Data As A Service (DaaS) Market

Future Market Insights suggests that within the Data as a Service landscape, the convergence of AI-native data platforms, automated governance engines, and the proliferation of data marketplace business models is transforming enterprise data management from an IT cost centre into a revenue-generating strategic asset. Analysts identify the integration of agentic AI into data cataloguing and governance workflows, led by Informatica's CLAIRE Agents and Snowflake's acquisition strategy, as the central pivot point for the industry, effectively enabling enterprises to monetise their data assets through self-service analytics and marketplace distribution without building custom infrastructure.