Cider is an alcoholic beverage made from fermented juice of apples. Cider beverage is made up of cider apples which is mostly produced in U.S. There is great demand of innovation in packaging of cider in market. The growth of hard cider has been driven largely by the highly coveted millennial generation. Market is mainly driven by increased disposable income and demand for innovative packaging product and safe packaging.
Global Cider Packaging Market: Dynamics
Reducing unit cider packagingsize is creating more consumption opportunities.The presence of premium brand such as woodchuck, Kopparberg and angry orchard has increased the demand for premium quality cider packaging. Premium cider packagingbrand are high in demand as compared to economically priced product due to rise in consumption of alcohol as a status symbol, disposable income and association of premium labels with the beverage quality and taste. cider packaging market is highly competitive which led competitors to come up with innovative product and new strategy in packaging world.The vendors in cider packaging are coming with bottles prepared with a high barrier coating technology to upturn its shelf life and minimize the risk of saturation. With the technological innovations in the cider packaging market, there is increasing demand for water-based coating technology as it is environmentally-friendly, tasteless, odorless and decreases the usage of sprig powder. The global demand of cider packaging is expected to grow at impressive CAGR in near future.
Global Cider Packaging Market: Segmentation
The global cider packaging market can be segmented on the basis of material type packaging type and region. On the basis of material cider packaging market can be segmented on glass, plastic and metal. On the basis of packaging type cider packaging market can be segmented as bottles, cans and stand up pouches. Among all material type used for cider packaging, plastic is gaining preference over glass bottles and metal cans because plastic are light in weight, compatible lower in cost and are available in various design. The development of plastic packaging solution will be key driver for the growth of overall cider packaging market. Another driving factor for cider packaging id the increasing demand for alcoholic beverage has pushed vendors to focus on shelf-life packaging that is easy to store, easy to transport and is convenient to unpack. The manufactures are coming up with polyethylene terephthalate (PET) bottles, which shelters the cider products for long period. On the basis of region North America, Europe, Asia Pacific, Latin America and Middle East and Africa.
Global Cider Packaging Market: Regional Overview
North America cider packaging market is expected to register strong growth in near future while cider packaging market is expected to slowdown in largest market of Europe. Europe market is focusing in innovative packaging so that product become more appealing to consumers. The launch of low calorie and craft cider in Europe is expected to create demand in new cider packaging product which can add volume sale in this region. Cider packaging market in Asia Pacific region is expected to show nominal growth during forecast period. Middle East and Africa is expected to dominate the cider packaging market in near future and projected to account highest market share.
Global Cider Packaging Market: Key Players
The main player of global cider packaging in market are Amcor limited , Ardagh group, Ball corporation, Crown Holdings, Rexam Owens-Illinois. Some of the other prominent players are Plastipak Packaging, Silgan Holdings, Consol Glass, Vetropack, Allied Glass Containers, Can-Pack, MeadWestvaco, Nampak and Vidrala
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