The Brown Rice Market will achieve a value of USD 9914.1 Million during 2025 and researchers anticipate it will expand to USD 19685.6 Million by 2035 at an annual growth rate of 7.1% throughout 2025 to 2035.
Brown rice industry exhibits rapid development due to consumers' needs for quality diet choices. Brown rice serves as a basis food for nutrition by consumers who pay attention to their health because brown rice is richer in fiber with significant vitamins and minerals. Increased consumption of superior diet alternatives made increasing brown rice needs throughout the home and the nutrition and health industry as well as restaurants and foods firms.
The brown rice industry has a competitive market that is active, with producers and retailers competing to reach consumers by being innovative and differentiating their products. The production of brown rice foods like ready-to-eat meals, snacks, and beverages has increased the market size.
Increased demand for plant-based diets and dietary supplements has also helped the market. Chances are in broadening distribution channels, especially the online channel, and highlighting the health value of brown rice in marketing. Threats include competition from other healthy grains, production cost, and supply chain issues that must be resolved to ensure continued growth.
| Attributes | Description |
|---|---|
| Estimated Industry Size (2025) | USD 9914.1 Million |
| Projected Industry Value (2035) | USD 19685.6 Million |
| Value-based CAGR (2025 to 2035) | 7.1% |
Geographically, the Asia-Pacific and North American markets for brown rice are flourishing. The Asia-Pacific market, dominated by major rice-producing nations such as India, Thailand, and Vietnam, captures most of the market share. Climate change-inflicted rice cultivation and unstable market prices also play a role in the forces of the market.
To counter these challenges, innovation and R&D on yield enhancement, pest resistance, and shelf-life are essential. Value-added brown rice products, including snacks, cereals, and drinks, are able to grab a growing market share and address changing consumer demands. Technology-driven and sustainable in its approach, the brown rice industry can continue to move in the upward direction and sustain healthier consumption habits around the world
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Growing awareness of the health benefits of brown rice
Brown rice, as a high-fiber whole grain containing many vitamins and minerals, holds tremendous potential to formulate new generation foods such as drinks and breakfast cereals. Its popularity as a healthier alternative to white rice has created greater research into tapping its extensive uses.
In drinks, brown rice is used to make non-dairy milk, or brown rice milk. This is done by blending cooked brown rice with water and then filtering the blend, maybe with added flavor or nutrition. The drink is enjoyed by consumers who are looking for plant-based, lactose-free, or vegan products. Brown rice fermented drinks, high in probiotics, can also be produced, catering to demand for gut-friendly functional beverages.
Brown rice also shows potential in the cereal market. It can be puffed or flaked to make healthy breakfast cereals. Such cereals are bound to have more fiber than traditional ones, which appeals to consumers' interest in digestive health. The mild nutty taste of brown rice is an acceptable base for ingredients such as honey, nuts, or dried fruits, and hence is more desirable. Brown rice flour may also be used as a granola bar or health snack base.
Development of innovative brown rice products, such as beverages and cereals
Creation of novel brown rice foods, such as beverages and breakfast cereals, is changing the health food marketplace. Nutrient-rich and lightly processed brown rice is an appealing base material for healthy and functional foods.
One outstanding drink example among foods is brown rice milk. Brown rice is mixed with water and heated during the process of its preparation as a lactose-free, non-animal source drink alternative to regular dairy milk. Brown rice milk is sold either fortified in vitamins or used in conjunction with added natural flavorings like vanilla or chocolate for health-conscious and vegan-minded consumers.
Another innovation is fermented brown rice beverages such as amazake that contain probiotics and are good for the digestive system. Brown rice tea, prepared using roasted grains, is also becoming popular due to its fragrant smell and caffeine-free nature.
Brown rice cereals are also on the horizon. Flaked or puffed brown rice cereals are excellent breakfast cereals with improved fiber content compared to most commercial cereals. Honey, dried fruits, or nuts may be used to add complement to the cereals with good tastes. Brown rice flour may be utilized in a variety of creative ways for granola bar or energy bar production as a method to achieve tasty and healthy, quick snacks for convenience seekers.
Increased consumption of brown rice in plant-based diets
The rise in the use of brown rice as a component of plant-based diets is a major trend that indicates the need for sustainable and nutrient-rich food. As the population of individuals who use plant-based diets for health, ethical, or environmental purposes continues to grow, brown rice has become a key food ingredient because of its numerous advantages. Unlike white rice, brown rice contains its bran and germ layers, and therefore it is a whole grain with necessary nutrients, fiber, and antioxidants.
One of the main reasons brown rice is so highly sought after in vegetable diets is that it is very healthy. Brown rice is packed with complex carbohydrates, which give the body slow-burning energy and regulate blood sugar levels.
Brown rice also includes vital vitamins and minerals like magnesium, phosphorus, and B vitamins, which are needed to keep the body in top condition and healthy. Furthermore, the high fiber content of brown rice also promotes digestive well-being and normal weight, thereby it is the optimal option for anyone looking to follow a balanced and healthy diet.
Brown rice is also convenient and can be used directly on a variety of plant-based meals. It can provide the foundation for Buddha bowls, salads, stir-fries, and grain bowls and can add a filling, satisfying element to meals. The mild, nutty taste pairs well with a variety of vegetables, legumes, and plant proteins and is enjoyed by home cooks and chefs alike as much as it is by aficionados. In addition, brown rice is also utilized in the production of rice milk, a common dairy substitute, and milled into flour for preparation and baking purposes.
Technological advancements in rice milling and processing
Technological innovation in rice milling and processing has changed the industry by making it sustainable, quality-based, and more efficient. Automation and intelligent technology applications in up-to-date rice mills are most significant. Cutting-edge sensors and analytics enable minute-by-minute optimization and monitoring of every production phase from cleaning through husking to polishing.
This smooth integration eliminates human errors, optimizes efficiency, and enhances the overall quality of the milled rice. Automated material handling systems also optimize efficiency by saving labor and enhancing safety through automated transfer processes.
The second large innovation is the integration of machine learning and artificial intelligence (AI) software into rice milling. Such intelligent systems learn enormous levels of operating information to manage perfect milling parameters for higher yield rates and better-quality rice.
Intelligent systems based on AI can set very accurate control settings in the machines to create consistency and flawlessness in the product. The remote operability function enables people to operate, control, and observe milling process from a distant place, resulting in greater mobility and operational efficiency.
Energy efficiency is one of the key areas of concern in new rice milling technology. New milling machines have energy-efficient motors and components, which lead to tremendous energy savings and lower operating expenses. Technologies such as heat recovery systems recover and reuse energy that would otherwise be wasted during the milling process. Green designs such as these promote environmentally friendly practices in rice cultivation, leading to minimal environmental degradation.
During the period 2020 to 2024, the sales grew at a CAGR of 6.7% and it is predicted to continue to grow at a CAGR of 7.1% during the forecast period of 2025 to 2035.
The market for brown rice has also changed dramatically over the years due to increased awareness of its health benefits and changing consumer preference for whole grains. Brown rice was once mainly eaten in Asian nations, where it has been a staple crop for centuries. Its popularity did, however, spread across the world as people became more aware of its nutritional benefits.
Over the last few decades, rising prevalence of lifestyle-related diseases like obesity and diabetes has encouraged consumers to shift towards healthier food choices, thus creating a surge in the demand for brown rice. Brown rice products such as ready-to-eat foods and snacks have also been the driving force, thus bringing brown rice within reach of more consumers.
Technological innovation in rice milling and processing has expanded the shelf life and quality of brown rice, thus significantly driving its market growth. Besides that, the government initiative to enhance healthy food consumption through whole grains and promote healthy eating has largely driven the market growth.
Going forward, the market for brown rice is also anticipated to continue its positive run on the back of several key drivers. The market is also expected to grow at a compound annual growth rate (CAGR) of 7.1% to reach USD 19685.6 million by 2035. This is due to the rising consumer awareness of the health benefits of brown rice, such as its high fiber content, basic minerals, and lower glycemic index compared to white rice.
The increasing trend of lifestyle disorders, like diabetes and cardiovascular diseases, is anticipated to push additional demand growth for brown rice as a healthy food. In addition, the trend of clean-label food and plant-based foods from the consumers is anticipated to drive market growth.
Growth in packaging and distribution innovation, along with government support for promoting healthy diets, will further drive market growth. Geographically, the Asia-Pacific region will lead the market because rice is a staple food and there are major rice-producing nations such as India, China, and Vietnam. North America and Europe will probably grow very rapidly because of growing health awareness and growing demand for whole grain foods.
Tier1: Tier 1 brown rice market players are largest and most dominant with large market presence, revenue, and massive product lines. They usually lead the market in terms of innovation, quality, and distribution channel.
Daawat, KRBL Limited, Kohinoor Foods Limited, LT Foods Ltd., Lundberg Family Farms, Kikkoman Corporation, Riviana Foods Inc., and Ebro Foods are few Tiers 1 players. These firms have developed good brand awareness and are highly recognized for producing high-quality brown rice products to serve the domestic as well as international markets.
Tier 2: Tier 2 players are big brown rice players with lower market presence and revenues than Tier 1 players. They have a wide product portfolio and a big market share in some geographies or segments. T.K. Ricemill and Ash, Asia Golden Rice Co. are some examples of Tier 2 players. Ltd., Amira Nature Foods Ltd., New Bharat Group Rice Mills, Sukoyaka Brown Rice, Chandrika Group of Mills, Pride India FMCG Limited, and SunFoods LLC. They are quality and innovation-oriented, inclined to provide niche markets and distinctive consumer tastes
Tier 3: Tier 3 firms are low-volume players in the brown rice industry with lesser revenue and market share. Tier 3 firms operate in niche markets or geographies with niche offerings and services. Shiva Shellac and Chemicals, Agustin Biotech Pvt. Ltd., and Hain Celestial Group are Tier 3 firms. These firms might lack Tier 1 and Tier 2 firms' extensive network of distribution and brand name, but they are important in addressing the complexity of consumers' needs and in influencing overall market dynamics.
The following table shows the estimated growth rates of the significant three geographies sales. USA and Germany are set to exhibit high consumption, recording CAGRs of 5.8% and 4.7% respectively, through 2035.
| Countries | CAGR (2025 to 2035) |
|---|---|
| USA | 5.8% |
| Germany | 4.7% |
| India | 7.3% |
The increasing health awareness and whole-grain requirements in America have played a substantial role in enhancing the brown rice market. The population is realizing more and more the advantages of whole grains such as brown rice, which preserves its bran and germ layers, giving it additional fiber, vitamins, and minerals than white rice. This change in food habit is propelled by the need to avoid lifestyle disorders like diabetes, heart disease, and obesity.
Therefore, brown rice is now sought after by health-aware consumers who prefer including nutrient-rich foods in their diet. Brown rice demand is also propelled by the growth in plant-based eating and popularity of organic and non-GMO products. Additionally, the expansion in online buying channels has widened brown rice availability to more consumers, which has contributed to elevating its demand in the USA market.
The growing popularity of organically cultivated and sustainably grown food items in Germany has significantly contributed to the growth of the brown rice market. As people become more health-aware and eco-conscious, they are increasingly looking for organic and sustainably grown products. Brown rice, being a high-nutrient content whole grain, is an ideal product for this phenomenon. Organic brown rice is produced without artificial pesticides and fertilizers, thus being a preferred choice for consumers seeking natural and eco-friendly products.
In addition, sustainable farming practices ensure soil fertility and biodiversity, which is attractive to environmentally aware consumers. The shift towards organic and sustainably cultivated brown rice is due to the need for healthier foods and environmental stewardship. Therefore, the market has also witnessed a rise in the use and supply of organic brown rice, and due to this, manufacturers and retailers have launched into the market a variety of certified organic brown rice products.
The growing urbanization of India has resulted in the growing need for healthy and easy-to-eat food, and that has helped the brown rice market immensely. With more people migrating to cities, their lifestyle turns more hectic, and they start looking for easy-to-cook, healthy food. Brown rice, being a whole grain, rich in fiber, vitamins, and minerals, is the ideal choice in this context. It presents a healthier version of white rice and other rice milled by providing a value proposition that attracts consumers with white rice and the other milled rice.
Furthermore, growing retail channels and e-channels for modern retailing have brought the brown rice closer to the homes of urban inhabitants. Additionally, growing demand for pre-packaged ready-to-consume brown rice foods and pre-packaged ready-to-eat brown rice food for snacks arises from a higher pursuit of convenience without sacrificing on health. This movement towards healthy and convenience food is driving the growth of brown rice in India, as individuals seek out balanced diets within the framework of their hectic lifestyle.
| Segment | Value Share (2025) |
|---|---|
| Sweet (Type) | 85% |
Global confection popularity is on the rise, facilitated by cultural interaction, new taste experiences, and shifting consumer preferences. As global interactions narrow down cultural differences through globalization, confections from ancient cultures around the world are receiving keen consumers on the international front. Consumers become more adventurous when it comes to the palate and are seeking different and exotic confections from abroad.
This is complemented by the innovation in the confectionery sector, where new flavors, healthier choices, and gourmet options appeal to more individuals. The increase in social media usage has also contributed significantly to the popularity of sweets because beautifully-presented sweets and desserts tend to be shared and consumed, thereby making them even more sought after. Consequently, the world market for sweets is growing at a high rate, with traditional and modern sweets making inroads into buyers' hearts around the world.
| Segment | Value Share (2025) |
|---|---|
| Long Grain (Length) | 65% |
Long grain rice is dominating the world market due to its adaptable cooking character and widespread popularity among consumers. Long, thin, separate, and fluffy grains when cooked define long grain rice, which is widely used in various cuisines, particularly in Asia, the Middle East, and North America. Its versatility to other preparation techniques, ranging from stir-fries and pilafs to salads and sides, has resulted in its siting on an average shelf within every household and foodservice facility across the globe.
Its volumetric yield as well as the low-cost manufacture techniques for long grain rice is accountable for its massive supply as well as low cost. Also, continued R&D in breeding and processing rice has improved its quality and nutrition content, consequently boosting demand. Since consumers will continue to demand convenient, nutritious, and adaptable food products, long grain rice remains the reigning king in international markets.
The competitive scenario for brown rice is extremely competitive with many large players competing on the metrics of capture of market share, innovation, quality, and extensive distribution channels. T.K. Ricemill and Ash and Asia Golden Rice Co. Ltd. are large players in the Asian market and have a good brand reputation due to their quality rice offerings and robust regional distribution.
Daawat, a LT Foods Ltd.-owned company, has become a brand on a global scale, relying on its broad product range and promotional campaigns to penetrate into different consumer taste buds. KRBL Limited, the dominant force in the basmati rice market, has also reached far into the brown rice market, relying on its strong brand positioning and distribution base.
These organizations are constantly in the process of innovation and diversifying their products to address the increasing demand for organic and healthy foods, and the brown rice industry is thus competitive and dynamic.
The industry is projected to grow at a CAGR of 7.1% during the forecast period.
By 2035, the market is estimated to reach USD 19685.6 million in sales value.
The Asia Pacific region is anticipated to hold the largest share of global consumption.
Leading manufacturers include T.K. Ricemill and Ash, Asia Golden Rice Co. Ltd., Daawat, and KRBL Limited.
As perType, the industry has been categorized into Sweet, Basmati.
As per Distribution Channel the industry has been categorized into Long Grain, Medium Grain, Short Grain.
As per Type, the industry has been categorized into Hypermarkets and Supermarket, Grocery Store, Convenience Store, Online, Others
Industry analysis has been carried out in key countries of North America, Latin America, East Asia, South Asia, and the Middle East & Africa.
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Brown Rice Market
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