Bleisure Tourism Market
Market Insights on Bleisure Tourism covering sales outlook, demand forecast & up-to-date key trends
Bleisure Tourism Market By Application (Corporate, Government), Booking Channel (Phone Booking, Online Booking), Trip Type (Domestic Trip, International Trip), Tour Type (Independent Traveler, Business Trips), Consumer Orientation (Men, Women), Occupation (Technology/IT/Software, Manufacturing, Finance) & Region - Forecast 2022 - 2032
Bleisure Tourism Market Outlook (2022-2032)
[200 Pages Report] The bleisure tourism market is estimated to reach nearly US$ 497.5 Bn in 2022. With demand increasing at a stupendous 19.5% CAGR, the market valuation will total US$ 2,967.1 Bn by 2032. As per FMI, the bleisure tourism market accounts for 30%-35% of the global business travel market.
|
Attribute |
Details |
|
Bleisure Tourism Market Estimated Size (2022) |
US$ 497.5 Bn |
|
Bleisure Tourism Market Projected Size (2032) |
US$ 2,967.1 Bn |
|
Bleisure Tourism Market Value-based CAGR (2022-2032) |
~19.5% |
|
Bleisure Tourism Market Top Players Share in 2021. |
~5%-10% |
2017-2021 Global Bleisure Tourism Market Outlook Compared To 2022-2032 Forecast
Bleisure travel is gaining traction across the globe as it is essential to maintain business relationships and investments that support international trade flows. Business travel is playing a critical role in the growth of the travel & tourism sector in developing countries. It helps in creating the infrastructure and jobs required for transportation, lodging, and other services for leisure travellers.
Growth in the market is expected to be driven by increasing government investments in the travel and tourism sector, the introduction of low-cost airlines, and expansion of the hospitality sector in countries such as the U.S., Canada, U.K., India and China.
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How Bleisure Tourism Is Playing A Key Role In Employee Retention?
Employee engagement is a critical aspect in various organizations and leaders are looking for new ways to keep their employees happy and loyal to their company. One way to improve employee satisfaction is to improve corporate travel policies by including bleisure trips.
Furthermore, employees who use their vacation time to rest and recharge are more productive. According to a Forbes article, if employees took just one more day of paid leave each year, the U.S. economy would gain $73 billion in output, which will be beneficial for both employees and businesses. A bleisure trip can have a significant impact on employee morale and health, which in turn is encouraging companies to invest bleisure tourism.
How Is The “Work From Anywhere Culture” Influencing Sales?
Lodging companies are offering new products and services to appeal to working professionals who are looking for a change in scenery. Hotels are also capitalizing on the work-from-anywhere trend by providing alternative workspaces to attract remote workers.
For instance, Savvy Hotels have added extended occupancy hours beyond normal check-in times, custom housekeeping options, complimentary in-room fitness equipment, and many other additional services such as daytime rentals.
Partnership opportunities between co-working companies enables hoteliers to generate revenue. For instance, Hilton recently announced 'Workspaces by Hilton,' aiming to promote ‘working without distractions' by providing rooms with a spacious desk and office space, as well as enhanced WiFi for 'distraction-free, productive remote working.'
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Talk to AnalystCountry-Wise Insights
What is the U.S. Bleisure Tourism Market Outlook?
“Expansion of the Hospitality Sector in the U.S. Boost Sales in the Bleisure Tourism Market”
The U.S. is projected to dominate the North America bleisure tourism market owing to increasing influx of outbound tourists in the country. The availability of low-cost airlines in the U.S., along with increasing preference for comfortable work environment while travelling is expected to boost the market in the forthcoming years.
Furthermore, with the significant increase in the number of business activities, several organizations are collaborating with bliesure tourism companies to provide individuals with comfort, entertainment, and leisure. These trends are expected to boost sales in the U.S. market over the forecast period.
How Big is the Opportunity for the Germany Bleisure Tourism Market?
“Robust Tourism Sector in Germany Will Spur Demand for Bleisure Tourism”
In 2021, Germany accounted for the largest share in the Europe Bleisure Tourism market and the trend is anticipated to continue over the assessment period. Germany is Europe's most important business travel destination. The country accounts for a sizable portion of the global business travel market, ranking first in the world as an international trade fair and conference location.
According to an interim World Travel Monitor analysis conducted on behalf of the German National Tourist Board (GNBT), overnight business stays in Germany are growing at a faster rate than the rest of Europe, particularly in terms of foreign guests.
As per the report, of the 64.5 million foreign business trips made by Europeans in 2018, around 13 million of them were to Germany. Thus, the prevalence of business travel culture in Germany will continue driving the bliesure market over the forecast period.
How Will the India Bleisure Tourism Market Fare?
“Increasing Influx of International Business Professionals in India will Fuel Sales of Bleisure Tourism”
India is expected dominate the South Asia bleisure tourism market owing to increasing investments in the tourism sector. Besides this, the expansion of international business organizations in India will bleisure and experiential travel in the forthcoming years.
According to the FCM Travel Solutions report, 'Bleisure' travel has recently become an unusual employee perk in India, with 65.5 percent of respondents saying their employer allowed them to combine leisure travel with business trips.
Further, the Ministry of Tourism in India is promoting the bleisure trend among incoming MICE travellers to encourage longer stays and visits to attractions outside of major cities. This is expected to spur demand in the India market over the forecast period.
Category-Wise Insights
Why are Sales in the Corporate Sector Increasing?
“Growing Focus on Employee Retention Will Spur Demand for Bleisure Tourism in the Corporate Sector”
Based on application, sales in the corporate segment will continue gaining traction over the forecast period. As employees in multinational corporations are frequently required to travel across multiple countries for business purposes, demand is projected to increase at a considerable pace in the forthcoming years.
Why are Online Booking Channels Preferred by Users?
“Convenience and Wide Availability of Bleisure Tourism Packages Online Will Fuel Growth”
As per the analysis, in terms of booking channel, the online booking segment is anticipated to account for a significant share in the market. The emergence of various online travel agencies, including booking.com, Expedia and KAYAK will continue boosting sales in this segment.
Why are Domestic Trips Among Travelers Increasing?
“Consumers are Preferring Domestic Bleisure Trips”
In terms of trip type, demand in the domestic trip segment is projected to account for a significant share in the market. Growth can be attributed to various government initiatives for the development of conferences halls, international business summits and growth of the travel and tourism sector.
Which Tour Type is Driving Demand for Bleisure Tourism?
“Demand for Bleisure Tourism in the Independent Travelers Segment Will Gain Momentum”
By tour type, the independent travelers segment is forecast to account for a dominant share in the market. Consumers are preferring to travel solo, which has encouraged industry stakeholders to recognize not only business group travellers but also independent travellers. People nowadays are more likely to travel alone in order to gain new experiences, explore new cultures, reflect on themselves, and gain a sense of empowerment.
Which Consumer Type and Occupation is Boosting Sales in the Bleisure Tourism Market?
“Participation of Men in Bleisure Tourism To Gain Traction”
In terms of consumer orientation, men segment is anticipated to accounts for a significant share in the market.
“Bliesure Tourism Among IT Professionals Will Gain Momentum”
Based on occupation, sales in the technology/IT/software segment are projected to increase at a steady pace, followed by the manufacturing segment. Growing interest in travel and tourism among millennials to explore new locations, culture and cuisine is expected to fuel sales in this segment.
Which is the Most Preferred Travel Frequency?
“Bleisure Travellers are Preferring to Travel Once Every 2-3 Months”
In terms of travel frequency, once every 2-3 months segment will dominate the market in the forthcoming years. Frequent travelers are the least likely to add personal days to their trips: those taking trips after every two to three months are likely to take bleisure trip. By contrast, one third of all bleisure trips are taken by employees traveling after two to three months.
Which Trip Length is Mostly Preferred for Bleisure Tourism?
“Business Professionals are Preferring Shorter Trips for Bleisure Tourism”
In terms of business trip length, sales in the 2 nights segment are expected to hold a lion’s share in the market. ‘Bleisure’ travel has recently become an unconventional employee perk around the world, where employers are allowing employees to add leisure travel into business trips. In addition, travelers are highly likely to extend their trips by one or two days, particularly if they are visiting a new destination, which is fostering the growth of 2 night’s segments.
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Competitive Landscape
Leading players operating in the global bleisure tourism market are adopting various strategies to gain competitive advantage such as mergers and collaborations with international hotels and resorts.
Scope Of Report
|
Attribute |
Details |
|
Forecast Period |
2022-2032 |
|
Historical Data Available for |
2017-2021 |
|
Market Analysis |
US$ Billion for Value |
|
Key Regions Covered |
North America, Latin America, Europe, East Asia, South Asia, Oceania & MEA |
|
Key Countries Covered |
The U.S, Canada, Brazil, Mexico, Germany, the U.K., France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand |
|
Key Segments Covered |
Application, Booking Channel, Trip Type, Tour Type, Consumer Orientation, Occupation, Travel Frequency, Business Trip Length, and Region |
|
Key Companies Profiled |
|
|
Report Coverage |
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
|
Customization & Pricing |
Available upon Request |
Global Bleisure Tourism Market By Category
By Application:
- Corporate
- Government
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Trip Type:
- Domestic Trip
- International Trip
By Tour Type:
- Independent Traveler
- Business Trips
- Group Business Trips
By Consumer Orientation:
- Men
- Women
By Occupation:
- Technology/IT/Software
- Manufacturing
- Finance
- Healthcare
- Education
By Travel Frequency:
- Once a week
- Once or twice month
- Once every 4-6 months
- 3+ times a month
- Once every 2-3 months
- Once a year
- Less than once a year
By Trip Length:
- 1 Night
- 2 Nights
- 3 Nights
- 4 + Nights
Frequently Asked Questions
The global bleisure tourism market is expected to reach a valuation of US$ 497.5 Bn in 2022.
Partnerships with travel management companies, coupled with specialized tourism package and increasing promotional activity are some of the key trends expected to drive sales in the market.
Leading players operating in the global Bleisure Tourism market are American Express Travel, Airbnb Inc., Expedia Inc., and BCD Travel among others.
The North America market of bleisure travel is projected to grow at a 10.2% CAGR over the forecast period.
The Europe market is anticipated to expand at a 13.4% CAGR over the forecast period.
1. Executive Summary
1.1. Global Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Mn) and Forecast (2022-2032)
2.2. Number of Bleisure Tourists (Mn) and Forecast (2022-2032)
2.3. Total Spending Y-o-Y Growth Projections (2022-2032)
2.4. Number of Bleisure Tourists Y-o-Y Growth Projections
3. Global Tourism Industry Analysis
3.1. Tourism Industry Overview
3.1.1. Travel & Tourism Industry Contribution To Global GDP
3.1.1.1. Business Spending v/s Leisure Spending
3.1.1.2. Domestic v/s Foreign
3.1.1.3. Direct, Indirect, and Induced
3.1.2. Travel Sector Contribution To Global Overall Employment
3.1.3. Travel & Tourism Growth Rate
3.1.4. Foreign Visitor Exports As Percentage of Total Exports
3.1.5. Capital Investment In Travel & Tourism Industry
3.1.6. Different Components of Travel & Tourism
3.1.7. Global Tourism Industry Outlook
3.1.7.1. Cultural Tourism
3.1.7.2. Culinary Tourism
3.1.7.3. Eco/Sustainable Tourism
3.1.7.4. Sports Tourism
3.1.7.5. Spiritual Tourism
3.1.7.6. Wellness Tourism
3.1.7.7. Others
4. Road Ahead for Bleisure Travel
4.1. 'Flexcations': Inverting the concept of 'bleisure'
4.2. Engaging the Modern Traveler
4.3. Bleisure’s travel popularity has grown with time
4.4. What are bleisure travelers looking for?
4.5. Others (during course study)
5. The Bleisure Travel Industry Spectrum
5.1. Global Bleisure Travel Industry Outlook
5.1.1. Roles & Impact of Bleisure Travel
5.1.2. Cultural Impact on Travelers
5.1.3. Bleisure Travel Tourist Profile Overview
5.1.4. Contribution to Economy
6. Global Bleisure Tourism Market Trends
6.1. Companies Are Opting For Bleisure Travel To Motivate And Retain Their Employees
6.2. The Bleisure Companies Are Focusing On Capturing Maximum Market
6.3. Increase In The Facilities Or Accommodation And Offers Provided By The Travel Agencies
6.4. Tie-ups With the Motels, Hotels Playing A Major Role
7. Global Bleisure Tourism Market Dynamics
7.1. Leading factors for Bleisure Travel
7.1.1. Great Entertainment/Activity City
7.1.2. Bucket List/Must Visit Location
7.1.3. Easy To Navigate City
7.1.4. How Many Nights I Stay
7.1.5. How Close To Weekend
7.1.6. Additional Personal Costs
7.1.7. Great Recreation City
7.1.8. Friends Can Come
7.2. Great Bleisure Destination Factors
7.2.1. Food/Restaurants
7.2.2. Beaches
7.2.3. Natural Sightseeing Locations
7.2.4. Weather
7.2.5. Historical Monuments/Sightseeing
7.2.6. Museums/Art/Culture
7.2.7. Iconic/Bucket List/Must Visit
7.2.8. Outdoor Recreation
8. Market Background
8.1. Top 10 Bleisure Worldwide Destinations or Places
8.2. Macro-Economic Factors
8.2.1. Global GDP Growth Outlook
8.2.2. Global Industry Value Added
8.2.3. Global Consumer Spending Outlook
8.2.4. Global Direct contribution of Travel & Tourism to GDP
8.2.5. Global Visitor Exports and International Tourist Arrivals
8.2.6. Capital Investment In Travel & Tourism
8.2.7. Top Tourism Spending Countries
8.3. Forecast Factors - Relevance & Impact
9. Categorizing of Global Bleisure Tourism Market 2021
9.1. Introduction/ Key Findings
9.2. Current Market Analysis By Application (% of Demand)
9.2.1. Corporate
9.2.2. Government
9.3. Current Market Analysis By Booking Channel (% of Demand)
9.3.1. Phone Booking
9.3.2. Online Booking
9.3.3. In Person Booking
9.4. Current Market Analysis By Trip Type (% of Demand)
9.4.1. Domestic Trip
9.4.2. International Trip
9.5. Current Market Analysis By Tour Type (% of Demand)
9.5.1. Independent Traveler
9.5.2. Business Trips
9.5.3. Group Business Trips
9.6. Current Market Analysis By Consumer Orientation (% of Demand)
9.6.1. Men
9.6.2. Women
9.7. Current Market Analysis By Type of Occupation (% of Demand)
9.7.1. Technology/IT/Software
9.7.2. Manufacturing
9.7.3. Finance
9.7.4. Healthcare
9.7.5. Education
9.8. Current Market Analysis By Travel Frequency (% of Demand)
9.8.1. Once a week
9.8.2. Once or twice month
9.8.3. Once every 4-6 months
9.8.4. 3+ times a month
9.8.5. Once every 2-3 months
9.8.6. Once a year
9.8.7. Less than once a year
9.9. Current Market Analysis By Business Trip Length (% of Demand)
9.9.1. 1 Night
9.9.2. 2 Nights
9.9.3. 3 Nights
9.9.4. 4 + Nights
9.10. Current Market Analysis By Region (% of Demand)
9.10.1. North America
9.10.2. Latin America
9.10.3. Europe
9.10.4. East Asia
9.10.5. South Asia
9.10.6. Oceania
9.10.7. MEA
9.11. Key Findings, By Each Category
10. Categorizing of North America Bleisure Tourism Market 2021
10.1. Introduction/ Key Findings
10.2. Current Market Analysis By Application (% of Demand)
10.2.1. Corporate
10.2.2. Government
10.3. Current Market Analysis By Booking Channel (% of Demand)
10.3.1. Phone Booking
10.3.2. Online Booking
10.3.3. In Person Booking
10.4. Current Market Analysis By Trip Type (% of Demand)
10.4.1. Domestic Trip
10.4.2. International Trip
10.5. Current Market Analysis By Tour Type (% of Demand)
10.5.1. Independent Traveler
10.5.2. Business Trips
10.5.3. Group Business Trips
10.6. Current Market Analysis By Consumer Orientation (% of Demand)
10.6.1. Men
10.6.2. Women
10.7. Current Market Analysis By Type of Occupation (% of Demand)
10.7.1. Technology/IT/Software
10.7.2. Manufacturing
10.7.3. Finance
10.7.4. Healthcare
10.7.5. Education
10.8. Current Market Analysis By Travel Frequency (% of Demand)
10.8.1. Once a week
10.8.2. Once or twice month
10.8.3. Once every 4-6 months
10.8.4. 3+ times a month
10.8.5. Once every 2-3 months
10.8.6. Once a year
10.8.7. Less than once a year
10.9. Current Market Analysis By Business Trip Length (% of Demand)
10.9.1. 1 Night
10.9.2. 2 Nights
10.9.3. 3 Nights
10.9.4. 4 + Nights
10.10. Current Market Analysis By Country (% of Demand)
10.10.1. US
10.10.2. Canada
10.11. Key Findings, By Each Category
11. Categorizing of Latin America Bleisure Tourism Market 2021
11.1. Introduction/ Key Findings
11.2. Current Market Analysis By Application (% of Demand)
11.2.1. Corporate
11.2.2. Government
11.3. Current Market Analysis By Booking Channel (% of Demand)
11.3.1. Phone Booking
11.3.2. Online Booking
11.3.3. In Person Booking
11.4. Current Market Analysis By Trip Type (% of Demand)
11.4.1. Domestic Trip
11.4.2. International Trip
11.5. Current Market Analysis By Tour Type (% of Demand)
11.5.1. Independent Traveler
11.5.2. Business Trips
11.5.3. Group Business Trips
11.6. Current Market Analysis By Consumer Orientation (% of Demand)
11.6.1. Men
11.6.2. Women
11.7. Current Market Analysis By Type of Occupation (% of Demand)
11.7.1. Technology/IT/Software
11.7.2. Manufacturing
11.7.3. Finance
11.7.4. Healthcare
11.7.5. Education
11.8. Current Market Analysis By Travel Frequency (% of Demand)
11.8.1. Once a week
11.8.2. Once or twice month
11.8.3. Once every 4-6 months
11.8.4. 3+ times a month
11.8.5. Once every 2-3 months
11.8.6. Once a year
11.8.7. Less than once a year
11.9. Current Market Analysis By Business Trip Length (% of Demand)
11.9.1. 1 Night
11.9.2. 2 Nights
11.9.3. 3 Nights
11.9.4. 4 + Nights
11.10. Current Market Analysis By Country (% of Demand)
11.10.1. Brazil
11.10.2. Mexico
11.10.3. Argentina
11.10.4. Colombia
11.10.5. Rest of LA
11.11. Key Findings, By Each Category
12. Categorizing of Europe Bleisure Tourism Market 2021
12.1. Introduction/ Key Findings
12.2. Current Market Analysis By Application (% of Demand)
12.2.1. Corporate
12.2.2. Government
12.3. Current Market Analysis By Booking Channel (% of Demand)
12.3.1. Phone Booking
12.3.2. Online Booking
12.3.3. In Person Booking
12.4. Current Market Analysis By Trip Type (% of Demand)
12.4.1. Domestic Trip
12.4.2. International Trip
12.5. Current Market Analysis By Tour Type (% of Demand)
12.5.1. Independent Traveler
12.5.2. Business Trips
12.5.3. Group Business Trips
12.6. Current Market Analysis By Consumer Orientation (% of Demand)
12.6.1. Men
12.6.2. Women
12.7. Current Market Analysis By Type of Occupation (% of Demand)
12.7.1. Technology/IT/Software
12.7.2. Manufacturing
12.7.3. Finance
12.7.4. Healthcare
12.7.5. Education
12.8. Current Market Analysis By Travel Frequency (% of Demand)
12.8.1. Once a week
12.8.2. Once or twice month
12.8.3. Once every 4-6 months
12.8.4. 3+ times a month
12.8.5. Once every 2-3 months
12.8.6. Once a year
12.8.7. Less than once a year
12.9. Current Market Analysis By Business Trip Length (% of Demand)
12.9.1. 1 Night
12.9.2. 2 Nights
12.9.3. 3 Nights
12.9.4. 4 + Nights
12.10. Current Market Analysis By Country (% of Demand)
12.10.1. Germany
12.10.2. Russia
12.10.3. France
12.10.4. Italy
12.10.5. UK
12.10.6. Rest of Europe
12.11. Key Findings, By Each Category
13. Categorizing of East Asia Bleisure Tourism Market 2021
13.1. Introduction/ Key Findings
13.2. Current Market Analysis By Application (% of Demand)
13.2.1. Corporate
13.2.2. Government
13.3. Current Market Analysis By Booking Channel (% of Demand)
13.3.1. Phone Booking
13.3.2. Online Booking
13.3.3. In Person Booking
13.4. Current Market Analysis By Trip Type (% of Demand)
13.4.1. Domestic Trip
13.4.2. International Trip
13.5. Current Market Analysis By Tour Type (% of Demand)
13.5.1. Independent Traveler
13.5.2. Business Trips
13.5.3. Group Business Trips
13.6. Current Market Analysis By Consumer Orientation (% of Demand)
13.6.1. Men
13.6.2. Women
13.7. Current Market Analysis By Type of Occupation (% of Demand)
13.7.1. Technology/IT/Software
13.7.2. Manufacturing
13.7.3. Finance
13.7.4. Healthcare
13.7.5. Education
13.8. Current Market Analysis By Travel Frequency (% of Demand)
13.8.1. Once a week
13.8.2. Once or twice month
13.8.3. Once every 4-6 months
13.8.4. 3+ times a month
13.8.5. Once every 2-3 months
13.8.6. Once a year
13.8.7. Less than once a year
13.9. Current Market Analysis By Business Trip Length (% of Demand)
13.9.1. 1 Night
13.9.2. 2 Nights
13.9.3. 3 Nights
13.9.4. 4 + Nights
13.10. Current Market Analysis By Country (% of Demand)
13.10.1. China
13.10.2. Japan
13.10.3. South Korea
13.11. Key Findings, By Each Category
14. Categorizing of South Asia Bleisure Tourism Market 2021
14.1. Introduction/ Key Findings
14.2. Current Market Analysis By Application (% of Demand)
14.2.1. Corporate
14.2.2. Government
14.3. Current Market Analysis By Booking Channel (% of Demand)
14.3.1. Phone Booking
14.3.2. Online Booking
14.3.3. In Person Booking
14.4. Current Market Analysis By Trip Type (% of Demand)
14.4.1. Domestic Trip
14.4.2. International Trip
14.5. Current Market Analysis By Tour Type (% of Demand)
14.5.1. Independent Traveler
14.5.2. Business Trips
14.5.3. Group Business Trips
14.6. Current Market Analysis By Consumer Orientation (% of Demand)
14.6.1. Men
14.6.2. Women
14.7. Current Market Analysis By Type of Occupation (% of Demand)
14.7.1. Technology/IT/Software
14.7.2. Manufacturing
14.7.3. Finance
14.7.4. Healthcare
14.7.5. Education
14.8. Current Market Analysis By Travel Frequency (% of Demand)
14.8.1. Once a week
14.8.2. Once or twice month
14.8.3. Once every 4-6 months
14.8.4. 3+ times a month
14.8.5. Once every 2-3 months
14.8.6. Once a year
14.8.7. Less than once a year
14.9. Current Market Analysis By Business Trip Length (% of Demand)
14.9.1. 1 Night
14.9.2. 2 Nights
14.9.3. 3 Nights
14.9.4. 4 + Nights
14.10. Current Market Analysis By Country (% of Demand)
14.10.1. India
14.10.2. Malaysia
14.10.3. Indonesia
14.10.4. Thailand
14.10.5. Philippines
14.10.6. Cambodia
14.10.7. Vietnam
14.10.8. Rest of SA
14.11. Key Findings, By Each Category
15. Categorizing of Oceania Bleisure Tourism Market 2021
15.1. Introduction/ Key Findings
15.2. Current Market Analysis By Application (% of Demand)
15.2.1. Corporate
15.2.2. Government
15.3. Current Market Analysis By Booking Channel (% of Demand)
15.3.1. Phone Booking
15.3.2. Online Booking
15.3.3. In Person Booking
15.4. Current Market Analysis By Trip Type (% of Demand)
15.4.1. Domestic Trip
15.4.2. International Trip
15.5. Current Market Analysis By Tour Type (% of Demand)
15.5.1. Independent Traveler
15.5.2. Business Trips
15.5.3. Group Business Trips
15.6. Current Market Analysis By Consumer Orientation (% of Demand)
15.6.1. Men
15.6.2. Women
15.7. Current Market Analysis By Type of Occupation (% of Demand)
15.7.1. Technology/IT/Software
15.7.2. Manufacturing
15.7.3. Finance
15.7.4. Healthcare
15.7.5. Education
15.8. Current Market Analysis By Travel Frequency (% of Demand)
15.8.1. Once a week
15.8.2. Once or twice month
15.8.3. Once every 4-6 months
15.8.4. 3+ times a month
15.8.5. Once every 2-3 months
15.8.6. Once a year
15.8.7. Less than once a year
15.9. Current Market Analysis By Business Trip Length (% of Demand)
15.9.1. 1 Night
15.9.2. 2 Nights
15.9.3. 3 Nights
15.9.4. 4 + Nights
15.10. Current Market Analysis By Country (% of Demand)
15.10.1. Australia
15.10.2. New Zealand
15.11. Key Findings, By Each Category
16. Categorizing of Middle East and Africa Bleisure Tourism Market 2021
16.1. Introduction/ Key Findings
16.2. Current Market Analysis By Application (% of Demand)
16.2.1. Corporate
16.2.2. Government
16.3. Current Market Analysis By Booking Channel (% of Demand)
16.3.1. Phone Booking
16.3.2. Online Booking
16.3.3. In Person Booking
16.4. Current Market Analysis By Trip Type (% of Demand)
16.4.1. Domestic Trip
16.4.2. International Trip
16.5. Current Market Analysis By Tour Type (% of Demand)
16.5.1. Independent Traveler
16.5.2. Business Trips
16.5.3. Group Business Trips
16.6. Current Market Analysis By Consumer Orientation (% of Demand)
16.6.1. Men
16.6.2. Women
16.7. Current Market Analysis By Type of Occupation (% of Demand)
16.7.1. Technology/IT/Software
16.7.2. Manufacturing
16.7.3. Finance
16.7.4. Healthcare
16.7.5. Education
16.8. Current Market Analysis By Travel Frequency (% of Demand)
16.8.1. Once a week
16.8.2. Once or twice month
16.8.3. Once every 4-6 months
16.8.4. 3+ times a month
16.8.5. Once every 2-3 months
16.8.6. Once a year
16.8.7. Less than once a year
16.9. Current Market Analysis By Business Trip Length (% of Demand)
16.9.1. 1 Night
16.9.2. 2 Nights
16.9.3. 3 Nights
16.9.4. 4 + Nights
16.10. Current Market Analysis By Country (% of Demand)
16.10.1. Turkey
16.10.2. South Africa
16.10.3. UAE
16.10.4. Egypt
16.10.5. Jordan
16.11. Key Findings, By Each Category
17. Competition Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Competition Deep Dive
17.3.1. Airbnb Inc.
17.3.1.1. Overview
17.3.1.2. Service Portfolio
17.3.1.3. Strategy Overview/campaigns
17.3.2. American Express Travel
17.3.2.1. Overview
17.3.2.2. Service Portfolio
17.3.2.3. Strategy Overview/campaigns
17.3.3. Expedia Inc.
17.3.3.1. Overview
17.3.3.2. Service Portfolio
17.3.3.3. Strategy Overview/campaigns
17.3.4. BCD Travel
17.3.4.1. Overview
17.3.4.2. Service Portfolio
17.3.4.3. Strategy Overview/campaigns
17.3.5. Carlson Wagonlit Travel
17.3.5.1. Overview
17.3.5.2. Service Portfolio
17.3.5.3. Strategy Overview/campaigns
17.3.6. Flight Centre Travel Group
17.3.6.1. Overview
17.3.6.2. Service Portfolio
17.3.6.3. Strategy Overview/campaigns
17.3.7. The Priceline Group
17.3.7.1. Overview
17.3.7.2. Service Portfolio
17.3.7.3. Strategy Overview/campaigns
17.3.8. Fareportal, Inc. (travelong inc.)
17.3.8.1. Overview
17.3.8.2. Service Portfolio
17.3.8.3. Strategy Overview/campaigns
17.3.9. Wexas Travel
17.3.9.1. Overview
17.3.9.2. Service Portfolio
17.3.9.3. Strategy Overview/campaigns
17.3.10. Travel Leaders
17.3.10.1. Overview
17.3.10.2. Service Portfolio
17.3.10.3. Strategy Overview/campaigns
17.3.11. The Global Work & Travel Co.
17.3.11.1. Overview
17.3.11.2. Service Portfolio
17.3.11.3. Strategy Overview/campaigns
17.3.12. JTB Business Travel
17.3.12.1. Overview
17.3.12.2. Service Portfolio
17.3.12.3. Strategy Overview/campaigns
17.3.13. Prime Travels USA
17.3.13.1. Overview
17.3.13.2. Service Portfolio
17.3.13.3. Strategy Overview/campaigns
17.3.14. GUNA Travel Germany
17.3.14.1. Overview
17.3.14.2. Service Portfolio
17.3.14.3. Strategy Overview/campaigns
17.3.15. DER Touristik
17.3.15.1. Overview
17.3.15.2. Service Portfolio
17.3.15.3. Strategy Overview/campaigns
17.3.16. CITS (China Business Travel & Fairs)
17.3.16.1. Overview
17.3.16.2. Service Portfolio
17.3.16.3. Strategy Overview/campaigns
17.3.17. China Tour Guide
17.3.17.1. Overview
17.3.17.2. Service Portfolio
17.3.17.3. Strategy Overview/campaigns
17.3.18. Tuniu Corporation
17.3.18.1. Overview
17.3.18.2. Service Portfolio
17.3.18.3. Strategy Overview/campaigns
17.3.19. FROSCH Travel
17.3.19.1. Overview
17.3.19.2. Service Portfolio
17.3.19.3. Strategy Overview/campaigns
17.3.20. CT Business Travel
17.3.20.1. Overview
17.3.20.2. Service Portfolio
17.3.20.3. Strategy Overview/campaigns
17.3.21. Other Players (As Per Request)
17.3.21.1. Overview
17.3.21.2. Service Portfolio
17.3.21.3. Strategy Overview/campaigns
18. Social Media Sentimental Analysis
18.1. Social Media Platforms Preferred
18.1.1. Facebook
18.1.2. YouTube
18.1.3. Instagram
18.1.4. Twitter
18.1.5. LinkedIn
18.1.6. Pinterest
18.1.7. Google+
18.1.8. Others
18.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
18.3. Trending #Hashtags
18.4. Social Media Platform Mentions (% of Total Mentions)
18.5. Region-Wise Social Media Mentions (% of Total Mentions)
18.6. Trending Subject Titles
19. Assumptions and Acronyms Used
20. Research Methodology
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