The global frying shortening market is anticipated to attain a healthy CAGR during the forecast period (2022 to 2032).
The demand for frying shortening has grown significantly as a result of rising consumer spending on health-related products. Furthermore, rising frying shortening awareness is expected to drive the overall sales of frying shortening in the coming years.
The frying shortening market share expansion is fostered by the increasing demand from developing countries creating a massive market opportunity for the key players in the frying shortening market.
The report sheds light on the factors improving the sales of frying shortening, and, in turn, the frying shortening market opportunities for the players.
However, the demand for frying shortening also takes a dip, which might limit the frying shortening market share from reaching its potential.
Frying shortening is fat used in cooking, it is a vegetable-based product less inflammable, and the demand for frying shortening is on the rise as it is widely used in frying baked products as a pan coating to prevent baked products from sticking.
Shortenings are used in the food industry to give good and crunchy texture due to their solidifying nature at average room temperature (25-30°C), propelling the overall demand for frying shortening as well as sales of frying shortening.
The sales of frying shortening are being driven by their functional superiority, improved shortening fat formulations, and expanding applications of such shortened fats. Moreover, shortening fats provide a lubricating effect in food matrices and also influence the sensory properties, especially the texture and flavor attributes, in turn, spurring the overall sales of frying shortening.
Due to its texture-enhancing quality currently, frying shortening is used in baked products such as in cakes, pastries, biscuits, and oatmeal cookies on a large scale to meet the consumer demand for frying shortening and serve a better-quality product.
Frying shortening was earlier composed of Tran’s fats which are responsible for various heart diseases but nowadays, manufacturers are avoiding Tran’s fats usage in making frying shortening, leading to more demand for frying shortening.
The same is increasing their usage in many food products such as in baking as well as in fried products, and the sales of frying shortening are spiking as consumers are more prone to health consciousness. Furthermore, as more are inclined towards Westernized food culture with low-fat and cholesterol-free products, the demand for frying shortening is expected to soar in coming years.
Due to increased cardiovascular risk consumers are more aware of the amount and quality of the fats consumed in their day-to-day life, and the same increased the demand for cholesterol-free and Tran’s fat-free products, in turn, propelling the demand for frying shortening.
The frying shortening is also used in the manufacturing process of many dietary supplement products such as oatmeal biscuits, which results in huge sales of frying shortening from diet-conscious consumers.
Frying shortening is also used to prevent the interaction of gluten molecules in food, which increases its usage and popularity among consumers and in many food processing industries, ultimately driving up the sales of frying shortening over the forecast period.
On the other side, macroeconomic factors such as an increase in the disposable income of the middle- class consumers have driven the market of cakes, pastries, and other baked products leading to an increase in the demand for frying shortening.
Some of the manufacturer's operations in the frying shortening market are Natu'oil Services Inc., Cargill, Incorporated., Wilmar International Ltd., Archer-Daniels-Midland Company, Ventura Foods, LLC, Hangzhou Dingyi International Foodstuff Co., Ltd., Carotino Sdn Bhd, The J. M. Smucker Company, Bunge Limited., Roberts Manufacturing Co., AAK AB (publ.), and others.
The manufacturers operating in this field have a good advantage due to the products’ cholesterol-free properties and they can be used in processing many food products, leading to higher sales of frying shortening among consumers.
Frying shortening manufacturers could focus on research and development to obtain frying shortenings from different sources other than the plant, for example, enzymes or bacteria.
Manufacturers could serve the product at their best-discounted price to attract additional business manufacturers to use their frying shortening product as an ingredient in their end product.
Frying shortening is less inflammable. Hence, it can be used as a substitute for margarine, leading to an uptick in demand for frying shortening.
The sales of frying shortening could witness a spike as manufacturers shift their focus on introducing various flavors of frying shortening for use in many cakes to enhance the flavor and maintain low fat.
The manufacturers could try to expand their firms in the Asia Pacific region due to its increasing expenditure on processed food, in turn, enlarging their frying-shortening market share.
The report consists of key players contributing to the frying shortening market share.
It also consists of organic and inorganic growth strategies adopted by market players to improve their market positions.
This exclusive report analyzes the competitive landscape and frying shortening market share acquired by players to strengthen their market position.
| Report Attribute | Details |
|---|---|
| Base Year for Estimation | 2021 |
| Historical Data | 2014 to 2020 |
| Forecast Period | 2022 to 2032 |
| Quantitative Units | Revenue in USD Million, Volume in Kilotons, and CAGR from 2022 to 2032 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | Nature, Form, Source, End Use, Region |
| Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; Middle East and Africa |
| Key Countries Profiled | USA, Canada, Brazil, Argentina, Germany, United Kingdom, France, Spain, Italy, Nordics, BENELUX, Australia & New Zealand, China, India, ASIAN, GCC Countries, South Africa |
| Key Companies Profiled | Natu'oil Services Inc.; Cargill, Incorporated.; Wilmar International Ltd.; Archer-Daniels-Midland Company; Ventura Foods, LLC; Hangzhou Dingyi International Foodstuff Co. Ltd.; Carotino Sdn Bhd; The J. M. Smucker Company; Bunge Limited.; Roberts Manufacturing Co.; AAK AB (publ.) |
| Customization | Available Upon Request |
The demand for frying shortening has grown significantly as a result of rising consumer spending on health-related products.
Frying shortening manufacturers could focus on research and development to obtain frying shortenings from different sources other than the plant, in turn, expanding the market share.
Some of the key players in the frying shortening market are Natu'oil Services Inc., Cargill, Incorporated., Wilmar International Ltd., Archer-Daniels-Midland Company, and Ventura Foods, LLC.
Frying Shortening Market
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