Rice Milk Market

Rice Milk Market Size, Market Forecast and Outlook By FMI

The rice milk market was valued at USD 0.7 billion in 2025. The market is set to reach USD 0.7 billion by 2026-end and grow at a CAGR of 5.8% between 2026-2036 to reach USD 1.3 billion by 2036. Liquid Rice Milk will dominate with a 82.0% share, while Supermarket And Hypermarket will lead with a 46.0% share.

Key Takeaways, Market Size, and Forecast

• 2026 Market Size: USD 0.7 billion
• 2036 Market Size: USD 1.3 billion
• Compound Annual Growth Rate (CAGR): 5.8% from 2026 to 2036
• Absolute $ Opportunity: USD 0.6 billion between 2026 and 2036
• Leading Product Segment: Liquid Rice Milk
• Liquid Rice Milk Share in 2026: 82%
• Fastest-growing Country: South Korea
• South Korea CAGR: 6.2% through 2036

Parameter	Details
Market Size in 2026 (Value)	USD 0.7 billion
Market Forecast in 2036 (Value)	USD 1.3 billion
CAGR (2026 to 2036)	5.8%
Years Considered	2021 to 2036
Base Year	2025
Forecast Period	2026 to 2036
Units Considered	Value (USD Bn)
Leading Sub-Region	South Korea

Summary of the Rice Milk Market

• Demand and Growth Drivers
  • Demand for rice milk is expanding as consumers with dairy allergies, lactose intolerance, and plant-based dietary preferences adopt rice milk as a hypoallergenic, naturally sweet alternative to cow milk and other plant-based beverages.
  • Liquid rice milk accounts for 82.0% of the product segment in 2026, reflecting the dominance of ready-to-drink formats in retail and foodservice channels where rice milk serves as a direct dairy milk replacement.
  • Retail distribution expansion through supermarkets, online grocery, and convenience stores is broadening consumer access beyond specialty health-food stores to mainstream shopping channels.
• Product and Segment View
  • Liquid rice milk holds 82.0% of the product segment in 2026, with ready-to-drink carton and bottle formats serving household consumption, cafe use, and foodservice applications.
  • Supermarkets and hypermarkets represent the largest distribution channel, with rice milk positioned alongside other plant-based milk alternatives in the chilled and shelf-stable beverage sections.
  • Household consumption is the primary end use, with daily cereal, coffee, and cooking applications driving repeat purchase behavior.
• Geography and Competitive Outlook
  • South Korea leads at 6.2% CAGR, supported by growing plant-based beverage interest, health-conscious consumer trends, and modern retail channel expansion for dairy alternative products.
  • Japan at 6.1% reflects cultural familiarity with rice-based products, expanding health-food distribution, and growing adoption of dairy alternatives among lactose-intolerant consumers.
  • Califia Farms holds a competitive position with plant-based beverage portfolios including rice milk distributed through retail and direct-to-consumer channels in North America.
• Analyst Opinion
  • Nandini Roy Choudhury, Principal Consultant at FMI says, 'Brands that can deliver rice milk with improved nutritional fortification, clean-label formulation, and competitive pricing against other plant milks are positioned to retain share in the expanding dairy alternatives category through 2036.'
  • The rice milk market is stabilizing within the broader plant-based milk category as competition from oat, almond, and soy milk intensifies, creating pressure on rice milk to differentiate on allergen-free positioning and taste versatility.
  • Adoption of fortified rice milk with added calcium, vitamin D, and protein is increasing as consumers seek nutritional parity with dairy milk without compromising on allergen-free status.
  • Demand is further supported by foodservice adoption of rice milk in coffee shops and bakeries where its neutral flavor profile and naturally sweet taste create versatile culinary applications.

Rice Milk Market Definition

The rice milk market encompasses plant-based dairy alternative beverages manufactured from milled rice and water, available in liquid and powdered forms with original, flavored, and fortified variants. Products serve consumers with dairy allergies, lactose intolerance, and plant-based dietary preferences across retail, foodservice, and food manufacturing channels.

Rice Milk Market Inclusions

Market scope covers all commercially traded rice milk products categorized by product, distribution channel, source, end use, flavor, packaging. Revenue is tracked from 2026 to 2036.

Rice Milk Market Exclusions

The scope does not include rice water beverages without milk-like formulation, rice-based fermented drinks, or rice flour and rice starch ingredients sold as food manufacturing inputs.

Rice Milk Market Research Methodology

• Primary Research: FMI analysts conducted interviews with plant-based beverage manufacturers, retail buyers, dairy alternative ingredient suppliers, and foodservice distributors.
• Desk Research: Combined data from plant-based food industry associations, retail scanner databases, and food allergen market tracking services.
• Market Sizing and Forecasting: Bottom-up aggregation from retail scanner data, foodservice procurement, and online grocery transaction volumes with regional dietary trend projections.
• Data Validation: Cross-checked quarterly against plant-based beverage production data, rice milk import-export records, and manufacturer shipment statistics.

Why is the Rice Milk Market Growing?

• The hypoallergenic positioning of rice milk as free from the top eight food allergens is the primary differentiator, serving consumers who cannot tolerate dairy, soy, tree nut, or oat-based alternatives.
• South Korea leads at 6.2% CAGR, supported by growing plant-based beverage interest, health-conscious consumer trends, and expanding modern retail distribution for dairy alternatives.

The rice milk market is growing at 5.8% CAGR from 2026 to 2036, reflecting sustained demand from allergen-sensitive consumers and plant-based dietary adopters. The market is projected to create an absolute opportunity of USD 0.6 billion between 2026 and 2036.

Liquid rice milk dominates at 82.0%, available in shelf-stable carton and refrigerated formats. Powdered rice milk serves institutional food manufacturing and cost-sensitive consumer segments. Original unflavored variants account for the majority of sales, with vanilla, chocolate, and sweetened variants targeting taste-driven consumers.

Rice milk faces competitive pressure from oat milk, almond milk, and soy milk, which have gained stronger market positioning in recent years. Rice milk retains its niche as the only major plant milk free from all top eight food allergens, making it the preferred choice for multi-allergen households, school cafeterias, and healthcare nutrition programs.

Market Segmentation Analysis

• Liquid rice milk holds 82.0% of the product segment, with ready-to-drink carton formats dominating retail and foodservice distribution.
• Household consumption is the primary end use, with cereal, coffee, and cooking applications driving daily repeat purchase.
• Allergen-free positioning differentiates rice milk from almond, soy, and oat alternatives in the competitive plant-based milk category.

The rice milk market segments by product format, distribution channel, source type, end use, flavor, and packaging. Liquid rice milk dominates, with supermarkets leading distribution. Original unflavored variants account for the largest flavor share. Household consumption is the primary end use.

Insights into the Liquid Rice Milk Segment

Liquid rice milk holds 82.0% of the product segment in 2026. Shelf-stable carton formats provide convenience and extended shelf life for household pantry storage. Refrigerated formats serve consumers who prefer fresh-style plant-based milk for daily use. Fortified variants with added calcium, vitamin D, and vitamin B12 address nutritional parity concerns.

Powdered rice milk serves institutional food manufacturing, travel use, and cost-sensitive consumer segments. Concentrated rice milk formats are gaining traction in foodservice where storage efficiency and portion control are operational priorities.

Insights into the Household Consumption End Use Segment

Household consumption is the largest end use for rice milk. Daily cereal use, coffee and tea addition, and cooking applications drive repeat purchasing. Rice milk is valued for its naturally mild sweetness and neutral flavor that does not overpower food and beverage recipes.

Foodservice end use is growing as coffee shops, bakeries, and restaurants add rice milk to their dairy alternative menus. Institutional end use including school cafeterias and hospital nutrition programs favors rice milk for its allergen-free profile.

Rice Milk Market Drivers, Restraints, and Opportunities

• Allergen-free positioning as the only major plant milk free from all top eight food allergens sustains rice milk demand among multi-allergen consumers and institutional buyers.
• Competition from oat, almond, and soy milk with stronger nutritional profiles and marketing investment constrains rice milk market share growth within the broader dairy alternatives category.
• Nutritional fortification with calcium, protein, and vitamins creates growth opportunities for rice milk brands to address consumer concerns about nutrient content compared to dairy milk.

The rice milk market is shaped by allergen-free dietary needs, plant-based milk competition, and nutritional fortification innovation. Growth is constrained by competitive pressure from oat and almond milk, while opportunities exist in allergen-free institutional procurement, fortified formulations, and foodservice distribution.

Allergen-Free Market Positioning

Demand is shaped by the unique position of rice milk as the only major plant-based milk free from dairy, soy, tree nuts, and gluten. This allergen-free profile makes rice milk the preferred choice for consumers with multiple food allergies, school cafeteria programs with strict allergen policies, and healthcare nutrition applications.

Competitive Pressure from Other Plant Milks

Growth is constrained by the strong marketing, nutritional positioning, and retail distribution of oat milk, almond milk, and soy milk. These alternatives offer higher protein content and have captured larger shares of the plant-based milk category, making rice milk reliant on its allergen-free differentiation to maintain market position.

Fortification and Flavor Innovation

Adoption is increasing due to fortified rice milk formulations that add calcium, vitamin D, protein, and B vitamins to achieve nutritional profiles comparable to dairy milk. Flavored variants including vanilla, chocolate, and barista-style formulations for coffee use expand consumption occasions.

Analysis of Rice Milk Market By Key Countries

Country	CAGR
USA	6%
UK	5.6%
EU	5.7%
Japan	6.1%
South Korea	6.2%

• South Korea leads at 6.2% CAGR, driven by plant-based beverage interest, health-conscious consumer trends, and modern retail channel expansion.
• Japan at 6.1% reflects cultural rice familiarity, expanding health-food distribution, and dairy alternative adoption among lactose-intolerant consumers.
• The USA at 6.0% shows growth from established plant-based milk retail infrastructure, allergen-focused consumer segments, and online grocery distribution.

The global rice milk market is projected to grow at 5.8% CAGR from 2026 to 2036. The study covers more than 30 countries, and the main markets are listed below.

Demand Outlook for Rice Milk Market in the United States

The US market grows at 6.0% CAGR through 2036. Established plant-based milk retail infrastructure, allergen-focused consumer segments, and school cafeteria allergen policies sustain demand. Retailer private label rice milk programs expand accessibility and price competitiveness.

• Allergen-free positioning sustains demand from multi-allergen households and institutional food programs with strict allergen policies.
• Retailer private label programs expand rice milk accessibility and improve price competitiveness against branded plant-based alternatives.
• Online grocery distribution enables broader product variety access including fortified and organic rice milk formulations.

Future Outlook for Rice Milk Market in the United Kingdom

The UK market grows at 5.6% CAGR through 2036. Growing plant-based dietary adoption, NHS allergen management guidance, and grocery retailer dairy alternative category investment sustain demand. UK Plastics Tax influences packaging material selection for rice milk products.

• NHS allergen management guidance supports rice milk procurement in healthcare nutrition and school catering programs.
• Grocery retailer dairy alternative category investment expands shelf allocation for rice milk across major UK chains.
• UK Plastics Tax drives packaging innovation toward recyclable carton and reduced-plastic formats for plant-based beverages.

Opportunity Analysis for Rice Milk Market in the EU

The EU market grows at 5.7% CAGR through 2036. Organic food retail channels in Germany and France, EU food allergen labeling regulations, and expanding plant-based beverage distribution sustain market development.

• EU food allergen labeling regulations create consumer confidence in rice milk allergen-free certification across member states.
• Organic food retail channels in Germany and France provide premium distribution for certified organic rice milk brands.
• Plant-based beverage distribution expansion across EU supermarkets broadens consumer access beyond specialty health stores.

In-depth Analysis of Rice Milk Market in Japan

Japan grows at 6.1% CAGR through 2036. Cultural familiarity with rice-based food products, growing lactose intolerance awareness, and expanding health-food retail channels sustain demand. Japanese consumers value the neutral flavor profile and natural sweetness of rice milk.

• Cultural familiarity with rice creates natural consumer acceptance for rice milk as a dairy alternative.
• Lactose intolerance awareness growth among Japanese consumers supports dairy alternative adoption including rice milk.
• Health-food retail channel expansion in urban centers creates distribution access for domestic and imported rice milk products.

Sales Analysis for Rice Milk Market in South Korea

South Korea leads at 6.2% CAGR through 2036. Health-conscious consumer trends, modern retail expansion, and growing plant-based beverage interest sustain demand. Korean convenience stores and online grocery platforms expand distribution access for rice milk products.

• Health-conscious consumer trends support plant-based beverage trial and adoption across Korean urban demographics.
• Modern retail and convenience store distribution create broad access points for rice milk purchases.
• Online grocery platform expansion enables direct-to-consumer distribution for specialty and imported rice milk brands.

Competitive Landscape and Strategic Positioning

• Califia Farms holds a competitive position with plant-based beverage portfolios including rice milk distributed through North American retail and direct-to-consumer channels.
• Rice Dream (Dream brand) and Eden Foods maintain established positions in the US organic and natural rice milk segment with long-standing brand recognition.
• Oatly Group AB competes across the plant-based milk category where rice milk faces positioning challenges from oat milk marketing investment.

The competitive landscape includes dedicated rice milk brands and broader plant-based beverage companies. Califia Farms offers rice milk as part of a multi-product plant-based portfolio. Rice Dream holds legacy brand recognition in the US natural food channel. Eden Foods serves the organic rice milk segment with clean-label positioning.

The Rice Company targets the Asian market with rice-based beverages. Oatly Group competes indirectly as its oat milk marketing has captured consumer attention within the dairy alternative category. Competition centers on allergen-free certification, nutritional fortification, flavor quality, and retail distribution access.

Entry barriers include plant-based beverage manufacturing capability, retail shelf space competition within the crowded dairy alternatives category, and the marketing investment required to compete against better-funded oat and almond milk brands.

Key Companies in the Rice Milk Market

Key global companies leading the rice milk market include:

• Califia Farms (USA), Rice Dream (USA), and Eden Foods (USA) lead with established rice milk brands, natural food retail distribution, and clean-label product positioning.
• The Rice Company (USA) and Pacific Foods (USA) hold positions in rice-based beverage manufacturing with regional distribution.
• SunOpta Inc. (Canada), Good Karma Foods (USA), and Vitasoy (Hong Kong) are gaining traction in plant-based milk manufacturing with rice milk and multi-base product lines.

Competitive Benchmarking: Rice Milk Market

Company	Product Range	Retail Distribution	Organic	Brand Recognition
Califia Farms	Broad	North America	Partial	High
Rice Dream	Focused	North America	Yes	High
Eden Foods	Focused	North America	Yes	Medium
The Rice Company	Focused	Regional	No	Low
Oatly Group AB	Broad	Global	Partial	High
SunOpta Inc.	Broad	North America	Yes	Medium
Good Karma Foods	Broad	North America	No	Medium
Vitasoy	Broad	Asia, Global	Partial	Medium

Source: Future Market Insights competitive analysis, 2026.

Key Developments in Rice Milk Market

• In 2025, Califia Farms introduced a protein-fortified rice milk formulation targeting consumers seeking allergen-free plant milk with improved nutritional density.
• In 2025, Rice Dream expanded its organic rice milk line with barista-style formulations designed for coffee shop and foodservice applications.

Key Players in the Rice Milk Market

Major Global Players

• Califia Farms
• Rice Dream
• Eden Foods
• The Rice Company
• Oatly Group AB

Emerging Players/Startups

• Kinish
• RiceBran Technologies
• Balanced

Report Scope and Coverage

Parameter	Details
Market size by 2036	USD 1.3 billion
Growth rate	5.8% CAGR (2026 to 2036)
Forecast period	2026 to 2036
Base year value (2025)	USD 0.7 billion
Key Segment Covered	Product, Distribution Channel, Source, End Use, Flavor, Packaging
Regions covered	North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia and Pacific, Middle East and Africa
Countries covered	USA, South Korea, UK, Japan, Germany, 30 plus countries
Key companies profiled	Califia Farms, Rice Dream, Eden Foods, The Rice Company, Oatly Group AB, SunOpta Inc., Good Karma Foods, Vitasoy
Approach	Hybrid bottom-up and top-down methodology starting with verified transaction data, projecting adoption velocity across segments and regions.

Market Segmentation Analysis

Rice Milk Market Segmented by Product:

• Liquid Rice Milk
  • Refrigerated Rice Milk
    • Plain Rice Milk
    • Flavored Rice Milk
  • Shelf Stable Rice Milk
    • Fortified Rice Milk
    • Barista Rice Milk
• Powder Rice Milk
  • Instant Rice Milk Powder
    • Single Serve Powder
    • Bulk Powder
  • Functional Rice Milk Powder
    • Protein Enriched Powder
    • Infant Nutrition Powder

Rice Milk Market Segmented by Distribution Channel:

• Supermarket And Hypermarket
  • Modern Trade Retail
    • Chain Supermarkets
    • Large Format Hypermarkets
  • Health And Organic Stores
    • Natural Food Retailers
    • Specialty Vegan Stores
• Online Retail
  • E Commerce Platforms
    • Direct To Consumer Platforms
    • Marketplace Platforms
  • Subscription Based Retail
    • Monthly Nutrition Packs
    • Recurring Wellness Deliveries
• Convenience Stores
  • Urban Convenience Retail
    • Neighborhood Stores
    • Transit Retail Stores
  • Independent Grocery Stores
    • Local Organic Retailers
    • Small Format Grocery
• Foodservice
  • Cafes And Coffee Chains
    • Plant Based Beverage Cafes
    • Barista Chains
  • Hospitality And Restaurants
    • Hotels
    • Quick Service Restaurants

Rice Milk Market Segmented by Source:

• Organic
  • Certified Organic Rice
    • Non GMO Rice
    • Pesticide Free Rice
  • Organic Functional Formulations
    • Fortified Organic Rice Milk
    • Clean Label Rice Milk
• Conventional
  • Standard Rice Milk
    • Mass Market Products
    • Economy Formulations
  • Enhanced Conventional Products
    • Vitamin Fortified Products
    • Protein Enriched Products

Rice Milk Market Segmented by End Use:

• Food And Beverages
  • Dairy Alternative Beverages
    • Ready To Drink Beverages
    • Functional Drinks
  • Bakery And Confectionery
    • Plant Based Desserts
    • Dairy Free Bakery
• Nutraceuticals And Baby Food
  • Infant Nutrition
    • Lactose Free Infant Formula
    • Plant Based Baby Nutrition
  • Dietary Supplements
    • Meal Replacement Powders
    • Digestive Health Products
• Personal Care
  • Skin Care Products
    • Moisturizing Creams
    • Plant Based Cosmetic Products
  • Hair Care Products
    • Natural Shampoos
    • Conditioning Products
• Pharmaceuticals
  • Medical Nutrition
    • Clinical Nutrition Products
    • Allergen Free Nutrition
  • Excipient Applications
    • Plant Derived Carriers
    • Functional Formulations

Rice Milk Market Segmented by Flavor:

• Plain
  • Unsweetened Rice Milk
    • Original Flavor
    • Low Sugar Formulations
  • Sweetened Rice Milk
    • Vanilla Flavor
    • Classic Sweetened Flavor
• Flavored
  • Chocolate Flavor
    • Children Focused Products
    • Dessert Beverages
  • Fruit Flavor
    • Berry Flavor
    • Tropical Flavor

Rice Milk Market Segmented by Packaging:

• Cartons
  • Aseptic Cartons
    • Single Serve Packs
    • Family Packs
  • Brick Cartons
    • Shelf Stable Packaging
    • Retail Multipacks
• Bottles
  • Plastic Bottles
    • Portable Bottles
    • Sports Nutrition Bottles
  • Glass Bottles
    • Premium Packaging
    • Organic Product Packaging
• Pouches
  • Stand Up Pouches
    • Travel Packs
    • Refill Packs
  • Sachet Packaging
    • Single Use Sachets
    • Sample Packs

Rice Milk Market by Region:

• North America
  • USA
  • Canada
  • Mexico
• Latin America
  • Brazil
  • Chile
  • Rest of Latin America
• Western Europe
  • Germany
  • UK
  • Italy
  • Spain
  • France
  • Nordic
  • BENELUX
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • Hungary
  • Balkan & Baltic
  • Rest of Eastern Europe
• East Asia
  • China
  • Japan
  • South Korea
• South Asia and Pacific
  • India
  • ASEAN
  • Australia & New Zealand
  • Rest of South Asia and Pacific
• Middle East & Africa
  • Kingdom of Saudi Arabia
  • Other GCC Countries
  • Türkiye
  • South Africa
  • Other African Union
  • Rest of Middle East & Africa

Research Sources and Bibliography

• 1. Food and Agriculture Organization. (2025). FAO Global Rice Production and Trade Statistics. FAO.
• 2. USA Food and Drug Administration. (2025). FDA Labeling Guidance for Plant-Based Milk Alternatives. FDA.
• 3. European Commission. (2025). EU Food Allergen Labeling Regulation: Requirements for Plant-Based Beverages. EC.
• 4. Food Allergy Research and Education. (2025). FARE Food Allergy Prevalence and Management Report. FARE.
• 5. Califia Farms. (2025). Plant-Based Beverage Portfolio and Sustainability Report. Califia Farms.

This bibliography is provided for reader reference.

This Report Answers

• Estimating the size of the market and how much revenue it is projected to generate from 2026 to 2036.
• Segmentation by product, distribution channel, source, end use, flavor, packaging.
• Insights about more than 30 markets in the region.
• Analysis of product types including liquid, powdered, original, flavored, and fortified rice milk.
• Assessment of the competitive landscape.
• Finding investment opportunities in household retail, foodservice, institutional, and food manufacturing applications.
• Keeping track of the supply chain.
• Delivery of data in PDF and Excel formats.