The Rice Shampoo Bar Market is estimated to be valued at USD 0.9 billion in 2025 and is projected to reach USD 1.4 billion by 2035, registering a compound annual growth rate (CAGR) of 4.7% over the forecast period.
| Metric | Value |
|---|---|
| Rice Shampoo Bar Market Estimated Value in (2025 E) | USD 0.9 billion |
| Rice Shampoo Bar Market Forecast Value in (2035 F) | USD 1.4 billion |
| Forecast CAGR (2025 to 2035) | 4.7% |
The rice shampoo bar market is expanding rapidly, fueled by rising consumer interest in sustainable haircare solutions and traditional beauty practices. Industry publications and brand announcements have emphasized the growing popularity of rice-based formulations, particularly rice water, known for its strengthening and nourishing properties. Consumer demand for plastic-free packaging has accelerated as eco-conscious purchasing becomes mainstream, with personal care brands highlighting zero-waste and biodegradable options.
Haircare routines are increasingly tailored, with products designed for specific concerns such as dryness and damage seeing higher adoption. The market is also benefiting from social media-driven awareness of natural and heritage-based ingredients, which has boosted global consumer acceptance.
Additionally, the convenience of solid bar formats, combined with their travel-friendly and long-lasting nature, has supported steady adoption across urban and environmentally aware demographics. Looking forward, innovation in functional ingredients, expanded distribution through online and specialty retailers, and regulatory support for reducing plastic waste are expected to sustain market momentum.
The Rice Water segment is projected to account for 56.8% of the rice shampoo bar market revenue in 2025, establishing its dominance in ingredient preference. Growth in this segment has been supported by rice water’s reputation for enhancing hair strength, shine, and elasticity, which has been validated through both consumer use and scientific studies on amino acids and vitamins present in rice extract.
Personal care companies have invested in R&D and marketing campaigns highlighting the efficacy of rice water in reducing breakage and improving scalp health, further increasing its appeal. Additionally, consumer inclination toward clean-label, heritage-based, and naturally derived ingredients has reinforced rice water’s position.
As brands continue to expand product lines with rice water formulations across global markets, this segment is expected to maintain steady growth, supported by high consumer trust and proven functionality.
The Dry/Damaged Hair segment is projected to contribute 63.4% of the rice shampoo bar market revenue in 2025, securing its leading share due to rising concerns over hair health caused by environmental stressors, chemical treatments, and lifestyle factors. This segment’s growth has been reinforced by consumer demand for reparative and moisturizing formulations designed to restore hair texture and reduce breakage.
Brands have emphasized nutrient-rich rice water and natural oils in formulations targeting dry and damaged hair, positioning these products as solutions for hydration and resilience. Haircare awareness campaigns, along with digital education platforms, have increased consumer understanding of targeted treatments, boosting adoption.
Additionally, repeat purchases from consumers with chronic hair dryness or damage have contributed to stable segment demand. With continuous innovation in reparative shampoo bar formulations, this segment is expected to remain the most significant contributor within the market.
The Plastic-Free Packaging segment is projected to hold 59.7% of the rice shampoo bar market revenue in 2025, highlighting the critical role of sustainability in consumer purchasing decisions. Growth in this segment has been supported by heightened awareness of plastic pollution and consumer preference for zero-waste personal care solutions.
Brands have responded by adopting recyclable, compostable, or biodegradable packaging materials that align with circular economy principles. Retailers and e-commerce platforms have further promoted plastic-free options, positioning them as premium and eco-responsible choices.
Government policies encouraging reduced single-use plastic have also accelerated the transition to sustainable packaging. As consumers increasingly prioritize environmental values in personal care purchases, plastic-free packaging is expected to remain the dominant segment, reinforcing brand loyalty and broadening adoption across mainstream and niche markets alike.
With reference to historical figures, the impact of social media influencers on promoting rice shampoo bars and other sustainable beauty products was greater. During the pandemic era, leading manufacturers of rice shampoo bars run different campaigns, explaining the positive effects of these products. This enlarged the market size of rice shampoo bars.
| Attributes | Values |
|---|---|
| Historical CAGR | 3.8% |
| Valuation in 2020 | USD 670.3 million |
| Valuation in 2025 | USD 779.3 million |
The growing technological advancement spurred the possibility of innovation. In addition, the rising concern toward sustainability during the forecasted period will likely push the demand for rice shampoo bars. Consequently, this uplifts the rice shampoo bar market growth rate.
Emerging sectors in Asia-Pacific will continue to contribute at the highest rate to the rice shampoo bar market growth. The growing population is the foremost attribute of this advancement.
North America will likely continue to dominate in terms of its vast industry size. Technological advancements will help leading manufacturers of rice shampoo bars innovate and gain more competitive space.
The growing concerns for sustainability and circular economy in Europe will help the region elevate the market size of rice shampoo bars.
Forecast CAGRs from 2025 to 2035
| Countries | Forecasted CAGR |
|---|---|
| The United Kingdom | 3.1% |
| The United States of America | 3.5% |
| India | 6.5% |
| Japan | 7.4% |
| China | 7.5% |
The progress of the market size of rice shampoo bars in the United Kingdom will achieve a CAGR of 3.1% through 2035.
The country witnesses the growing efforts to protect the environment. Leading manufacturers of rice shampoo bars are encouraged to use sustainable practices in their production, like any other industry.
The growing consumer inclination toward sustainable products is driving the rice shampoo bar industry.
The American population is advocating vegan and cruelty-free products along with their elevated sustainability demands. Due to this, the demand for organic compounds will likley spur.
Plant-based procurement is the biggest flex for rice shampoo bars, and hence, this spurs their demand in the industry.
These factors will elevate the rice shampoo bar market growth rate to 3.5% in the United States of America.
India’s market size of rice shampoo bars will progress moderately at a CAGR of 6.5% through 2035.
Ayurved largely influences the Indian culture. Especially after the COVID-19 outbreak, consumers in the country started to rely on Ayurvedic products.
As leading rice shampoo bar manufaturers can integrate traditional Ayurvedic practices into rice shampoo bars, natural and organic products can be availed in the ecosystem, gaining more consumer attention, which develops growth prospects for the industry in India.
With the rich cultural influence, the modern lifestyle in Japan will likely continue to embrace a minimalist approach. Due to this, sustainability simplicity will inevitably be integrated into various products.
This will benefit the sector, fueling its progress in the country. Moreover, rice shampoo bar production can adhere to minimalist packaging, gaining traction in the country. Government initiatives are promoting sustainable packaging solutions, potentially benefiting rice shampoo bars with minimal packaging.
Consequently, Japan will provide a wide landscape, ensuring the rice shampoo bar market growth rate reaches 7.4% through 2035.
China’s market size of rice shampoo bars will advance at the highest CAGR of 7.5%.
The growing Chinese population is changing various dynamics of the competitive landscape. The middle-class segment of the population will likely increase. Also, the growing disposable income levels will drive the demand for customizable and luxury products.
These factors spur the demand for premium segment personal care products, which might elevate the market size of rice shampoo bars.
The growing cases of hair fall and damaged scalps drive the demand for the rice water segment. The increasing prevalence of dry and damaged hair generates lucrative opportunities for the industry.
| Category | Ingredient Type (Rice Water) |
|---|---|
| Industry Share in 2025 | 56.8% |
| Segment Drivers |
|
| Category | Hair Type (Dry/Damaged Hair) |
|---|---|
| Industry Share in 2025 | 63.4% |
| Segment Drivers |
|
The substantial negotiating power of leading manufacturers of rice shampoo bars allows them to govern the competitive landscape. However, competition in the natural hair care market is fierce. Collaborations, acquisitions, product launches, international expansions, and partnerships are key moves that assist their expansion, churning the market size of rice shampoo bars.
For new entrants, the challenge of competing with established players on brand recognition, customer base, and distribution channels will be more. They can innovate and focus on effective brand positioning, gaining a decisive competitive edge.
Key Recent Developments
| Attributes | Details |
|---|---|
| Estimated Industry Size in 2025 | USD 827.8 million |
| Projected Industry Valuation in 2035 | USD 1314.3 million |
| Value-based CAGR 2025 to 2035 | 4.7% |
| Forecast Period | 2025 to 2035 |
| Historical Data Available for | 2020 to 2025 |
| Analysis in- | Value in USD million |
| Key Regions Covered |
North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; The Middle East and Africa |
| Key Segments Covered |
Ingredient Type, Hair Type, Packaging, End User, Sales Channel, Region |
| Key Countries Profiled |
The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Poland, Russia, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel |
| Key Companies Profiled |
Lush Fresh Handmade Cosmetics; Ethique; JR Liggett's; Chagrin Valley Soap & Salve; Friendly Soap; Basin White; Beauty and the Bees; Little Seed Farm; Earthy Goodness; The Yellow Bird; Wildland Organics; The Solid Bar Company; Plaine Products; Moon Valley Organics; Bhuman Naturals |
The market is classified into: rice bran extract, rice protein, and rice water
The study encompasses key segments such as normal hair, dry/damaged hair and oily hair
Analysis is conducted by packaging types such as plastic-free and minimalist packaging
The report consists of key end users of rice shampoo bars based on individuals and salons & spas
By sales channel, the market is segmented into modern trade, mono-brand stores, specialty stores, convenience stores, pharmacies and drugstores and online retailing
Analysis of the rice shampoo bar market is carried out in key countries of North America, Latin America, Western Europe, Easter Europe, South Asia and Pacific, East Asia and the Middle East and Africa
The global rice shampoo bar market is estimated to be valued at USD 0.9 billion in 2025.
The market size for the rice shampoo bar market is projected to reach USD 1.4 billion by 2035.
The rice shampoo bar market is expected to grow at a 4.7% CAGR between 2025 and 2035.
The key product types in rice shampoo bar market are rice water, rice bran extract and rice protein.
In terms of hair type, dry/damaged hair segment to command 63.4% share in the rice shampoo bar market in 2025.
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8 regions and 60+ country-level data splits
Market segment data splits
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