Eye Cosmetic Packaging Market

Eye Cosmetic Packaging Market Snapshot (2022 to 2032)

The global eye cosmetic packaging market is set to enjoy a valuation of US$ 1.6 Billion in 2022, and further expand at a CAGR of 4.6 % to reach US$ 2.4 Billion by the year 2032. The sales of the bottles by product type are anticipated to bolster with the top 3 countries estimated to hold around 25-30% of the market by the end of 2022.;

Based on the material, the plastic segment is projected to remain the leading segment among the other material used for eye cosmetics packaging. The reason for the same would be the easy availability of material along with the benefit offered by plastic eye cosmetic packaging such as enhanced shelf-life, durability, cost-effectiveness, and others gain traction among the eye cosmetic manufacturers.

The global eye cosmetic packaging market forms around 15% of the global cosmetics packaging market worth 9.6 Billion in 2021.

According to the FMI analysis, the eye cosmetic packaging market revenue totaled US$ 1.5 Billion in 2021. With the propelling demand from various cosmetic brands, the global eye cosmetic packaging market is projected to reach US$ 2.4 Billion by 2032, accelerating at a CAGR of 4.6% during the forecast period.

The eye cosmetic packaging market is estimated to experience a positive growth outlook during the forecast period. A new forecast by FMI anticipates that the eye cosmetic packaging market sales will rise from 2022 to 2032 and is projected to create an absolute incremental growth opportunity of US$ 950 Million.

The eye cosmetic packaging market is anticipated to expand 1.7 times the current market value during the forecast period.

Historic Market Outlook for Eye Cosmetic Packaging Market

The global eye cosmetic packaging market witnessed a CAGR of 4.3% during the historic period with a market value of US$ 1.5 Billion in 2021.

The eye cosmetic packaging market flourished in recent years because of the increasing consumption of cosmetic products and the increasing awareness of cosmetic products among all consumers to uphold a more attractive look. Also, increasing demand for eye cosmetic products such as kajal, mascara, liner, and others on online platforms leads to the rise in e-commerce, which has driven up the eye cosmetic packaging market.

Eye cosmetic product manufacturers are using various attractive packaging solutions to gain customer attention from the shelf itself, which boosts the demand for eye cosmetic packaging. The eye cosmetic packaging includes various packaging formats made from plastic, glass, paper & paperboard, and metal such as bottles, jars, tubes, boxes, and others.

In the cosmetics industry, glass packaging will be gaining a decent pace in the span of the next 10 years because glass packaging offers zero chemical interaction and ensures that the products inside the glass jars/bottles keep their aroma. Besides this, the growing sustainability concern around the world creates a growth opportunity for paper eye cosmetic packaging and plastic eye cosmetic packaging made from recycled material. The increasing trend among consumers to use various eye cosmetic products is bolstering the market growth at a comparatively higher rate during the forecast period than the historical.

How is the Evolution of Technology Affecting the Eye Cosmetic Packaging Market?

Nowadays, cosmetic brands are more focused on marketing and branding than they were in the last decade. With the evolution of social media and the introduction of intelligent packaging solutions, end-use brands are offering sustainable and smart packaging solutions for eye cosmetics. With QR and RFID codes on the packaging, virtual pop-ups and augmented reality filters are some of the features that are influencing the eye cosmetic packaging market.

The packaging brands for eye cosmetics are concerned about delivering intelligent solutions with a touch of traditional elements for the product. Advanced fill-seal technology has provided products with a multi-dimensional look on retail shelves. Hence, technological evolution is playing a major role in shaping the dynamics of the eye cosmetic packaging market.

Ismail Sutaria

Principal Consultant

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Category-wise Insights

Which Product Type is Creating Growth Opportunities in the Global Eye Cosmetic Packaging Market?

The bottles segment followed by the jars segment by product type is expected to create growth opportunities for the global eye cosmetic packaging market from 2022 to 2032. The reason behind the same is the increased adoption of rigid packaging solutions for filling, storing, and delivering eye cosmetic products by manufacturers.

Country-wise insights

What Augment the Demand for Eye Cosmetic Packaging in the USA?

The USA eye cosmetic packaging market is anticipated to expand 1.6 times the current market value during the forecast period. According to Cosmetic Europe - the Personal Care Association, the retail sales price of The US cosmetic and personal care market accounted for US$ 94 Billion in 2021. The expanding cosmetic and personal care industry in the USA is estimated to augment the demand for eye cosmetic packaging.

How Does Germany Supplement the Sales of Eye Cosmetic Packaging?

Germany is projected to hold approximately 22% of the European eye cosmetic packaging market due to the surge in demand for cosmetic products in Germany. As per the data provided by the Cosmetic, Toiletry and Perfumery Association (CTPA), Germany’s cosmetic & personal care market is the largest market in Europe. The German cosmetic and personal care market stood at US$ 13 Billion in 2021. Thus, Germany considered the largest market for cosmetic and personal care products is projected to supplement the sales of eye cosmetic packaging.

Competitive Landscape

The key players in the eye cosmetics packaging market faced negative demand during the pandemic. This also affected its sales and market share. Now, the key players in the market are trying to gain market share to recapture their position in the eye cosmetics packaging market. Some of the recent key changes by the leading players are as under:

• In July 2022, Gerresheimer AG focuses on sustainable glass production through the use of state-of-the-art furnace technology in container glass production.
• In March 2022, Quadpack Group expanded its European plant to capture the market by investing US$ 6 Million to create a decoration center and the expansion of its injection molding and assembly capacity.
• In January 2022, Plásticos FACA S.A. launched innovative cosmetic packaging in the form of easy-to-use refillable jars.

Scope of the Report

Eye Cosmetic Packaging Market by Category

By Material, Eye Cosmetic Packaging Market is Segmented as:

• Plastic
• Glass
• Paper & Paperboard
• Metal

By Product Type, Eye Cosmetic Packaging Market is Segmented as:

• Bottles
• Jars
• Tubes
• Boxes
• Others (Dispenser Pumps, Stick Pens, etc.)

By Distribution Channel Eye Cosmetic Packaging Market is Segmented as:

• Online
• Offline

By Region, Eye Cosmetic Packaging Market is Segmented as:

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Middle East & Africa
• Oceania