Rice Paper Stand Up Pouch Market

Rice Paper Stand Up Pouch Market Overview

The rice paper stand-up pouch market is estimated at US$ 56.5 Billion in 2022 and secure a value of US$ 101.2 Billion 2032 while expanding at a CAGR of 6% during the forecast period. The expansion of the market can be credited to the benefits offered by rice paper stand up against the rigid packaging products such as bottles and cans.

Rice paper stand up pouches are bags that can stand on their own. The original stand up pouch design was patented in 1968. The pouch designs have evolved over the years and have innovated design features such as; convenient tear notches for easy opening, re-closable zipper, and some styles have a window for easy opening. These bags have various applications such as; coffee packaging, candy packaging, pet packaging, beauty product packaging, tea packaging, and others.

A rice paper stand up is made up of various layers of barrier materials that are built into one continuous sheet. The barrier materials and bag construction denote the shelf life of the packaging. Therefore, choosing a higher quality bag will result in higher durability. There is an outer layer, a mid-layer, and an inner layer. The layers help to protect and prevent the product from external odors, UV light, oxygen, and moisture.

The rice paper stand up pouch is witnessing a higher demand. The brads are transitioning from the conventional method of packaging to rice paper stand up packaging. The bags are stored flat that also saves retail space. Besides, they are lightweight, companies are making enormous savings in shipping and freight costs.

What are the factors Boosting the Market for Rice Paper Stand Up Pouches?

Rice paper stand-up pouches are gaining significant traction in the global packaging industry due to their number of advantages over rigid packaging products such as cans and bottles. Rice paper stand-up pouch is a flexible packaging solution that is used to pack a variety of products in food, beverages, chemical, home care, automotive, agriculture, and other end-use industries. To meet brand owners’ demand, rice paper stand-up pouch manufacturers offer pouches in different design formats.

Some of the common designs for rice paper stand-up pouches are Round Bottom/Doyen, K-Seal, Plow Bottom/Corner Bottom, and Flat Bottom. Rice paper stand-up pouches could be fitted with different types of closures to enhance the accessibility of contents packed inside it. Moreover, nowadays consumers prefer buying products with smaller pack sizes. Therefore, rice paper stand-up pouches have gained significant attention from the brand owners to be used for packaging products in smaller pack formats. It is the most effective and convenient way of packaging solid products.

Higher preference for products with a longer shelf-life to drive the market Consumers in today's modern world are increasingly preferring packaged food products due to their busier lifestyles and the availability of convenient food products. High growth in demand has created the need for flexible packaging products such as rice paper stand-up pouches for packaging a variety of products and enhancing shelf life. The ever-increasing consumption of packaged food products will create a high demand for rice paper stand-up pouches in the global market.

Rice paper stand-up pouches are made up of multilayer film structure to obtain high barrier properties. Flexible films are used for the packaging of several consumer products in the food, electrical & electronics, chemicals, fertilizers, and other industries. Widespread use of flexible packaging films is attributed to their good protection characteristics and high-cost effectiveness.

What are the Factors Hampering the Market Growth?

One of the major challenges for the rice paper stand-up pouches in the global market is recyclability. Demand for plastic-based packaging products is expected to decline in the next years which is expected to take over by fiber-based packaging products in near future.

Further, if the stand-up pouch contains food that is sensitive to light, there is a possibility that it may get contaminated with light. Moreover, they cannot be used in a microwave. Such pouches are strictly forbidden in using microwaves. These factors are expected to hamper market growth. However, the benefits of rice stand-up pouches outweigh the limitations of the product, thereby, boosting the demand, and benefitting the market.

What are the growth prospects of the Market in India?

The market in India is expected to expand significantly owing to the increasing population in the urban area and the growing per capita expenditure on packaged food. The growing initiatives by the players of the market to innovate and produce customized packaging products is another salient cause diving the market in the region.

The players in India have the opportunity to target these manufacturers by offering products that are digitally printed, in custom shape, and window slits to enhance their sales and strengthen their market position. Besides, the growing popularity of e-commerce in the country has expanded the market scope.

Ismail Sutaria

Principal Consultant

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What are the Factors Propelling the Market in Japan?

The market in Japan is expected to expand due to the expansion of the middle-class population, increase in demand for packaged food, and the development of the food & beverage sector. Moreover, the increasing expenditure and manufacturing of packaging materials are likely to augment the market in the country. In addition, the fast technical development is expected to affect the market positively.

Besides, the players of the region are taking initiatives to strengthen their position in the country, which is projected to drive the market significantly. For instance, in February 2021, Toppan Printing Co. Ltd. launched stand-up paper pouches for the packaging of skin care products of KOSE Group.

Market Competition

Some of the eminent players of the market global rice paper stand up pouch market are Amcor Ltd, Sealed Air Corporation, Berry Global Group, Winkpak Group, Uflex Ltd., and many other regional players.

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Scope of Report

Key Segments Profiled in the Rice Paper Stand Up Pouch Market

Material:

• Kraft Paper Rice Stand Up Pouch
• PE Rice Paper Stand Up Pouch
• PP Rice Paper Stand Up Pouch
• PET Rice Paper Stand Up Pouch
• Other Rice Paper Stand Up Pouch Material

Design:

• Round Bottom/Doyen Rice Paper Stand Up Pouch
• K-Seal Rice Paper Stand Up Pouch
• Plow Bottom/Corner Bottom Rice Paper Stand Up Pouch
• Flat Bottom Rice Paper Stand Up Pouch

Thickness:

• Rice Paper Stand Up Pouch Below 4 oz
• Rice Paper Stand Up Pouch from 4 oz-8 oz
• Rice Paper Stand Up Pouch from 8 oz-16 oz
• Rice Paper Stand Up Pouch Above 16 oz

 End Use Applications:

• Rice Paper Stand Up Pouch for Food Applications
• Sauces, Dips & Condiments
• Ready-to-Eat Food
• Baby Food
• Pet Food
• Frozen & Chilled Food/Dried Fruit
• Rice Paper Stand Up Pouch for Agriculture
• Rice Paper Stand Up Pouch for Tobacco Packaging
• Rice Paper Stand Up Pouch for Homecare
• Rice Paper Stand Up Pouch for Personal Care & Cosmetics
• Rice Paper Stand Up Pouch for Other End Use Applications

Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• APEJ
• Japan
• Middle East & Africa