Eye Tracking Systems Market

Eye Tracking System Market: Asia Pacific Regional Market to Witness Robust Growth During the Forecast Period: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018 - 2028

  • 2018-08-23
  • REP-GB-2010
  • 189 pages
  • Format: PDF/PPT/Excel

An Incisive, In-depth Analysis on the Eye Tracking Systems Market

This study offers a comprehensive, 360 degree analysis on the Eye Tracking Systems market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Eye Tracking Systems market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.

Eye tracking systems provide a way to study human eye movements and derive insights on the underlying processes that influence human decision making. Gaze point, fixation and saccades are some of the common terms used in eye tracking data studies. Gaze point refers to a point where vision is directed. A cluster of such gaze points for a given period of time constitutes a fixation, which can provide insights into measuring visual attention. The movement of eyes between fixations is known as saccades. Given the fact that eye movement is not always under complete volitional control of humans, eye tracking system data, such as fixation and saccades, provide unique insights into the relationship between the eyes and the human mind.

Traditionally, the application of eye tracking systems was primarily in academic and scientific research, where they were used to study how humans interact visually with the world and what insights can be derived from them to understand human cognitive processes. The marketing and advertising industry and the healthcare sector were the earliest adopters of the eye tracking system technology. Eye tracking systems gave a new way of communication to physically or mentally disabled patients and helped improve quality of life for them and families and care givers. The marketing and advertising industry leveraged the unique insights provided by eye tracking system data to understand customer behavior and reactions to their product quality, placement and promotion techniques. Unbiased customer response data was now available from eye tracking systems, which de-layered decision making processes and provided insights on how customers see products. These remain the core applications markets today for eye tracking systems. However, with evolving technology, new use cases are coming up and promise to provide lucrative new opportunities for the eye tracking system market. Foremost among such new use cases for eye tracking systems are smartphones, gaming and AR/VR (augmented reality/virtual reality) segment. Smartphones have become ubiquitous today and integrating eye tracking system in smartphones has become a USP for high-end devices. In combination with motion tracking, eye tracking systems have revolutionized the way gaming sector has developed from stationary consoles to active involvement gaming. The development of AR/VR headsets and their use in a variety of applications is a huge potential market for eye tracking systems. Eye tracking system technology helps create unprecedented immersive experiences in AR/VR sector and also enhances technology developments of AR/VR headsets with benefits such as foveated rendering.

The global Eye Tracking System market is estimated to reach US$ 4.5 Bn by the end of 2028, expanding at a CAGR of 26.6% between 2018 and 2028 . The global Eye Tracking System market is anticipated to represent incremental opportunity of more than US$ 4 Bn over the forecast period and thus, is expected to be a high value – high growth market.

Eye Tracking System Market: Drivers and Trends

The global Eye Tracking System market is expected to witness high growth rate during the forecast period. The unique benefits offered by eye tracking systems for consumer behavior research and academic & scientific research are driving the eye tracking system market across the globe. Additionally, increasing demand for assistive communication devices for patients suffering from ALS, ALS, Autism, Rett syndrome, Muscular dystrophy, Cerebral palsy, Aphasia, Parkinson’s and other diseases is also helping eye tracking system market’s growth. While countries, such as US, UK, Germany, France, and Canada, have solid eye tracking system market demand, new growth avenues are opening up in countries, such as China, Japan, South Korea and Mexico, for eye tracking systems.


Eye Tracking System Market: Key Players

Some of the prominent players reported in the global Eye Tracking System market study include Tobii AB, SR Research Ltd, LC Technologies, EyeTech Digital Systems, and Seeing Machines Ltd, among others. In recent times, large technology giants, such as Apple, Facebook, Microsoft, Lenovo, HTC and Google, have either been acquiring promising eye tracking system companies or collaborating with them to access eye tracking system technology for use in their own products.

Future Market Insights offers a 10-year forecast for the Eye Tracking System market for the period between 2018 and 2028. In terms of value, the market is expected to register a CAGR of 26.6% during the forecast period (2018–2028). The main objective of the report is to offer insights on advancements in the global Eye Tracking System market. The study elaborates on market dynamics that are expected to influence the current business environment and future status of the Eye Tracking System market over the forecast period. The primary objective of this report is to offer updates on trends, drivers, restraints, volume & value forecasts and opportunities for companies operating in the Eye Tracking System market.

A section of the report discusses how the overall competition in the market is steadily increasing. It discusses various factors that are shaping internal as well as external competition in the market. The sales of Eye Tracking Systems is estimated to grow at a rapid pace in near future. Moreover, the growth of the assistive communication devices is expected to drive the growth of the Eye Tracking System market.

The report provides a detailed market share analysis of the Eye Tracking System market on the basis of key manufacturers. A section of the report highlights a country-wise analysis of the Eye Tracking System market. It provides a market outlook for 2018–2028 and sets the forecast within the context of the report, including new technological developments as well as product offerings for niche applications in the Eye Tracking System market.

Key Segments Covered

By System Orientation:

  • Remote

  • Wearable

By Component:

  • Hardware

  • Software

  • Services

By Sampling Rate:

  • 25-60 Hz

  • 61-120 Hz

  • 121-250 Hz

  • 251-500 Hz

  • Above 500 Hz

By Application:

  • Assistive Communication

  • Marketing & Consumer Behavior Research

  • Medical Research & Healthcare

  • Smartphones, Gaming and VR/AR

  • Automotive & Aviation

  • Others

 By Region:

  • North America

  • Europe

  • Asia Pacific

  • Rest of the World

A detailed analysis has been provided for every segment in terms of market size analysis for Eye Tracking Systems.

The report starts with the market overview and provides market definition and analysis regarding drivers, restraints, opportunities, supply chain analysis and key trends in the market. The next section that follows includes global market analysis, analysis by system orientation, component, sampling rate, application and regional/country level analysis. All the above sections evaluate the market on the basis of various factors affecting the market, covering present scenario and future prospects. For market data analysis, the report considers 2017 as the base year with market numbers estimated for 2018 and forecast made for 2018–2028.

It is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyze the same on the basis of key parameters, such as year-on-year (Y-o-Y) growth, to understand the predictability of the market and identify the right opportunities for market players.

Another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is usually overlooked while forecasting the market. However, the absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve as well as identify potential resources from a sales and delivery perspective in the Eye Tracking System market.

In the final section of the report, a competitive landscape has been included to provide report audiences with a dashboard view. Detailed profiles of manufacturers have also been included within the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the Eye Tracking System market.

Research Methodology

FMI has conducted exploratory research at a granular market level to arrive at the segmentation of the Eye Tracking System market. An initial study was conducted to identify the Eye Tracking System market structure and demand pattern of the Eye Tracking System market by segments (i.e. by component, by application and by system orientation, by sampling rate) in each prominent region of the globe. This study involved data mining via primary interviews with experts representing Eye Tracking System manufacturers, dealers and application industries. Data from secondary sources included company annual reports, industry association publications, industry presentations, white papers and company press releases to understand the Eye Tracking System market dynamics across various levels of the value chain. Post ascertaining the Eye Tracking System market behavior, data validation was conducted vis-a-vis primary and secondary research data to arrive at the base numbers with 2017 as the base year and estimated sales for 2018, followed by a forecast for the years 2018 to 2028.

FMI validated the forecast developed using concrete growth levels derived from macro and micro factors related to the Eye Tracking System market. For instance, the growth of key application sectors, such as marketing & advertising research, medical and academic research, assistive communication, smartphones and AR/VR headsets and key participant annual sales performances, were analyzed to attain the Eye Tracking System market forecast and refine anomalies, if any. This approach enabled the forecasting of the Eye Tracking System market in terms of CAGR with respect to the forthcoming period based on end user sentiments and analyzes the Eye Tracking System market on the basis of Year-on-Year growth (Y-o-Y). The Eye Tracking System market is analyzed in terms of Absolute Dollar Opportunity and Basis Point Share (BPS) along with a market attractive index for sharing every aspect of high growth segments in the Eye Tracking System market.  

Key Players in the Global Eye Tracking System Include,

  • Tobii AB

  • SR Research Ltd

  • LC Technologies

  • EyeTech Digital Systems

  • Seeing Machines Ltd

  • Eye Tracking, Inc

  • Arrington Research

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