Context-rich System Market Outlook

The context-rich system market size is projected to be valued at US$ 1.83 billion in 2023 and is expected to rise to US$ 6.35 billion by 2033. The sales of context-rich systems are expected to record a significant CAGR of 17.34% during the forecast period.

With contextually relevant data sharing and user convenience being the ultimate goal of modern technology, context-rich systems are leading the current strategic technology trends. Apart from user experience, as organizations strive for overall improvement, real-time and context-rich results are becoming of vital importance to ensure speedy decision-making and better operations control.

Context-rich systems enable effective personalization by extracting diverse signals related to the user and their context, generally by tracking parameters. Such as location, the device in use, weather, and speed.

Context-rich systems then utilize these parameters to adjust content, display, and input methods, based on the user’s situation. This enables effective feedback for the user, in turn allowing them to smoothly link various services for seamless execution of operations and enhanced personalized experience.

Market Overview

The development of context-rich systems is a direct response to the growing demand for increasingly reactive and adaptive technologies and the personalization of user experience. The increasing trend towards bringing internet-connected devices into homes and businesses is driving the development of personal ecosystems. In turn, making the subsequent use of context-rich systems more evident.

Earlier, enterprises that used context-rich systems committed the mistake of applying outdated technology principles to their new technology. However, with time and increasing awareness, these enterprises realized that to utilize context-rich systems effectively, the technology should be used in such a way that it doesn’t disrupt the user’s life. Instead bridges various services to work together seamlessly.

Attribute Details
Context-rich System Market Estimated Size (2023) US$ 1.83 billion
Context-rich System Market CAGR (2023 to 2033) 17.34%
Context-rich System Market Forecasted Size (2033) US$ 6.35 billion

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Market Dynamics

By integrating signals related to location and activities, context-rich systems pull out data such as the mode of transportation being used by a persona and the weather in their city. With the help of using this information, these systems provide users with an exceedingly personalized experience.

The market growth of context-rich systems is driven by factors such as increasing penetration of mobiles and connected devices and the development of networking services and software technologies. Additionally, the growth of the context-rich systems market is propelled by the trend toward contextually relevant data sharing, demand for context-aware security, and ubiquitously embedded intelligence.

Presently, several enterprises are utilizing context-rich systems to provide personalized advertisements to their users. Context-rich systems are expected to play a vital role in the development and implementation of content marketing activities. These enterprises focus on enhancing their brand presence.

In line with this goal, key decision enterprises are allocating a significant share of their marketing budgets to content marketing and an appreciable portion of these investments are expected to flow into the context-rich systems market.

What are the Emerging Trends in Context-rich Systems Market?

Artificial Intelligence (AI) and Machine Learning (ML) Integration: These technologies enable systems to analyze and understand vast amounts of contextual data. Leading to more accurate and personalized user experiences.

Internet of Things (IoT) Connectivity: Context-rich systems are leveraging IoT connectivity to gather data from various sensors and devices, enabling a deeper understanding of user context.

Natural Language Processing (NLP) and Conversational Interfaces: Voice assistants, chatbots, and natural language understanding capabilities are becoming more sophisticated. Allowing users to communicate with systems more conversationally and intuitively.

Contextual Advertising and Marketing: By analyzing user context, including location, preferences, behavior, and demographics, these systems can deliver highly relevant and timely advertisements to users.

Augmented Reality (AR) and Virtual Reality (VR) Integration: These technologies enable the overlay of digital information onto the physical world, enhancing contextual understanding and providing users with a richer and more engaging experience.

Enhanced Security and Privacy Measures: Emerging trends focus on robust data protection mechanisms, encryption, user consent management, and compliance with data privacy regulations.

Cross-industry Applications: The versatility and adaptability of context-rich systems make them valuable across diverse sectors, driving their adoption and market growth.

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Sudip Saha

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What is the Segmentation Outlook for the Context-rich Systems Market?

The software component holds a significant share of 44.3% in the Context-richSystems market.

As context-rich systems rely heavily on advanced algorithms, data processing, and intelligent decision-making, software plays a crucial role in enabling the functionality and capabilities of these systems. Software components in context-rich systems encompass a wide range of technologies, including artificial intelligence (AI), machine learning (ML), natural language processing (NLP), data analytics, and contextual reasoning. These components work together to collect, analyze, and interpret contextual data, enabling systems to understand user behavior, preferences, and environmental factors.

The hardware component also holds a prominent share of 56.7% in the Context-rich Systems market.

While software components enable the intelligence and functionality of these systems, hardware components provide the physical infrastructure and resources necessary for their operation. Hardware components in context-rich systems encompass a wide range of devices and equipment. Including sensors, cameras, microphones, processors, memory modules, storage devices, displays, and networking infrastructure. These components work together to collect, process, and transmit data, enabling the system to understand and respond to its surrounding context.

With the widespread adoption of smartphones and their increasing capabilities, these devices have become integral to enabling context-rich experiences for users.

Smartphone devices are recording a progressive growth trajectory of 16.0% during the analysis period. They incorporate a range of hardware components such as sensors, cameras, microphones, processors, and displays, which enable the capture and processing of contextual data. Additionally, smartphones are equipped with various connectivity options like Wi-Fi, cellular networks, and Bluetooth. Allowing seamless communication and integration with other devices and systems. They act as personal assistants, enabling users to access location-based services and receive personalized recommendations. Moreover, interact with augmented reality applications, and perform various context-aware tasks.

Regional Analysis of Context-rich System Market

In India, the Context-rich Systems Market is Projected to Reach a Value of US$ 2.2 billion

The market is likely to capture a 23.5% CAGR during the forecast period. India, with its large population and expanding digital infrastructure, presents a significant opportunity for the adoption of context-rich systems.

The increasing availability of smartphones, affordable internet access, and advancements in technology have fueled the demand for context-rich applications and services among Indian consumers. Furthermore, the availability of affordable smartphones and data plans has made context-rich systems more accessible to a larger segment of the population. This affordability factor has played a crucial role in driving the adoption of context-rich systems across different socio-economic segments in India.

In Brazil, the Context-rich Systems Market Experienced a CAGR of 16% During the Forecast Period

Brazil, as one of the emerging economies in Latin America, presents a promising market for context-rich systems. The increasing digitalization, widespread smartphone usage, and advancements in technology have contributed to the growth of the market in the country. This indicates a significant growth trend in the adoption and implementation of context-rich systems in the country.

Brazilian consumers are increasingly seeking personalized experiences and convenience in their interactions with digital platforms and services. Context-rich systems, with their ability to provide tailored and relevant content, meet these evolving consumer expectations.

Japan, known for its Technological Advancements and Innovation, Presents a Favorable Market for Context-rich Systems

Japan is projected to achieve a compound annual growth rate (CAGR) of 15.9% in the context-rich systems market during the forecast period from 2023 to 2033. The increasing integration of context-rich technologies in various sectors such as healthcare, retail, transportation, and entertainment is driving market expansion. These sectors are recognizing the value of context-rich systems in delivering personalized and tailored experiences to their customers, resulting in improved efficiency and customer satisfaction. Furthermore, the changing consumer expectations and preferences for personalized experiences are driving the demand for context-rich systems in Japan.

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The Context-rich Systems Market is Characterized by a Competitive Landscape with Several Key Players Vying for Market Share

These companies are actively involved in research and development activities, strategic partnerships, and product innovations to gain a competitive edge. Here are some prominent players in the context-rich systems market:

  • IBM Corporation: The company focuses on leveraging artificial intelligence (AI) and data analytics. To deliver contextually relevant insights and personalized experiences.
  • Microsoft Corporation: Microsoft is a key player in the market, providing context-rich solutions through its Azure cloud platform and AI capabilities.
  • Google LLC: The company's offerings, such as Google Assistant and Google Cloud, enable the development of context-aware applications and services.
  • Amazon.com, Inc.: Amazon is a dominant player in the market, primarily through its Alexa voice assistant and Echo devices.
  • Apple Inc.: Apple is a prominent player with its Siri voice assistant and HomeKit ecosystem.
  • Samsung Electronics Co., Ltd.: The company's integration of AI, voice assistants, and IoT capabilities enhances its competitiveness in the market.
  • Intel Corporation: Intel is a leading player in providing hardware solutions and technologies that power context-rich systems.
  • Qualcomm Incorporated: Qualcomm specializes in mobile technologies and provides context-rich solutions through its Snapdragon processors and connectivity solutions.

Recent Development

  • Microsoft's Acquisition of Nuance Communications: In April 2021, Microsoft announced its acquisition of Nuance Communications. A leading provider of conversational AI and speech recognition technologies.
  • Google's Acquisition of Fitbit: In January 2021, Google completed its acquisition of Fitbit, a well-known wearable technology company. This move allows Google to expand its presence in the context-rich systems market. By integrating Fitbit's health and fitness tracking capabilities into its ecosystem, including Google Assistant and Wear OS.

Scope of the Report

Attribute Details
Growth Rate CAGR of 17.34% from 2023 to 2033
Base Year of Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ billion and Volume in Units and F-CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and Pricing Analysis
Key Segments Covered Component, Devices, Vertical, Region
Regions Covered North America; Latin America; Europe; East Asia; South Asia; The Middle East & Africa; Oceania
Key Countries Profiled The United States, Canada, Brazil, Mexico, Germany, Italy, France, The United Kingdom, Spain, Russia, China, Japan, India, GCC Countries, Australia
Key Companies Profiled Microsoft; IBM; Oracle; Broadcom; Salesforce; Ping; Identity; Okta; HID; Global; ForgeRock; CyberArk
Customization & Pricing Available upon Request

Key Segments Covered in the Context-rich System Market Report

By Component:

  • Hardware
  • Software

By Devices:

  • Smartphones
  • Tablets
  • Desktops
  • Others

By Vertical:

  • BFSI
  • Retail and E-Commerce
  • Telecom
  • IT
  • Media and Entertainment
  • Travel and Hospitality
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Japan
  • The Middle East & Africa (MEA)

Frequently Asked Questions

What are the Emerging Trends in Context-rich Systems Market?

These systems are leveraging IoT connectivity to gather data from various sensors and devices,.

What is the Key Market Opportunity in the Context-rich System Market?

The market is lucrative as firms from all industries implement digital transformation.

What is the Market Outlook in India for Context-rich System Market?

In India, the context-rich systems market is projected to reach a value of US$ 2.2 billion.

What is the Market Size of the Context-rich System Market?

The market is expected to secure a valuation of US$ 1.83 billion by 2023.

What is the Projected Market Size of the Context-rich System Market?

The market is projected to secure a valuation of US$ 6.35 billion by 2033.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
    3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Components
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) Analysis By Components, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Components, 2023 to 2033
        5.3.1. Software
        5.3.2. Hardware Components
    5.4. Y-o-Y Growth Trend Analysis By Components, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Components, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Devices
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) Analysis By Devices, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Devices, 2023 to 2033
        6.3.1. Smartphones
        6.3.2. Tablets
        6.3.3. Desktops
        6.3.4. Others
    6.4. Y-o-Y Growth Trend Analysis By Devices, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Devices, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Verticals
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) Analysis by Verticals, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast by Verticals, 2023 to 2033
        7.3.1. BFSI
        7.3.2. Medical & Healthcare
        7.3.3. Retail & E-commerce
        7.3.4. Transportation
        7.3.5. Gaming & Entertainment
        7.3.6. Others
    7.4. Y-o-Y Growth Trend Analysis by Verticals, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis by Verticals, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Europe
        8.3.4. South Asia
        8.3.5. East Asia
        8.3.6. Oceania
        8.3.7. MEA
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. USA
            9.2.1.2. Canada
        9.2.2. By Components
        9.2.3. By Devices
        9.2.4. By Verticals
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Components
        9.3.3. By Devices
        9.3.4. By Verticals
    9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Components
        10.2.3. By Devices
        10.2.4. By Verticals
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Components
        10.3.3. By Devices
        10.3.4. By Verticals
    10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. United Kingdom
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Europe
        11.2.2. By Components
        11.2.3. By Devices
        11.2.4. By Verticals
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Components
        11.3.3. By Devices
        11.3.4. By Verticals
    11.4. Key Takeaways
12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Malaysia
            12.2.1.3. Singapore
            12.2.1.4. Thailand
            12.2.1.5. Rest of South Asia
        12.2.2. By Components
        12.2.3. By Devices
        12.2.4. By Verticals
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Components
        12.3.3. By Devices
        12.3.4. By Verticals
    12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Components
        13.2.3. By Devices
        13.2.4. By Verticals
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Components
        13.3.3. By Devices
        13.3.4. By Verticals
    13.4. Key Takeaways
14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        14.2.1. By Country
            14.2.1.1. Australia
            14.2.1.2. New Zealand
        14.2.2. By Components
        14.2.3. By Devices
        14.2.4. By Verticals
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Components
        14.3.3. By Devices
        14.3.4. By Verticals
    14.4. Key Takeaways
15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
        15.2.1. By Country
            15.2.1.1. GCC Countries
            15.2.1.2. South Africa
            15.2.1.3. Israel
            15.2.1.4. Rest of MEA
        15.2.2. By Components
        15.2.3. By Devices
        15.2.4. By Verticals
    15.3. Market Attractiveness Analysis
        15.3.1. By Country
        15.3.2. By Components
        15.3.3. By Devices
        15.3.4. By Verticals
    15.4. Key Takeaways
16. Key Countries Market Analysis
    16.1. USA
        16.1.1. Pricing Analysis
        16.1.2. Market Share Analysis, 2022
            16.1.2.1. By Components
            16.1.2.2. By Devices
            16.1.2.3. By Verticals
    16.2. Canada
        16.2.1. Pricing Analysis
        16.2.2. Market Share Analysis, 2022
            16.2.2.1. By Components
            16.2.2.2. By Devices
            16.2.2.3. By Verticals
    16.3. Brazil
        16.3.1. Pricing Analysis
        16.3.2. Market Share Analysis, 2022
            16.3.2.1. By Components
            16.3.2.2. By Devices
            16.3.2.3. By Verticals
    16.4. Mexico
        16.4.1. Pricing Analysis
        16.4.2. Market Share Analysis, 2022
            16.4.2.1. By Components
            16.4.2.2. By Devices
            16.4.2.3. By Verticals
    16.5. Germany
        16.5.1. Pricing Analysis
        16.5.2. Market Share Analysis, 2022
            16.5.2.1. By Components
            16.5.2.2. By Devices
            16.5.2.3. By Verticals
    16.6. United Kingdom
        16.6.1. Pricing Analysis
        16.6.2. Market Share Analysis, 2022
            16.6.2.1. By Components
            16.6.2.2. By Devices
            16.6.2.3. By Verticals
    16.7. France
        16.7.1. Pricing Analysis
        16.7.2. Market Share Analysis, 2022
            16.7.2.1. By Components
            16.7.2.2. By Devices
            16.7.2.3. By Verticals
    16.8. Spain
        16.8.1. Pricing Analysis
        16.8.2. Market Share Analysis, 2022
            16.8.2.1. By Components
            16.8.2.2. By Devices
            16.8.2.3. By Verticals
    16.9. Italy
        16.9.1. Pricing Analysis
        16.9.2. Market Share Analysis, 2022
            16.9.2.1. By Components
            16.9.2.2. By Devices
            16.9.2.3. By Verticals
    16.10. India
        16.10.1. Pricing Analysis
        16.10.2. Market Share Analysis, 2022
            16.10.2.1. By Components
            16.10.2.2. By Devices
            16.10.2.3. By Verticals
    16.11. Malaysia
        16.11.1. Pricing Analysis
        16.11.2. Market Share Analysis, 2022
            16.11.2.1. By Components
            16.11.2.2. By Devices
            16.11.2.3. By Verticals
    16.12. Singapore
        16.12.1. Pricing Analysis
        16.12.2. Market Share Analysis, 2022
            16.12.2.1. By Components
            16.12.2.2. By Devices
            16.12.2.3. By Verticals
    16.13. Thailand
        16.13.1. Pricing Analysis
        16.13.2. Market Share Analysis, 2022
            16.13.2.1. By Components
            16.13.2.2. By Devices
            16.13.2.3. By Verticals
    16.14. China
        16.14.1. Pricing Analysis
        16.14.2. Market Share Analysis, 2022
            16.14.2.1. By Components
            16.14.2.2. By Devices
            16.14.2.3. By Verticals
    16.15. Japan
        16.15.1. Pricing Analysis
        16.15.2. Market Share Analysis, 2022
            16.15.2.1. By Components
            16.15.2.2. By Devices
            16.15.2.3. By Verticals
    16.16. South Korea
        16.16.1. Pricing Analysis
        16.16.2. Market Share Analysis, 2022
            16.16.2.1. By Components
            16.16.2.2. By Devices
            16.16.2.3. By Verticals
    16.17. Australia
        16.17.1. Pricing Analysis
        16.17.2. Market Share Analysis, 2022
            16.17.2.1. By Components
            16.17.2.2. By Devices
            16.17.2.3. By Verticals
    16.18. New Zealand
        16.18.1. Pricing Analysis
        16.18.2. Market Share Analysis, 2022
            16.18.2.1. By Components
            16.18.2.2. By Devices
            16.18.2.3. By Verticals
    16.19. GCC Countries
        16.19.1. Pricing Analysis
        16.19.2. Market Share Analysis, 2022
            16.19.2.1. By Components
            16.19.2.2. By Devices
            16.19.2.3. By Verticals
    16.20. South Africa
        16.20.1. Pricing Analysis
        16.20.2. Market Share Analysis, 2022
            16.20.2.1. By Components
            16.20.2.2. By Devices
            16.20.2.3. By Verticals
    16.21. Israel
        16.21.1. Pricing Analysis
        16.21.2. Market Share Analysis, 2022
            16.21.2.1. By Components
            16.21.2.2. By Devices
            16.21.2.3. By Verticals
17. Market Structure Analysis
    17.1. Competition Dashboard
    17.2. Competition Benchmarking
    17.3. Market Share Analysis of Top Players
        17.3.1. By Regional
        17.3.2. By Components
        17.3.3. By Devices
        17.3.4. By Verticals
18. Competition Analysis
    18.1. Competition Deep Dive
        18.1.1. Facebook, Inc
            18.1.1.1. Overview
            18.1.1.2. Product Portfolio
            18.1.1.3. Profitability by Market Segments
            18.1.1.4. Sales Footprint
            18.1.1.5. Strategy Overview
                18.1.1.5.1. Marketing Strategy
        18.1.2. Apple Inc.
            18.1.2.1. Overview
            18.1.2.2. Product Portfolio
            18.1.2.3. Profitability by Market Segments
            18.1.2.4. Sales Footprint
            18.1.2.5. Strategy Overview
                18.1.2.5.1. Marketing Strategy
        18.1.3. IGATE Corporation
            18.1.3.1. Overview
            18.1.3.2. Product Portfolio
            18.1.3.3. Profitability by Market Segments
            18.1.3.4. Sales Footprint
            18.1.3.5. Strategy Overview
                18.1.3.5.1. Marketing Strategy
        18.1.4. Google, Inc
            18.1.4.1. Overview
            18.1.4.2. Product Portfolio
            18.1.4.3. Profitability by Market Segments
            18.1.4.4. Sales Footprint
            18.1.4.5. Strategy Overview
                18.1.4.5.1. Marketing Strategy
        18.1.5. Microsoft Corporation
            18.1.5.1. Overview
            18.1.5.2. Product Portfolio
            18.1.5.3. Profitability by Market Segments
            18.1.5.4. Sales Footprint
            18.1.5.5. Strategy Overview
                18.1.5.5.1. Marketing Strategy
        18.1.6. Securonix, Inc
            18.1.6.1. Overview
            18.1.6.2. Product Portfolio
            18.1.6.3. Profitability by Market Segments
            18.1.6.4. Sales Footprint
            18.1.6.5. Strategy Overview
                18.1.6.5.1. Marketing Strategy
        18.1.7. InMobi
            18.1.7.1. Overview
            18.1.7.2. Product Portfolio
            18.1.7.3. Profitability by Market Segments
            18.1.7.4. Sales Footprint
            18.1.7.5. Strategy Overview
                18.1.7.5.1. Marketing Strategy
        18.1.8. IBM Corporation
            18.1.8.1. Overview
            18.1.8.2. Product Portfolio
            18.1.8.3. Profitability by Market Segments
            18.1.8.4. Sales Footprint
            18.1.8.5. Strategy Overview
                18.1.8.5.1. Marketing Strategy
        18.1.9. Amazon Web Services, Inc.
            18.1.9.1. Overview
            18.1.9.2. Product Portfolio
            18.1.9.3. Profitability by Market Segments
            18.1.9.4. Sales Footprint
            18.1.9.5. Strategy Overview
                18.1.9.5.1. Marketing Strategy
        18.1.10. Oracle Corporation
            18.1.10.1. Overview
            18.1.10.2. Product Portfolio
            18.1.10.3. Profitability by Market Segments
            18.1.10.4. Sales Footprint
            18.1.10.5. Strategy Overview
                18.1.10.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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