During the projected period (2023 to 2033), the global brewing thermometer market is expected to grow at a CAGR of 5.4%. The market is projected to be valued at US$ 1,147.5 Million by the end of 2033 from US$ 678.2 Million in 2023.
A brewing thermometer is a vital piece of equipment for any home brewer. Without one, it would be impossible to accurately gauge the temperature of one’s wort during the brewing process.
There are a few types of brewing thermometers available on the market, but they all serve the same purpose. The first type of brewing thermometer is the analogy dial type. This type of thermometer has a metal probe that is inserted into the wort.
The other end of the thermometer is attached to a dial that displays the temperature. This type of thermometer is usually inexpensive and easy to use, but it is not as accurate as some of the other types available on the market. The second type of brewing thermometer is the digital LCD type.
High demand for digital brewing thermometers owing to their various benefits is expected to drive the market. These devices can be used to make graphs or charts by transporting all the real-time specific gravity and temperature data to the cloud.
Their battery lasts up to 2 to 4 months depending upon one’s usage. They have proved to be extremely beneficial for keen brewing enthusiasts. They can efficiently record the specific gravity of wine or beer amid preparation.
Moreover, these devices are usually multi-faceted. They can seamlessly send all the specific gravity and temperature data on the mix or brew to the cloud via Google Sheets. The brewer can thus gain access to all the data at any time of the day.
Key manufacturers are nowadays coming up with tailor-made devices for bringing out the home-brew enthusiast in people across the globe. They are striving to revolutionize the home-brewing industry, as well as the brewing game. One can simply drop the device within the mix or brew without breaking a glass hydrometer or opening the fermenter.
| Attributes | Key Insights |
|---|---|
| Brewing Thermometer Market Estimated Size (2023E) | US$ 678.2 Million |
| Projected Market Valuation (2033F) | US$ 1,147.5 Million |
| Value-based CAGR (2023 to 2033) | 5.4% |
| Market Share of the USA | 34.8% |
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The global brewing thermometer market is expected to reach US$ 1,147.5 Million by 2033, according to a new report by Future Market Insights. The market is anticipated to witness a CAGR of 5.4% over the forecast period. During the historical period from 2018 to 2021, the global market exhibited a CAGR of 3.7%.
As anyone who has ever brewed their own beer can attest to, the brewing process is a delicate one. There are many factors that can affect the outcome of the beer, and temperature is one of the most important aspects of the entire process. That is why a good brewing thermometer is considered to be an essential piece of equipment for any home brewer.
The global brewing thermometer market is set to be driven by the growing demand for craft beer and the premiumization of beer & wine globally. In addition, an increasing trend for home brewing is expected to propel the demand for brewing thermometers over the forecast period. Moreover, the rapid expansion of the food & beverage industry in developing economies such as China, India, and Brazil is expected to provide new growth opportunities for manufacturers operating in this market over the next ten years.
A number of influential factors have been identified to stir the soup in the brewing thermometer market. Besides the proliferating aspects prevailing in the market, the analysts at FMI have also analyzed the restraining elements, lucrative opportunities, and upcoming threats that can pose a challenge to the progression of the brewing thermometer market.
The drivers, restraints, opportunities, and threats (DROTs) identified are as follows:
DRIVERS
RESTRAINTS
OPPORTUNITIES
THREATS
Principal Consultant
Sales of Beer Brewing Thermometers to Soar in the USA with Surging Demand among Home Brewers
Brewing thermometers are considered to be one of the most important tools in a brewer’s toolkit in the USA They help brewers to control the temperature of their wort during the brewing process, which is critical to making great beer.
Unfortunately, brewing thermometers are often affected by changes in temperature and humidity, which can lead to inaccurate readings. This can be a problem for those brewers who rely on them to make sure that their beer is fermenting at the correct temperature.
There are a few things that brewers can do to keep their brewing thermometers accurate. First, they should calibrate their thermometers regularly. Second, they should store them in a cool, dry place. Finally, they should check them against another thermometer before using them. By following these simple steps, brewers in the USA can ensure that their brewing thermometers are always providing accurate readings.
International Companies Entering China to Push Sales of Fermenter Thermometer
In the past decade, China has rapidly emerged as a high-potential market for many industries, including the brewing thermometer market. A large number of factors have contributed to this growth, including the country's ever-increasing population, stable economy, and rapid urbanization. The brewing thermometer market in China is expected to continue to grow rapidly in the next ten years due to the high demand for craft beer.
In addition, the Chinese government's policies and initiatives supporting the development of the domestic brewing industry are expected to provide further impetus to the market. Thus, China would create a significant opportunity for international players in the market. However, these players are set to develop new advertisement campaigns based on the preference of Chinese consumers to increase sales.
Demand for Digital Brewing Thermometers to Grow with Their Ability to Provide Real-time Information
Based on type, the digital segment is projected to dominate the global brewing thermometer market in the next ten years. Digital or wireless thermometers or hydrometers are nifty devices that can take up the brewer’s ante in no time.
These thermometers also help in detecting the perfect temperatures for numerous processes that occur while a person is making batches of their drafts. Also, wireless digital thermometers can be easily paired with Fire, Android, or iOS devices via Bluetooth. They often showcase real-time specific temperature and gravity stats on one’s tablet or smartphone.
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Key players operating in the global brewing thermometer market are FERRODAY Stainless Steel Thermometer, CR Brew Beer Homebrew Kettle Clip-On Thermometer, Home Brew Thermometer – Wine & Beer Making Equipment, The Weekend Brewer, Homebrew Kettle Clip-On Thermometer, and many others.
The majority of the leading players are focusing on launching innovative products in the market to attract a large consumer base. A few other companies are aiming to engage in mergers and acquisitions to expand their geographic presence and boost their positions in the global market.
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| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | US$ 678.2 Million |
| Projected Market Valuation (2033) | US$ 1,147.5 Million |
| Value-based CAGR (2023 to 2033) | 5.4% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value (US$ Million) |
| Key Regions Covered | North America; Latin America; Europe; Asia Pacific; Oceania; Middle East and Africa(MEA) |
| Key Countries Covered | USA, Canada, Mexico, Germany, UK, France, Italy, Spain, China, Japan, India, South Korea, Australia, Brazil, Argentina, South Africa, UAE |
| Key Segments Covered | Product Design, Type, Temperature Range, Region |
| Key Companies Profiled | FERRODAY Stainless Steel Thermometer; CR Brew Beer Homebrew Kettle Clip-On Thermometer; Home Brew Thermometer – Wine & Beer-Making Equipment; The Weekend Brewer Homebrew Kettle Clip-On Thermometer; Measurement Fully Stainless-Steel Brewing Bimetal Thermometer |
| Report Coverage | Market Forecast, Company Share Analysis, Competitive Landscape, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
North America is anticipated to hold the majority of the market share.
The market's current market value is thought to be around US$ 678.2 million.
Rise in demand for precise temperature control and the popularity of home brewing.
The incorporation of wireless and smart technology and creation of digital and app-controlled thermometers.
From 2023 to 2033, the market is anticipated to grow at 5.4%.
1. Executive Summary | Brewing Thermometer Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Product launches & Recent Developments 3.4. Product Life Cycle Analysis 3.5. Value Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. % of Operating Margin Analysis 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyers 3.6. Global Market Market - Pricing Analysis 3.6.1. Price Point Assessment by Region 3.6.2. Price Point Assessment by Product Type 3.6.3. Price Forecast till 2033 3.6.4. Factors affecting pricing 3.7. Forecast Factors - Relevance & Impact 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. Packaging & Labelling Regulations 3.9.2. Certifications and Certifying Agency Overview 3.9.3. Import/Export Policies 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 3.13. Consumers Survey Analysis 3.14. Macro-Economic Factors 3.15. Product Claims & Nutritional Information scanned by Buyers 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Design 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Product design Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Product design Type, 2023 to 2033 5.3.1. Circular 5.3.2. Rod Shape 5.4. Y-o-Y Growth Trend Analysis By Product design Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product design Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Type, 2023 to 2033 6.3.1. Analog 6.3.2. Digital 6.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Europe 7.3.4. East Asia 7.3.5. South Asia 7.3.6. Oceania 7.3.7. Middle East and Africa(MEA) 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Product Design Type 8.2.3. By Type 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Product Design Type 8.3.3. By Type 8.4. Key Takeaways 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Argentina 9.2.1.4. Chile 9.2.1.5. Peru 9.2.1.6. Rest of Latin America 9.2.2. By Product Design Type 9.2.3. By Type 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Design Type 9.3.3. By Type 9.4. Key Takeaways 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. Italy 10.2.1.3. France 10.2.1.4. UK 10.2.1.5. Spain 10.2.1.6. Russia 10.2.1.7. BENELUX 10.2.1.8. Poland 10.2.1.9. Nordic Countries 10.2.1.10. Rest of Europe 10.2.2. By Product Design Type 10.2.3. By Type 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Design Type 10.3.3. By Type 10.4. Key Takeaways 11. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. China 11.2.1.2. Japan 11.2.1.3. South Korea 11.2.2. By Product Design Type 11.2.3. By Type 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Design Type 11.3.3. By Type 11.4. Key Takeaways 12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Thailand 12.2.1.3. Malaysia 12.2.1.4. Indonesia 12.2.1.5. Singapore 12.2.1.6. Rest of South Asia 12.2.2. By Product Design Type 12.2.3. By Type 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Design Type 12.3.3. By Type 12.4. Key Takeaways 13. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Australia 13.2.1.2. New Zealand 13.2.2. By Product design Type 13.2.3. By Type 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product design Type 13.3.3. By Type 13.4. Key Takeaways 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Central Africa 14.2.1.4. North Africa 14.2.2. By Product Design Type 14.2.3. By Type 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Design Type 14.3.3. By Type 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Product Design Type 15.1.2.2. By Type 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Product Design Type 15.2.2.2. By Type 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Product Design Type 15.3.2.2. By Type 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Product Design Type 15.4.2.2. By Type 15.5. Argentina 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Product Design Type 15.5.2.2. By Type 15.6. Chile 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Product Design Type 15.6.2.2. By Type 15.7. Peru 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Product Design Type 15.7.2.2. By Type 15.8. Germany 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Product Design Type 15.8.2.2. By Type 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Product Design Type 15.9.2.2. By Type 15.10. France 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Product Design Type 15.10.2.2. By Type 15.11. Spain 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Product Design Type 15.11.2.2. By Type 15.12. UK 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Product Design Type 15.12.2.2. By Type 15.13. Russia 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Product Design Type 15.13.2.2. By Type 15.14. Poland 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Product Design Type 15.14.2.2. By Type 15.15. BENELUX 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Product Design Type 15.15.2.2. By Type 15.16. Nordic Countries 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Product Design Type 15.16.2.2. By Type 15.17. China 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Product Design Type 15.17.2.2. By Type 15.18. Japan 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Product Design Type 15.18.2.2. By Type 15.19. South Korea 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Product Design Type 15.19.2.2. By Type 15.20. India 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Product Design Type 15.20.2.2. By Type 15.21. Thailand 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2022 15.21.2.1. By Product Design Type 15.21.2.2. By Type 15.22. Indonesia 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2022 15.22.2.1. By Product Design Type 15.22.2.2. By Type 15.23. Malaysia 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2022 15.23.2.1. By Product Design Type 15.23.2.2. By Type 15.24. Singapore 15.24.1. Pricing Analysis 15.24.2. Market Share Analysis, 2022 15.24.2.1. By Product Design Type 15.24.2.2. By Type 15.25. Australia 15.25.1. Pricing Analysis 15.25.2. Market Share Analysis, 2022 15.25.2.1. By Product Design Type 15.25.2.2. By Type 15.26. New Zealand 15.26.1. Pricing Analysis 15.26.2. Market Share Analysis, 2022 15.26.2.1. By Product Design Type 15.26.2.2. By Type 15.27. GCC Countries 15.27.1. Pricing Analysis 15.27.2. Market Share Analysis, 2022 15.27.2.1. By Product Design Type 15.27.2.2. By Type 15.28. South Africa 15.28.1. Pricing Analysis 15.28.2. Market Share Analysis, 2022 15.28.2.1. By Product Design Type 15.28.2.2. By Type 15.29. North Africa 15.29.1. Pricing Analysis 15.29.2. Market Share Analysis, 2022 15.29.2.1. By Product Design Type 15.29.2.2. By Type 15.30. Central Africa 15.30.1. Pricing Analysis 15.30.2. Market Share Analysis, 2022 15.30.2.1. By Product Design Type 15.30.2.2. By Type 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Product Design Type 16.3.3. By Type 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. FERRODAY Stainless Steel Thermometer Market 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. CRBrewBeer Homebrew Kettle Clip-On Thermometer Market 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Home Brew Thermometer Market – Wine & Beer-Making Equipment 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. 12″ SS Dial Thermometer Market 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. The Weekend Brewer Homebrew Kettle Clip-On Thermometer Market 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Dial Thermometer Market 1/2 NPT Thread Pot Thermometer Market 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Measurement Fully Stainless-Steel Brewing Bimetal Thermometer Market 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments (Product/Age /Sales Channel/Region) 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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