3. In Person Booking

    12.4. Current Market Analysis By Trip Type (% of Demand)

        12.4.1. Domestic Trip

        12.4.2. International Trip

    12.5. Current Market Analysis By Tour Type (% of Demand)

        12.5.1. Independent Traveler

        12.5.2. Business Trips

        12.5.3. Group Business Trips

    12.6. Current Market Analysis By Consumer Orientation (% of Demand)

        12.6.1. Men

        12.6.2. Women

    12.7. Current Market Analysis By Type of Occupation (% of Demand)

        12.7.1. Technology/IT/Software

        12.7.2. Manufacturing

        12.7.3. Finance

        12.7.4. Healthcare

        12.7.5. Education

    12.8. Current Market Analysis By Travel Frequency (% of Demand)

        12.8.1. Once a week

        12.8.2. Once or twice month

        12.8.3. Once every 4-6 months

        12.8.4. 3+ times a month

        12.8.5. Once every 2-3 months

        12.8.6. Once a year

        12.8.7. Less than once a year

    12.9. Current Market Analysis By Business Trip Length (% of Demand)

        12.9.1. 1 Night

        12.9.2. 2 Nights

        12.9.3. 3 Nights

        12.9.4. 4 + Nights

    12.10. Current Market Analysis By Country (% of Demand)

        12.10.1. Germany

        12.10.2. Russia

        12.10.3. France

        12.10.4. Italy

        12.10.5. UK

        12.10.6. Rest of Europe

    12.11. Key Findings, By Each Category

13. Categorizing of East Asia Bleisure Tourism Market 2021

    13.1. Introduction/ Key Findings

    13.2. Current Market Analysis By Application (% of Demand)

        13.2.1. Corporate 

        13.2.2. Government

    13.3. Current Market Analysis By Booking Channel (% of Demand)

        13.3.1. Phone Booking

        13.3.2. Online Booking

        13.3.3. In Person Booking

    13.4. Current Market Analysis By Trip Type (% of Demand)

        13.4.1. Domestic Trip

        13.4.2. International Trip

    13.5. Current Market Analysis By Tour Type (% of Demand)

        13.5.1. Independent Traveler

        13.5.2. Business Trips

        13.5.3. Group Business Trips

    13.6. Current Market Analysis By Consumer Orientation (% of Demand)

        13.6.1. Men

        13.6.2. Women

    13.7. Current Market Analysis By Type of Occupation (% of Demand)

        13.7.1. Technology/IT/Software

        13.7.2. Manufacturing

        13.7.3. Finance

        13.7.4. Healthcare

        13.7.5. Education

    13.8. Current Market Analysis By Travel Frequency (% of Demand)

        13.8.1. Once a week

        13.8.2. Once or twice month

        13.8.3. Once every 4-6 months

        13.8.4. 3+ times a month

        13.8.5. Once every 2-3 months

        13.8.6. Once a year

        13.8.7. Less than once a year

    13.9. Current Market Analysis By Business Trip Length (% of Demand)

        13.9.1. 1 Night

        13.9.2. 2 Nights

        13.9.3. 3 Nights

        13.9.4. 4 + Nights

    13.10. Current Market Analysis By Country (% of Demand)

        13.10.1. China

        13.10.2. Japan

        13.10.3. South Korea

    13.11. Key Findings, By Each Category

14. Categorizing of South Asia Bleisure Tourism Market 2021

    14.1. Introduction/ Key Findings

    14.2. Current Market Analysis By Application (% of Demand)

        14.2.1. Corporate 

        14.2.2. Government

    14.3. Current Market Analysis By Booking Channel (% of Demand)

        14.3.1. Phone Booking

        14.3.2. Online Booking

        14.3.3. In Person Booking

    14.4. Current Market Analysis By Trip Type (% of Demand)

        14.4.1. Domestic Trip

        14.4.2. International Trip

    14.5. Current Market Analysis By Tour Type (% of Demand)

        14.5.1. Independent Traveler

        14.5.2. Business Trips

        14.5.3. Group Business Trips

    14.6. Current Market Analysis By Consumer Orientation (% of Demand)

        14.6.1. Men

        14.6.2. Women

    14.7. Current Market Analysis By Type of Occupation (% of Demand)

        14.7.1. Technology/IT/Software

        14.7.2. Manufacturing

        14.7.3. Finance

        14.7.4. Healthcare

        14.7.5. Education

    14.8. Current Market Analysis By Travel Frequency (% of Demand)

        14.8.1. Once a week

        14.8.2. Once or twice month

        14.8.3. Once every 4-6 months

        14.8.4. 3+ times a month

        14.8.5. Once every 2-3 months

        14.8.6. Once a year

        14.8.7. Less than once a year

    14.9. Current Market Analysis By Business Trip Length (% of Demand)

        14.9.1. 1 Night

        14.9.2. 2 Nights

        14.9.3. 3 Nights

        14.9.4. 4 + Nights

    14.10. Current Market Analysis By Country (% of Demand)

        14.10.1. India

        14.10.2. Malaysia

        14.10.3. Indonesia

        14.10.4. Thailand

        14.10.5. Philippines

        14.10.6. Cambodia

        14.10.7. Vietnam

        14.10.8. Rest of SA

    14.11. Key Findings, By Each Category

15. Categorizing of Oceania Bleisure Tourism Market 2021

    15.1. Introduction/ Key Findings

    15.2. Current Market Analysis By Application (% of Demand)

        15.2.1. Corporate 

        15.2.2. Government

    15.3. Current Market Analysis By Booking Channel (% of Demand)

        15.3.1. Phone Booking

        15.3.2. Online Booking

        15.3.3. In Person Booking

    15.4. Current Market Analysis By Trip Type (% of Demand)

        15.4.1. Domestic Trip

        15.4.2. International Trip

    15.5. Current Market Analysis By Tour Type (% of Demand)

        15.5.1. Independent Traveler

        15.5.2. Business Trips

        15.5.3. Group Business Trips

    15.6. Current Market Analysis By Consumer Orientation (% of Demand)

        15.6.1. Men

        15.6.2. Women

    15.7. Current Market Analysis By Type of Occupation (% of Demand)

        15.7.1. Technology/IT/Software

        15.7.2. Manufacturing

        15.7.3. Finance

        15.7.4. Healthcare

        15.7.5. Education

    15.8. Current Market Analysis By Travel Frequency (% of Demand)

        15.8.1. Once a week

        15.8.2. Once or twice month

        15.8.3. Once every 4-6 months

        15.8.4. 3+ times a month

        15.8.5. Once every 2-3 months

        15.8.6. Once a year

        15.8.7. Less than once a year

    15.9. Current Market Analysis By Business Trip Length (% of Demand)

        15.9.1. 1 Night

        15.9.2. 2 Nights

        15.9.3. 3 Nights

        15.9.4. 4 + Nights

    15.10. Current Market Analysis By Country (% of Demand)

        15.10.1. Australia

        15.10.2. New Zealand

    15.11. Key Findings, By Each Category

16. Categorizing of Middle East and Africa Bleisure Tourism Market 2021

    16.1. Introduction/ Key Findings

    16.2. Current Market Analysis By Application (% of Demand)

        16.2.1. Corporate 

        16.2.2. Government

    16.3. Current Market Analysis By Booking Channel (% of Demand)

        16.3.1. Phone Booking

        16.3.2. Online Booking

        16.3.3. In Person Booking

    16.4. Current Market Analysis By Trip Type (% of Demand)

        16.4.1. Domestic Trip

        16.4.2. International Trip

    16.5. Current Market Analysis By Tour Type (% of Demand)

        16.5.1. Independent Traveler

        16.5.2. Business Trips

        16.5.3. Group Business Trips

    16.6. Current Market Analysis By Consumer Orientation (% of Demand)

        16.6.1. Men

        16.6.2. Women

    16.7. Current Market Analysis By Type of Occupation (% of Demand)

        16.7.1. Technology/IT/Software

        16.7.2. Manufacturing

        16.7.3. Finance

        16.7.4. Healthcare

        16.7.5. Education

    16.8. Current Market Analysis By Travel Frequency (% of Demand)

        16.8.1. Once a week

        16.8.2. Once or twice month

        16.8.3. Once every 4-6 months

        16.8.4. 3+ times a month

        16.8.5. Once every 2-3 months

        16.8.6. Once a year

        16.8.7. Less than once a year

    16.9. Current Market Analysis By Business Trip Length (% of Demand)

        16.9.1. 1 Night

        16.9.2. 2 Nights

        16.9.3. 3 Nights

        16.9.4. 4 + Nights

    16.10. Current Market Analysis By Country (% of Demand)

        16.10.1. Turkey

        16.10.2. South Africa

        16.10.3. UAE

        16.10.4. Egypt

        16.10.5. Jordan

    16.11. Key Findings, By Each Category

17. Competition Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Competition Deep Dive 

        17.3.1. Airbnb Inc. 

            17.3.1.1. Overview

            17.3.1.2. Service Portfolio

            17.3.1.3. Strategy Overview/campaigns

        17.3.2. American Express Travel

            17.3.2.1. Overview

            17.3.2.2. Service Portfolio

            17.3.2.3. Strategy Overview/campaigns

        17.3.3. Expedia Inc.

            17.3.3.1. Overview

            17.3.3.2. Service Portfolio

            17.3.3.3. Strategy Overview/campaigns

        17.3.4. BCD Travel

            17.3.4.1. Overview

            17.3.4.2. Service Portfolio

            17.3.4.3. Strategy Overview/campaigns

        17.3.5. Carlson Wagonlit Travel

            17.3.5.1. Overview

            17.3.5.2. Service Portfolio

            17.3.5.3. Strategy Overview/campaigns

        17.3.6. Flight Centre Travel Group

            17.3.6.1. Overview

            17.3.6.2. Service Portfolio

            17.3.6.3. Strategy Overview/campaigns

        17.3.7. The Priceline Group

            17.3.7.1. Overview

            17.3.7.2. Service Portfolio

            17.3.7.3. Strategy Overview/campaigns

        17.3.8. Fareportal, Inc. (travelong inc.)

            17.3.8.1. Overview

            17.3.8.2. Service Portfolio

            17.3.8.3. Strategy Overview/campaigns

        17.3.9. Wexas Travel

            17.3.9.1. Overview

            17.3.9.2. Service Portfolio

            17.3.9.3. Strategy Overview/campaigns

        17.3.10. Travel Leaders

            17.3.10.1. Overview

            17.3.10.2. Service Portfolio

            17.3.10.3. Strategy Overview/campaigns

        17.3.11. The Global Work & Travel Co.

            17.3.11.1. Overview

            17.3.11.2. Service Portfolio

            17.3.11.3. Strategy Overview/campaigns

        17.3.12. JTB Business Travel

            17.3.12.1. Overview

            17.3.12.2. Service Portfolio

            17.3.12.3. Strategy Overview/campaigns

        17.3.13. Prime Travels USA

            17.3.13.1. Overview

            17.3.13.2. Service Portfolio

            17.3.13.3. Strategy Overview/campaigns

        17.3.14. GUNA Travel Germany

            17.3.14.1. Overview

            17.3.14.2. Service Portfolio

            17.3.14.3. Strategy Overview/campaigns

        17.3.15. DER Touristik

            17.3.15.1. Overview

            17.3.15.2. Service Portfolio

            17.3.15.3. Strategy Overview/campaigns

        17.3.16. CITS (China Business Travel & Fairs)

            17.3.16.1. Overview

            17.3.16.2. Service Portfolio

            17.3.16.3. Strategy Overview/campaigns

        17.3.17. China Tour Guide

            17.3.17.1. Overview

            17.3.17.2. Service Portfolio

            17.3.17.3. Strategy Overview/campaigns

        17.3.18. Tuniu Corporation

            17.3.18.1. Overview

            17.3.18.2. Service Portfolio

            17.3.18.3. Strategy Overview/campaigns

        17.3.19. FROSCH Travel

            17.3.19.1. Overview

            17.3.19.2. Service Portfolio

            17.3.19.3. Strategy Overview/campaigns

        17.3.20. CT Business Travel

            17.3.20.1. Overview

            17.3.20.2. Service Portfolio

            17.3.20.3. Strategy Overview/campaigns

        17.3.21. Other Players (As Per Request)

            17.3.21.1. Overview

            17.3.21.2. Service Portfolio

            17.3.21.3. Strategy Overview/campaigns

18. Social Media Sentimental Analysis

    18.1. Social Media Platforms Preferred

        18.1.1. Facebook

        18.1.2. YouTube

        18.1.3.  Instagram

        18.1.4. Twitter

        18.1.5. LinkedIn

        18.1.6. Pinterest

        18.1.7. Google+

        18.1.8. Others

    18.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    18.3. Trending #Hashtags

    18.4. Social Media Platform Mentions (% of Total Mentions)

    18.5. Region-Wise Social Media Mentions (% of Total Mentions)

    18.6. Trending Subject Titles

19. Assumptions and Acronyms Used

20. Research Methodology

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Bleisure Tourism Market