Shortening Powder Market Analysis

As the demand for bakery products is increasing, the competition among the manufacturers of bakery ingredients is getting intense. The companies are trying to keep a track on the current market trends and are seeking approval and carrying out surveys to understand the needs of the consumers. The companies are launching gluten-free and non-GMO shortening powder to attract consumers. The demand for clean label products is anticipated to increase the sales of shortening powder. The consumers are demanding product insights and prefer the use of products that contain simple ingredients. The manufactures in the food industry can use gluten-free and non-GMO shortening powder in various products to develop clean label products and to attract consumers.

The presence of a variety of healthy shortening substitutes in the market is expected to hinder the sales of shortening powder. With the intense competition in the market and the presence of various substitutes, it becomes difficult to understand consumer preferences. The changing consumer preferences due to the availability of many options is expected to have a hamper the growth of shortening powder market.

Shortening Powder Market: Regional Analysis

The rise in income, high youth population, the impact of western culture, busy lifestyle and preference for convenience are some of the major factors due to which the demand for bakery products is increasing in the Asia Pacific region. India and China together account for about 36% of the total world population and also, both the countries are listed among the top five countries that have a large youth population. Thus, the demand for bakery products is anticipated to increase at a high rate in the Asia Pacific region. The manufacturers of shortening powder have the opportunity to establish themselves in the Asia Pacific region to increase their distribution network and improve sales.

Shortening Powder Market: Key Participants

Few key market players in the shortening powder market are:

• Archer Daniels Midland Company
• Cargill, Incorporated
• Augason Farms
• The J.M. Smucker Company
• Honeyville, Inc.
• Bluegrass Dairy & Food, Inc.
• DairiConcepts, L.P.

The research report presents a comprehensive assessment of the shortening powder market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as source, end-use, and sales channel.

The report covers exhaustive analysis on:

• Shortening Powder Market Segments
• Shortening Powder Market Dynamics
• Market Size
• Supply and Demand
• Current Trends/Issues/Challenges pertaining to shortening powder market
• Competition Landscape and Emerging Market Participants in shortening powder market
• Technology related to Production/Processing of shortening powder
• Value Chain Analysis of the shortening powder market

The regional analysis includes:

• North America (U.S., Canada)
• Latin America (Mexico, Brazil)
• Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
• East Asia (China, Japan, South Korea)
• South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
• Oceania (Australia, New Zealand)
• Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on shortening powder market segments and geographies.