Fragrance Product Market Analysis

Global Fragrance Product Market: Drivers and Restraints

Variety of fragrances offered by fragrance product manufacturing companies, innovative technology used in perfume and deodorant bottles, increasing consumer spending on fragrance products, various offers and discounts offered by fragrance product companies and various functional advantages of fragrance products are some of the prime factors that are ballooning the demand for fragrance products. These factors are expected to drive fragrance product market to a great extent during the forecast period.

However, skin problems such as skin irritation and darkening of skin, caused by some harmful ingredients used in fragrance products may hamper the demand of perfumes and deodorants. In addition, environmental concern due to parabens that release out of deodorant spray which are responsible for the ozone layer depletion, may act as a restraining factor for the growth of global fragrance product market.

Global Fragrance Product Market: Regional outlook

Depending on geographic regions, global fragrance product market is segmented into seven key regions: North America, South America, Eastern Europe, Western Europe, Asia Pacific, Japan, and Middle East & Africa. Maximum population of developed countries use fragrance products on daily basis and these countries are faring better in global fragrance product market.

As of 2014 North America dominated the global fragrance product market followed by Western Europe and both of these regions are lucrative market for fragrance products. Moreover, Asia Pacific region is anticipated to be the fastest growing region during the forecast period owing to the increasing per capita spending power and westernization of the daily grooming routines. Furthermore, young population of growing economies such as India and China is expected to drive the demand for fragrance products in Asia Pacific region.

Global Fragrance Product Market: Market Players

The key players operating in global fragrance market are Lutens’ Borneo, Eau de Vert Eau de Parfum, L’eau Serge Lutens, Clive Christian, L’Oreal SA, Floris, Coty Inc., Revlon Inc. Eastee Lauder, Aramis, Christian Dior, BulgariS.p. A., Louis Vuitton, Calvin Kelin, LVMH Group, Chanel, Fifth & Pacific Companies, Procter and Gamble, Gucci, Bourjois, Prada. These market players are offering variety of fragrances with multiple advantages in order to get the competitive advantages.   

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along withmarket attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

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