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Eye Tracking System Market

Eye Tracking System Market By System Orientation (Remote Eye Tracking Systems, Wearable Eye Tracking Systems, Mobile Eye Tracking Systems), Component (Hardware, Software, Services), Sampling Rate (25-60 Hz, 61-120 Hz, 121-250 Hz), Application (Assistive Communication, Marketing & Consumer Behavior Research, Medical Research & Healthcare) & Region – Forecast 2022 – 2028

Eye Tracking System Market By System Orientation (Remote Eye Tracking Systems, Wearable Eye Tracking Systems, Mobile Eye Tracking Systems), Component (Hardware, Software, Services), Sampling Rate (25-60 Hz, 61-120 Hz, 121-250 Hz), Application (Assistive Communication, Marketing & Consumer Behavior Research, Medical Research & Healthcare) & Region – Forecast 2022 – 2028

Eye Tracking System Market - Analysis, Outlook, Growth, Trends, Forecasts

Eye Tracking System Market Outlook (2022-2028)

[189 Pages Report] The global eye tracking system market is expected to be worth US$ 1.2 Bn in 2022, and is slated to close in on a valuation of US$ 4.9 Bn by 2028, rapidly expanding at a CAGR of 26.6% from 2022 to 2028.

Eye Tracking System Market Size (2022)

US$ 1.2 Bn

Sales Forecast for Eye Tracking Systems (2028)

US$ 4.9 Bn

Global Market Growth Rate (2022 to 2028)

26.6% CAGR

Share of Top 5 Eye Tracking System Providers

50%

Eye tracking system sales accounted for around 28% market share of the global iris recognition market in 2021. Demand for mobile eye tracking systems is projected to rise at a CAGR of 28% over the assessment period of 2022 to 2028.

Eye Tracking System Demand Analysis (2013-2021) Vs Market Outlook (2022-2028)

The global eye tracking system market witnessed a high growth rate of 20.9% over the historical period of 2013 to 2022 to 2028.       

Eye tracking devices provide a way to study human eye movements and derive insights on the underlying processes that influence human decision making.

Eye tracking systems gave a new way of communication to physically or mentally disabled patients and helped improve quality of life for them and their families and care givers.

Unbiased customer response data was now available from eye tracking systems, which de-layered decision making processes and provided insights on how customers see products.

However, with evolving technology, new use cases are coming up and promise to provide lucrative new opportunities for eye tracking system providers.

Foremost among such new use cases for eye tracking devices are smartphones, gaming and AR/VR (augmented reality/virtual reality) segment. Smartphones have become ubiquitous today and integrating eye tracking software in smartphones has become a USP for high-end devices.

In combination with motion tracking, eye tracking systems have revolutionized the way gaming sector has developed from stationary consoles to active involvement gaming.

Development of AR/VR headsets and their use in a variety of applications is a huge potential market for eye tracking systems. Eye tracking system technology helps create unprecedented immersive experiences in AR/VR sector and also enhances technology developments of AR/VR headsets with benefits such as foveated rendering.

Unique benefits offered by smart eye tracking systems for consumer behavior research and academic & scientific research are fueling eye tracking equipment consumption.

Additionally, increasing demand for assistive communication devices for patients suffering from ALS, ALS, Autism, Rett syndrome, Muscular dystrophy, Cerebral palsy, Aphasia, Parkinson’s and other diseases are also helping the market growth.

Growing adoption of eye tracking systems for laser refractive surgery, rising use of eye tracking software, and latest advancements in eye tracking technology are driving market expansion.

The global eye tracking system market is expected to rise at 26.6% CAGR across 2022 to 2028.

What are the Factors Driving Eye Tracking System Sales in North America?

North America is the largest market for eye tracking systems. The North American regional market is projected to account for 52.3% of the global market share in 2022.

High demand for smart eye tracking systems can be credited to the relative cost supremacy of the region. Rising adoption of sensing devices and contactless biometric technologies are the key factors contributing to the growth of the market.

Growing use of innovative eye tracking technology in the healthcare sector, as well as increased research initiatives, to better understand human behavior are driving the eye tracking market growth in North America.

Country-wise Analysis

Why are There High Prospects for Eye Tracking Equipment Manufacturers in the U.S.?

The market for eye tracking devices in the United States is rising due to increased use eye tracking systems for laser refractive surgery. Majority of key industrial participants are based in the United States, and most of the developments take place there as well.

Significant prospects for eye tracking systems have emerged as a consequence of rising developments and advancements in technology in the automotive industry in the United States.

What is the Scope of Growth for Eye Tracking System Providers in China?

The market for eye tracking technology in China is expected to grow at the fastest rate throughout the forecast period. Rising use of vision tracing technology, particularly in consumer electronics, is expected to fuel eye tracking system sales in China.

Eye tracking equipment demand is most likely to gain a significant boost in China by descending price points and an extending application base, especially in the academic research realm and multiple commercial areas.

Growing adoption of technology, increased R&D funding, and increased awareness of eye tracking technologies across the country fueling the shipments of eye tracking systems.

The market for eye tracking equipment is predicted to increase due to latest innovations in the consumer electronics and automobile sectors, particularly in China.

Category-wise Insights

Why are Mobile Eye Tracking Systems Witnessing Huge Demand?

Mobile eye tracking systems account for 50% share of the eye tracking system market. Demand for mobile eye tracking systems is projected to rise 2X by 2028.

Respondents must be in front of the eye tracking device in a stationary location while using remote eye tracking. Mobile vision trackers, on the other hand, are worn on respondents' heads to capture visual movement in real time, regardless of whether they move their heads or are in motion.

Mobile eye tracking gives the subject more flexibility, allowing for more natural head and eye movement to be recorded. This method is gaining appeal in market research, particularly in the retail and advertising industries.

Growing usage of vision tracing technology in commercial applications as well as rising acceptance of 3D technology in smartphones will create more opportunities for eye tracking system providers over the coming years.

Which is the Leading Application of Eye Tracking Systems?

Based on application area, assistive communication has been spearheading eye tracking system revenue generation.

The global market for eye tracking systems will exhibit an exceptionally high growth rate, predominantly driven by brisk technological advances and an expanding application base of eye tracking systems in assistive communication devices.

Physically challenged people have been observed to benefit from assistive communicators such as eye gaze edge regulating devices. Requirement of advanced assistive communication devices for physically disabled individuals and developments in eye tracking technology are factors driving consumption of eye tracking systems in the healthcare industry.

What is the Impact of COVID-19 on Eye Tracking System Demand Growth?

The world is in the midst of an economic crisis spurred by the COVID-19 pandemic. The pandemic has slowed the growth rate of the eye tracking market, as it has in other markets.

Key demand sources in the market are currently unavailable in many countries, reducing the demand for eye tracking devices and services. COVID-19 has also affected the supply chain of the market and made it difficult to manufacture and distribute eye-tracking devices.

Manufacturing companies are implementing automation to boost their production capacity, therefore the market is expected to grow over the coming years. As soon as the supply chain concerns are resolved, eye tracking system sales are projected to gain traction.

Competitive Landscape

Several eye tracking system manufacturers are striving for product differentiation by focusing on optimum pricing and higher specification level. Majority of eye tracking device manufacturers are already enjoying high sales of eye tracking systems with USPs such as easy-to-setup and easy-to-calibrate devices.

A large number of eye tracking system providers are also keeping the introduction of application-specific product offerings at the center stage with an objective to better address market requirements.

Partnerships with other device manufacturers are foreseen to emerge as one of the top developmental strategies adopted by key suppliers of eye tracking systems.

Eye Tracking System Industry Report Scope

Attribute

Details

Forecast Period

2022-2028

Historical Data Available for

2013-2021

Market Analysis

Value in US$ Mn, Volume in Units

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa (MEA)

Key Countries Covered

  • U.S.
  • Canada
  • Mexico
  • Brazil
  • Mexico
  • Argentina
  • Germany
  • Italy
  • France
  • U.K
  • Nordic
  • Spain
  • Japan
  • China
  • India
  • Malaysia
  • Thailand
  • Australia
  • GCC Countries
  • South Africa
  • Turkey

Key Market Segments Covered

  • System Orientation
  • Component
  • Sampling Rate
  • Application
  • Region

Key Companies Profiled

  • Tobii AB
  • SR Research Ltd
  • EyeTech Digital Systems
  • Seeing Machines Ltd.
  • Smart Eye
  • Eyegaze
  • PRS IN VIVO
  • Ergoneers
  • iMotions
  • EyeSee
  • Mirametrix, Inc.

Pricing

Available upon Request

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Key Segments Covered in Eye Tracking System Industry Research

Eye Tracking System Market by System Orientation;

  • Remote Eye Tracking Systems
  • Wearable Eye Tracking Systems
  • Mobile Eye Tracking Systems

Eye Tracking System Market by Component:

  • Eye Tracking System Hardware
  • Eye Tracking System Software
  • Eye Tracking System Services

Eye Tracking System Market by Sampling Rate:

  • 25-60 Hz
  • 61-120 Hz
  • 121-250 Hz
  • 251-500 Hz
  • Above 500 Hz

Eye Tracking System Market by Application:

  • Eye Tracking Systems for Assistive Communication
  • Eye Tracking Systems for Marketing & Consumer Behavior Research
  • Eye Tracking Systems for Medical Research & Healthcare
  • Eye Tracking Systems for Smartphones, Gaming and VR/AR
  • Eye Tracking Systems for Automotive & Aviation
  • Others

Eye Tracking System Market by Region:

  • North America Eye Tracking System Market
  • Latin America Eye Tracking System Market
  • Europe Eye Tracking System Market
  • East Asia Eye Tracking System Market
  • South Asia & Pacific Eye Tracking System Market
  • Middle East & Africa (MEA) Eye Tracking System Market

Key Questions Answered in the Report

What are the key strategies adopted by key companies in the eye tracking system market?

Product launches, expansions, acquisitions, and partnerships are key strategies adopted by companies providing eye tracking systems.
Assistive communication and marketing & consumer behavior research are major applications of eye tracking technology-based products and solutions.
Mobile eye tracking systems account for 50% share of the eye tracking system market.
Tobii AB, SR Research Ltd, EyeTech Digital Systems, Seeing Machines Ltd., and Smart Eye are major companies supplying eye tracking systems.
The global eye tracking equipment market is projected to register a high CAGR of 26.6% from 2022 to 2028.

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