An Incisive, In-depth Analysis on the Breast Pump Market
This study offers a comprehensive, 360 degree analysis on the Breast Pump market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Breast Pump market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Breast pump Market Outlook & Key Findings
- Global breast pump market expected to grow at approximately 4% through 2030
- Increasing women healthcare programs spreading awareness and creating significant demand for breast pumps
- Social media proving to be an effective platform for customer engagement
- Breast-feeding initiatives taken by organizations like the UNICEF at the global level a key growth driver
Breast Pump Market: Awareness is the Key
Since the last few years, the percentage of working women in workplaces across the globe has been declining (46.2% in 2019 as compared to 50.9% in 1990 as per “Catalyst”).
In several developed countries, maternity leave does not range more than 20 weeks. Doctors usually mandate breast-feeding for 6 months, which leaves the women stranded amidst motherhood and job.
As such, job takes a backseat with women being on a sabbatical for a year (as mammary glands produce milk for atleast a year). This certainly calls for an alternative to breast-feeding. In other words, milk could be pumped out from the breasts and stored in the bottle so that it could be administered to the child when the mother is away.
Technology has made a beeline to every vertical; and childcare is no exception. Breast pumps are the gift of advanced medical technology. A sense of self-awareness has started percolating the lactating mothers regarding their usage as a golden mean between childcare and career. This factor is expected to witness a major upswing pertaining to breast pump market in the upcoming period.
Breast pump Market Analysis: Technology Driving the Way
Open system breast pumps hold the largest market share as compared to closed system ones due to simplicity in cleaning and maintaining. However, considering the Covid-19 pandemic, closed system breast pumps are expected to take over as they result in less contamination due to no leakage of milk into the pump.
Electric breast pumps are also catching up. Being BPA-free, they ascertain a good level of safety for the child. They stand out in terms of two-phase expression technology that does pump in more milk in less time. The ergonomic handle enables easy usage.
Of late, one such breast pump was launched by Ameda. It is known as “Ameda Mya Joy” that facilitates powerful and safe pumping in a portable design.
Social Media Reviews: An Effective Platform for Spreading Awareness About Breast Pumps
Social media platforms like Instagram, YouTube, Facebook have turned out to be a hub for mothers for accessing information regarding breast pumps. “Spectra Baby USA – Pumping Mom Support” is one such group on Facebook with over 18K followers. The other one is “Exclusively Pumping Mamas – Education & Support Group” with 34K+ followers. YouTube has “Mom Com India” to educate about breast pumps.
Mothers are also opting for professional lactation consultants to get a fair idea about usage of breast pumps. Plus, supporting campaigns are being run by global players to fuel the demand for breast pumps.
One such campaign was announced by Medela in late 2019. “Freestyle Flex” was the highlight of the campaign. It is aimed at extracting 11% more milk. The other advantage is linking to MyMedela app, which would let mothers track each and every pumping session, involving 12K+ mums, and access tips from experts. In all, social media presence is expected to give an impetus to the breast pumps market in the forecast period.
Engorgement Condition to Drive the Breast Pump Industry
Engorgement implies swelling and pain in the breast due to improper suction of milk by the child. This is a common scenario for the few days after childbirth. Breast pumps help over here. They can remove the excessive milk to get away with engorgement. This is one of the key factors expected to drive the market in the forecast period.
On these grounds, Willow, in Jan 2020, came up with its first-ever in-bra wearable breast pump that makes way for smart suction in addition to novel sensitivity setting that claims to yield 20% more milk.
Breast Pump Sales through Online Channels Creating Opportunities
Covid-19 crisis has increased the demand for online sales. Platforms like Amazon, Flipkart, Babysworld, MeeMee, Firstcry are providing a variety of breast pumps to choose from.
Though breast pumps are available over the counter as well; people abstain from venturing out fearing infection. Plus, mother as well as the child happen to be in sensitive state as far as health is concerned; especially when it’s a lactating mother. So, online sales will contribute for the largest market share short-term as well as in the long run as people will prefer being safe.
Declining Birth Rates and Fertility-Related Issues: Key Challenges to Breast Pump Industry
Declining birth rates in the developed economies is a major factor acting as a hindrance to market growth. The U.S. recorded the lowest birth rate in 2018 since the year 1986 (and 2% decrease as compared to 2017).
In Europe, Spain, Italy, Greece, and Portugal are amongst the top 10 countries having the least fertility rate. Hectic lifestyle, late marriages (resulting in high-risk pregnancy followed by problems with lactation), reduced fertility, ailments like uterus cancer are the other factors hampering the market in the developed countries.
On the other hand, low and middle-income economies like India, Columbia, Mexico, and Africa face hesitation on the count of social acceptance of breast pumps. Firstly, the rate of awareness is low. Secondly, women refrain from visiting the lactation specialist regarding lactation-related problems.
Breast Pump Market: Region-wise Analysis
North America holds the largest market share due to rise in awareness amongst women. Europe comes in second. This could be attributed to breastfeeding initiative taken by UNICEF all over the UK.
In 2017, the rate of breastfeeding rose to 43% (It was 32% in 2010). This initiative comes with encouraging the use of breast pumps to prevent engorgement as well as make things simpler for working women.
Asia Pacific is witnessing improvement in healthcare infrastructure followed by Latin America. As such, the breast pumps market in these two regions is expected to witness the fastest CAGR in the forecast period.
Electric pumps are looked upon as the future of breast pumps market. Companies do provide electric breast pumps on rent as well. This can help women who need pumping occasionally.
Some of the well-known brands include Isis iQ Duo Breast Pump from Philips and Purely Yours Ultra Breast Pump from Ameda. Portability is another factor to be looked into. Electric Swing Breast Pumps from Medela and Platinum electric Breast Pump from Ameda are amongst the portable pumps. Double electric breast pump is also made available by certain companies to serve twin babies.
Leading Players in Breast Pump Market
The global breast pump market comes across as a consolidated one. Inorganic as well as organic growth strategies are being followed by players to strengthen their foothold.
For instance, in Oct 2017, uGrow was launched as an infant-tracking app. Recently, Elvie has also come up with a silent wearable breast pump.
Some of the key players in the breast pump market are,
- Newell Brands
- Ameda Inc.
- Hygeia Health
- Bailey Medical
- Koninklijke Philips N.V.
- Medela LLC
- Mayborn Group Ltd.
- Pigeon Corporation
- Linco Baby Merchandise Works Co., Ltd.
*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report
Breast Pump Market: The Way Forward
Breast pump market registers prominent growth opportunities, with FMI’s analysis estimating revenues to grow at approximately 4% consistently. The outbreak of Covid-19 has shifted the focus to online sales and the status quo will continue to be the same in the next few months.
In the long run, the players are looking forward to come up with more technologically advanced electric breast pumps. The existing pumps are reported to be noisy. However, with use of water suction pumps, the mechanical noise would get reduced. Likewise, players will have to devise more compact and handy breast pumps so that they can offer flexibility while handling.
A recent market study published by Future Market Insights (FMI) on the breast pump market including global industry analysis for 2015-2019 & opportunity assessment for 2020-2030 delivers a comprehensive assessment of the most important market dynamics. After conducting a thorough research on the historical as well as current growth parameters of the breast pump market, growth prospects are obtained with utmost precision.
Breast Pump Market: Segmentation
The global breast pump is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to the reader.
Chapter 01 – Executive Summary
The report initiates with the executive summary of the breast pump market, which includes a snapshot of key findings and statistics of the market. It also includes market size and revenue distribution of the market.
Chapter 02 – Market Overview
Readers can find the definition and a detailed segmentation of the breast pump market in this chapter, which will help them understand the basics of the market.
Chapter 03 – Key Market Trends
This section includes key product development trend and innovative market expansion strategies.
Chapter 04 – Market Context
This section includes premium insights such as regulatory scenario, technology adaption analysis, reimbursement scenario, and many more. This section helps readers understand the key factors associated with the breast pump market.
Chapter 05 – Market Background
This chapter explains the macroeconomic factors, drivers, restraints, trends, and opportunities that are expected to influence growth of the breast pump market over the forecast period. Moreover, in-depth information about the market dynamics and their impact on the market have been provided in the successive section. This section also provides Covid-19 impact analysis on the growth of the market.
Chapter 06 – Global Breast Pump Market- Pricing Analysis
This section highlights the average price of breast pump in the different regions throughout the globe. The pricing benchmark for manufacturer level pricing and distributor level pricing is analyzed in this section.
Chapter 07 – Global Breast Pump Market Volume (Units) Analysis 2015-2019 and Forecast, 2020-2030
This section explains the global market volume analysis and forecast for the breast pump market between 2020 and 2030.
Chapter 08 – Global Breast Pump Value Analysis 2015-2019 & Opportunity Assessment 2020-2030
This section gives the global market value analysis and forecast for the breast pump during the forecast period. It includes a detailed analysis of the historical breast pump market, along with an opportunity analysis of the future. Readers can also find the absolute $ opportunity for the current year (2020), and an incremental $ opportunity for the forecast period (2020–2030).
Chapter 09 – Global Breast pump Analysis 2015-2019 & Opportunity Assessment 2020-2030, by Product Type
Based on product type, the breast pump market is segmented into closed system breast pumps, open system breast pumps. In this chapter, readers can find information about the key trends and developments in breast pump and market attractiveness based on product type.
Chapter 10 – Global Breast pump Analysis 2015-2019 & Opportunity Assessment 2020-2030, by Technology
This chapter provides details about the breast pump based on technology, and has been classified into electric breast pumps, and manual breast pumps. In this chapter, readers can understand the market attractiveness based on technology.
Chapter 11 – Global Breast pump Analysis 2015-2019 & Opportunity Assessment 2020-2030, by End User
This chapter provides details about the breast pump market based on end user, and has been classified into homecare settings, healthcare facilities. In this chapter, readers can understand the market attractiveness based on end user.
Chapter 12 – Global Breast pump Analysis 2015-2019 & Opportunity Assessment 2020-2030, by Region
This chapter explains how the breast pump market will grow across various regions such as North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East & Africa (MEA).
Chapter 13 – North America Breast pump Analysis 2015-2019 & Opportunity Assessment 2020-2030
This chapter includes a detailed analysis of growth of North America’s breast pump market, along with a country-wise assessment that includes the U.S. and Canada. Readers can also find the regional trends, and market growth based on the product type and countries in North America.
Chapter 14 – Latin America Breast pump Analysis 2015-2019 & Opportunity Assessment 2020-2030
This chapter provides the growth scenario of the breast pump market in Latin American countries such as Brazil, Mexico, and the Rest of Latin America. Along with this, assessment of the market across target segments has been provided.
Chapter 15 –Europe Breast pump Analysis 2015-2019 & Opportunity Assessment 2020-2030
This chapter provides the growth scenario of the breast pump market in Europe in several countries such as Germany, the U.K., France, Spain, Italy, Russia, and the Rest of Europe.
Chapter 16 – South Asia Breast pump Analysis 2015-2019 & Opportunity Assessment 2020-2030
This chapter provides the growth scenario of the market in South Asia in several countries such as India, Singapore, Malaysia, Indonesia, and Rest of South Asia.
Chapter 17 – East Asia Breast pump Analysis 2015-2019 & Opportunity Assessment 2020-2030
This chapter highlights the growth of the breast pump in East Asia by focusing on China, South Korea, and Japan. This section also helps readers understand the key factors that are responsible for the growth of the breast pump market in East Asia.
Chapter 18 – Oceania Breast pump Analysis 2015-2019 & Opportunity Assessment 2020-2030
This chapter highlights the growth of the breast pump in Oceania. It also helps readers understand the key factors that are responsible for the growth of the market in Australia and New Zealand.
Chapter 19 – Middle East & Africa Breast pump Analysis 2015-2019 & Opportunity Assessment 2020-2030
This chapter provides information about how the breast pump market will grow in the major countries in the Middle East & Africa such as GCC Countries, South Africa, Northern Africa, and the Rest of MEA during the forecast period.
Chapter 20 –Market Structure Analysis
In this chapter, readers can find detailed company share analysis, and tier structure analysis.
Chapter 21 – Competition Analysis
In this chapter, readers can find a comprehensive list of all the prominent stakeholders in the breast pump market, along with a detailed information about each company, which includes company overview, revenue shares, strategic overview, and recent company developments. Some of the market players featured in the report are Koninklijke Philips N.V., Pigeon Corporation, Newell Brands, Medela LLC and more.
Chapter 22 – Assumptions and Acronyms
This chapter includes a list of acronyms and assumptions that provides a base to the information and statistics included in the breast pump report.
Chapter 23 – Research Methodology
This chapter help readers understand the research methodology followed to obtain various conclusions as well as important qualitative and quantitative information about the breast pump market.
Sources and Primary Research Splits (%)